iGaming Press Releases
Finnplay launches player retention gaming feature
Helsinki, Finland, 13th October 2015: Finnplay, the Finnish based Gaming platform provider today announced that it has released a new feature for gaming operators seeking further player retention functionality.
The new gaming player personalisation feature allows gaming brands and operators, the ability to deploy free spins to a specific player (or group) and for specific games. It allows operators to target specific players and reduce the overall marketing bonus costs by rewarding only the players that the business wishes to target, based on a variety of criteria like device (desktop or phone), country, affiliate.
Martin Prantner, chief executive of Finnplay, said: “Our clients operate in an increasingly competitive environment where acquisition costs are increasing, along with more emphasis on yield management of the player. Marketing teams require more functionality within the platform and our player retention feature is designed to help operators achieve their commercial KPI goals. It also acts as a means to differentiate and personalise gaming content to players, who can easily see all the free spin campaigns they are eligible for and can find out easily the games they can use the free spins for. It’s a win-win situation for both parties of which our free spin feature is available for Betsoft, Airdice, OGS and Netent games within the Finnplay gaming platform.”
For further information, please contact:
Finnplay
Mark McGuinness
Phone: + 44 (0) 7970 150907, or e-mail: [email protected]
Finnplay was founded in 2008, is a privately owned Finnish based Gaming platform provider, which specializes in tailored gaming solutions for the online and mobile gaming industry.
Company Website: www.finnplay.com
EEG iGaming Directory
Betixon has launched a Russian-themed slot
Betixon the fast growing HTML5 casino games provider and distributor have released an exclusive game to the well-known operator 1xbet.
The game is themed around Russian New Year and will help 1xbet to celebrate the holidays with a unique and exclusive theme for their customers.
The 20-line slot features Russian New Year related HD graphics items over a snowy Russian city landscape.
Catchy Russian folk music is in the background bringing a festive feeling to the player’s screen. Russian New Year brings wild symbols to replace all non-scatter symbols and awards the player with free spins when three or more scatters appear anywhere on the reels.
The game was developed to create a home environment which players can relate to and to enhance their relationship with the brand. The game is simply easy, familiar and fun to play.
Betixon’s portfolio holds over 20 HTML5 slots and video bingo at HD graphics. Focusing on player’s usability, the games are extremely quick to load and presents similar interface in both mobile and desktop avoiding player’s confusion when moving between devices.
Mobile portrait mode is also available to bring an ease of use to the player’s mobile device. Betixon offers their client exclusive content as part of their partnership which helps to connect the players to the brand using unique content.
Exclusive content is one of the main values of Betixon games which fits the content to the brand’s theme or a special event the brand’s wishes to promote with special tools.
The impact of presenting unique and exclusive content to the players is big. Nowadays the same games are playable almost anywhere, and exclusive unique content will help getting the right attention and appreciation from the players, resulting in increased loyalty and profits.
Betixon is working on a number of new and unique features for their games mechanics, specifically about players personalisation and engagement as well as unique unseen social features to be released in Q1 2018.
Amsterdam
Clarion Gaming address industry concern over event congestion with creation of iGB Live!
The iGaming Super Show, EiG and Amsterdam Affiliate Conference come together at consolidated three brand event launching 2018
Clarion Gaming has announced the launch of iGB Live! a new consolidated event which will feature leading brands, iGaming Super Show, EiG, and the Amsterdam Affiliate Conference, each of which will retain it’s own dedicated presence and brand personality. The creation of iGB Live! is part of the commitment made by Clarion to streamline the events calendar and provide stakeholders with a unique opportunity to engage across the entire iGaming space at a single event.
Event Director, Shona ODonnell, who was responsible for bringing the iGaming Super Show to market eight years ago and has overseen its development, believes the rebranding is timely and sees the creation of iGB Live! as a key initiative which will benefit all sectors and stakeholders. She explained: “Our pledge is to deliver a global events, knowledge and training strategy to what is a global industry. This involves exploring how we can deploy the power and influence of our brands to best effect on behalf of our customers.
“From speaking with the market we know how much importance it places on reducing the volume of business events currently on the calendar but at the same time raising standards and improving ROI. The iGaming Super Show, EiG and the Amsterdam Affiliate Conference will retain their individual personalities, identity and vision that have made them three of the best known and respected brands in gaming. This strategic move will enhance the value and appeal of attending what will be the biggest dedicated iGaming exhibition and conference for the industry and one which is guaranteed to meet stakeholder needs from a networking, education and business perspective.
“The feedback to iGB Live! from all sectors of the business – affiliates, operators, suppliers and regulators – has been extremely positive: our job now is to get on with the important business of delivering best value to our customers courtesy of a clearly considered and joined up strategy. I am extremely passionate about the future of the brand and excited about overseeing its development. I want to take this opportunity to thank everyone that has supported our events over the years and look forward to discussing the developments with them all at EiG where I will be available to discuss and take feedback.”
Tom Light, Vice President of Business Development at SBTech said: “EiG and the iGaming Super Show have been high quality events for many years and bringing them together under one roof will enable delegates and sponsors to meet even more key players in the affiliate and B2B space. SBTech is delighted to support and sponsor the event and make it even more of a must-attend for everyone in the igaming sector.”
Penny Campbell, Head of Events at Microgaming, said: “Microgaming is fully supportive of the plans to incorporate EiG into next year’s iGaming Super Show. We have been loyal supporters of both events for many years and we welcome this decision. The iGaming Super Show has grown in importance year-on-year and become a key meeting place for the industry. Its July time slot works well – long enough after ICE, and just before the summer break. It is a bold step and should be well received by the industry.”
The first iGB Live! Incorporating the iGaming Super Show, EIG and the Amsterdam Affiliate Conference, will take place 17 – 20 July 2018 at The Amsterdam, RAI.
event
Michael Caselli and Becky Liggero to Host iGaming Idol
The organisers of iGaming Idol have confirmed that the world-renowned veteran of the iGaming industry and Editor in Chief of iGaming Business, Mr. Michael Caselli, will again host iGaming Idol Awards together with Becky Liggero, the iGaming Industry reporter of CalvinAyre.com and Brand Ambassador of Bodog.com.
iGaming Idol, the first award event of its kind which recognises iGaming employees for their outstanding achievement, will be held at the Grandmasters Suite at the Hilton in Malta on the 26th of September 2017.
Michael Caselli stated: “I am delighted to host yet another edition of an awards event that recognises the actual people that make the industry tick. As a stakeholder of the industry this kind of initiative lies very close within my beliefs and therefore when I was asked to host for the second year it was a real no-brainer”
The categories of the 2017 edition have been revamped to include more specific roles within gaming operations whilst for the first year the event will honour the “Employer of the Year”. An anonymous survey will be distributed throughout several organisations where employees will rate their own satisfaction within the workplace. This task has been commissioned to Business Leaders Malta and has been an outright success.
Speaking about the organisation of the event, Pierre Lindh, Project Manager and Director of iGaming Idol said: “Our goal is to make the event a driving force of the industry and to inspire employees to become Idols within the companies they work. We believe that by rewarded talent this will improve the workforce.”
iGaming Idol isn’t only about recognising talent with in the industry but also focuses on two other pillars, which are charity and entertainment. The organisers have pledged €10,000 to the Malta Community Chest Fund which will be generated through ticket sales and fundraising, whilst they have also promised that the evening will be a night to remember with various surprises.
The event will be in the form of a gala dinner, will feature a live band and other forms of entertainment whilst the hosts Michael Caselli and Becky Liggero are bound to keep the audience captivated at all times. Becky Liggero said: “We are really looking forward to presenting a great show which will feature the stars of the industry. iGaming Idol is an innovative concept and I am proud to be associated with it.”
As part of the organisers commitment to enforce the importance of improving talent in the Industry, iGaming Idol have announced a new partnership where all newly crowned Idols of 2017 will be offered a free training courtesy of iGaming Academy.
To purchase tickets and more information about the event go to www.igamingidol.com/ or send an email to [email protected].
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