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European Gaming News

Interview with Bernhard Blaha

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Bernhard Blaha, the co-founder of HEROcoin and herosphere.gg, is a serial entrepreneur, buzzing with new ideas that can change the present landscape of gaming industry. Blaha, who claims to “have more ideas every day than I have time to implement in a lifetime”, opens up in this interview about his HEROcoin and herosphere.gg and betting industry in general.

He foresees an “enormous” future for block chain technology in the betting arena. What follows is our wide-ranging interview with one of the young and vibrant potential change-makers in the betting industry. Read on.

Question 1

I’d first like to ask can you begin with a few words about yourself ? It’s always nice to hear top-class professionals say a few words about themselves for our audience.

I am the Co-founder of HEROcoin & herosphere.gg. My responsibilities stretch from operational topics to finding legal & tax solutions. Having founded successful companies before, I bring practical expertise in addition to my knowledge gathered from my studies in technical (University of Applied Sciences Upper Austria) and economic (University of Applied Sciences Vienna) areas. I am a very early adopter of many technologies, ranging from home automation to cryptocurrencies.

Question 2

You have co-founded two ventures: Herocoin.io & Herosphere.gg. Can you tell us more about how the two ventures have been going?

Sports has been a fascination for people since time immemorial. The emotions that are involved with winning and losing touch every fan. We loved little challenges with our friends or soccer teammates. But it’s a hassle to collect the money from everyone and document all the results. So my current co-founders and I created a platform with the goal of bringing back fun and joy to betting by allowing people to challenge their friends, family and colleagues on various sport events via an online platform called “the social bet“ back then. At the same time, the e-sports market started to grow rapidly.

Today, the most famous games are MOBA games like League of Legends and DOTA2, shooter games like Counter Strike and sport simulation games like FIFA. People follow the competitions live in stadiums or through live streams. As of August 2017, there have been 100 million people playing League of Legends only and there is an expected viewership of over 300 million people by 2020. Also, the fantasy element becomes more popular in e-sports. Just a couple of days ago the German authorities officially accepted e-gaming as sports and forecasts say e-sports will very soon overtake American Football regarding the fan size.

All that made us decide to focus our resources and build herosphere.gg.

Today our platform www.herosphere.gg counts over 250,000 registered users.

In order to take the product to the next level by fighting major issues the classic online betting industry faces today, we started to further explore how the blockchain technology could potentially help solving those problems: The HEROcoin (PLAY) was born – designed as a decentralized ERC20 token on the Ethereum blockchain.

Question 3

What exactly do you mean by “the decentralized solution for online betting”?

Well, online betting, as it is, has been untouched for a long time. It has the paradigm “the house always wins” and is quite prone to manipulation. Users always bet against a bookmaker instead of each other and due to middlemen there are much higher costs involved.

The blockchain makes every single bet transparent, it allows real peer-to-peer betting, and it is much more resistant to attacks.

But because HEROcoin is an ERC20 token it can be much more than just a currency for gambling. The main goal is to create transparency, trust and security. In addition, 1% of all pots played is given back to all token holders. Additionally, anyone who creates contests for the community or a closed group is being rewarded. There is no bookmaker involved but the system runs the bets. HERO at the same time creates a transparent network, allowing a natural expansion by its own community. It is designed so that not only our own platform but existing providers too can implement HERO and emerging ones can build their systems on our HERO network and community.

 Question 4

At Herocoin.io, your main intention appears to be to change the “the house always wins” phenomenon in the traditional betting. But how beneficial do you think it is going to be for the end user when compared with online betting exchanges like betfair.com?

betfair.com definitely brought an innovative aspect to the traditional world of betting and made an important step forward. But what we do is completely disrupt the industry. With betfair.com the “broker” is just another user. We actually created a new way of “betting” and not just simply improved it. herosphere .gg will be much more about fantasylike American Football. Also, you can create private contests just for your friends or community and challenge them. The pot stays within this group.  HEROcoin will bring the aspect of fairness, transparency, lower risk of manipulation and can be used by anyone in order to build their idea on the existing infrastructure.

Question 5

You have marked the end of 2018 as a deadline for completing the full development HEROcoin and the legal and financial aspects of its implementation. Can you shed more light on the remaining targets for its full deployment?

Right now we focus on the first re-launch of herosphere.gg, which will appear with a new design for the user and a state-of-the-art use of technology for the technical infrastructure. It does run already with more than 250,000 registered users, but will be lifted to the next level by Q2. From there we will step by step evolve the platform and see how the use case with implementing the HEROcoin over the next months will work.

For us the product is key! So we focus completely on developing a user-friendly product on the blockchain that is a lot of fun to use. We will also add more and more fantasy elements. But it does not stop there. As HEROcoin is designed to be integrated with any third party, we allow all of the traditional betting providers that see the potential to connect to our ecosystem. The upsides are very obvious: Nearly zero development effort and a lot of marketing benefits via our big HERO community.

In the long term, this means for HEROcoin to become the go-to tool for any betting provider who either wants to reduce payment provider fees or wants to increase trust levels with its users – which is every betting provider ever.

The goal for the next five years is both: to become the ecosystem for betting on the blockchain and grow one of the biggest e-sports communities.

Question 6

How do you see the betting industry evolve in 2018? Any predictions on any disruptive technologies? We’d love to hear!

The potential of the blockchain is enormous. It can help to finally bring innovation to a business that has been operating on their own terms for ages, but my colleagues just come back from one of the biggest gambling fares – the ICE in London, where you can see that we are still at the beginning where everyone does know it’s coming and could completely change the entire industry as we know it but focuses and strategies aren’t clear yet.

Once users understand that with automated contracts on the blockchain, for example, direct pay-outs of prize money can be handled, they will push for a transformation to this new technology. They will also soon realize that costs are lower than in the traditional online betting.

As we see in the numbers, e-sports just started to become popular and will only start to enter the mass market within the next years. The next generation grows up with watching Twitch and Youtube bloggers rather than classic sport events on TV.

Media rights trade is becoming a serious business and is expected to grow from only $50 million in 2016 to over $300 million in 2020. The coming year will see the e-sports economy grow to $696 million, a year-on-year growth of 41.3%. Brands are expected to spend $517 million on e-sports.

On a related matter, we have yet to find the peak of what blockchain technology can actually do for the gamers: Oracle systems are, due to quickly rising, but low spread of blockchain usage, still months or years from getting relevance, but once they do they will allow for fully democratized betting systems. Those mechanics allow for the data that is provided by big data warehouses so far to be fetched and processed by users.

As for the online betting industry, it needs to jump on the train if it does not want to stay

behind. As I have seen a lot of payment providers adding cryptocurrencies already to their

portfolio, providers will start to evaluate not only the e-sports market but also blockchain

possibilities.


Source: European Gaming News

European Gaming News

Could the Gambling Commission ban wagering requirements?

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Wagering requirements; whether you love them or hate them, with the Gambling Review well underway, there’s never been a better time to debate if they still have a place in modern gambling and whether the upcoming review will ban them once and for all. But first, let’s look at their development and why they are a contentious issue in the industry. 

What are wagering requirements?

Wagering requirements are a common term and condition attached to a bonus that prevents players from taking a promotion and withdrawing it immediately. They are applied differently by each gambling brand. Some, like PlayOJO, Paddy Power, MrQ and Betfair, have revolutionised the casino scene by offering no wagering bonuses. In contrast, others take the predatory route and list bonuses with up to 100x requirements (the average is around 30x).

The requirement is the amount a player must wager at the casino before any winnings made with a bonus are valid for withdrawal. In the case of a £100 bonus, a 30x requirement would mean a player must wager a total of 100×30=£3,000 before they could withdraw any winnings. Most players would easily decimate their winnings before fulfilling the condition and, as most bonuses expire within 7-14 days, may well be forced to play for periods, or at times, they otherwise might not.

Why do wagering requirements exist?

In the early days of online casinos, bonus hunting among players became widely popular. It led to forums where players shared information on where and how to profit from the best welcome bonuses, earning money from the available offers available and never playing at a site again.

As casinos began to notice players taking bonuses and withdrawing without using them fairly, they combatted the practice with wagering requirements and other terms, such as the ability to withdraw a bonus and any winnings made if an account was suspect of this activity.

However, with no limits or official licensing rules to regulate wagering requirements at that time, things soon got out of hand as operators set high limits that were and still are unattainable to most players. Additionally, in many cases, the terms and conditions were not clearly displayed or explained, leading to the confiscation of bonuses and winnings without players understanding how or why they’d fallen foul of the casino’s rules.

Wagering requirements under fire with UKGC

By 2014, and following a flood of player complaints, the Gambling Commission weighed in, creating the Gambling (Licensing and Advertising) Act which prescribed operators were to advertise their bonus terms and conditions clearly and explain them to players. This led to some reducing their requirements to more feasible levels. However, not all operators followed suit, hence why we’re still discussing wagering requirements today.

More recently, in February 2022, the UKGC set its sights on reforming wagering requirements again, issuing new guidance regarding fair and transparent terms and practices, which acknowledged that wagering requirements could lead to excessive play, not in line with social responsibility rules for operators. 

The new guidance rules cited that licensees used potentially unfair terms, with examples including:

  • “terms that allow licensees to confiscate customers’ un-staked deposits
  • terms regarding treatment of customers’ funds where a licensee believes there has been illegal, irregular or fraudulent play
  • promotions for online games that have terms entitling a licensee to void real money winnings if a customer inadvertently breaks staking rules
  • terms that unfairly permit licensees to reduce potential winnings on open bets.”

It also stated that the Commission was aware of:

  • “terms and conditions that are difficult to understand
  • welcome bonus offers and wagering requirements which may encourage excessive play.”

While the guidance did not contain rules for abolishing or limiting wagering requirements, they instructed licensees to review their terms and conditions to ensure they fit consumer protection laws and that; “The LCCP requires rewards and bonuses to be constructed in a way that is socially responsible. Although it is common practice to attach terms and conditions to bonus offers, the Commission does not expect conditions, such as wagering requirements, to encourage excessive play.”

Will wagering requirements be banned?

With the Gambling Review white paper currently overdue and keenly expected by all industry stakeholders, many wonder if it will cover wagering requirements or, more specifically, exclude them from casino practice. The Gambling Review aims to update the 2005 Gambling Act, fit for the modern age, and wagering requirements would undoubtedly slot into the remit of what’s being discussed, which includes greater player protections and affordability checks.

While it’s clear that some big-name operators and affiliates like No Wagering are pioneering the way in bringing zero wagering bonuses to players, many sites have not followed suit. This is despite clear evidence that players favour fairer bonuses (PlayOJO is one of 39 brands operated by the same parent company, it is the only one with zero requirements, and it’s the most successful of all, according to the company).

Realistically, we’re not sure that the new gambling regulations will ban wagering requirements completely (as we covered earlier, they do exist for a reason), but it certainly wouldn’t be beyond the imagination for there to be a maximum cap applied in the view that excessive requirements equate to excessive play.

What’s next for operators and bonuses if wagering requirements are banned?

Bonuses are one of the most important factors for players in picking between casino sites, and they make players feel lucky to score something for free straight off the bat (even if the wagering requirements mean this is not really the case). 

If wagering requirements are banned, operators unwilling to offer bonuses without wagering requirements will have to return to the drawing board and reimagine rewards, especially welcome offers. Alternatively, they could begin competing based on other USPs, such as focusing more on the casino product to pull in the punters by offering unique games, making space for indie developers, having instant withdrawals, or gamified loyalty benefits and better loyalty clubs.

Moreover, it would present a fantastic opportunity for remote operators to move away from the tired system of matched deposit bonuses towards more exciting and fresher ideas like promo wheel spins, mystery gifts on first deposits, prize draws and so on. With brands including PlayOJO, Paddy Power, MrQ and Betfair already doing this, operators do not lack a blueprint to success, just the gumption to embrace a new model.

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Bulgaria

Betway Bulgaria officially launches, offers live and bet-builder options

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Another company has officially launched its activities in the growing niche of online betting in Bulgaria. But here we are not just talking about another operator licensed by national institutions, but about a leading brand worldwide. Betway is one of the largest bookmakers in Europe and globally, and the fact that it already offers its services in Bulgaria speaks positively about the development of the gambling business in the country.

Indications of an increase in the size of the industry appeared last year, when several operators received a permit to operate under Bulgarian jurisdiction. It is unlikely that this process will end with the official launch of betway bulgaria, rather the brand entering the country can be perceived by international operators as a positive assessment of the market in Bulgaria. What can we find at Betway besides the obvious – increased competition and of course more choice for consumers?

What do we find in the sports section?

Sports betting – this is the leading sector of the company, which started operations in 2006. The brand is associated with a number of teams in Europe such as Tottenham, Atletico Madrid, Leicester, Alaves, Belenenses, Werder, etc. Of course, the top championships in Europe are present in the latest betting platform, but that’s not all. Betway offers the opportunity to make predictions at less popular UEFA championships. The fans of the Bulgarian championship have options too. All matches of the First League are present in the bookmaker’s menu, and are offered with dozens of choices for each of them.

Real-time bets and long-term combinations

Live bets are a big thrill for many players. This option is present at Betway, and this also applies to the mobile version, of course. It is not difficult to detect current events – they come first when loading the platform. And with them the bookmaker really comes up with interesting offers, some of which are rare on the Bulgarian market. The outcome of the bets become clear in literally seconds if the next goal market or one of the performance options is selected.

In addition, the company accepts predictions with a much longer horizon. It is now standard to bet on who will be the champion in England, Spain, Italy or Germany. However, there are also specific markets and selections for certain teams – will Barcelona take the trophy this season, will Liverpool reach the final in at least one of the tournaments in which it participates, etc. And if users don’t find what they’re looking for in these offers, they can always turn to the betting menu. The bet-builder is still limited to one match, from which we can choose two or more selections until the desired odds are formed. This is the most appropriate way to optimize the bet according to personal preferences and therefore it is increasingly preferred by the players.

Betway’s first steps on the Bulgarian market are impressive. And this is just the beginning, we can expect even more in the near future.

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European Gaming News

EveryMatrix inks RGS Matrix agreement with Wild Boars

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EveryMatrix announces the second RGS Matrix partnership with Wild Boars, newly launched gaming studio that aims to bring creative storytelling and a fresh feel to the gaming industry.

Launched in 2019 as EveryMatrix sixth standalone solution, RGS Matrix enables gaming development teams to distribute, manage, and report upon a proprietary game product portfolio.

This ‘out of the box’ remote gaming server was built on an open architecture and caters for outstanding player experience, consistent deployment, and quicker content integration.

Mathias Larsson, Managing Director of RGS Matrix, says: “This is our second RGS Matrix agreement and it brings me a lot of joy to know that our solution starts gaining momentum in the market. Our remote gaming server aims to help the new generation of game builders by providing all the means to create, design, distribute and manage games.

“The team of Wild Boars is experienced, skilled and highly creative. I am looking forward to seeing their games live and appreciated by players in many countries.”

Oleksandr Yermolaiev, Managing Director of Wild Boars, comments: We truly believe that choosing a right partner is crucial for success. For us, RGS Matrix and its remarkable team is just that partner. We are excited to use EveryMatrix solution, focus on what we do best and bring our innovative games to a wide range of operators, territories and players. RGS Matrix is dashing ahead and we are happy to join the ride.”

RGS Matrix powers slots and table games, and is currently certified for Malta, Latvia, Lithuania, Estonia, Sweden, Spain, Denmark, Romania, and Colombia, with many jurisdictions to come in the upcoming years.

 

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