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Our latest interviewee is well know in the online gambling industry, especially in the Omni-channel development. Saverio Castellano is the co-founder, research director and CTO at GameArt, a boutique Omni-channel development studio of customised casino applications and slot games to the online, social and land-based casino verticals, with offices in Malta, Slovenia, and Serbia. Saverio holds a Ph.D. in Particle Physics and is an igaming industry veteran with 12 years of software and mathematics slots development.
I would like to thank you for spending time to answer our questions. You have rich experience in gaming and gambling industries as one can read in your biography, you are “an Igaming industry veteran with 12 years of software and mathematics slots development.” Why did you choose gaming, or may I ask: did the industry choose you? What do you think?
Saverio: From an early age, I was always inquisitive to how everything worked. This led me to study, one of my passions, science and in particular the field of Nuclear Physics. Within Physics, applied mathematics is essential for developing abstract concepts, problem-solving and the practical application of those models.
After completing my Ph.D., I started my career in computer science and software development, gaining extensive experience in design architecture, and an enterprise-level backend for mobile applications. I always had an interest in slots and the iGaming sector which was rapidly growing in Italy, and my first adventure into the world of gaming, was as Head Mathematician of Sogei, the Games and RNG regulator for the Italian state monopoly AAMS, and the rest, as they say, is history.
What role do you undertake in the company’s life? What are your tasks and responsibilities?
Saverio: My role within the GameArt business, which I co-founded, is I’m the research director and CTO. Overall I’m responsible for the company’s development studios, the management of our engineers, delivery and support teams in Malta, Slovenia and Serbia. This includes the product roadmap, from conception, to prototype to production of slots, for our clients that have Omni-channel businesses across online, social and land-based.
Since the start of GameArt, I have also been the one that invents the concepts of all our slots designs the mathematics, and I have built the foundation of the technologies that the company has been using so far: namely our game server and the game client technology that we rely on to develop our games.
As a business, we are continually striving to be adaptive to fast-changing technologies and part of my remit is to source, and research how the latest tech can be used within our business and more importantly by applied within the regulated iGaming ecosystem.
Will you please tell us about the difficulties and successes you have experienced during your career?
Saverio: In answering this question I will refer to my experience with GameArt only. Otherwise, there’d be too much to say here. What has enabled GameArt to start and become in such a short time a successful business is entirely the ideas, experience, and expertise of me and the other two partners who founded the company.
When we were still in a start-up phase, there were many potential venture capitalists that would be interested in investing in GameArt. Again, we decided to do everything with our own strength. This definitely made things harder and a lot more challenging especially in the initial phase. I have learned that becoming an essential player in the gambling market it is not only about having great games, but you also need to go through the whole process of acquiring licenses, getting the games certified, establishing your name, and deal with a lot of other things.
Despite the significant challenge, we succeeded and had made all of this without a consistent upfront investment, and this is what I consider our most significant success.
GameArt is a leading-provider of high-quality digital gaming. Please speak about this company, its activity and its goals.
Saverio: Since its inception, GameArt has been focusing on producing slot games only. Slot games are what we like, what our expertise is, what we do well.
Our mission derives from the consideration that there is a gap between the quality of the slot games in the online gaming world and one of the best performing slots that you find in the world’s best casinos and more generally in the class III world. In creating our portfolio of slot games, we have been aiming to fill this gap, producing high-quality slots with outstanding graphics and solid mathematics. Because of this, even focusing mainly on online gaming we have been able to expand our business to the landbased world as well.
Which are the most successful, most popular products you offer to your clients?
Saverio: The success of our product stems from the ability to release game titles that appeal to different markets and different player demographics. If we look at our range of slot games, there are games like Money Farm 2 and Dragon Lady that are among the best performers in Europe, and games like Dragon King and King Of Monkeys that are much appreciated by Chinese players and are doing very well in Asian markets.
Our product offering is completed with a cutting-edge gaming platform that offers our clients powerful features and marketing tools to promote games and maximize revenues, such as multi-level and multi-currency jackpots, free spins, tournaments, and campaigns.
Tell us please about the future plans, projects of GameArt.
Saverio: Our current goals are to maximize revenues and get a bigger slice of the markets in Asia and Italy where we are already doing quite well.
Having completed the certification process for some of the most stringent regulated markets, our next goal is to approach big operators and at the same time extend the certification to other countries where we are still not operating. Completing the process of acquiring the UK license is our most important short-term goal at the moment.
We are also looking at blockchain technologies, and we recently made a prototype which consists in having integrated our game server with the Ethereum blockchain so that people can play our slots directly on the blockchain and have all gameplay provably verifiable. This is an exciting topic which we will continue to explore and pioneer during this year.
I would like to ask you a more personal question. In what ways does work influence your personal life, your personal growth and what does success mean to you?
Saverio: Work and personal life in my case are entirely entwined. I like it to be this way since I chose to be part of this industry because I understood that it enables you to have a very dynamic life and keep yourself busy doing exciting things.
The influence that my work has had on my personal life is enormous, and it is not limited to the economic side as it allowed me to travel the world, to meet great people and to do fantastic, challenging experiences.
The meaning of success is comprehensive, in my case; it has to do with the amount of freedom and control of my own time.
GameArt is a premium developer of slot games to the online and land-based gaming industry, including leading online operators, video-lottery suppliers, and casino game machine manufacturers.
New licensees include established operators looking to expand or diversify their games offering, fast-growing challenger-brands looking to increase market-share, and start-up operators, including those targeting newly-regulated markets.
GameArt’s core technology provides a true multiplatform capability and its game management system provides licensees extensive integration options, high-level bonus, and CRM capabilities, plus predictive business intelligence tools to help maximize game-player retention and improve ROI.
For more details, visit www.gameart.net
Source: European Gaming News
Could UK Government Policy Threaten Online Betting Promos?
Most observers would agree that the UK political class is pursuing a dialogue on the very nature of the gambling industry. The headline issue is, of course, fixed-odds betting terminals (FOBT’s), which have been the focus of a huge campaign. This week the UK Chancellor, Phillip Hammond, announced that the maximum stake in these gaming machines will be cut dramatically starting in October 2019. The move has cross-party support, and even the gambling industry has been vocally supportive, knowing that it at least makes sense from a PR perspective to seem concerned about the issue.
However, FOBT’s are not the only issue being discussed about the industry in the UK, with some changes perhaps having a big impact on punters. Advertising has come under scrutiny recently, with an almost saturated feel to the volume of sports betting adverts played on television during events like Premier League games. Sky, the UK’s dominant figure in sports broadcasting, has agreed to ‘regulate itself’ and limit the number of betting adverts beginning at the start of the 2019 Premier League season.
The move by Sky, while seemingly commendable as they will lose out on a chunk of the estimated £460 million gambling companies spend on advertising in the UK, is also indicative of the fact that the landscape is changing. The Labour Party, in particular, has signalled that they will try to put curbs on many aspects of the industry should they win the next election. For example, Labour deputy leader, Tom Watson, has called for a ban on funding accounts with credit cards and any advertising during live sports events.
However, one area that will be keenly watched by casino players and bettors is that of promotions. Incentives like free bets, price boosts, reload bonuses and the rest are the “carrot” that usually acts as a tipping point to encourage a player to join a new site, but they are certainly not the only reason why people bet. If a Government decides that promotions force people to bet, rather than supplement a decision that has already been made, could they too be in the firing line as the UK authorities try to further regulate the industry?
Free bets offers popular with punters
One would argue that would come to the detriment of the customer, rather than the industry. Consider how a punter might want to bet with William Hill on Real Madrid at 12/1 to win the Champions League, or the Boston Celtics at 7/1 with Bet365 to win the NBA Championships; they could check a list of free bet no deposit 2018 offers and potentially make their bet for free. Is it fair to take away those incentives from the customer?
There is a fine line between the idea of a promotion and the “bet now!” command that is being looked at by the Advertising Standards Agency, but it’s hard to know where that line will be drawn in the future. Punters would be irate to learn that they can’t, for example, go to a bookie and find an incentive like a price boost on the current odds of 12/1 for Chelsea to win the Premier League.
In the end though, money usually settles these matters. While the UK Government has made moves on FOBTs, it was slow-acting because bookmaker shops were keen to point out that those betting terminals equate to jobs. 2017/18 was estimated to have raised £2.8 billion in gaming tax receipts for the UK Exchequer. The Government will be loath to jeopardise that income. The point is: if the bookies can make their case, those promos will be here to stay.
Pragmatic Play roars to life with 5 lions
New release sees ancient spirits guarding amazing riches
15 June 2018: Pragmatic Play, the multi-award-winning games provider, has announced the launch of 5 Lions, a 3×5 video slot steeped in myth and legend.
Chinese iconography lights up the reels of 5 Lions, with turtles, phoenixes and dragons appearing covered in glittering gemstones.
The mystical lions of the game’s title act as the wild symbols, granting the player a random multiplier of up to 40x and springing to life when they appear in any winning line.
Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “Our suite of high quality games continues to go from strength to strength, and 5 Lions is a great addition that we are proud to introduce to our partners and players.
“The game’s mystical air is complemented by an engaging and visually satisfying array of bonus content, and it certainly has the potential to keep players coming back.”
Three gilded yin-yang symbols unlock 5 Lions unique free spins feature, expanding the three central reels to four symbols in height and boosting the potential ways to win from 243 to 576.
Players then have the opportunity to choose between seven lions, offering a wide selection of different multiplier ranges. These options range from six free spins with a range of high multipliers (15x, 30x, or 40x) to 25 free spins with a range of lower multipliers (2x, 3x, or 5x).
Pragmatic Play’s portfolio contains more than 80 proven HTML5 video slots, including Wolf Gold, Chilli Heat and The Champions. These titles are now live with a growing list of leading casino brands, including Mr Green, Betsson and LeoVegas.
For more information on this release or to arrange an interview please contact Tom Lewis at Square in the Air on 020 3586 8257 or firstname.lastname@example.org
About Pragmatic Play
Pragmatic Play is one of the fastest growing providers of slots games in the online gaming industry. It has proven expertise in creating mobile and desktop content that engages modern players. Its expanding portfolio features more than 80 proven HTML5 titles, which support 26 languages and all major currencies, and are built on unique in-house designs.
The provider’s games are attuned to the needs of players and operators in regulated markets all over the world and are now a fixture on many of the leading casino brands.
For more information please visit http://pragmaticplay.com/
Source: European Gaming News
21Bet upgrades Sportsbook with Digitain
Reading Time: 2 minutes
June 15th, 2018 – Digitain the multi-channel casino and sports betting platform provider confirmed that Malta-licensed 21Bet had been successfully migrated to Digitain’s fully managed sportsbook solution.
21Bet is operated by Aureate Gaming Solutions Ltd and is also the official shirt sponsors of Waterford FC. Under the agreement, Digitain provided its API technology for 21Bet’s online operations including a new improved version of their sportsbook, with features that include cash out, edit my bet, and express bonus and the latest promotional tools for player marketing acquisition and retention.
Digitain CEO, Suren Khachatryan, said: “21Bet is a growing brand in Europe and we are delighted to be their technology partner of choice. Digitain’s frictionless API integration along with our fully managed Sportsbook will deliver 21Bet with enhanced user experience and over 30,000 real live monthly events and full coverage of the most popular sports in Pre-match and Live Betting, and cash out options. 21Bet will also have access to the latest World Cup content zone, including team news, standings, and head-2-head to further engage players throughout this year’s largest betting tournament.”
James Hudson CEO at 21bet, said: “Our company’s vision is to have the optimal strategic partnership with our technology providers. Digitain has a proven international and European market expertise, and their technology allows our brand to be agile and flexible, and in control of our roadmap to adapt to ever-changing market conditions and player preferences. The Digitain team are a delight to work with and they made the migration to our new sportsbook as smooth as silk! ”
Digitain has more than 1,000 employees, 35+ global partners, and more than 400 betting shops worldwide.
The multi-channel Digitain Gaming Platform allows for a frictionless turnkey or white-label solution for both land-based and online operators via our API’s to integrate a sportsbook, casino, live dealer, and virtual sports modules. The stack also includes an extensive payment gateway, bonus engine, CRM system, and dedicated customer support 24/7.
The sportsbook product covers 30,000 live events each month, across 65 sports taking in 7,500 leagues, and more than 3,000 betting markets, while our casino solution has 3,000+ games from the likes of NetEnt, Microgaming, and Playson and many more.
Source: European Gaming News
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