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Exclusive Interview with Chris Armes – Group Chief Technology Officer NYX Gaming Group

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I am thankful to have the opportunity to take this interview with with a professional such as Chris Armes, who has over 25 years’ experience of managing high performing global teams, covering the full delivery experience for large-scale international projects, across both hardware and software.

Chris has been appointed as Group Chief Technology Officer at NYX Gaming Group in October 2017 since than has taken the company to the next level. Recently his company recruited over 100 employees for a new Polish Technology Development Centre.

I would also like to thank you for following my interview series and for sharing these information with your colleagues and partners. If you would like to be featured in an upcoming interview, please send me an e-mail to [email protected] and I will happily get back to you!

We are grateful for your generosity to answer our questions. First, I would like to ask you to shortly introduce yourself and tell us when and why you started working in this industry.

Chris: It’s a pleasure to speak with European Gaming Magazine. My name’s Chris Armes, and I’m the Chief Technology Officer at SG Digital, the newly created division of Scientific Games following its acquisition of NYX Gaming Group at the beginning of 2018. At SG Digital, I oversee the support and development of our products and services across digital gaming, iLottery and sports betting.

This is my first role in the betting and gaming industry, having previously worked for computer software and hardware companies Oracle and Sun Microsystems and one that I’m enjoying greatly since joining the company in September last year. It’s a really exciting industry with lots happening, but there’s also so much more that can be done to capitalise on new technologies and improve both back-end operations and the user experience.

Before joining SG Digital you worked at Oracle and held the position of Vice President, Engineering for Systems. What are those experiences, key-values that you gained at your past workplace and can use in this new role?

Chris: I have more than 25 years’ experience in working and managing global teams for the delivery of both hardware and software products. Oracle and Sun were both worldwide organisations that gave me the experience to take the Digital division forward with a product-led strategy that focuses on innovation backed by new technology. Global engineering in particular is hard to get right, and to make it successful requires a huge time investment. The digital gaming industry today reminds me a lot of the “.com” era with growth opportunities and time-to-market pressures. I plan to bring those learnings to this industry so we can capitalize quickly on the massive opportunity ahead of us.

What role do you undertake in the company’s life? What are your tasks and responsibilities?

Chris: Now that the acquisition is complete and the SG Digital division created, the focus for us now is to implement a strategy that accelerates product innovation and delivery across all our verticals.

Central to our plans is the opening of our new Technology Development Centre in Krakow, Poland. We aim to staff the office with over 100 new product-focused employees by the end of 2018, forming our fourth development centre in Europe. Poland has an established reputation for housing high-quality tech hubs, and we’re thrilled to establish a presence in the region.

It is my responsibility to oversee all our global technology teams and to bring together our different product development teams under one cohesive delivery model.

A big part of that responsibility is helping build an employer brand that attracts the top talent to SG Digital. We aim to attract talent from across the technology spectrum–not just people who have worked in gaming. A lot of our business is about high transaction rates, low latency and a seamless user experience, things you see in many other sectors such as financial services and telecoms. Expertise from various industries is crucial. We need to welcome new ideas and techniques to maximize our potential.

Which have been the most difficult periods in your career so far and what do you consider your greatest personal success?

Chris: The most difficult periods are those two extreme ends of the spectrum when it comes to resourcing: significant growth and significant reductions. Both are challenging times for very different reasons. Growing and scaling a business brings with it the most basic challenge of finding the right talent. From there, though, you also have to retain the best talent. This is not just about compensation, it is also about the importance of building the brand and proving that you are really a great place to work. Hiring momentum is key, but it’s also important to understand that finding the best employees can take time. Employees should feel good about coming to work, even during times of growth. The other challenge with growth is scaling in an efficient and effective manner and having business processes that will scale at the same time. Churning out product is one thing; releasing a polished, quality product is another.

There have been so many things I’ve been proud to be a part of—I’m sure I’d leave many off by accident if I tried to list them. Building technology teams in new locations such as Prague and Bangalore is greatly satisfying, but so is watching talent grow during a career, as junior engineers become engineering thought leaders on my team. Then you see those engineering leaders come up with new and innovative ways to do things, helping to build a world-class, industry leading product.

What can you tell us about the services SG Digital provides?

Chris: The combination of NYX and SG Interactive means we now provide the broadest portfolio of products and services to iGaming brands across the globe. From nine in-house game studios and a network of third-party suppliers, SG Digital offers over 2000 game titles across our platforms. In addition, OpenBet™, the #1 sportsbook platform, used and trusted by the world’s leading sports betting operators.

We’re focused on improving all aspects of our products and services, which is why we have opened a new tech hub in Poland to find people who can drive innovation within our product portfolio.

I am sure that you have experience and knowledge about the European gambling industry, especially the Eastern European one. I would like to ask you to share your opinion about the gambling industry in general in Europe or in the countries you know better?

Chris: Europe has and will remain a key focus for us as we look to expand into established territories and emerging markets, which of course includes those in Eastern Europe. Online gaming continues to gain popularity in the central and eastern regions, particularly as regulation becomes more robust.

Another region that is exciting for us is the U.S., where the potential expansion of sports betting will present us with significant opportunities. Although sports betting is currently limited to Nevada, proposals to amend existing laws are gathering momentum, and we could soon see a flurry of states allow punters to place wagers on sporting events for the first time. From a technology perspective, we have to ensure our products are ready and compliant to meet the standards of these new markets, which is a major focus for us right now.

Which are the future plans of the company that you can talk about to our readers?

Chris: We’re undertaking a major recruitment drive following the opening of our new development centre in Poland. We’re hiring for new people in quality assurance, core software development and product innovation. We’re also keen on continual recruitment across the globe, especially as the gaming landscape evolves. To prepare for potential sports regulation in the U.S., for example, we aim to expand our employee base in the region with talented individuals who can ensure our success in a new territory.

Crucial to making ourselves an attractive company to work for is the promise of a career opportunity, which is exciting and provides them with a platform to be creative. We’re looking into many areas of technology right now, such as video streaming and voice recognition software, as well as looking into how we can provide a more personalised user experience through a deeper understanding of consumer habits.

What upcoming events are the company focusing on nowadays and how prepared is the company for these events?

Chris: For the short-term at least, much of our focus will be on hiring skilled technology leaders to drive growth and innovation.

It’s an exciting time to be a part of SG Digital with so much going on across the many verticals we operate and among the talented teams we have all around the world, all pulling in the same direction.


Source: European Gaming News

European Gaming News

Could the Gambling Commission ban wagering requirements?

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Wagering requirements; whether you love them or hate them, with the Gambling Review well underway, there’s never been a better time to debate if they still have a place in modern gambling and whether the upcoming review will ban them once and for all. But first, let’s look at their development and why they are a contentious issue in the industry. 

What are wagering requirements?

Wagering requirements are a common term and condition attached to a bonus that prevents players from taking a promotion and withdrawing it immediately. They are applied differently by each gambling brand. Some, like PlayOJO, Paddy Power, MrQ and Betfair, have revolutionised the casino scene by offering no wagering bonuses. In contrast, others take the predatory route and list bonuses with up to 100x requirements (the average is around 30x).

The requirement is the amount a player must wager at the casino before any winnings made with a bonus are valid for withdrawal. In the case of a £100 bonus, a 30x requirement would mean a player must wager a total of 100×30=£3,000 before they could withdraw any winnings. Most players would easily decimate their winnings before fulfilling the condition and, as most bonuses expire within 7-14 days, may well be forced to play for periods, or at times, they otherwise might not.

Why do wagering requirements exist?

In the early days of online casinos, bonus hunting among players became widely popular. It led to forums where players shared information on where and how to profit from the best welcome bonuses, earning money from the available offers available and never playing at a site again.

As casinos began to notice players taking bonuses and withdrawing without using them fairly, they combatted the practice with wagering requirements and other terms, such as the ability to withdraw a bonus and any winnings made if an account was suspect of this activity.

However, with no limits or official licensing rules to regulate wagering requirements at that time, things soon got out of hand as operators set high limits that were and still are unattainable to most players. Additionally, in many cases, the terms and conditions were not clearly displayed or explained, leading to the confiscation of bonuses and winnings without players understanding how or why they’d fallen foul of the casino’s rules.

Wagering requirements under fire with UKGC

By 2014, and following a flood of player complaints, the Gambling Commission weighed in, creating the Gambling (Licensing and Advertising) Act which prescribed operators were to advertise their bonus terms and conditions clearly and explain them to players. This led to some reducing their requirements to more feasible levels. However, not all operators followed suit, hence why we’re still discussing wagering requirements today.

More recently, in February 2022, the UKGC set its sights on reforming wagering requirements again, issuing new guidance regarding fair and transparent terms and practices, which acknowledged that wagering requirements could lead to excessive play, not in line with social responsibility rules for operators. 

The new guidance rules cited that licensees used potentially unfair terms, with examples including:

  • “terms that allow licensees to confiscate customers’ un-staked deposits
  • terms regarding treatment of customers’ funds where a licensee believes there has been illegal, irregular or fraudulent play
  • promotions for online games that have terms entitling a licensee to void real money winnings if a customer inadvertently breaks staking rules
  • terms that unfairly permit licensees to reduce potential winnings on open bets.”

It also stated that the Commission was aware of:

  • “terms and conditions that are difficult to understand
  • welcome bonus offers and wagering requirements which may encourage excessive play.”

While the guidance did not contain rules for abolishing or limiting wagering requirements, they instructed licensees to review their terms and conditions to ensure they fit consumer protection laws and that; “The LCCP requires rewards and bonuses to be constructed in a way that is socially responsible. Although it is common practice to attach terms and conditions to bonus offers, the Commission does not expect conditions, such as wagering requirements, to encourage excessive play.”

Will wagering requirements be banned?

With the Gambling Review white paper currently overdue and keenly expected by all industry stakeholders, many wonder if it will cover wagering requirements or, more specifically, exclude them from casino practice. The Gambling Review aims to update the 2005 Gambling Act, fit for the modern age, and wagering requirements would undoubtedly slot into the remit of what’s being discussed, which includes greater player protections and affordability checks.

While it’s clear that some big-name operators and affiliates like No Wagering are pioneering the way in bringing zero wagering bonuses to players, many sites have not followed suit. This is despite clear evidence that players favour fairer bonuses (PlayOJO is one of 39 brands operated by the same parent company, it is the only one with zero requirements, and it’s the most successful of all, according to the company).

Realistically, we’re not sure that the new gambling regulations will ban wagering requirements completely (as we covered earlier, they do exist for a reason), but it certainly wouldn’t be beyond the imagination for there to be a maximum cap applied in the view that excessive requirements equate to excessive play.

What’s next for operators and bonuses if wagering requirements are banned?

Bonuses are one of the most important factors for players in picking between casino sites, and they make players feel lucky to score something for free straight off the bat (even if the wagering requirements mean this is not really the case). 

If wagering requirements are banned, operators unwilling to offer bonuses without wagering requirements will have to return to the drawing board and reimagine rewards, especially welcome offers. Alternatively, they could begin competing based on other USPs, such as focusing more on the casino product to pull in the punters by offering unique games, making space for indie developers, having instant withdrawals, or gamified loyalty benefits and better loyalty clubs.

Moreover, it would present a fantastic opportunity for remote operators to move away from the tired system of matched deposit bonuses towards more exciting and fresher ideas like promo wheel spins, mystery gifts on first deposits, prize draws and so on. With brands including PlayOJO, Paddy Power, MrQ and Betfair already doing this, operators do not lack a blueprint to success, just the gumption to embrace a new model.

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Bulgaria

Betway Bulgaria officially launches, offers live and bet-builder options

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Another company has officially launched its activities in the growing niche of online betting in Bulgaria. But here we are not just talking about another operator licensed by national institutions, but about a leading brand worldwide. Betway is one of the largest bookmakers in Europe and globally, and the fact that it already offers its services in Bulgaria speaks positively about the development of the gambling business in the country.

Indications of an increase in the size of the industry appeared last year, when several operators received a permit to operate under Bulgarian jurisdiction. It is unlikely that this process will end with the official launch of betway bulgaria, rather the brand entering the country can be perceived by international operators as a positive assessment of the market in Bulgaria. What can we find at Betway besides the obvious – increased competition and of course more choice for consumers?

What do we find in the sports section?

Sports betting – this is the leading sector of the company, which started operations in 2006. The brand is associated with a number of teams in Europe such as Tottenham, Atletico Madrid, Leicester, Alaves, Belenenses, Werder, etc. Of course, the top championships in Europe are present in the latest betting platform, but that’s not all. Betway offers the opportunity to make predictions at less popular UEFA championships. The fans of the Bulgarian championship have options too. All matches of the First League are present in the bookmaker’s menu, and are offered with dozens of choices for each of them.

Real-time bets and long-term combinations

Live bets are a big thrill for many players. This option is present at Betway, and this also applies to the mobile version, of course. It is not difficult to detect current events – they come first when loading the platform. And with them the bookmaker really comes up with interesting offers, some of which are rare on the Bulgarian market. The outcome of the bets become clear in literally seconds if the next goal market or one of the performance options is selected.

In addition, the company accepts predictions with a much longer horizon. It is now standard to bet on who will be the champion in England, Spain, Italy or Germany. However, there are also specific markets and selections for certain teams – will Barcelona take the trophy this season, will Liverpool reach the final in at least one of the tournaments in which it participates, etc. And if users don’t find what they’re looking for in these offers, they can always turn to the betting menu. The bet-builder is still limited to one match, from which we can choose two or more selections until the desired odds are formed. This is the most appropriate way to optimize the bet according to personal preferences and therefore it is increasingly preferred by the players.

Betway’s first steps on the Bulgarian market are impressive. And this is just the beginning, we can expect even more in the near future.

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European Gaming News

EveryMatrix inks RGS Matrix agreement with Wild Boars

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EveryMatrix announces the second RGS Matrix partnership with Wild Boars, newly launched gaming studio that aims to bring creative storytelling and a fresh feel to the gaming industry.

Launched in 2019 as EveryMatrix sixth standalone solution, RGS Matrix enables gaming development teams to distribute, manage, and report upon a proprietary game product portfolio.

This ‘out of the box’ remote gaming server was built on an open architecture and caters for outstanding player experience, consistent deployment, and quicker content integration.

Mathias Larsson, Managing Director of RGS Matrix, says: “This is our second RGS Matrix agreement and it brings me a lot of joy to know that our solution starts gaining momentum in the market. Our remote gaming server aims to help the new generation of game builders by providing all the means to create, design, distribute and manage games.

“The team of Wild Boars is experienced, skilled and highly creative. I am looking forward to seeing their games live and appreciated by players in many countries.”

Oleksandr Yermolaiev, Managing Director of Wild Boars, comments: We truly believe that choosing a right partner is crucial for success. For us, RGS Matrix and its remarkable team is just that partner. We are excited to use EveryMatrix solution, focus on what we do best and bring our innovative games to a wide range of operators, territories and players. RGS Matrix is dashing ahead and we are happy to join the ride.”

RGS Matrix powers slots and table games, and is currently certified for Malta, Latvia, Lithuania, Estonia, Sweden, Spain, Denmark, Romania, and Colombia, with many jurisdictions to come in the upcoming years.

 

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