EveryMatrix is happy to announce the integration of PartnerMatrix, our agent and affiliate system, with MoneyMatrix, our payment processing company. This represents another important step in our endeavour for continuous improvement and client satisfaction.
Prior to this integration, affiliates were required to register in our standard gaming platform to access their commissions, operation which sometime imposed restrictions as per compliance requirements. By integrating PartnerMatrix with MoneyMatrix, we now offer affiliates the possibility to withdraw their commissions directly from the PartnerMatrix system interface.
Furthermore, with the new integration coming along, PartnerMatrix provides affiliates access to many payment withdrawal methods available in MoneyMatrix. Since the payment can be decoupled from the platform, this allows clients to have and pay affiliates in countries where player accounts are blocked for legal reasons.
Levon Nikoghosyan, PartnerMatrix CEO said: “Our affiliate system is an ever-evolving solution that is under constant improvement and we are delighted to announce that this integration allows us to provide so many ways for affiliates to withdraw their commissions. After launching real-time data reporting, this is another major step towards providing one of the most powerful affiliate systems in the iGaming market”.
PartnerMatrix is the complete affiliate and agent management system that helps you create, manage, track and analyze your own programs.
“Our affiliate and agent system includes everything you need in order to run a successful performance based marketing campaign.” added Levon.
PartnerMatrix is a competitive product with a responsive and easy to use interface allowing operators manage affiliates’ data, payment plans, marketing tools, reports, and user settings from a single location. Simple to implement and supplied with continuous updates, the system is fully adaptable for different markets and regions.
From sportsbook and casino solutions to payments and affiliate/agent systems, EveryMatrix offers the full product suite. If you want to boost your product offering you should meet our team at stand B147 at SiGMA in Malta during 22nd – 25th of November.
EveryMatrix is a multi-award winning iGaming software provider delivering a full product suite, including a fully managed sportsbook, the largest casino content aggregator in the world, a newly launched payment processing product, a flexible gaming platform, and a multi-brand affiliate/agent management system.
Do the right thing
James Ashton from Find My UK Casino says that affiliates and operators must be responsible in their approach to engaging players over the coming months
As an online casino affiliate that prioritises responsibility and compliance above all else, I was saddened to receive emails from several of our operator partners regarding a small number of publishers that have looked to leverage the on-going global crisis to their advantage.
These emails are reminding affiliates of the terms and conditions which they agreed to when partnering with the operator, most notably that all marketing activity undertaken must be responsible and compliant at all times.
For those that are not, they risk having their accounts terminated with immediate effect. And rightly so. Professional online casino affiliates do not need to rely on a global crisis to drive traffic to their sites – if anything, they should be taking additional steps to protect their players.
Since the UK lockdown came into force last week, we have seen traffic numbers increase. This, of course, is to be expected as more people are now working from home or not working but being required to stay at home.
This is good for us and other affiliates, and equally positive for our operator partners. But we all have to take a responsible approach and ensure that we go above and beyond to provide players with the information they need to make an informed decision about if and where to play.
This includes ensuring bonus terms and conditions – significant and full – are correctly displayed while also creating explainers about wagering requirements, the tools available to help keep in control of their play and how to ensure they play at licensed and reputable brands.
We are prioritising pages such as these over high-volume ranking pages that are proven to drive players from the SERPs to our pages and ultimately to the online casino brands we recommended. As a result, we have seen retuning site visitors increase over the past two weeks.
One of the most effective ways online casino affiliates can protect players at a time when site traffic and demand is likely to increase – at least over the coming weeks and months – is to only work with the best online casino brands out there.
These are not necessarily the most established brands or those that hold multiple licences, but those that go the extra mile to educate players about responsible gambling and provide them with additional features to manage their play.
As an affiliate focussed on the UK market, we only work with those that hold a UK Gambling Commission licence. Others don’t do this and some even actively promote brands that are not UK licensed to UK players on pages about Online Casinos Not On GamStop.
This is irresponsible on many levels, but amid the current climate is putting the most vulnerable at greater risk than ever before.
We also work very closely with our operator partners to ensure that all the content we create around their brand(s) is 100% compliant, and also seek feedback on other aspects of our site to ensure we are doing everything we can to meet the highest possible standards.
This is always important but particularly right now as people find themselves with more time on their hands but perhaps with less disposable income to spend. That’s not to say they shouldn’t play online casino, but affiliates and operators must do all they can to ensure they play responsibly.
There is clearly an opportunity to target the growing number of people being confined to their homes, but affiliates and operators must do the right thing and ensure they do not take advantage of the situation and use is to their advantage.
Affiliates and operators should be investing time and resources into helping players enjoy online casino play if that is how they want to spend their time and money, but in a way that is healthy and within their means both personally and financially.
So although I was sadden to receive emails from operators stating that affiliates should not be leveraging the current global crisis and using it to their advantage, I was encourage to see that they had taken serious steps to identify, prevent and punish those that are.
That being said, it is really down to affiliates to do the right thing in the first place and it seems that despite the tremendous efforts being made by regulators, watchdogs, operators and publishers, a small minority continue to act irresponsibly, doing untold damage to the rest of the sector.
Leading betting affiliate sets sights on Virtual Sports market
In a historic shake up of the sporting calendar not seen since the Second World War, all major sporting events have been put on hold indefinitely.
With markets in turmoil, and traffic to online bookmakers and affiliate sites alike taking a significant hit, there is a lot at stake. Sporting events will eventually return, although it’s unclear exactly as to when.
It means that the iGaming community as whole needs to look to viable alternatives, although some feel that the present predicament actually provides opportunity.
“We’re aiming to turn this unique situation into one where we can adapt, learn, and hopefully come out of the other side in a much stronger position”, says Eskil Kvarnström, CEO of Leadstar Media.
Viable alternatives to sports betting
“We’re quite lucky in the fact that we’ve always set out to hold a varied portfolio of products that set their focus across sports betting, online casino and a number of international markets,” says Kvarnström.
Indeed that is the challenge for many betting affiliates and online bookmakers alike. How they act and react now could leave a pivotal mark in the immediate and distant future alike.
“One of the areas where we’re already seeing a significant upturn is in the realm of virtual sports, and that’s exactly where we’re setting part of our focus for the time being. It’s providing us with a great opportunity to improve in fields that might before have gone overlooked.”
A flagship product of Leadstar Media, BookiesBonuses.com, aims to provide the best overview of UK bookmakers for its users based in the British Isles, but also further afield.
“While Bookies Bonuses is primarily geared towards providing a great deal of information on online bookmakers, it is one of our sites where sports betting takes centre stage, although online casino does play an ancillary role in what it has to offer.”
It’s important to be reactive
Many sports betting sites are already seeking to develop their virtual sports betting products. The likes of Bet365, Betway and Coral have arguably the most advanced virtual sports packages on the market at present, while the BetVictor sign up offer has recently been updated to highlight its availability to players interested in virtual sports.
“We’re actually surprised that more online bookmakers aren’t yet seeking to promote their virtual sports packages given that we already know many of the major football leagues in Europe in particular are going to be out of action for at least another month or so. But that’s where we come in”, states Kvarnström.
The role of the affiliate
“In many respects the virtual sports market goes overlooked by many players who are interested in sports betting, simply because there is a constant availability of real-life events taking place all over the world at any given time.”
“We see our role at Leadstar Media not only to provide the best products for the consumer, but in being a key conduit of disseminating valuable information on distinctive areas of the sports betting and online gambling sector. It’s not just about what is on offer, but also how particular aspects of the market like bonuses and deposits methods fundamentally work in practice, and providing that information accordingly,” says Kvarnström.
“In many respects the virtual sports market is an untapped resource ready for development, especially in such unique times. Our company has a lot of experience in nascent markets across the world, such as Africa and India, so we feel confident we can inform and advertise to our users everything that virtual sports have to offer”.
In such unique and uncertain times, it certainly provides food for thought in how the iGaming sector as a whole will look to react, adapt and develop, and more importantly, what the landscape will look like when we come out of this period on the other side.
One King to rule them all! King Billy wins Best Casino in the AskGamblers Awards!
Where is the capital of the King Billy Kingdom? The good people at King Billy Casino keep their lips sealed about it – but we know that at least for the night of January 17, their capital was Belgrade, Serbia. Because, it was there, in a spectacular gala in the Hyatt Regency hotel (also broadcast live to the rest of the world) that King Billy landed the big one.
AskGamblers Awards. Best. Casino. 2019.
It is one thing to be winning industry’s big awards when you have decades of experience under your belt and your name has been a synonym for gambling from the early 20th (not 21st) century. But it is a very different thing to be doing it when you were founded only as recently, as St. Patrick’s Day, 2017.
So, in less than 3 years, King Billy Casino has proven its mettle in the AskGamblers Awards by winning Best New Casino in 2017, Best Casino 3rd place in 2018 and now, Best Casino in 2019. We reached out to Volodymyr Harkusha and Ruslan Legenzov, King Billy Casino CEO and King Billy Casino Head of Affiliates for statements.
“It is difficult to express it in words!” an excited Volodymyr says holding the prestigious trophy. “You just cannot put into words, the hard work, the team spirit, the sheer talent and the persistence of our people which brought us this amazing award. Through the good times and the bad times, our staff is there, always passionate, positive, active and effective. I am blessed and proud to be working with them!”
Ruslan Legenzov adds: “The saga of the King continues! Recognition that not only comes from the judging committee, but also from the players themselves is a double proof of what King Billy Casino is offering. We thank everyone and we continue. The best is still yet to come!”
The AskGamblers Awards are one of the most respected institutions in the iGaming world. Their distinctive feature is that they are the only awards where the winners are decided by a joint experts & players’ voting process.
The AskGamblers Awards are organized by AskGamblers, an award-winning portal itself, which provides accurate information about online casinos worldwide, as well as the opportunity for players to resolve their issues with casinos transparently.
King Billy Casino is a new generation online casino, available in 6 languages (English, German, Russian, Finnish, Norwegian and Japanese) with an impressive record in awards and an amazing variety of games and features. King Billy has prioritized the creation of a superb user experience focusing on the myth of King Billy and his Kingdom and treats all players with the specialness they deserve.
Must Read: Why Choose the Best Joomla Hosting
OPAP Updates Coronavirus Impact on its Business
Pariplay Appoints Andrew Maclean as its New Sales Director
William Hill Announces New CFO and COO
Kalamba Games expands footprint in Asia and emerging markets with QTech Games
Digitain boosts gaming catalogue with ReelNRG integration
Miami Residents and Businesses Oppose Measure by City Attorney Allowing Gambling in Edgewater
Wynn Resorts Extends Benefits for All North American Employees
Ever more people 60 years and older are gaming
UK Gambling Commission and industry collaboration makes progress on safer gambling
Follow us on Twitter
Latest News2 months ago
FinTech specialists aim to shape the future of money movement at ICE London
Latest News1 month ago
Kyiv hosted an international esports tournament: WePlay! Mad Moon
Latest News3 months ago
1xBet becomes the title partner of NAVI
Compliance Updates2 months ago
Wazdan set on global expansion as they enter 2020 with multiple licenses
Latest News3 months ago
Prague Gaming Summit 2020 moderator profile: Zlatan Omerspahić (Head of Legal and Compliance, Data Protection Officer at NSoft)
Latest News3 months ago
AskGamblers Raises Funds to Support Charity Organisations Dedicated to Fighting Childhood Cancer
Compliance Updates2 months ago
High 5 Casino receives MGA approval
Asia2 months ago
QTech Games partners with Ezugi to elevate live casino for Asia