Casino operators in California are investing in the business to be able to compete with Las Vegas.
Casino operators in the State of California are innovating the market to strengthen its potential and be able to compete with the neighbouring city of Las Vegas, the most renowned gaming hub of the country. According to a recent study, 27 percent of tourists in Las Vegas come from the state of California.
Therefore, local native tribes that operate casinos in the region decided to further invest in innovative gaming services for residents and boost the regional economy. The operators are planning to improve current casino services by adding “integrated resorts, complete with shops, restaurants, spas and various other entertainment activities.”
Katherine Spilde, director of Sycuan Institute on Government Gaming at San Diego State University, explained: “The tribes are really responding to a mature tourist market.” And added: The integrated resort is the evolved model of gaming where the gaming is just one part of the larger experience.”
Meanwhile, the Soboba Band of Luiseno Indians has recently held a pre-inauguration event celebrating the upcoming casino in California. The ceremony was held last Monday and authorities lifted white beams containing the signatures of tribal members, casino employees and construction workers to the top of the frame of the six-story hotel.
