EEG Reports

Is the Apple Watch going anywhere in the online gambling industry?

Published

9 years ago

August 3, 2015

Article contribution by Otto Bergstrom from Cassaon-Casino.com

Cassaon-Casino.com bio: Launched in the fall of 2006, Cassaon-casino combines general game strategy, respected periodicals of the gambling genre and in depth-gambling articles. Of note to online gamers is that our articles cover various aspects of online gambling-from the basics to advanced strategy, online news, unbiased site reviews and industry interviews.

Nearly three months after the launch of Apple’s fashionably smart wrist wear, some analysts say it’s not a mainstream megahit. But others disagree, they see promise in its popularity with Internet-savvy people. In this article I’m going to explore the pros and cons of the Apple Watch and its convenience to mobile gambling.

Media outlets last week jumped on the study by research firm Slice Intelligence based on large sampling of email receipts in the United States, orders for Apple watch has plunged by 90%. The estimate did not factor in data about Apple Watch sales at real-world stores. It remains to be seen whether the famously tight-lipped technological company will provide insights into Apple Watch sales when it releases its quarterly earnings report.

Apple Watch Not Off To A Good Start

”The product is nice to have but not a necessity and it’s a bit hard to use” BMO Capital Markets

BMO Capital Markets analysts notified their investors that they were ”disappointed” and reduced their estimate for Apple Watch Sales in the coming year. Richard Windsor at Edison Investment Research said if Slice is way off the mark about the drop in Apple Watch orders; it’s pretty evident the smart-watch has sold far below expectations. Windsor said his single biggest disappointment was that Apple has not come up with a compelling use for the device yet and one of the main reasons why it’s underperforming.

However, Cantor Fitzgerald experts believe the Apple Watch will be a ”go-to-gift” during the year-end holiday season and might become the best-selling new product in Apple’s history. So far, no smartwatch, even a fashionably sophisticated offering by Apple has hit the market accompanied by uses so compelling that people will swarm to snap them up.

Most consumers feel why should they fork out $400 for a screen on their wrists where they can do the same thing on their mobile phones? This is a gauntlet thrown down before every maker of smartwatches or other forms of what has become known as ”wearable computing”. One thing about the smart-watch one can’t deny that it looks good.

Functionality

Those in the know believe that the Apple Watch could be one of the smartest watches ever made, it even comes with the built-in precision found in GPS satellites. If you enjoy travelling it automatically adjusts to your current location. Apple said that users can customise the screen in a “million” different ways. The Digital Crown could be used to tap into other features like making a phone call or contacting friends via a text message.

One of the stand-out features of the Apple Watch is that it allows users to keep tabs on their fitness levels. Apple is of the opinion that this is the smart-watche’s ”key selling point”. In addition it comes with an array of aps such as a maps service, allows users to view photos from other Apple devices, check the latest trending news, weather etc.

Apple Watch’ Ties To Mobile Gambling?

Ladbrokes claims that it’s the first Aussie UK-listed operator that received Apple’s approval to offer a betting app. Scott Hutchens, Ladbrokes’ chief information officer for Australia said: ”it communicates with the main Ladbrokes iOS app and will enable customers to actually bet directly from their wrist.”

Hutchens pointed out that mobile wagering currently accounts for more than 50% of the total betting turnover. He firmly believes that the Apple Watch app is more than just a novelty. Its ”unique design makes it the simplest betting interface in the world.” As the Apple Watch’ popularity grows many internet betting sites have started to explore its potential.

PlayScreen, Californian based mobile company released ‘Blackjack Anywhere’ for the new device. When players play this game they can see four cards in one go, the game even has its own audio. The player can hit by simply tapping on the button or swipe the touchscreen. On the watche’s side there are additional controls accessible via the rotary knob. William Volk, chief of Playscreen said it’s the perfect game to be played on this miniscule screen. He also said that the Apple Watch screen reminds him of the Nokia phones’ screens of yesteryear.

Conclusion

Within the forseeable future to place a bet simply by using voice commands on your Apple Watch won’t be a problem at all. This would be a very handy tool especially to players who are constantly on the move.

It’s a market use for wearables, it makes your life easier, might even help with your fitness but it doesn’t serve a basic need of communication, which is what the phone does. Online casinos have very immersive websites and game play might be affected by the modality of the Smart Watch.

Reference

1. CalvinAyre: http://calvinayre.com/2015/04/18/business/gambling-operators-jump-on-apple-watch-betting-bandwagon/
2. Mobile Casino: http://mobilecasino.com.au/news/apple-watch-is-this-wearable-the-future-of-mobile-gambling-79

Zoltan "Hawkie" Tundik

With an experience of over 8 years in the online gambling industry, as an affiliate, later affiliate manager and consultant, I consider myself a veteran of the industry and can guarantee that you will be served with the most accurate information.

Prague Gaming & TECH Summit 2025 (25-26 March)

Click to comment

You must be logged in to post a comment Login

You must be logged in to post a comment.

Bulgaria

Casino Technology announces Valentina Dobre as new Regional Director for Romania

Published

7 years ago

August 4, 2017

Zoltan "Hawkie" Tundik

Gaming equipment manufacturer Casino Technology has announced a new appointment for Romania to further strengthen the company’s management.

Following its steady plan for continuous market growth, the company named Valentina Dobre as Regional Director for Romania as of 1st of August 2017.

The company claims with Mrs Dobre’s profound expertise, professional background and in-depth knowledge of the gaming industry in the country, she became part of Casino Technology team, ready to implement the overall corporate strategy.

Valentina Dobre commented: “I am honored to accept this position and be part of the high level management team of Casino Technology. I will pursue actively further company positioning and growth on the Romanian market. Casino Technology has been on the country’s market for over 10 years and proved to be leader, having maintained trusted partnerships with local operators and customers.”

Casino Technology stated that Mrs Dobre’s background as Member of the Board of Directors at Romslot Association, Bucharest will additionally increase the Casino Technology market share.

“Valentina Dobre is an important appointment as she brings extensive knowledge of the market, that will help us boost even more our presence in Romania. She will have a crucial role in our further expansion, launching successfully our new line products on the market”, concluded Milo Borissov, Founder, President and CEO of Casino Technology.

Bulgaria

Two major announcements from BEGE Expo and EEGS: Mark your calendars

Published

7 years ago

August 2, 2017

Zoltan "Hawkie" Tundik

The Balkan Entertainment & Gaming Expo (BEGE Expo) and the Eastern European Gaming Summit (EEGS) celebrate their 10^th anniversary this year. Due to the big interest for both events the organizers made two major announcements – BEGE will outspread in one more hall and EEGS will start one day earlier than the announced date.

Over 50 leading companies from the industry have already confirmed their presence for BEGE Expo 2017. Well-known leading manufacturers, amongst them being Novomatic, Casino Technology, EGT, Suzohapp, BetConstruct, Interblock, Merkur Gaming, APEX, Alfastreet Trade, Nsoft, JPL and CPI, as well as new participants, such as the leading sports betting company Bet3000 (IBA-Entertainment Ltd.), EXEFEED, Quixant, Zitro, Change Italia s.r.l., Gamebridge Casino Equipment, JCM Europe GmbH, nano Vo sp. Z o.o., Berkotech Kft. and others will exhibit their latest solutions at this year’s BEGE. The great interest for the event forced the opening of new hall, thus making the 10^th edition of BEGE Expo the biggest so far.

The registration is already open so you wouldn’t want to miss the chance to register.

Another newness that BEGE Expo 2017 will present is the special Affiliate zone. Following the expansion of the online business in the region, this year the exhibiton will create space for online operators and affiliates from the region to interact and create business partnerships. Affiliate program providers will be able to book their own space in the zone and all affiliates will be admitted for free.

EEGS also promises to reach new heights this year. Reschedule your calendars, because EEGS 2017 will start on 20^th of November – one day earlier than intended. This year’s EEGS will continue to follow its main aim – to present the most recent updates from the region, including the countries Serbia, Romania, Greece, Bulgaria, Albania, Slovenia, Montenegro, F.Y.R of Macedonia, the Czech Republic, Slovakia, Poland, Turkey and Croatia.

Separate sessions will be dedicated to Sport Challenges, Impact on gaming operators by Anti-Money Laundering Act, GDPR and online gaming. Day 3 will be focused on Tourism & Gaming, Responsible Gaming Academy and marketing topics.

BEGE Expo and EEGS have gradually established as a center for the gaming and entertainment industry in Eastern Europe and for 10^th year in a row will be the place where professionals from the field come in order to expand their business, exchange knowledge and promote new products. For any updates you may follow the official websites of the events: eegamingsummit.com and balkangamingexpo.com

EEG Reports

Habanero signs an outstanding deal with BBIN

Published

7 years ago

August 2, 2017

Zoltan "Hawkie" Tundik

A new partnership agreement will see content from quality slots and table games developer Habanero go live with the BBIN Group.

Under the agreement, the supplier will give the software company access to its complete product portfolio of HTML5 games for all of its white label sites.

Recent releases from Habanero, including Fire Rooster, Bird of Thunder, and Panda Panda, have also been made available to the aggregator.

Daniel Long, Head of Sales at Habanero, said the deal was a game-changer for the supplier and one of the company’s most important to date.

He added: “By partnering with BBIN, we have significantly expanded our presence around the world, which means even more players will be able to enjoy our games.

“Many of them will be a natural fit with BBIN’s customers, but it is the diversity and variety of content that will appeal the most.”

Habanero operates a stable of 75 video slots titles, 9 table games, and 50 video poker titles, which are integrated into over 45 operators and aggregators and available in 21 European and Asian languages.