eSports is no longer the future, it’s the present.
The competitive gaming industry is on the cusp of becoming a mainstream attraction and investors everywhere are clamoring to get in on the action before it really takes off. More and more people are playing video games and more and more people are watching the very best gamers do their thing for potentially huge sums of money. So, is now the right time to put your money into eSports?
Not much is certain in sports. A missed free-throw or a poor pass could cost a game, a tournament and inevitably a whole lot of money. There are so many variables on the field which is why most of the money is made off it. One thing which is certain is popularity. People love sport and it seems that that love is extending to a relatively new area of the sector: eSports.
The idea of people playing video games for millions of dollars was a laughable concept just a few years ago but things have changed. Back in 2011, the worldwide value of the eSports market was estimated to have been less than $100 million. By 2019, that will top $1 billion and by 2022, will surpass $2 billion.
League of Legends and Counter-Strike: Global Offensive are the two biggest titles in the eSports world right now. In March, a Counter Strike event known as ESL attracted 100,000 visitors in person and over one million people tuned in to watch the final on an internet live stream. A number of other tournaments regularly have a seven-figure grand prize.
It’s not limited to those two titles. EA’s FIFA series attracts crowds and there are plans for a new North American basketball eSports league based on Take-Two Interactive’s NBA 2K series. Famed games designer, Blizzard is also getting in on the action with their popular first-person shooter Overwatch. The Overwatch League is scheduled to begin next year, a worldwide league with teams from North America, Europe and Asia. Already, groups like Kraft and Kroenke Sports & Entertainment have purchased franchises in the competition.
So why are they doing it? Well, many investors are viewing it as a chance to get in on the ground-floor of a potential new mass entertainment industry. That doesn’t happen very often and it offers both limitations and opportunities.
For owners, there is a need for diversification. Teams exist within teams and each organisation usually has several different sets of players on various platforms. As previously discussed, the larger titles like League of Legends and Counter-Strike hold tournaments with massive prize pots, this effectively allows some teams to support others within the same organisation.
This structure is good for things like merchandising – fans tend to stick to one team and follow them across various game titles – but it can pose its own challenges. Betting company Betway launched a partnership with popular Swedish eSports team, Ninjas in Pyjamas. It’s a successful agreement which worked well for both parties but the deal violated the rules set by League of Legends and was cancelled for that particular title. The partnership is still in place in some of the organisation’s other teams but be aware of the risk.
But sponsorship is just one source of revenue and this is hardly a traditional sector. Expect income from ticket sales and merchandising like any other sport but it will also come from streaming. The competitive gaming community has its own popular figures that regularly fetch in thousands of daily viewers when they stream their day-to-day games. Most North American players use Twitch, a service which was purchased by Amazon for $970 million way back in 2014.
Differences versus traditional sports
Competitive gaming is unlike any of the more traditional, popularised sports. It’s still in its infancy which means that prices are low. The best League of Legends players in the world are on salaries ranging from $500,000-$800,000. It’s a huge number to amateur gamers but a miniature one to other professional sports stars at the top of their respective fields.
ESports today is similar to the early days of other popular sports. Players are hardly tied down with teams forming and disbanding almost at will. There’s also a difference in the nature of the player base. The utilitarian nature of eSports means that players can come from any background providing they have a decent gaming computer and high-speed broadband. Reactions are crucial in most games so expect more players in their teens than their thirties.
Any investment made now would effectively be a way of laying the groundwork for the future. Some of the largest companies on the planet are doing just that and who can blame them? The growth of competitive gaming has been phenomenal in the last few years and it doesn’t show any signs of slowing. Sure, it carries the same risk as regular sports but now is as good a time as any to get investing in eSports and you don’t want to be one of the endless stories of people who missed the investment opportunity of their lives.
Babe Casino and BetConstruct Bring You Top Class Games
January 5, London, UK: Babe Casino and BetConstruct partnered up to deliver one of the most dynamic gaming platforms. The online casino is considered highly attractive to players who have an appreciation for a quality gaming experience enhanced by transparency and 100% safety.
The Babe Casino and BetConstruct collaboration shines a welcoming new light on the age old world of online gaming, by adopting a feminine touch that is rarely available in the industry.
Being in league with one of the world’s leading providers of betting and gaming solutions allows all gaming enthusiasts access to unmatched VIP bonuses, top casino games, jaw dropping welcome bonuses and more! In its first year, Babe Casino is nominated for the Best New Casino award at AskGamblers Awards 2018.
Enhanced through BetConstruct, users can visibly witness newfound qualities that provide a unique environment, offering players entertainment and interactive game time that is unbeatable. For players seeking an attentive gaming experience, the casino games are suitably designed for gaming on the go or via PC, making it a popular attraction 24/7. Loyal players are treated to exclusive deals that are alluring to those who enjoy participating in extraordinary bonus deals, industry leading games and free game time. All transactions are protected as Babe Casino and BetConstruct have created a transparently safe and secure infrastructure to assure the privacy of all members.
BetConstruct and Babe Casino strive to enhance the gaming experiences by not only delivering high quality gaming standards, but by also implementing them and keeping existing members pleasantly rewarded through exciting new phases of development for the duration of membership. There’s a load of excitement yet to roll out at this classy, feminine casino, led by the top iGaming entrepreneurs.
BetConstruct is an award-winning developer and provider of online and land-based gaming solutions with development, sales and service centres in 15 countries.
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BtoBet announces newly redesigned group
The multinational iGaming and Sports betting technology partner BtoBet has reshaped its internal structure becoming a larger group today, embracing 2 companies, ITS (I-Trading solution) and IGS (I-Gaming Solutions) that allow the launch of 2 new divisions: BtoBet Sports and BtoBet Games.
ITS is specialized in risk management and trading while IGS is an experienced Games aggregator.
All operating under the same roof and adopting the same foremost technology.
With the new structure, BtoBet offers an even more comprehensive suite of products; Sportsbook platform and services for bookmakers and IGaming Platform and services devoted to the gaming industry.
Commenting on the BtoBet Sports division, BtoBet’s chairman Alessandro Fried stated:
“BtoBet Sports is focused on bookmakers’ needs and sportsbook players’ preferences. A dedicated team ensures the sports-betting brand provides the ultimate betting experience to the bettors. Based on BtoBet’s sports platform Neuron Sport, BtoBet Sports provides a highly customizable frontend for each operator, giving all the tools needed for risk management across all pre-match, live betting and virtual Jackpot betting products.”
About the BtoBet Games division, Fried highlighted:
“This new department is aimed at providing the perfect set of products and services needed for today’s iGaming business. A pull of skilled and dedicated experts assists and satisfies any of operator’s iGaming needs and requirements. The Neuron Casino omnichannel platform, based on Artificial Intelligence technology ensures tailored offers to maximize the effort of delivering the perfect Games offer.”
To conclude, Alessandro Fried announced:
“BtoBet’s new structure offers a bigger trusted team always available to support our Clients in their technical needs by providing advice when needed, flexibility to expand their business and a range of clear and simple products and services. We are able to allow the operators to manage their business autonomously, setting up their own strategies, all without the handicap of technology constraints or the limits of engaging fully-managed platforms. In addition, Btobet is able to supply them all the necessary services to make their own product and offer unique” and concluded “We are proud to present the new BtoBet Group at ICE, stand S1-320.”
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com
NSoft released virtual games on Seven platform for Premier Kladionica
NSoft’s VIP client and market leader from Bosnia and Herzegovina Premier Kladionica has enriched its website offer with Lucky Six and Greyhound Races. The games were released on Seven Platform web channel being the first step of complete transition to the new platform.
Lucky Six and Greyhound Races are known as the best performers on the local virtual games market. Premier decided to go with the Seven web channel after excellent results being achieved by the aforementioned games on their retail channel.
The games are available in the area of the Republic of Srpska, Bosnia and Herzegovina.
NSoft and Premier Kladionica will continue their cooperation and integration of other virtual games using Seven Platform.
Having that in mind NSoft is continuing the expansion on targeted markets and preparing to reveal the novelties at ICE Totally Gaming Show in London on February 4-6, 2018.
In order to learn more about the NSoft’s upcoming projects book a meeting with our sales team following this link: https://goo.gl/xbjTCW.
NSoft provides top quality software solutions for gaming and betting industry, including platform, virtual games, sportsbook, and lotteries.
Our unique approach to customers and creative software solutions positioned us as one of the top providers of innovative products for gaming industry. A combination of great products, great people, and great culture played a key role in our growth. We understand that strong and long-term partnerships are essential for further development, so we joined forces with world’s leading sport data provider – Sportradar. This means our products are available through Betradar’s sales channels.
- SEVEN Platform
- Virtual Games
- Lucky Six
- Lucky X
- Next Six
- Greyhound Races
- Virtual Greyhound Races
- Virtual Horse Races
- Virtual Drag Races
- Virtual Motorcycle Speedway
- Pre-Match Betting MTS & Self-Managed
- Live Betting MTS
- Pool Betting
- World Numbers Service (Developed in partnership with Betradar)
- Betradar (games available through NSoft’s sales channels)
- Virtual Football League
- Virtual Tennis Open
- Virtual Basketball League
It is NSoft’s mission to provide betshop owners with powerful and visually appealing platform, amazing virtual games, and data-packed sportsbook, and help them grow their business.
By developing our state-of-the-art software solutions we are devoted to creating a business environment which will maximize our customers’ sales opportunities and empower their company to reach new levels of growth. Our ambition is to continue building value for customers, stakeholders and partners. You are more than welcome to join us on the journey. We would be delighted to work with you!
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