Exclusive interview with Saverio Castellano, co-founder, research director and CTO at GameArt
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Our latest interviewee is well know in the online gambling industry, especially in the Omni-channel development. Saverio Castellano is the co-founder, research director and CTO at GameArt, a boutique Omni-channel development studio of customised casino applications and slot games to the online, social and land-based casino verticals, with offices in Malta, Slovenia, and Serbia. Saverio holds a Ph.D. in Particle Physics and is an igaming industry veteran with 12 years of software and mathematics slots development.
I would like to thank you for spending time to answer our questions. You have rich experience in gaming and gambling industries as one can read in your biography, you are “an Igaming industry veteran with 12 years of software and mathematics slots development.” Why did you choose gaming, or may I ask: did the industry choose you? What do you think?
Saverio: From an early age, I was always inquisitive to how everything worked. This led me to study, one of my passions, science and in particular the field of Nuclear Physics. Within Physics, applied mathematics is essential for developing abstract concepts, problem-solving and the practical application of those models.
After completing my Ph.D., I started my career in computer science and software development, gaining extensive experience in design architecture, and an enterprise-level backend for mobile applications. I always had an interest in slots and the iGaming sector which was rapidly growing in Italy, and my first adventure into the world of gaming, was as Head Mathematician of Sogei, the Games and RNG regulator for the Italian state monopoly AAMS, and the rest, as they say, is history.
What role do you undertake in the company’s life? What are your tasks and responsibilities?
Saverio: My role within the GameArt business, which I co-founded, is I’m the research director and CTO. Overall I’m responsible for the company’s development studios, the management of our engineers, delivery and support teams in Malta, Slovenia and Serbia. This includes the product roadmap, from conception, to prototype to production of slots, for our clients that have Omni-channel businesses across online, social and land-based.
Since the start of GameArt, I have also been the one that invents the concepts of all our slots designs the mathematics, and I have built the foundation of the technologies that the company has been using so far: namely our game server and the game client technology that we rely on to develop our games.
As a business, we are continually striving to be adaptive to fast-changing technologies and part of my remit is to source, and research how the latest tech can be used within our business and more importantly by applied within the regulated iGaming ecosystem.
Will you please tell us about the difficulties and successes you have experienced during your career?
Saverio: In answering this question I will refer to my experience with GameArt only. Otherwise, there’d be too much to say here. What has enabled GameArt to start and become in such a short time a successful business is entirely the ideas, experience, and expertise of me and the other two partners who founded the company.
When we were still in a start-up phase, there were many potential venture capitalists that would be interested in investing in GameArt. Again, we decided to do everything with our own strength. This definitely made things harder and a lot more challenging especially in the initial phase. I have learned that becoming an essential player in the gambling market it is not only about having great games, but you also need to go through the whole process of acquiring licenses, getting the games certified, establishing your name, and deal with a lot of other things.
Despite the significant challenge, we succeeded and had made all of this without a consistent upfront investment, and this is what I consider our most significant success.
GameArt is a leading-provider of high-quality digital gaming. Please speak about this company, its activity and its goals.
Saverio: Since its inception, GameArt has been focusing on producing slot games only. Slot games are what we like, what our expertise is, what we do well.
Our mission derives from the consideration that there is a gap between the quality of the slot games in the online gaming world and one of the best performing slots that you find in the world’s best casinos and more generally in the class III world. In creating our portfolio of slot games, we have been aiming to fill this gap, producing high-quality slots with outstanding graphics and solid mathematics. Because of this, even focusing mainly on online gaming we have been able to expand our business to the landbased world as well.
Which are the most successful, most popular products you offer to your clients?
Saverio: The success of our product stems from the ability to release game titles that appeal to different markets and different player demographics. If we look at our range of slot games, there are games like Money Farm 2 and Dragon Lady that are among the best performers in Europe, and games like Dragon King and King Of Monkeys that are much appreciated by Chinese players and are doing very well in Asian markets.
Our product offering is completed with a cutting-edge gaming platform that offers our clients powerful features and marketing tools to promote games and maximize revenues, such as multi-level and multi-currency jackpots, free spins, tournaments, and campaigns.
Tell us please about the future plans, projects of GameArt.
Saverio: Our current goals are to maximize revenues and get a bigger slice of the markets in Asia and Italy where we are already doing quite well.
Having completed the certification process for some of the most stringent regulated markets, our next goal is to approach big operators and at the same time extend the certification to other countries where we are still not operating. Completing the process of acquiring the UK license is our most important short-term goal at the moment.
We are also looking at blockchain technologies, and we recently made a prototype which consists in having integrated our game server with the Ethereum blockchain so that people can play our slots directly on the blockchain and have all gameplay provably verifiable. This is an exciting topic which we will continue to explore and pioneer during this year.
I would like to ask you a more personal question. In what ways does work influence your personal life, your personal growth and what does success mean to you?
Saverio: Work and personal life in my case are entirely entwined. I like it to be this way since I chose to be part of this industry because I understood that it enables you to have a very dynamic life and keep yourself busy doing exciting things.
The influence that my work has had on my personal life is enormous, and it is not limited to the economic side as it allowed me to travel the world, to meet great people and to do fantastic, challenging experiences.
The meaning of success is comprehensive, in my case; it has to do with the amount of freedom and control of my own time.
GameArt is a premium developer of slot games to the online and land-based gaming industry, including leading online operators, video-lottery suppliers, and casino game machine manufacturers.
New licensees include established operators looking to expand or diversify their games offering, fast-growing challenger-brands looking to increase market-share, and start-up operators, including those targeting newly-regulated markets.
GameArt’s core technology provides a true multiplatform capability and its game management system provides licensees extensive integration options, high-level bonus, and CRM capabilities, plus predictive business intelligence tools to help maximize game-player retention and improve ROI.
For more details, visit www.gameart.net
Source: European Gaming News