Amsterdam
Interview with Alexandre Tomic, the star of Virtual Reality at Amsterdam Affiliate Conference 2016
While writing the questions for Alexandre Tomic, I have come to the conclusion that everybody is making demos about their VR environment however some of the aspects are still in a haze. Some might wonder what Virtual Reality(VR) really is. So, before we start the interview I would like to give a short definition of this technology.
Virtual reality is an artificial environment that is created with software and presented to the user in such a way that the user suspends belief and accepts it as a real environment. On a computer, virtual reality is primarily experienced through two of the five senses: sight and sound.
The simplest form of virtual reality is a 3-D image that can be explored interactively at a personal computer, usually by manipulating keys or the mouse so that the content of the image moves in some direction or zooms in or out. More sophisticated efforts involve such approaches as wrap-around display screens, actual rooms augmented with wearable computers, and haptics devices that let you feel the display images.
Virtual reality can be divided into:
- The simulation of a real environment for training and education.
- The development of an imagined environment for a game or interactive story.
- The Virtual Reality Modelling Language (VRML) allows the creator to specify images and the rules for their display and interaction using textual language statements.
Through many interviews and speeches over the past eighteen months, Alexandre has been showcasing the latest results of ALEA’s drive for cutting edge technology at SlotsMillion: the first real money, multiplayer, virtual reality casino.
This started at EiG and SiGMA 2015 and has continued through many conferences and news articles since. The VR world is already being touted as the next big thing in egaming and many industry magazines have featured Alexandre Tomic discussing SlotsMillion’s work.
Guess this explains a lot and I’m guessing that you are now getting excited and curious to read our interview. I will not stretch it with more introductions or details, so here goes, our interview with Alexandre Tomic, co-founder/owner at Alea.
EEG: Since VR is a trend that is growing within the iGaming industry, with more and more software suppliers looking to tap into the market, in your expert opinion, how mainstream is this technology really going to be?
Alexandre: VR has huge potential to revolutionise every industry, which means it has the potential to become extremely mainstream. Platforms like desktop, internet and mobile, all of which revolutionised technology as they developed, were virtual reality’s predecessors and each one has been accepted into wide usage at a faster pace than the last. Facebook, as Mark Zuckerberg described, is becoming increasingly immersive over time, with the popularity of text posts being overtaken by photos, videos and now 360° panoramic videos too. Virtual reality may take five or ten years to enter widespread use, especially since the goggles are still quite expensive and a high-spec gaming PC is necessary for them to work properly, which pushes the costs up – but it does seem to be the next logical step. From what we have seen, VR is always well received, and though people’s acceptance of it will depend also on the rate at which the technology develops, it seems to us that the main thing stopping VR from entering mainstream use right now is the cost.
EEG: I have seen the SlotsMillion VR Casino and after taking the goggles off, it felt like coming out of the Avatar movie. Will VR really be about more than games or do you see it enter more niches?
Alexandre: Virtual reality definitely has enormous potential in gaming, but it also has huge benefits in other areas. Medicine is one example, where it can be used to help surgeons train and patients overcome fears, and create opportunities for disabled people, among other things. It could also be useful in education, for example to provide an immersive environment free of distractions, and to enable students to virtually attend school from distant locations.
VR also has uses in tourism; in the military for training programs; when building cars to visualise prototypes; and by architects to create virtual models or view the user’s surroundings from a different perspective. Astronauts can also use it to help prepare for their trips into space or to control robots in space from Earth. Even in industries less based around technology, VR could still be a game-changer; HR managers could hold virtual meetings to interview prospective new employees, or could use VR in the training of new employees. Reducing business travel is another benefit of VR, as is offering retail customers a better experience by letting them really examine the product in question properly before agreeing to buy it. The possibilities are endless!
EEG: Can our bodies and minds really cope with VR?
Alexandre: VR offers players a level of engagement they have never experienced before, so it is natural that people are going to be concerned about its physical and emotional effects. Firstly, there is still an issue with motion sickness at the moment, as the brain perceives movement where there is none. However as the technology improves, this will hopefully become less of a problem.
Being as immersive as VR is, anything that happens while the user is playing feels so much more realistic than it does in all the other games that are out there at the moment. The player feels everything that happens in-game as though it were real, and this, though obviously heightening the player’s engagement and thus enjoyment of the game, amplifies all the negative sensations as well. This, however, is the beauty of VR – it is immersive, it is engaging, and it is ultimately as close to real life as we can get while still being able to live experiences that real life does not afford us the opportunity to enjoy. That’s what VR can offer us – a real experience.
EEG: As usual, Google is stepping up the pace commercially – so are other brands such as HTC, and recent rumours claim that Sony is working on the technology for PlayStation. Has the wild wild west era started for VR?
Alexandre: To a certain extent, yes. Everybody wants to be the company that people will look to when VR starts entering mainstream use, which means offering the best product. VR is not an unknown concept – the idea has been around since at least the eighties, and therefore it will not need as much introduction or explanation as other platforms of similar scale that have been released over the past few years, such as internet or mobile. However as previously mentioned, it is still going to be a while before VR becomes truly widely used.
EEG: As a closing question, is your session going to be fun and educative?
Alexandre: We hope so! Based on the reactions of the last few speeches and conferences, it would be a safe bet to say yes. We very much enjoy sharing the excitement of VR with both experts and those who have never tried it before; people are always very receptive to and interested in it, so it would be great to see you there to have a go as well. Come and give it a try!
Make sure you attend the Amsterdam Affiliate Conference 2016, register here for free!
If you want to hear more about VR, be sure to visit Alexandre’s panel on Wednesday(08.06.2016), where he will be holding a presentation on the following topic: Virtual reality: An innovation for the future or today’s next big thing?
Here is a quick demo of the SlotsMillion VR Casino:
Amsterdam
Clarion Gaming address industry concern over event congestion with creation of iGB Live!
The iGaming Super Show, EiG and Amsterdam Affiliate Conference come together at consolidated three brand event launching 2018
Clarion Gaming has announced the launch of iGB Live! a new consolidated event which will feature leading brands, iGaming Super Show, EiG, and the Amsterdam Affiliate Conference, each of which will retain it’s own dedicated presence and brand personality. The creation of iGB Live! is part of the commitment made by Clarion to streamline the events calendar and provide stakeholders with a unique opportunity to engage across the entire iGaming space at a single event.
Event Director, Shona ODonnell, who was responsible for bringing the iGaming Super Show to market eight years ago and has overseen its development, believes the rebranding is timely and sees the creation of iGB Live! as a key initiative which will benefit all sectors and stakeholders. She explained: “Our pledge is to deliver a global events, knowledge and training strategy to what is a global industry. This involves exploring how we can deploy the power and influence of our brands to best effect on behalf of our customers.
“From speaking with the market we know how much importance it places on reducing the volume of business events currently on the calendar but at the same time raising standards and improving ROI. The iGaming Super Show, EiG and the Amsterdam Affiliate Conference will retain their individual personalities, identity and vision that have made them three of the best known and respected brands in gaming. This strategic move will enhance the value and appeal of attending what will be the biggest dedicated iGaming exhibition and conference for the industry and one which is guaranteed to meet stakeholder needs from a networking, education and business perspective.
“The feedback to iGB Live! from all sectors of the business – affiliates, operators, suppliers and regulators – has been extremely positive: our job now is to get on with the important business of delivering best value to our customers courtesy of a clearly considered and joined up strategy. I am extremely passionate about the future of the brand and excited about overseeing its development. I want to take this opportunity to thank everyone that has supported our events over the years and look forward to discussing the developments with them all at EiG where I will be available to discuss and take feedback.”
Tom Light, Vice President of Business Development at SBTech said: “EiG and the iGaming Super Show have been high quality events for many years and bringing them together under one roof will enable delegates and sponsors to meet even more key players in the affiliate and B2B space. SBTech is delighted to support and sponsor the event and make it even more of a must-attend for everyone in the igaming sector.”
Penny Campbell, Head of Events at Microgaming, said: “Microgaming is fully supportive of the plans to incorporate EiG into next year’s iGaming Super Show. We have been loyal supporters of both events for many years and we welcome this decision. The iGaming Super Show has grown in importance year-on-year and become a key meeting place for the industry. Its July time slot works well – long enough after ICE, and just before the summer break. It is a bold step and should be well received by the industry.”
The first iGB Live! Incorporating the iGaming Super Show, EIG and the Amsterdam Affiliate Conference, will take place 17 – 20 July 2018 at The Amsterdam, RAI.
Amsterdam
The Global Lottery Messenger Forum joins the iGaming Super Show 2017
The annual Global Lottery Messenger Forum (GLMF) will be taking place on Tuesday 11th July 2017, and is now a part of the iGaming Super Show. The event, which is in its fourth year already, has become the industry’s leading lottery-focused event.
Attend the Global Lottery Messenger Forum and you will be able to:
- Learn and collaborate with over 100 industry executives from 19 jurisdictions.
- Attend an exclusive networking dinner after the conference has ended – ensuring that you make those connections count.
Register today for the Global Lottery Messenger Forum, which includes access to the iGaming Super Show.
Register before the 15th May and qualify for the super early bird rate and you could attend the Global Lottery Messenger Forum and networking dinner for just £399 + VAT.
The Global Lottery Messenger Forum is proudly sponsored by:
“GLMF is the only global, annual event for the lottery messenger and betting on lotteries industries, and a brand for diverse, relevant industry education, complemented by excellent, global networking opportunities; the latter building on the strength of delegates from 22 countries who attended GLMF2016. With the industry trending towards betting on lotteries, regulation, and strong gaming operators, partnering with iGaming Business takes GLMF mainstream, leaning on their massive International conference organising experience, complemented by their strong involvement in the gaming industry.” Stuart Ballan, CEO, SaltarPay
Amsterdam
iGaming Business partners up with SBC to bring the SBC Betting Forum to the iGaming Super Show
iGaming Business and the Sports Betting Community (SBC) are pleased to announce that they will be teaming up to host the SBC Betting Forum at the iGaming Super Show, which is taking place on the 11th – 14th July 2017.
The SBC Betting Forum will take place on Wednesday 12th July 2017. It is a dedicated conference for the sports betting industry and a meeting place for the sector to come together to learn and network.
As well as running the conference on Wednesday, there will also be an SBC lounge on the show floor and exclusive networking drinks – stay tuned for venue information!
“SBC is really happy to work closely with iGaming Business to play an enhanced role at the iGaming Super Show this year. We’ve always believed that bookmaking deserves more prominence and the SBC Betting Forum is intended to encourage discussion about some of the key topics affecting the European betting industry,” commented Andrew McCarron, Managing Director of the Sports Betting Community.
The SBC Betting Forum will cover the latest trends, strategies and opportunities in the sector and will focus specifically on the customer and what you can do to stand out from the crowd.
“We are really pleased to be partnering with SBC to bring the SBC Betting Forum to the iGaming Super Show. SBC are incredibly well respected in the sports betting industry by partnering with them we are able to ensure that we have the very best speakers, conference content and networking opportunities available for the sports betting sector at the iGaming Super Show.” said Shona ODonnell, Event Director at iGaming Business.
The SBC Betting Forum will be held on the 12th July 2017 at the RAI Exhibition and Convention Centre in Amsterdam as part of the iGaming Super Show. The conference is free for all delegates to attend.
Register for free here.
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