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Esports and India – can the two win big?

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Esports and India - can the two win big?Reading Time: 4 minutes

For 47 days in India’s summer heat last year, eight IPL teams played a 60-game tournament, culminating in a one-run win for Mumbai Indians. More than 25 players, along with several coaches and members of Mumbai’s staff were rewarded with USD 2.4 million. Two months later, in Seattle, Team Liquid, comprising five members, bagged USD 10.86 million of the USD 24.7 million prize money for winning an 11-day Dota 2 tournament called The International.

The rise of the esports industry – currently valued at USD 700 million – has been compared to the exponential growth of cryptocurrencies, but without the unpredictability of the bull and bear trends that govern financial markets. Predictably, the subsequent influx of capital from external investors – Alibaba, Intel, The Walt Disney Company*, The Kraft Group, Hewlett Packard and even Jennifer Lopez – has helped sustain its growth. The latest boost is the IOC recognizing it as a ‘competitive sport’, the first of many steps towards seeing esports in the Olympics.

More than half of the esports markets is in China, USA and South Korea; the scale of awareness, and inevitable growth in India, though, hasn’t yet materialised, with the absence of widespread high-speed internet connectivity the most influential of several reasons. Yet Lokesh Suji, director of the Esports Federation of India – India’s esports governing body – is optimistic on the sport’s prospects.

India’s world ranking (in the IeSF esports championship) jumped from 29 to 20 last year,” he told ESPN. “It’s estimated that India has around 120 million online gamers. This population will cross 300 million by 2021. From a PC and console perspective, the spread is largely concentrated to metro and B-category cities, but for mobile, the other cities have a decent share. From a gender perspective, we have 32% females, who are active on consoles. The serious esports community in India is pegged around 10 million.”

The typical gamer is between 18-25 years old and picks up esports in college. Game strategies are developed during classes, with breaks spent executing them. A few years ago, gamers had a hobby, but not a career opportunity. That is what’s changing. In 2017, for example, in all tournaments combined, more than INR 2 crores (USD 308,000 approx) was paid out as prize money for competitions in India.

Considering the incipient stage esports is in India, growth percentages, rather than actual prize pools, are a fairer measure of growth in a developing market. The prize money for Dota 2 and Counter Strike: Global Offensive (CS:GO), two of the most popular global games, increased by 40 and 46% respectively in the past 12 months. According to data from AFKgaming, Dota 2’s prize pay-out rose from INR 40 lakhs (USD 67,000) in 2016 to INR 67 lakhs (USD 103,000) in 2017. CS:GO’s increased from INR 36 lakhs (USD 56,000) to INR 68 lakhs (USD 105,000) in the same period.

But Suji advises caution. “We have always counselled the budding talent that studies and education comes first in a country like India,” he says. “Don’t compromise on your studies to follow your passion, India has not yet reached the level of cricket. It will take time. This time will be less in comparison to what cricket took to reach where it is today. India has the largest youth population in the world. Esports is culturally more relevant to current and upcoming generations.

There is much work to be done, Suji concedes. “Esports needs to be taken to the grassroots levels. Esports cafes will create awareness and act as a training ground for budding Indian talent and will help identifying the best athletes. With regards to counselling budding talent.. at times we even get calls from parents of the youngsters who want to take up esports as a career. ESFI is working with colleges and schools to get esports included as part of their sports and cultural fests.

No sport has gained popularity without spectators and growing fan bases. Esports has adopted a franchise-based model, with gamers from several countries comprising a team. According to a report by Newzoo, a company that tracks intelligence in the digital gaming industry, esports could have 586 million participants by 2020, with more than half coming from the Asia-Pacific region. Still in its nascent stage, India will make up just a fraction of that viewership base.

The size and scale of opportunity is growing, but it’s at a nascent stage,” Rajan Navani, Managing Director of JetSyntheses, a digital gaming company, tells ESPN. “Esports moving into the Olympics is going to give a big fillip to a country like India. The market will really grow when we have esports champions coming to India.

The best parallel is China, 10-15 years ago, if you look at digital gaming and esports, it was nothing. But now, it’s the largest market. India will have the same growth as China, but not in the same way. Broadband reached the homes of people, it changed the esports industry. When you have high bandwidth, you have great connectivity. And digital payments is a relatively new phenomenon.

In India, investments are flooding in, albeit primarily for millennial engagement as opposed to the traditional esports method of competitions played in front of specially-designed computers. “Gaming is the digital gateway to consumers in India. Esports cannot be developed in isolation, it needs an ecosystem of payments, players, competitiveness,” Navani says. “Many people don’t have the means. In India, there is a small group that pays and a larger group that engages.

That approach to esports in a developing market seems to be working. Walking into a recent digital gaming show on the outskirts of Bengaluru, it feels like a chance for gamers to tour the chocolate factory. Stalls covering the length of a football field allow trials of different genres of games. The characters of several RPG’s (Role Playing Games) have come to life through costumes. Shirts in bright colours with technical jargons, such as ‘Gamers don’t die, we respawn’ feel nostalgic.

But there only seem to be young faces around, another reminder of the distinct industry demographic. Parents lag behind their children, either unexcited or oblivious. Blaring, echoing music adds to the ambience. It’s loud, much like how esports has been in the last few years.

Like any other sport, the industry has had to maintain its integrity by effectively managing hurdles such as performance-enhancing drugs and match-fixing. Like any other sport, it is evolving and maturing quickly to a global audience. But with a unique niche, exponential growth and its ability to attract more, it is unlike any other sport.

 

Source: espn.in


Source: European Gaming News

European Gaming News

Could the Gambling Commission ban wagering requirements?

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Wagering requirements; whether you love them or hate them, with the Gambling Review well underway, there’s never been a better time to debate if they still have a place in modern gambling and whether the upcoming review will ban them once and for all. But first, let’s look at their development and why they are a contentious issue in the industry. 

What are wagering requirements?

Wagering requirements are a common term and condition attached to a bonus that prevents players from taking a promotion and withdrawing it immediately. They are applied differently by each gambling brand. Some, like PlayOJO, Paddy Power, MrQ and Betfair, have revolutionised the casino scene by offering no wagering bonuses. In contrast, others take the predatory route and list bonuses with up to 100x requirements (the average is around 30x).

The requirement is the amount a player must wager at the casino before any winnings made with a bonus are valid for withdrawal. In the case of a £100 bonus, a 30x requirement would mean a player must wager a total of 100×30=£3,000 before they could withdraw any winnings. Most players would easily decimate their winnings before fulfilling the condition and, as most bonuses expire within 7-14 days, may well be forced to play for periods, or at times, they otherwise might not.

Why do wagering requirements exist?

In the early days of online casinos, bonus hunting among players became widely popular. It led to forums where players shared information on where and how to profit from the best welcome bonuses, earning money from the available offers available and never playing at a site again.

As casinos began to notice players taking bonuses and withdrawing without using them fairly, they combatted the practice with wagering requirements and other terms, such as the ability to withdraw a bonus and any winnings made if an account was suspect of this activity.

However, with no limits or official licensing rules to regulate wagering requirements at that time, things soon got out of hand as operators set high limits that were and still are unattainable to most players. Additionally, in many cases, the terms and conditions were not clearly displayed or explained, leading to the confiscation of bonuses and winnings without players understanding how or why they’d fallen foul of the casino’s rules.

Wagering requirements under fire with UKGC

By 2014, and following a flood of player complaints, the Gambling Commission weighed in, creating the Gambling (Licensing and Advertising) Act which prescribed operators were to advertise their bonus terms and conditions clearly and explain them to players. This led to some reducing their requirements to more feasible levels. However, not all operators followed suit, hence why we’re still discussing wagering requirements today.

More recently, in February 2022, the UKGC set its sights on reforming wagering requirements again, issuing new guidance regarding fair and transparent terms and practices, which acknowledged that wagering requirements could lead to excessive play, not in line with social responsibility rules for operators. 

The new guidance rules cited that licensees used potentially unfair terms, with examples including:

  • “terms that allow licensees to confiscate customers’ un-staked deposits
  • terms regarding treatment of customers’ funds where a licensee believes there has been illegal, irregular or fraudulent play
  • promotions for online games that have terms entitling a licensee to void real money winnings if a customer inadvertently breaks staking rules
  • terms that unfairly permit licensees to reduce potential winnings on open bets.”

It also stated that the Commission was aware of:

  • “terms and conditions that are difficult to understand
  • welcome bonus offers and wagering requirements which may encourage excessive play.”

While the guidance did not contain rules for abolishing or limiting wagering requirements, they instructed licensees to review their terms and conditions to ensure they fit consumer protection laws and that; “The LCCP requires rewards and bonuses to be constructed in a way that is socially responsible. Although it is common practice to attach terms and conditions to bonus offers, the Commission does not expect conditions, such as wagering requirements, to encourage excessive play.”

Will wagering requirements be banned?

With the Gambling Review white paper currently overdue and keenly expected by all industry stakeholders, many wonder if it will cover wagering requirements or, more specifically, exclude them from casino practice. The Gambling Review aims to update the 2005 Gambling Act, fit for the modern age, and wagering requirements would undoubtedly slot into the remit of what’s being discussed, which includes greater player protections and affordability checks.

While it’s clear that some big-name operators and affiliates like No Wagering are pioneering the way in bringing zero wagering bonuses to players, many sites have not followed suit. This is despite clear evidence that players favour fairer bonuses (PlayOJO is one of 39 brands operated by the same parent company, it is the only one with zero requirements, and it’s the most successful of all, according to the company).

Realistically, we’re not sure that the new gambling regulations will ban wagering requirements completely (as we covered earlier, they do exist for a reason), but it certainly wouldn’t be beyond the imagination for there to be a maximum cap applied in the view that excessive requirements equate to excessive play.

What’s next for operators and bonuses if wagering requirements are banned?

Bonuses are one of the most important factors for players in picking between casino sites, and they make players feel lucky to score something for free straight off the bat (even if the wagering requirements mean this is not really the case). 

If wagering requirements are banned, operators unwilling to offer bonuses without wagering requirements will have to return to the drawing board and reimagine rewards, especially welcome offers. Alternatively, they could begin competing based on other USPs, such as focusing more on the casino product to pull in the punters by offering unique games, making space for indie developers, having instant withdrawals, or gamified loyalty benefits and better loyalty clubs.

Moreover, it would present a fantastic opportunity for remote operators to move away from the tired system of matched deposit bonuses towards more exciting and fresher ideas like promo wheel spins, mystery gifts on first deposits, prize draws and so on. With brands including PlayOJO, Paddy Power, MrQ and Betfair already doing this, operators do not lack a blueprint to success, just the gumption to embrace a new model.

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Bulgaria

Betway Bulgaria officially launches, offers live and bet-builder options

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Another company has officially launched its activities in the growing niche of online betting in Bulgaria. But here we are not just talking about another operator licensed by national institutions, but about a leading brand worldwide. Betway is one of the largest bookmakers in Europe and globally, and the fact that it already offers its services in Bulgaria speaks positively about the development of the gambling business in the country.

Indications of an increase in the size of the industry appeared last year, when several operators received a permit to operate under Bulgarian jurisdiction. It is unlikely that this process will end with the official launch of betway bulgaria, rather the brand entering the country can be perceived by international operators as a positive assessment of the market in Bulgaria. What can we find at Betway besides the obvious – increased competition and of course more choice for consumers?

What do we find in the sports section?

Sports betting – this is the leading sector of the company, which started operations in 2006. The brand is associated with a number of teams in Europe such as Tottenham, Atletico Madrid, Leicester, Alaves, Belenenses, Werder, etc. Of course, the top championships in Europe are present in the latest betting platform, but that’s not all. Betway offers the opportunity to make predictions at less popular UEFA championships. The fans of the Bulgarian championship have options too. All matches of the First League are present in the bookmaker’s menu, and are offered with dozens of choices for each of them.

Real-time bets and long-term combinations

Live bets are a big thrill for many players. This option is present at Betway, and this also applies to the mobile version, of course. It is not difficult to detect current events – they come first when loading the platform. And with them the bookmaker really comes up with interesting offers, some of which are rare on the Bulgarian market. The outcome of the bets become clear in literally seconds if the next goal market or one of the performance options is selected.

In addition, the company accepts predictions with a much longer horizon. It is now standard to bet on who will be the champion in England, Spain, Italy or Germany. However, there are also specific markets and selections for certain teams – will Barcelona take the trophy this season, will Liverpool reach the final in at least one of the tournaments in which it participates, etc. And if users don’t find what they’re looking for in these offers, they can always turn to the betting menu. The bet-builder is still limited to one match, from which we can choose two or more selections until the desired odds are formed. This is the most appropriate way to optimize the bet according to personal preferences and therefore it is increasingly preferred by the players.

Betway’s first steps on the Bulgarian market are impressive. And this is just the beginning, we can expect even more in the near future.

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European Gaming News

EveryMatrix inks RGS Matrix agreement with Wild Boars

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EveryMatrix announces the second RGS Matrix partnership with Wild Boars, newly launched gaming studio that aims to bring creative storytelling and a fresh feel to the gaming industry.

Launched in 2019 as EveryMatrix sixth standalone solution, RGS Matrix enables gaming development teams to distribute, manage, and report upon a proprietary game product portfolio.

This ‘out of the box’ remote gaming server was built on an open architecture and caters for outstanding player experience, consistent deployment, and quicker content integration.

Mathias Larsson, Managing Director of RGS Matrix, says: “This is our second RGS Matrix agreement and it brings me a lot of joy to know that our solution starts gaining momentum in the market. Our remote gaming server aims to help the new generation of game builders by providing all the means to create, design, distribute and manage games.

“The team of Wild Boars is experienced, skilled and highly creative. I am looking forward to seeing their games live and appreciated by players in many countries.”

Oleksandr Yermolaiev, Managing Director of Wild Boars, comments: We truly believe that choosing a right partner is crucial for success. For us, RGS Matrix and its remarkable team is just that partner. We are excited to use EveryMatrix solution, focus on what we do best and bring our innovative games to a wide range of operators, territories and players. RGS Matrix is dashing ahead and we are happy to join the ride.”

RGS Matrix powers slots and table games, and is currently certified for Malta, Latvia, Lithuania, Estonia, Sweden, Spain, Denmark, Romania, and Colombia, with many jurisdictions to come in the upcoming years.

 

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