Unibet, that offers online sports betting and casino games online is all set to renew its partnership with FC Copenhagen, the Danish Superliga football club.
The agreement will see to the fostering of the relationship between the two parties for a period of nine years with the deal being active till the end of 2021.
Unibet will cling to its naming rights to the B Stand at the team’s Telia Parken home stadium, as well as persist to work with the club on fan-focused initiatives.
The FC Copenhagen’s Sales Director Alex Rasmussen said: “Viewed from our side, for many years we have had a strong anchored cooperation, which has resulted in some amazing experiences.”
“We are looking forward to a successful future with Unibet, where we will certainly challenge each other and try to lift the sponsor initiatives again, so we can create even more valuable content and even more great experiences to delight the club’s amazing fans” he added.
Anja Bruun, the Sponsorship Strategy Manager at Unibet, said: “We are a company that believes in long-term strategies, and the partnership with FCK, now entering its seventh year, is a good proof of this.”
Source: European Gaming News
