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Bing to roll out their own Mobile Friendly ranking algorithm

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Bing has to stay in trend with the current wave and of course following Google’s lead, this is why the tech guys at Bing announced that they will launch a mobile friendly algorithm, but this one won’t be any Mobilegeddon.

Bing officially announced that they will be introducing their very own version of the mobile friendly ranking signals in the upcoming months. The representative also explained how they a going to determine if a web page is mobile friendly or not. They also announce the adding of the mobile friendly label to sites and released the list of tools they have to help webmasters ensure their sites are mobile friendly.

Unlike Google, Bing has not specified a date for when the mobile friendly algorithm will launch. Instead, Bing is taking things slow and approaching the update at a slower rate. They explained that this is their approach in order to make sure to get webmaster feedback along the way. It is probably a better way or organizing this update in order to better communicate the changes and to reduce potential anxiety with this change.

Bing has seen a shift in the mobile space in the past year and has focused their efforts over that time in building out mobile friendly factors for Bing mobile search.

You can assume that if your site shows the mobile friendly label in the Bing results, that Bing recognizes your site as being mobile friendly and you would benefit when Bing pushes out this new algorithmic update.

Bing’s mobile friendly algorithm will be real-time, so when you go mobile friendly, as soon as Bing crawls the new mobile friendly version of your page – you will benefit from the ranking algorithm.

They are also are launching a new tool later this summer for webmasters to test their sites. The tool will help “Webmasters to analyze webpages using our mobile friendliness classifier and help them understand the results.” The tool will likely work a lot like Google’s mobile friendly testing tool by providing a yes or no answer to if your site is mobile friendly and then suggestions on how to make your site mobile friendly if the answer is no.

How Does Bing Determine If Your Page Is Mobile Friendly?

(A) Clickability of the navigation and buttons on your web site is one aspect. Are the buttons easy to press with a finger? Are they spaced out enough? Will users click on the wrong link by accident because the site isn’t designed for mobile users in mind?

(B) Can you easily read the content on the web page without having to zoom in or scroll the page left and right? The pinch and zoom desktop sites on mobile devices are not mobile friendly. You can define the font size and view settings in your HTML with viewport settings and so forth.

(C) Scrolling up and down is expected on mobile devices but scrolling left to right is not. You don’t want to have a side that you need to scroll left to view more of the content. It is not what users expect on mobile devices and is not user-friendly.

(D) Does the content load on mobile devices? Flash is an example of content that is not mobile compliant. Flash does not render on mobile devices like iOS or Android. If your site cannot render on mobile devices, it is very likely that Bing will not show it to mobile users.

(E) Don’t block your CSS, JavaScript and other external resources from Bingbot or Bingbot mobile. The bots need to crawl these resources and files to render your full-page in order to determine if it is mobile friendly. Blocking these files will prevent Bing from understanding your layout and prevent them from labeling your web pages as being mobile friendly.

Bulgaria

Casino Technology announces Valentina Dobre as new Regional Director for Romania

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Gaming equipment manufacturer Casino Technology has announced a new appointment for Romania to further strengthen the company’s management.

Following its steady plan for continuous market growth, the company named Valentina Dobre as Regional Director for Romania as of 1st of August 2017.

The company claims with Mrs Dobre’s profound expertise, professional background and in-depth knowledge of the gaming industry in the country, she became part of Casino Technology team, ready to implement the overall corporate strategy.

Valentina Dobre commented: “I am honored to accept this position and be part of the high level management team of Casino Technology. I will pursue actively further company positioning and growth on the Romanian market. Casino Technology has been on the country’s market for over 10 years and proved to be leader, having maintained trusted partnerships with local operators and customers.”

Casino Technology stated that Mrs Dobre’s background as Member of the Board of Directors at Romslot Association, Bucharest will additionally increase the Casino Technology market share.

“Valentina Dobre is an important appointment as she brings extensive knowledge of the market, that will help us boost even more our presence in Romania. She will have a crucial role in our further expansion, launching successfully our new line products on the market”, concluded Milo Borissov, Founder, President and CEO of Casino Technology.

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Bulgaria

Two major announcements from BEGE Expo and EEGS: Mark your calendars

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The Balkan Entertainment & Gaming Expo (BEGE Expo) and the Eastern European Gaming Summit (EEGS) celebrate their 10th anniversary this year. Due to the big interest for both events the organizers made two major announcements – BEGE will outspread in one more hall and EEGS will start one day earlier than the announced date.

Over 50 leading companies from the industry have already confirmed their presence for BEGE Expo 2017. Well-known leading manufacturers, amongst them being Novomatic, Casino Technology, EGT, Suzohapp, BetConstruct, Interblock, Merkur Gaming, APEX, Alfastreet Trade, Nsoft, JPL and CPI, as well as new participants, such as the leading sports betting company Bet3000 (IBA-Entertainment Ltd.), EXEFEED, Quixant, Zitro, Change Italia s.r.l., Gamebridge Casino Equipment, JCM Europe GmbH, nano Vo sp. Z o.o., Berkotech Kft. and others will exhibit their latest solutions at this year’s BEGE. The great interest for the event forced the opening of new hall, thus making the 10th edition of BEGE Expo the biggest so far.

The registration is already open so you wouldn’t want to miss the chance to register.

Another newness that BEGE Expo 2017 will present is the special Affiliate zone. Following the expansion of the online business in the region, this year the exhibiton will create space for online operators and affiliates from the region to interact and create business partnerships. Affiliate program providers will be able to book their own space in the zone and all affiliates will be admitted for free.

EEGS also promises to reach new heights this year. Reschedule your calendars, because EEGS 2017 will start on 20th of November – one day earlier than intended. This year’s EEGS will continue to follow its main aim – to present the most recent updates from the region, including the countries Serbia, Romania, Greece, Bulgaria, Albania, Slovenia, Montenegro, F.Y.R of Macedonia, the Czech Republic, Slovakia, Poland, Turkey and Croatia.

Separate sessions will be dedicated to Sport Challenges, Impact on gaming operators by Anti-Money Laundering Act, GDPR and online gaming. Day 3 will be focused on Tourism & Gaming, Responsible Gaming Academy and marketing topics.

BEGE Expo and EEGS have gradually established as a center for the gaming and entertainment industry in Eastern Europe and for 10th year in a row will be the place where professionals from the field come in order to expand their business, exchange knowledge and promote new products. For any updates you may follow the official websites of the events: eegamingsummit.com and balkangamingexpo.com

 

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EEG Reports

Habanero signs an outstanding deal with BBIN

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A new partnership agreement will see content from quality slots and table games developer Habanero go live with the BBIN Group.

Under the agreement, the supplier will give the software company access to its complete product portfolio of HTML5 games for all of its white label sites.

Recent releases from Habanero, including Fire Rooster, Bird of Thunder, and Panda Panda, have also been made available to the aggregator.

Daniel Long, Head of Sales at Habanero, said the deal was a game-changer for the supplier and one of the company’s most important to date.

He added: “By partnering with BBIN, we have significantly expanded our presence around the world, which means even more players will be able to enjoy our games.

“Many of them will be a natural fit with BBIN’s customers, but it is the diversity and variety of content that will appeal the most.”

Habanero operates a stable of 75 video slots titles, 9 table games, and 50 video poker titles, which are integrated into over 45 operators and aggregators and available in 21 European and Asian languages.

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