Bulgaria
Interview with Paul Davis, editor of the renowned biennial bible of payments, speaker at the Eastern European Gaming Summit
Hi Paul, since you are one of the key speakers of the REGULATORY UPDATE for the Isle of Man, but will also be speaking in the “Protection Against Fraud & Money Laundering” panel on the Fraud prevention of e-payments topic at the Eastern European Gaming Summit this year in Sofia, we would like to pick your brain and get a sneak preview about what the discussion and presentation will be all about.
EEG: Isle of Man has a long-standing independent statutory board which has been established in 1962 and has since than kept the industry crime free, protected the young and those at risk, not to mention ensured that the services offered by license holders are fair and players receive their true winnings. How has the industry evolved in 2015? Has Isle of Man seen a larger growth in terms of new gaming start-ups opening their activities? And in which sector have you seen the most innovations?
Paul: The Isle of Man has not seen a gold rush of new gaming start-ups, and in fact my impression is that this year there have been less than previously. There are just not that many new ideas around, and for a small operator, particularly one that is under-funded, the Island may not be the best choice of jurisdiction. The license is relatively expensive and we are selective about who and what we license, which is a differentiator from some jurisdictions who seem to be very open to less attractive propositions. In particular I would stress our:
- Risk Appetite – The business and political environment on the Island is quite conservative (some say risk averse).
- Player Protection – The requirement to ring-fence and protect player deposits is unique to the Island and can be seen as a barrier to business, (inhibits cash flow for some!) the GSC and the IOM more broadly view it as a consumer protection and reputational risk mitigation tool and are content to have in place;
- Reputation – While the online sector is a significant contributor to the IOM economy, it is only one of a number of important sectors. The Island’s reputation across all sectors stands and falls by the businesses located here. We are keen the sector grows with the type of business that fits the prevailing conservative, political and the economic environment. Not all business we see fits this criteria.
On innovation, the best developments have all come from the mobile and mathematical areas, that is to say, there are not a lot of truly new products coming to market but the mathematics and technology underlying presentation of, for example, slots, has moved ahead significantly and we host some of the best players in this arena (Microgaming, Playtech).
A lot of conversations (at a regulatory level) are about business that may or may not cross over into the gambling sphere with lottery messenger, social gaming, e-sports and fantasy sports all being topical. Binary options could also be thrown into this as well, the debate over gaming vs financial services is not over.
EEG: As we are aware, you are an editor at PacNet World Payments Guide. Has the industry seen growth in the payments sector? There have been many takeovers and mergers this year, with Optimal Payments becoming one of the largest payment processors of the industry? What’s next? Where can payment processing companies improve?
Paul: The Payment Processing industry, as a whole, is going through a period of consolidation and maturation which is characteristic of all high-growth industries. Payment processors come in many flavors, from the highly regulated and reputable to the downright criminal and disreputable. Between the market, the regulators and the courts, the ranks get thinned out over time and the weaker, less well-governed players tend to disappear. Betimes they make a lot of money in a short time then disappear because they can’t personally handle the stress that goes with the risk.
Quality is a big watchword in the industry, and we’ve seen the growth from strength to strength of SafeCharge following its IPO, and the termination of more edgy product lines and jurisdictions by Optimal as they have taken several specialist processors under their wing.
Where payment processing can really improve falls into three areas: (1) continuing to enhance anti-fraud and pro-security products, as criminals evolve ever more sophisticated ways of cheating operators; (2) best regulatory practices, and (3) pricing, which goes hand in hand with technological advances.
EEG: Newly regulated markets demand a license to be granted on their territory for online payment processors. How do you feel this affects local economies, wouldn’t it be easier to tax the profit?
Paul: The onward march of regulatory control brings much to local economies especially in terms of assisting in the quest for an appearance of greater legitimacy. At the same time over-regulation can be a barrier to market entry or indeed to progress and re-investment in products and technology. Not all new markets demand local licenses for processors; the UK is a great case in point where an “or equivalent” provision has prevailed for the requirement of using only licensed processors for licensed operators. In the EU this is less of an issue because a processor licensed in one jurisdiction can passport to all the other jurisdictions in which it provides services, and the process is seamless and free.
Taxing the profit of payment processors is probably a bridge too far, in that the profits made for processing are generally, genuinely earned by the work done “at home” in the processor’s centre of operations. I would think it’s close to impossible to figure out what part of a processor’s profits are made on traffic in each jurisdiction, and tend to think that the current regime of taxation where people are in seats, doing the work, is the correct approach.
Paul Davis, is a Canadian barrister and solicitor, is MD of Counting House (IOM) Ltd., a payments consultancy which works closely with most of the world’s major gaming sites. He is editor of the renowned biennial bible of payments, the PacNet World Payments Guide, and in the last three years has engineered payments solutions for over 40 gaming start-ups on five continents. He was formerly MD of a major cross-border payments institution in Ireland, prior to which he founded the world’s first physical currency exchange on the internet, cashbycourier.com. He is also a qualified airline pilot and rare breeds farmer, and says that his life is governed by the four Fs – Family, Finance, Flying and Farming – in that order!
The company which he manages is involved in offshore licensing, and offshore operations, are of interest to all operators worldwide. For several reasons, but one of the principal motivations is tax-efficient structuring. Just because a company is operated, for example, from Bulgaria or Russia, does not necessarily mean that this is the ideal place to have its registration and head office; and licensing is increasingly applicable, in mainland jurisdictions, only to local markets. For example, a Slovak company selling into Italy would need an Italian license; but certainly would not want to use its Italian licence (with Italian taxation) to operate into Central or South America. In fact there are a large number of Eastern European iGaming companies licensed in offshore jurisdictions, particularly the Isle of Man, Alderney and Malta. The landscape for offshore licensing and structuring is changing very markedly, and I think that your attendees may be very interested in learning first-hand about what’s happening.
Be sure to attend the Eastern European Gaming Summit in which Mr.Paul Davis shall give his expert opinion on Fraud prevention of e-payments. For 8th consecutive year on 23 – 24 November 2015, Inter Expo Center in Sofia, Bulgaria will bring together under one roof world’s leading figures and companies from the industry to present and outline current market developments and future trends with global vision and focus on the Eastern European market.
Bulgaria
SOFTSWISS Gets Certification for Its Jackpot Aggregator in Bulgaria
SOFTSWISS, a leading technology provider for iGaming, has further solidified its presence in the European market by securing certification for its Jackpot Aggregator in Bulgaria.
The iGaming market in Bulgaria is experiencing significant growth, attracting new businesses despite stringent domestic regulations. The market is projected to generate 168.70 million euro in revenue by 2028, with an annual growth rate of 5.42%. The number of users is expected to reach 377.3 thousand by the same year, further highlighting the sector’s momentum.
In line with this growth, SOFTSWISS announces that its Jackpot Aggregator has received certification from Gaming Laboratories International (GLI), ensuring it meets all technical requirements for use in the Bulgarian market. With the new certification of the SOFTSWISS Jackpot Aggregator, Bulgarian-licensed operators can integrate this advanced engagement tool into their casino offerings.
In May, SOFTSWISS successfully entered the Bulgarian market through a partnership with Topwin.bg, which implemented the SOFTSWISS Casino Platform, the Game Aggregator, and the Sportsbook.
“We are seeing a strong surge in interest in our jackpot mechanic, fueled by the growing demand for engagement tools in the market. That’s why we are committed to further developing the Jackpot Aggregator, enhancing its features, and expanding into new markets. Certification for the Bulgarian market is a clear testament to our ambition and drive for expansion. We are actively working on obtaining certifications in other jurisdictions,” comments Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator.
SOFTSWISS has several international and national licences and certifications, including a South African licence acquired through the purchase of a majority stake in Turfsport. The company recently announced its plans to become the first certified software provider in Brazil.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
Bulgaria
Betway Bulgaria officially launches, offers live and bet-builder options
Another company has officially launched its activities in the growing niche of online betting in Bulgaria. But here we are not just talking about another operator licensed by national institutions, but about a leading brand worldwide. Betway is one of the largest bookmakers in Europe and globally, and the fact that it already offers its services in Bulgaria speaks positively about the development of the gambling business in the country.
Indications of an increase in the size of the industry appeared last year, when several operators received a permit to operate under Bulgarian jurisdiction. It is unlikely that this process will end with the official launch of betway bulgaria, rather the brand entering the country can be perceived by international operators as a positive assessment of the market in Bulgaria. What can we find at Betway besides the obvious – increased competition and of course more choice for consumers?
What do we find in the sports section?
Sports betting – this is the leading sector of the company, which started operations in 2006. The brand is associated with a number of teams in Europe such as Tottenham, Atletico Madrid, Leicester, Alaves, Belenenses, Werder, etc. Of course, the top championships in Europe are present in the latest betting platform, but that’s not all. Betway offers the opportunity to make predictions at less popular UEFA championships. The fans of the Bulgarian championship have options too. All matches of the First League are present in the bookmaker’s menu, and are offered with dozens of choices for each of them.
Real-time bets and long-term combinations
Live bets are a big thrill for many players. This option is present at Betway, and this also applies to the mobile version, of course. It is not difficult to detect current events – they come first when loading the platform. And with them the bookmaker really comes up with interesting offers, some of which are rare on the Bulgarian market. The outcome of the bets become clear in literally seconds if the next goal market or one of the performance options is selected.
In addition, the company accepts predictions with a much longer horizon. It is now standard to bet on who will be the champion in England, Spain, Italy or Germany. However, there are also specific markets and selections for certain teams – will Barcelona take the trophy this season, will Liverpool reach the final in at least one of the tournaments in which it participates, etc. And if users don’t find what they’re looking for in these offers, they can always turn to the betting menu. The bet-builder is still limited to one match, from which we can choose two or more selections until the desired odds are formed. This is the most appropriate way to optimize the bet according to personal preferences and therefore it is increasingly preferred by the players.
Betway’s first steps on the Bulgarian market are impressive. And this is just the beginning, we can expect even more in the near future.
Bulgaria
Online gaming revenues surge in Bulgaria
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The Bulgarian Trade Association of Manufacturers and Operators in the Gaming Industry’s (BTAMOI) reports that the country’s online gaming revenues showed a growth in the last financial year. The industry paid €57 million in taxes to government, which corresponds to a 17 per cent rise year on year. BTAMOI said in a press release: “For the period 2017/2018 the gaming industry in Bulgaria has shown very good results at national level, based on the country’s upward economic performance.”
The online gambling segment in Bulgaria represents about 10 per cent of the country’s total gambling market. The segment posted a revenue of €89 million in the nine months to September 30, a spike of 30 per cent compared to the figure same time last year.
Source: Latest News on European Gaming Media Network
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