The iGaming Super Show, EiG and Amsterdam Affiliate Conference come together at consolidated three brand event launching 2018

Clarion Gaming has announced the launch of iGB Live! a new consolidated event which will feature leading brands, iGaming Super Show, EiG, and the Amsterdam Affiliate Conference,  each of which will retain it’s own dedicated presence and brand personality. The creation of iGB Live! is part of the commitment made by Clarion to streamline the events calendar and provide stakeholders with a unique opportunity to engage across the entire iGaming space at a single event.

Event Director, Shona ODonnell, who was responsible for bringing the iGaming Super Show to market eight years ago and has overseen its development, believes the rebranding is timely and sees the creation of iGB Live! as a key initiative which will benefit all sectors and stakeholders. She explained: “Our pledge is to deliver a global events, knowledge and training strategy to what is a global industry.  This involves exploring how we can deploy the power and influence of our brands to best effect on behalf of our customers.

“From speaking with the market we know how much importance it places on reducing the volume of business events currently on the calendar but at the same time raising standards and improving ROI. The iGaming Super Show, EiG and the Amsterdam Affiliate Conference will retain their individual personalities, identity and vision that have made them three of the best known and respected brands in gaming. This strategic move will enhance the value and appeal of attending what will be the biggest dedicated iGaming exhibition and conference for the industry and one which is guaranteed to meet stakeholder needs from a networking, education and business perspective.

“The feedback to iGB Live! from all sectors of the business – affiliates, operators, suppliers and regulators – has been extremely positive: our job now is to get on with the important business of delivering best value to our customers courtesy of a clearly considered and joined up strategy.  I am extremely passionate about the future of the brand and excited about overseeing its development. I want to take this opportunity to thank everyone that has supported our events over the years and look forward to discussing the developments with them all at EiG where I will be available to discuss and take feedback.”

Tom Light, Vice President of Business Development at SBTech said: “EiG and the iGaming Super Show have been high quality events for many years and bringing them together under one roof will enable delegates and sponsors to meet even more key players in the affiliate and B2B space. SBTech is delighted to support and sponsor the event and make it even more of a must-attend for everyone in the igaming sector.”

Penny Campbell, Head of Events at Microgaming, said: “Microgaming is fully supportive of the plans to incorporate EiG into next year’s iGaming Super Show. We have been loyal supporters of both events for many years and we welcome this decision. The iGaming Super Show has grown in importance year-on-year and become a key meeting place for the industry. Its July time slot works well – long enough after ICE, and just before the summer break. It is a bold step and should be well received by the industry.”

The first iGB Live! Incorporating the iGaming Super Show, EIG and the Amsterdam Affiliate Conference, will take place 17 – 20 July 2018 at The Amsterdam, RAI.

The annual Global Lottery Messenger Forum (GLMF) will be taking place on Tuesday 11th July 2017, and is now a part of the iGaming Super Show. The event, which is in its fourth year already, has become the industry’s leading lottery-focused event.

Attend the Global Lottery Messenger Forum and you will be able to:

• Learn and collaborate with over 100 industry executives from 19 jurisdictions.
• Attend an exclusive networking dinner after the conference has ended – ensuring that you make those connections count.

Register today for the Global Lottery Messenger Forum, which includes access to the iGaming Super Show.

Register before the 15th May and qualify for the super early bird rate and you could attend the Global Lottery Messenger Forum and networking dinner for just £399 + VAT.

The Global Lottery Messenger Forum is proudly sponsored by:

“GLMF is the only global, annual event for the lottery messenger and betting on lotteries industries, and a brand for diverse, relevant industry education, complemented by excellent, global networking opportunities; the latter building on the strength of delegates from 22 countries who attended GLMF2016. With the industry trending towards betting on lotteries, regulation, and strong gaming operators, partnering with iGaming Business takes GLMF mainstream, leaning on their massive International conference organising experience, complemented by their strong involvement in the gaming industry.” Stuart        Ballan, CEO, SaltarPay

There are only around 3 weeks left until the Amsterdam Affiliate Conference 2016 opens its doors and sets the stage for a never seen before event with many surprises installed for attending affiliates.

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While browsing the speaker section we have found a huge lineup of expert speakers, among which Cillian Barry, Co-founder and CEO of RaceCaller, a social platform providing Tipping Games and related social data to Channel 4, Sporting Life, The Sun, SkyBet, At The Races, Ladbrokes, Stan James, 888Sport and several others.

Cillian will be the speaker for the “Follow, like, share… convert” session which aims to bring top tips to deliver brand building campaigns with an impactful ROI.

We have asked Cillian to give us on overview and a short preview of what’s ahead and what should delegates be looking for when attending his session. Below you will find the Q&A session we have conducted with him:

EEG: Hi Cillian, first, let me thank you for doing this interview and we are certain the your topic is expected by many of the delegates attending the Amsterdam Affiliate Conference.

As we know, social media may still only drive a small share of signups, but its impact is becoming impossible to ignore. Social-driven betting activity and referral traffic are rising at a faster pace than all other online channels. Which are the key social media channels on which affiliates should focus more and what should their main strategy be?

Cillian: Affiliates and bookmakers need to take a close look at their social media plan and honestly assess the business case for it and the real cost of it. Too often social media is, incorrectly, considered “free” media and therefore less accountable than other marketing activity. Once you clearly define what you are trying to get out of social media and the numbers you will judge it on then take the time to trial each channel. You will then make an informed decision rather than following the crowd and jumping on WhatsApp or the latest hot channel.

EEG: You session is called Follow, Like, share …. convert. The title suites the contents of a marketing plan. However it is most of the times an overlook method. Why is that? Why are many still focusing on mailing list and other methods of driving targeted traffic?

Cillian: With RaceCaller, and more recently SportCaller, we are finding that it is the message, and not the medium, that comes first – you need to figure out what you have to say before worrying about where to say it. In our experience, casual punters respond well to tips and comments from other sports fans, ideally fans that have proven themselves handy at finding winners in the past. Our 3^rd party clients then use this social data to drive betting activity, through any channel they want.

EEG: When it comes to social media contents, we must never forget about infographics and branded images. Should affiliates focus more on their image and building their social presence as a brand?

Cillian: Social media is a crowded space and like any crowded space it is necessary to stand out if you want to be seen. Think of the guys and, more often, girls in the crowds at football or rugby matches that get picked out by the cameraman. It is the same with social media – it is not for the shy or retiring.

EEG: As a closing question, is your session going to be fun and educative?

Cillian: Let’s wait and see.

To hear more about this topic and most important, hear from affiliates who are transforming their brands with social media and reaping the rewards by driving conversions, make sure you attend the 14:45 session on the 9th of June at the Amsterdam Affiliate Conference. The experts will share top tips for creating effective content and will dissect the differences between social platforms.

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