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National Research Group Releases Polling Data On Attitudes Towards Sports Gambling

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NRG Releases Polling Data On Attitudes Towards Sports GamblingReading Time: 3 minutes

It’s not the Super Bowl, but for many of those who gamble on sports the NBA Finals are also a marquee event. National Research Group (NRG), one of the world’s most respected entertainment research and polling companies, providing data and insights to a wide range of FORTUNE 500 companies, conducted a recent poll among 1,010 Americans to determine their attitudes towards sports gambling.

Particularly timely in the wake of the Supreme Court’s May 14th ruling that the Professional and Amateur Sports Protection Act violated the 10th Amendment of the U.S. Constitution in Murphy v. National Collegiate Athletic Association, NRG has created an infographic that represents their key findings and captures the society’s attitudes regarding the consumption of sports.

The legalization of sports betting moves it from the shadows to the mainstream of the American sports landscape. Our survey reveals that betting will spur more live viewing and consumption of all sports,” said Jon Penn, CEO of National Research Group. “Just as fantasy sports created a nationwide fascination around player statistics, we expect betting lines, futures and odds to become a core fabric of sports coverage and the fan experience.

Behind only the Super Bowl, the NBA Finals are the second most bet upon event in professional sports.

ENTHUSIASM FOR SPORTS GAMBLING

The majority of Americans approve of nationwide sports gambling, particularly for professional sports.

Six in 10 Americans approve of sports gambling. In fact, approval of sports gambling is comparable to sentiment and enthusiasm for leading social issues such as Gay Marriage (65%) and Marijuana Use (63%) and is far more acceptable than other sports-related issues such as Paying College Athletes (49%). Men are far more likely to approve of sports gambling (69%) than women (51%).

More Americans find sports betting more palatable (66% approve) than betting on collegiate and amateur athletics, where only 50% of respondents approve.

Many Sports Viewers are already wagering on sports and would bet more often if legalized nationwide.

In fact, 42% of those who watch sports programming currently wager on games, betting $82 per wager on average. Currently, they are least likely to use online wagering sites offshore. 1 in 5 are in favor of other options such as sports books. Nearly half (46%) expect that they would likely bet more often if gambling were to be legalized nationwide.

For those not currently betting, the opportunity to get in on the action is appealing — 27% of those who watch sports, but don’t currently gamble on them, say they would like to bet on sports if it were to become legalized nationwide.

TV CONSUMPTION AND CONTENT

If sports gambling were legalized nationwide, most gamblers agree they would watch more sports
Nearly 8 in 10 (79%) of current and potential gamblers said they would watch more sports live. While they are most likely to watch their favorite sports, the majority said they would additionally watch a greater variety of sports (63%) or watch new sports they didn’t follow before (60%).

Both for those currently betting and those who plan to if legalized, NFL is the most appealing target
The NFL and the NBA are the leagues that current betters are most likely to have wagered on, and potential betters would like to bet on in the future. The Super Bowl is the sporting event that both audiences would most like to wager on (76%) followed by the NBA finals (43%). In fact, overall, nearly half (48%) of all gamblers prefer to wager on championship games over regular season or playoff matchups.

When it comes to new content, legal websites/apps to gamble are most in demand
Nearly 9 in 10 current or potential gamblers are interested in legal websites or apps to place bets. Still, 7 in 10 are interested in seeing gambling odds on screen while games are in progress. They are less enthused by podcasts or radio shows that analyze sports betting or commentators discussing gambling during events.

Fox Sports and ESPN best fit with sports gambling related content and NFL is top sport to bet on
Among both current and potential gamblers, Fox Sports and ESPN are seen as the networks that best fit with sports gambling programming.

CONCERNS AROUND GAMBLING

Enthusiasm for sports gambling isn’t without impact on the game
With nationwide legalized gambling making it easier to bet on sports, most agree that more people will become addicted to gambling (73%). Further, 7 in 10 say it will be more likely that players or referees will cheat.

Amateur athletics seem more at risk…
Only 3 in 10 say that it will not impact collegiate and amateur sports.

And it’s the players that seem most at risk for corruption
For collegiate and amateur sports, 60% of Sports Viewers say that the unpaid athletes would be susceptible to corruption, while a minority of Sports Viewers say that referees or coaches are at risk for cheating (18%).

CONTACT: Steve Elzer, 213-607-3591, [email protected]

 

Source: National Research Group


Source: European Gaming News

European Gaming News

Could the Gambling Commission ban wagering requirements?

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Wagering requirements; whether you love them or hate them, with the Gambling Review well underway, there’s never been a better time to debate if they still have a place in modern gambling and whether the upcoming review will ban them once and for all. But first, let’s look at their development and why they are a contentious issue in the industry. 

What are wagering requirements?

Wagering requirements are a common term and condition attached to a bonus that prevents players from taking a promotion and withdrawing it immediately. They are applied differently by each gambling brand. Some, like PlayOJO, Paddy Power, MrQ and Betfair, have revolutionised the casino scene by offering no wagering bonuses. In contrast, others take the predatory route and list bonuses with up to 100x requirements (the average is around 30x).

The requirement is the amount a player must wager at the casino before any winnings made with a bonus are valid for withdrawal. In the case of a £100 bonus, a 30x requirement would mean a player must wager a total of 100×30=£3,000 before they could withdraw any winnings. Most players would easily decimate their winnings before fulfilling the condition and, as most bonuses expire within 7-14 days, may well be forced to play for periods, or at times, they otherwise might not.

Why do wagering requirements exist?

In the early days of online casinos, bonus hunting among players became widely popular. It led to forums where players shared information on where and how to profit from the best welcome bonuses, earning money from the available offers available and never playing at a site again.

As casinos began to notice players taking bonuses and withdrawing without using them fairly, they combatted the practice with wagering requirements and other terms, such as the ability to withdraw a bonus and any winnings made if an account was suspect of this activity.

However, with no limits or official licensing rules to regulate wagering requirements at that time, things soon got out of hand as operators set high limits that were and still are unattainable to most players. Additionally, in many cases, the terms and conditions were not clearly displayed or explained, leading to the confiscation of bonuses and winnings without players understanding how or why they’d fallen foul of the casino’s rules.

Wagering requirements under fire with UKGC

By 2014, and following a flood of player complaints, the Gambling Commission weighed in, creating the Gambling (Licensing and Advertising) Act which prescribed operators were to advertise their bonus terms and conditions clearly and explain them to players. This led to some reducing their requirements to more feasible levels. However, not all operators followed suit, hence why we’re still discussing wagering requirements today.

More recently, in February 2022, the UKGC set its sights on reforming wagering requirements again, issuing new guidance regarding fair and transparent terms and practices, which acknowledged that wagering requirements could lead to excessive play, not in line with social responsibility rules for operators. 

The new guidance rules cited that licensees used potentially unfair terms, with examples including:

  • “terms that allow licensees to confiscate customers’ un-staked deposits
  • terms regarding treatment of customers’ funds where a licensee believes there has been illegal, irregular or fraudulent play
  • promotions for online games that have terms entitling a licensee to void real money winnings if a customer inadvertently breaks staking rules
  • terms that unfairly permit licensees to reduce potential winnings on open bets.”

It also stated that the Commission was aware of:

  • “terms and conditions that are difficult to understand
  • welcome bonus offers and wagering requirements which may encourage excessive play.”

While the guidance did not contain rules for abolishing or limiting wagering requirements, they instructed licensees to review their terms and conditions to ensure they fit consumer protection laws and that; “The LCCP requires rewards and bonuses to be constructed in a way that is socially responsible. Although it is common practice to attach terms and conditions to bonus offers, the Commission does not expect conditions, such as wagering requirements, to encourage excessive play.”

Will wagering requirements be banned?

With the Gambling Review white paper currently overdue and keenly expected by all industry stakeholders, many wonder if it will cover wagering requirements or, more specifically, exclude them from casino practice. The Gambling Review aims to update the 2005 Gambling Act, fit for the modern age, and wagering requirements would undoubtedly slot into the remit of what’s being discussed, which includes greater player protections and affordability checks.

While it’s clear that some big-name operators and affiliates like No Wagering are pioneering the way in bringing zero wagering bonuses to players, many sites have not followed suit. This is despite clear evidence that players favour fairer bonuses (PlayOJO is one of 39 brands operated by the same parent company, it is the only one with zero requirements, and it’s the most successful of all, according to the company).

Realistically, we’re not sure that the new gambling regulations will ban wagering requirements completely (as we covered earlier, they do exist for a reason), but it certainly wouldn’t be beyond the imagination for there to be a maximum cap applied in the view that excessive requirements equate to excessive play.

What’s next for operators and bonuses if wagering requirements are banned?

Bonuses are one of the most important factors for players in picking between casino sites, and they make players feel lucky to score something for free straight off the bat (even if the wagering requirements mean this is not really the case). 

If wagering requirements are banned, operators unwilling to offer bonuses without wagering requirements will have to return to the drawing board and reimagine rewards, especially welcome offers. Alternatively, they could begin competing based on other USPs, such as focusing more on the casino product to pull in the punters by offering unique games, making space for indie developers, having instant withdrawals, or gamified loyalty benefits and better loyalty clubs.

Moreover, it would present a fantastic opportunity for remote operators to move away from the tired system of matched deposit bonuses towards more exciting and fresher ideas like promo wheel spins, mystery gifts on first deposits, prize draws and so on. With brands including PlayOJO, Paddy Power, MrQ and Betfair already doing this, operators do not lack a blueprint to success, just the gumption to embrace a new model.

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Bulgaria

Betway Bulgaria officially launches, offers live and bet-builder options

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Another company has officially launched its activities in the growing niche of online betting in Bulgaria. But here we are not just talking about another operator licensed by national institutions, but about a leading brand worldwide. Betway is one of the largest bookmakers in Europe and globally, and the fact that it already offers its services in Bulgaria speaks positively about the development of the gambling business in the country.

Indications of an increase in the size of the industry appeared last year, when several operators received a permit to operate under Bulgarian jurisdiction. It is unlikely that this process will end with the official launch of betway bulgaria, rather the brand entering the country can be perceived by international operators as a positive assessment of the market in Bulgaria. What can we find at Betway besides the obvious – increased competition and of course more choice for consumers?

What do we find in the sports section?

Sports betting – this is the leading sector of the company, which started operations in 2006. The brand is associated with a number of teams in Europe such as Tottenham, Atletico Madrid, Leicester, Alaves, Belenenses, Werder, etc. Of course, the top championships in Europe are present in the latest betting platform, but that’s not all. Betway offers the opportunity to make predictions at less popular UEFA championships. The fans of the Bulgarian championship have options too. All matches of the First League are present in the bookmaker’s menu, and are offered with dozens of choices for each of them.

Real-time bets and long-term combinations

Live bets are a big thrill for many players. This option is present at Betway, and this also applies to the mobile version, of course. It is not difficult to detect current events – they come first when loading the platform. And with them the bookmaker really comes up with interesting offers, some of which are rare on the Bulgarian market. The outcome of the bets become clear in literally seconds if the next goal market or one of the performance options is selected.

In addition, the company accepts predictions with a much longer horizon. It is now standard to bet on who will be the champion in England, Spain, Italy or Germany. However, there are also specific markets and selections for certain teams – will Barcelona take the trophy this season, will Liverpool reach the final in at least one of the tournaments in which it participates, etc. And if users don’t find what they’re looking for in these offers, they can always turn to the betting menu. The bet-builder is still limited to one match, from which we can choose two or more selections until the desired odds are formed. This is the most appropriate way to optimize the bet according to personal preferences and therefore it is increasingly preferred by the players.

Betway’s first steps on the Bulgarian market are impressive. And this is just the beginning, we can expect even more in the near future.

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European Gaming News

EveryMatrix inks RGS Matrix agreement with Wild Boars

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EveryMatrix announces the second RGS Matrix partnership with Wild Boars, newly launched gaming studio that aims to bring creative storytelling and a fresh feel to the gaming industry.

Launched in 2019 as EveryMatrix sixth standalone solution, RGS Matrix enables gaming development teams to distribute, manage, and report upon a proprietary game product portfolio.

This ‘out of the box’ remote gaming server was built on an open architecture and caters for outstanding player experience, consistent deployment, and quicker content integration.

Mathias Larsson, Managing Director of RGS Matrix, says: “This is our second RGS Matrix agreement and it brings me a lot of joy to know that our solution starts gaining momentum in the market. Our remote gaming server aims to help the new generation of game builders by providing all the means to create, design, distribute and manage games.

“The team of Wild Boars is experienced, skilled and highly creative. I am looking forward to seeing their games live and appreciated by players in many countries.”

Oleksandr Yermolaiev, Managing Director of Wild Boars, comments: We truly believe that choosing a right partner is crucial for success. For us, RGS Matrix and its remarkable team is just that partner. We are excited to use EveryMatrix solution, focus on what we do best and bring our innovative games to a wide range of operators, territories and players. RGS Matrix is dashing ahead and we are happy to join the ride.”

RGS Matrix powers slots and table games, and is currently certified for Malta, Latvia, Lithuania, Estonia, Sweden, Spain, Denmark, Romania, and Colombia, with many jurisdictions to come in the upcoming years.

 

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