Bulgaria
Interview with Milena Tsankarska, Marketing Manager at Balkan Entertainment and Gaming Expo (BEGE Expo)
This week we have an interesting line-up of professionals that we managed to interview. Let’s kick start this series with Milena Tsankarska, Marketing Manager Balkan Entertainment and Gaming Exhibition (BEGE Expo), who shall share her experience in the Eastern European Gaming market.
EEG: First of all we would like to know more about you. How did you end up in the industry, and what are you plans for the future?
Milena: My experience in the industry started in 2008 when a new team was established to take over the organization of Balkan Entertainment and Gaming Exhibition (BEGE Expo) and Eastern European Gaming Summit (EEGS). I was invited to join the team as a marketing specialist. We were a small group of experts with different professional profiles and backgrounds. What united us was our desire to impose both events as key benchmarks for the gaming industry across the region that set the agenda of manufacturers, suppliers, regulators, legislators and experts and allow them to see how the land lies in terms of technology innovations, regulations, market trends, etc. The very positive feedback from previous editions of the exhibition and conference gives us every reason to believe that we are on the right track.
EEG: What is the Balkan Entertainment and Gaming Expo all about for you personally? Share your experience and maybe something funny that happened along the years.
Milena: For me the BEGE Expo is a leading project and a great opportunity to gain valuable experience. The organization of each edition is an amalgam of various situations, different people, a lot of energy and emotions. Of course, there are some stressful moments as the preparation of such a big event does not always go according to the plan, but positive experiences prevail.
During the years our small team had very amusing moments related both to the organization of the exhibition and meetings with exhibitors. Especially memorable are our trips to international exhibitions that are always full with funny and warm moments.
EEG: What about, the Balkan Entertainment and Gaming Expo (BEGE Expo)? Could you fill us in on the details of why this Expo is special? When did it get started?
Milena: The expo started in 2008 when it was held along with the first Eastern European Gaming Summit in Sofia. The BEGE Expo is special because it is the first major gaming trade show in the Balkans to provide a platform to all companies in the gambling and entertainment field from the region and beyond to present their products, share ideas and learn about the latest innovations in the sector.
EEG: Tell us a bit about the BEGE Awards? Who is it for and how can it be entered? We read somewhere that the award, the Madara Equestrian is a copy of one of the most ancient Bulgarian monuments.
Milena: The traditional BEGE Awards have been granted since 2008. The annual prizes honor individuals and companies for their significant contribution and excellent achievements in the gaming, entertainment and leisure industry.
The idea of the prestigious awards is to encourage manufacturers and business professionals to offer new and innovative solutions, improving the level and standards in the industry and contributing to its development. Any company from the gaming, entertainment and leisure industry is entitled to nominate itself or to be nominated by a third party. The organizers’ aim is to present to the global audience the advantages and unique features of the Balkan region, along with its huge potential for development of gaming and entertainment businesses.
The award itself features a copy of one of the most ancient Bulgarian monuments, Madara Rider, which was chosen as a global symbol of our country. It is one of the nine Bulgarian wonders announced as a World Heritage and protected by UNESCO. Madara Rider is going to be placed on the first Bulgarian Euro coins.
EEG: What about Miss Gaming BEGE? It’s a unique event, what was the idea for this? How did it get started and are there any surprise celebrities in the jury this year?
Milena: The Miss Gaming BEGE beauty contest is a BEGE Expo initiative which started in 2012. The contest is organized in partnership with a leading Bulgarian modeling agency. Each participating company is entitled to nominate a candidate to compete in the beauty contest or to send its own representative to present and promote its brand.
When we decided to initiate the contest, our idea was to give an opportunity to all gambling companies and gambling activities organizers to receive additional promotion during the days of BEGE Expo and, of course, to contribute to a positive atmosphere among all visitors. I’m happy to say that from its very first editions the competition attracts great interest from both exhibitors and guests.
EEG: We also noticed a huge interest shown by the top level operators in Eastern Europe, has that been a success for them? Is there a high number of feedback?
Milena: Yes, every year the interest is increasing. A lot of professionals already attended the previous editions of BEGE and EEGS and we expect their number to continue growing. In 2014 both events ended with a very positive feedback from exhibitors and visitors and once again confirmed their positions as very important initiatives supporting the development of industry and providing valuable information on the latest innovations in Eastern Europe. Our expectations for this year’s editions of the two events are to surpass the results of the previous ones both as attendance and performance.
EEG: What do you think about EEG? Could you give us your thoughts on our mission, the one to build a bridge between Western and Eastern European Gaming world?
Milena: I think you are doing a great job. You are helping the industry players to be up to date with all important events and major professionals in the industry, providing news and information and taking part in successful promotion of the entire business sector which in my opinion is very important.
EEG: Ok, here comes the fun part. What is your favorite food and if you would have to pick a country in Eastern Europe to travel to, where would you go?
Milena: Well, I try to eat healthy food but sometimes, of course, I can’t resist on some junk food. I’m fond of sushi, salads and Mediterranean food.
EEG: Which country you would want to visit in Eastern Europe?
Milena: I adore traveling and enjoy every place I visit. I would love to visit Lithuania and Moldova.
EEG: And as a closing question, which is not really a question, more like an opportunity to spread the word, fire away … advertise your event.
Milena: BEGE Expo is a nexus and must-attend event for all professionals in the industry who want to keep pace with the leaders of the gaming and entertainment business in the Balkans and Eastern Europe. Join the trend-setters at BEGE Expo 2015!
Bulgaria
SOFTSWISS Gets Certification for Its Jackpot Aggregator in Bulgaria
SOFTSWISS, a leading technology provider for iGaming, has further solidified its presence in the European market by securing certification for its Jackpot Aggregator in Bulgaria.
The iGaming market in Bulgaria is experiencing significant growth, attracting new businesses despite stringent domestic regulations. The market is projected to generate 168.70 million euro in revenue by 2028, with an annual growth rate of 5.42%. The number of users is expected to reach 377.3 thousand by the same year, further highlighting the sector’s momentum.
In line with this growth, SOFTSWISS announces that its Jackpot Aggregator has received certification from Gaming Laboratories International (GLI), ensuring it meets all technical requirements for use in the Bulgarian market. With the new certification of the SOFTSWISS Jackpot Aggregator, Bulgarian-licensed operators can integrate this advanced engagement tool into their casino offerings.
In May, SOFTSWISS successfully entered the Bulgarian market through a partnership with Topwin.bg, which implemented the SOFTSWISS Casino Platform, the Game Aggregator, and the Sportsbook.
“We are seeing a strong surge in interest in our jackpot mechanic, fueled by the growing demand for engagement tools in the market. That’s why we are committed to further developing the Jackpot Aggregator, enhancing its features, and expanding into new markets. Certification for the Bulgarian market is a clear testament to our ambition and drive for expansion. We are actively working on obtaining certifications in other jurisdictions,” comments Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator.
SOFTSWISS has several international and national licences and certifications, including a South African licence acquired through the purchase of a majority stake in Turfsport. The company recently announced its plans to become the first certified software provider in Brazil.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
Bulgaria
Betway Bulgaria officially launches, offers live and bet-builder options
Another company has officially launched its activities in the growing niche of online betting in Bulgaria. But here we are not just talking about another operator licensed by national institutions, but about a leading brand worldwide. Betway is one of the largest bookmakers in Europe and globally, and the fact that it already offers its services in Bulgaria speaks positively about the development of the gambling business in the country.
Indications of an increase in the size of the industry appeared last year, when several operators received a permit to operate under Bulgarian jurisdiction. It is unlikely that this process will end with the official launch of betway bulgaria, rather the brand entering the country can be perceived by international operators as a positive assessment of the market in Bulgaria. What can we find at Betway besides the obvious – increased competition and of course more choice for consumers?
What do we find in the sports section?
Sports betting – this is the leading sector of the company, which started operations in 2006. The brand is associated with a number of teams in Europe such as Tottenham, Atletico Madrid, Leicester, Alaves, Belenenses, Werder, etc. Of course, the top championships in Europe are present in the latest betting platform, but that’s not all. Betway offers the opportunity to make predictions at less popular UEFA championships. The fans of the Bulgarian championship have options too. All matches of the First League are present in the bookmaker’s menu, and are offered with dozens of choices for each of them.
Real-time bets and long-term combinations
Live bets are a big thrill for many players. This option is present at Betway, and this also applies to the mobile version, of course. It is not difficult to detect current events – they come first when loading the platform. And with them the bookmaker really comes up with interesting offers, some of which are rare on the Bulgarian market. The outcome of the bets become clear in literally seconds if the next goal market or one of the performance options is selected.
In addition, the company accepts predictions with a much longer horizon. It is now standard to bet on who will be the champion in England, Spain, Italy or Germany. However, there are also specific markets and selections for certain teams – will Barcelona take the trophy this season, will Liverpool reach the final in at least one of the tournaments in which it participates, etc. And if users don’t find what they’re looking for in these offers, they can always turn to the betting menu. The bet-builder is still limited to one match, from which we can choose two or more selections until the desired odds are formed. This is the most appropriate way to optimize the bet according to personal preferences and therefore it is increasingly preferred by the players.
Betway’s first steps on the Bulgarian market are impressive. And this is just the beginning, we can expect even more in the near future.
Bulgaria
Online gaming revenues surge in Bulgaria
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The Bulgarian Trade Association of Manufacturers and Operators in the Gaming Industry’s (BTAMOI) reports that the country’s online gaming revenues showed a growth in the last financial year. The industry paid €57 million in taxes to government, which corresponds to a 17 per cent rise year on year. BTAMOI said in a press release: “For the period 2017/2018 the gaming industry in Bulgaria has shown very good results at national level, based on the country’s upward economic performance.”
The online gambling segment in Bulgaria represents about 10 per cent of the country’s total gambling market. The segment posted a revenue of €89 million in the nine months to September 30, a spike of 30 per cent compared to the figure same time last year.
Source: Latest News on European Gaming Media Network
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