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European Gaming News

Interview with Dario Arruda, the CEO XCaliber

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Dario Arruda, the CEO of XCaliber, Malta, is a hands-on leader driven by a passion to meet the challenges and to realise the goals. Under his leadership, the company has made great strides in the last one and a half years. In this exclusive interview, Dario Arruda opens up about the company’s growth and its vision for the future. He provides detailed and lucid answers to a wide range of questions about the changing phases of technology, the new projects his company is into, and future trends in the gaming industry. Meet the man behind one of the most talked-about companies in the gaming technology sector.

Question 1

I would first like to ask you to begin with a few words about yourself. It’s always nice to hear top-class professionals say a few words about themselves for our audience.

Together with Cherry, I co-founded XCaliber in December 2016, having previously spent more than five years as Chief Technology Officer for Cherry Malta. Much of my background is in technology – I spent a number of years working on product and technical development for Allied Newspapers, Malta’s leading news and publishing company.

This experience translated effectively into the role of CTO with Cherry Malta, and I have not looked back since. I was delighted that Cherry accepted my proposal to create the B2B Technology business area, XCaliber, and am very proud of what we have achieved since the company was founded.

Question 2

It has been just over a year since XCaliber was launched. How do you look back at the journey so far?

It is fair to say, this has been a 15 months packed with progress to tell you about. We signed a number of important third-party deals, notably including the first partner for Omarsys, our affiliate-marketing platform. FSport is one of the world’s leading fantasy sports platforms, and we were delighted to partner with them in increasing our foothold in the Swedish iGaming market.

The launch of our new Responsive Framework technology at the beginning of February marked a major milestone in our efforts to deliver innovative solutions that bring clarity and ease-of-use for both player and operator.

In financial terms, 2017 was a year in which we have built solid momentum, reporting revenue figures of MSEK 38.6, while we are also now ISO 27001 certified, reflecting how seriously we take, and the importance we place on maintaining full and robust levels of data security.

More than that, we have built a tightly knit team of experienced iGaming professionals, committed to our path of pushing the boundaries of business excellence. Put simply, I have thoroughly enjoyed the journey so far, and with plenty of new developments on the horizon, the future looks very bright.

Question 3

XCaliber’s LinkedIn page talks about “child-like curiosity and an insatiable appetite for creating novelty. We are all curious to know how you actually manage to retain the “child-like curiosity and an insatiable appetite for creating novelty” even when developing software for the fiercely competitive betting industry?

What we look to get across in all our dealings with fellow providers and operators is our passion for delivering innovation. This is reflected in the groundbreaking nature of our recently unveiled Omarsys and Responsive Framework, and our nominations in the “Software Rising Star” and “Affiliate Software” at the 2017 EGR B2B Awards underline the value in our growth strategy.

We have an exceptionally motivated team, and the innovation-driven nature of our approach is something that delegates really responded to at the recent ICE Totally Gaming Conference in London.

Question 4

XCaliber has won two awards at the prestigious Malta’s Best in Business Awards 2017: 1. Startup of the Year and 2. Best Online Web and Design. How do you reflect on the achievement?

We were humbled and delighted to receive those awards, as we are with any awards that recognise the effort and achievements of the hard-working team of experienced professionals that we have built at XCaliber.

It is great to see the speed of our growth acknowledged with the “Start-Up of the Year” award, and we are carving out a real reputation as one of iGaming’s foremost suppliers on a technological and design level.

Question 5

From the outside, it looks like XCaliber is mainly into two broad activities: 1. Rebranding the existing products, as in the case of CherryCasino and Game Lounge, and 2. Developing your own innovative products.

Let us talk about the rebranding first. What are the main things that XCaliber usually brings into a successful existing brand?

Speed to market, a slick and sophisticated experience for the end user, performance and quality of our products and a proactive approach to entering new jurisdictions are all vital aspects that our technology promotes, and this is reflected in the growth experienced by Cherry brands including CherryCasino and Sunmaker. As one of the industry’s fastest-growing providers of premium systems and software, we pride ourselves on our ability to deliver best-in-breed solutions to all of our partners, and we are proud to do so as a core part of and provider to the Cherry Group.

Question 6

Following from the previous question, you have your own innovative products as well – like Omarsys and Paypi. There are other products with the same or similar functionality. What makes your products special, or what makes them take the gaming world by storm – even if “a very quiet storm”, as your website says?

We are quietly bringing great advancements to the industry through products like Omarsys and Paypi. Taking our performance-marketing framework Omarsys as an example, it goes far beyond traditional tracking platforms. We recognise that adaptability is key to marketing efforts in the iGaming industry, and as such, we have fitted Omarsys with real-time reporting and analytics tools, allowing our partners to react swiftly and decisively to emerging trends. It is this desire to go above and beyond for our clients that elevates our offering above the competition.

Question 7

The latest news from XCaliber is about a new solution, called Responsive Framework. Could you tell more about it to our readers?

Absolutely. XCaliber’s Responsive Framework, codenamed XCAF, is an industry-first solution that enhances the ability of our operating partners to deliver a truly Omnichannel experience through the intuitive and intelligent use of data. The solution promotes a seamless customer journey, via a one-page structure built into the operator’s existing back-end, making streamlined use of collected customer data to ensure that players are always being promoted with offers perfectly synced to their preferences.

Instant gratification and a discovery-based experience drive so much of modern multimedia entertainment as we know it, and the data-led approach that our Responsive Framework facilitates puts all of the required functionality in the palm of an operator’s hand.

Question 8

How do you see the gaming industry and the software development for the industry evolving in 2018? Do you see a paradigm shift in the near future, especially with reference to artificial intelligence, robotics and all that?

I think there is certainly scope for evolution this year in light of the potential, that rapidly developing technology is bringing with it. Machine learning certainly has a role to play here, as part of the wider picture presented by iGaming providers that are making increasingly intelligent use of data in their solutions. I wouldn’t say this necessarily equates to a complete “paradigm shift”, but you can expect to see a lot of developments when it comes to making better use of customer data and preferences to deliver an experience tailored to the individual user.

While I will not give away what we have in the pipeline at XCaliber, I will say that you should definitely watch this space!

 

 


Source: European Gaming News

European Gaming News

Could the Gambling Commission ban wagering requirements?

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Wagering requirements; whether you love them or hate them, with the Gambling Review well underway, there’s never been a better time to debate if they still have a place in modern gambling and whether the upcoming review will ban them once and for all. But first, let’s look at their development and why they are a contentious issue in the industry. 

What are wagering requirements?

Wagering requirements are a common term and condition attached to a bonus that prevents players from taking a promotion and withdrawing it immediately. They are applied differently by each gambling brand. Some, like PlayOJO, Paddy Power, MrQ and Betfair, have revolutionised the casino scene by offering no wagering bonuses. In contrast, others take the predatory route and list bonuses with up to 100x requirements (the average is around 30x).

The requirement is the amount a player must wager at the casino before any winnings made with a bonus are valid for withdrawal. In the case of a £100 bonus, a 30x requirement would mean a player must wager a total of 100×30=£3,000 before they could withdraw any winnings. Most players would easily decimate their winnings before fulfilling the condition and, as most bonuses expire within 7-14 days, may well be forced to play for periods, or at times, they otherwise might not.

Why do wagering requirements exist?

In the early days of online casinos, bonus hunting among players became widely popular. It led to forums where players shared information on where and how to profit from the best welcome bonuses, earning money from the available offers available and never playing at a site again.

As casinos began to notice players taking bonuses and withdrawing without using them fairly, they combatted the practice with wagering requirements and other terms, such as the ability to withdraw a bonus and any winnings made if an account was suspect of this activity.

However, with no limits or official licensing rules to regulate wagering requirements at that time, things soon got out of hand as operators set high limits that were and still are unattainable to most players. Additionally, in many cases, the terms and conditions were not clearly displayed or explained, leading to the confiscation of bonuses and winnings without players understanding how or why they’d fallen foul of the casino’s rules.

Wagering requirements under fire with UKGC

By 2014, and following a flood of player complaints, the Gambling Commission weighed in, creating the Gambling (Licensing and Advertising) Act which prescribed operators were to advertise their bonus terms and conditions clearly and explain them to players. This led to some reducing their requirements to more feasible levels. However, not all operators followed suit, hence why we’re still discussing wagering requirements today.

More recently, in February 2022, the UKGC set its sights on reforming wagering requirements again, issuing new guidance regarding fair and transparent terms and practices, which acknowledged that wagering requirements could lead to excessive play, not in line with social responsibility rules for operators. 

The new guidance rules cited that licensees used potentially unfair terms, with examples including:

  • “terms that allow licensees to confiscate customers’ un-staked deposits
  • terms regarding treatment of customers’ funds where a licensee believes there has been illegal, irregular or fraudulent play
  • promotions for online games that have terms entitling a licensee to void real money winnings if a customer inadvertently breaks staking rules
  • terms that unfairly permit licensees to reduce potential winnings on open bets.”

It also stated that the Commission was aware of:

  • “terms and conditions that are difficult to understand
  • welcome bonus offers and wagering requirements which may encourage excessive play.”

While the guidance did not contain rules for abolishing or limiting wagering requirements, they instructed licensees to review their terms and conditions to ensure they fit consumer protection laws and that; “The LCCP requires rewards and bonuses to be constructed in a way that is socially responsible. Although it is common practice to attach terms and conditions to bonus offers, the Commission does not expect conditions, such as wagering requirements, to encourage excessive play.”

Will wagering requirements be banned?

With the Gambling Review white paper currently overdue and keenly expected by all industry stakeholders, many wonder if it will cover wagering requirements or, more specifically, exclude them from casino practice. The Gambling Review aims to update the 2005 Gambling Act, fit for the modern age, and wagering requirements would undoubtedly slot into the remit of what’s being discussed, which includes greater player protections and affordability checks.

While it’s clear that some big-name operators and affiliates like No Wagering are pioneering the way in bringing zero wagering bonuses to players, many sites have not followed suit. This is despite clear evidence that players favour fairer bonuses (PlayOJO is one of 39 brands operated by the same parent company, it is the only one with zero requirements, and it’s the most successful of all, according to the company).

Realistically, we’re not sure that the new gambling regulations will ban wagering requirements completely (as we covered earlier, they do exist for a reason), but it certainly wouldn’t be beyond the imagination for there to be a maximum cap applied in the view that excessive requirements equate to excessive play.

What’s next for operators and bonuses if wagering requirements are banned?

Bonuses are one of the most important factors for players in picking between casino sites, and they make players feel lucky to score something for free straight off the bat (even if the wagering requirements mean this is not really the case). 

If wagering requirements are banned, operators unwilling to offer bonuses without wagering requirements will have to return to the drawing board and reimagine rewards, especially welcome offers. Alternatively, they could begin competing based on other USPs, such as focusing more on the casino product to pull in the punters by offering unique games, making space for indie developers, having instant withdrawals, or gamified loyalty benefits and better loyalty clubs.

Moreover, it would present a fantastic opportunity for remote operators to move away from the tired system of matched deposit bonuses towards more exciting and fresher ideas like promo wheel spins, mystery gifts on first deposits, prize draws and so on. With brands including PlayOJO, Paddy Power, MrQ and Betfair already doing this, operators do not lack a blueprint to success, just the gumption to embrace a new model.

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Bulgaria

Betway Bulgaria officially launches, offers live and bet-builder options

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Another company has officially launched its activities in the growing niche of online betting in Bulgaria. But here we are not just talking about another operator licensed by national institutions, but about a leading brand worldwide. Betway is one of the largest bookmakers in Europe and globally, and the fact that it already offers its services in Bulgaria speaks positively about the development of the gambling business in the country.

Indications of an increase in the size of the industry appeared last year, when several operators received a permit to operate under Bulgarian jurisdiction. It is unlikely that this process will end with the official launch of betway bulgaria, rather the brand entering the country can be perceived by international operators as a positive assessment of the market in Bulgaria. What can we find at Betway besides the obvious – increased competition and of course more choice for consumers?

What do we find in the sports section?

Sports betting – this is the leading sector of the company, which started operations in 2006. The brand is associated with a number of teams in Europe such as Tottenham, Atletico Madrid, Leicester, Alaves, Belenenses, Werder, etc. Of course, the top championships in Europe are present in the latest betting platform, but that’s not all. Betway offers the opportunity to make predictions at less popular UEFA championships. The fans of the Bulgarian championship have options too. All matches of the First League are present in the bookmaker’s menu, and are offered with dozens of choices for each of them.

Real-time bets and long-term combinations

Live bets are a big thrill for many players. This option is present at Betway, and this also applies to the mobile version, of course. It is not difficult to detect current events – they come first when loading the platform. And with them the bookmaker really comes up with interesting offers, some of which are rare on the Bulgarian market. The outcome of the bets become clear in literally seconds if the next goal market or one of the performance options is selected.

In addition, the company accepts predictions with a much longer horizon. It is now standard to bet on who will be the champion in England, Spain, Italy or Germany. However, there are also specific markets and selections for certain teams – will Barcelona take the trophy this season, will Liverpool reach the final in at least one of the tournaments in which it participates, etc. And if users don’t find what they’re looking for in these offers, they can always turn to the betting menu. The bet-builder is still limited to one match, from which we can choose two or more selections until the desired odds are formed. This is the most appropriate way to optimize the bet according to personal preferences and therefore it is increasingly preferred by the players.

Betway’s first steps on the Bulgarian market are impressive. And this is just the beginning, we can expect even more in the near future.

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European Gaming News

EveryMatrix inks RGS Matrix agreement with Wild Boars

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EveryMatrix announces the second RGS Matrix partnership with Wild Boars, newly launched gaming studio that aims to bring creative storytelling and a fresh feel to the gaming industry.

Launched in 2019 as EveryMatrix sixth standalone solution, RGS Matrix enables gaming development teams to distribute, manage, and report upon a proprietary game product portfolio.

This ‘out of the box’ remote gaming server was built on an open architecture and caters for outstanding player experience, consistent deployment, and quicker content integration.

Mathias Larsson, Managing Director of RGS Matrix, says: “This is our second RGS Matrix agreement and it brings me a lot of joy to know that our solution starts gaining momentum in the market. Our remote gaming server aims to help the new generation of game builders by providing all the means to create, design, distribute and manage games.

“The team of Wild Boars is experienced, skilled and highly creative. I am looking forward to seeing their games live and appreciated by players in many countries.”

Oleksandr Yermolaiev, Managing Director of Wild Boars, comments: We truly believe that choosing a right partner is crucial for success. For us, RGS Matrix and its remarkable team is just that partner. We are excited to use EveryMatrix solution, focus on what we do best and bring our innovative games to a wide range of operators, territories and players. RGS Matrix is dashing ahead and we are happy to join the ride.”

RGS Matrix powers slots and table games, and is currently certified for Malta, Latvia, Lithuania, Estonia, Sweden, Spain, Denmark, Romania, and Colombia, with many jurisdictions to come in the upcoming years.

 

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