Bulgaria
Konrad Gill to speak about the Synergy between land-based and online operations at the Eastern European Gaming Summit(EEGS)
As one of the most crowded season for igaming is almost here, we have managed to catch up and do a short interview for a preview about what Konrad Gill shall speak about at the Eastern European Gaming Summit. Konrad is the Head of Interactive Division at Casino Technology Interactive and is one of the key speakers of the SYNERGY BETWEEN LAND-BASED AND ONLINE OPERATIONS panel.
EEG: Hi Konrad, we would like to get a few informations to have a sneak preview about what the discussion and presentation will be all about. Judging your experience, we can say that you have a strong understanding of the land-based and online gambling environment. What is in your opinion the key factor of a land-based operation to venture into the online business?
Konrad: The biggest advantage of a land based gaming operation is the physical presence and reputation as trustworthy operator. One of the biggest concerns of online clients is due to the, at least at the moment, only virtual nature of the gaming experience trust and reputation. Here a land based renown operator is truly in advantage, so this advantage has to be communicated with a clear brand strategy, consistent marketing and a streamlined customer service experience.
EEG: Do you have any experiences with such ventures taking on the challenges of getting licensed online and achieving greater incomes?
Konrad: The main issue at the moment is regulations. Most countries do have separate legal frames, licensing procedures and taxation for online and land based gaming. Countries like Bulgaria and Romania with new, modern laws already made steps towards the technical reality of convergence. The interesting thing is that in every market where traces of convergence are allowed local, legal (often land based) companies have a relatively high market share, these local operators tend to comply with the rules and regulations and – also important for regulators – pay their tax locally. I am convinced that more and more regulators will realize the advantages and more legislations will allow, if not encourage convergence.
EEG: We know that you get asked this question on probably every interview, but which Eastern or Central European country should the industry focus on at this moment and of course do you think that maybe the number of land-based business in that country will convert to online business at a higher rate than online operators seeking to expand to that country?
Konrad: Land based companies going “online” should focus on the markets where they have presence.
Pure online operators are probably there already, often operating out of another legislation for some time.
If you would like to get the unique opportunity to ask all your important questions and learn first-hand details about how to synergize land-based and online gambling operations be sure to attend the Eastern European Gaming Summit in which Mr. Konrad Gill shall give his expert opinion and to benefit from the presented gaming tips and strategies. For 8th consecutive year on 23 – 24 November 2015, Inter Expo Center in Sofia, Bulgaria will bring together under one roof world’s leading figures and companies from the industry to present and outline current market developments and future trends with global vision and focus on the Eastern European market.
Visit the EEGS website here.
Bulgaria
SOFTSWISS Gets Certification for Its Jackpot Aggregator in Bulgaria
SOFTSWISS, a leading technology provider for iGaming, has further solidified its presence in the European market by securing certification for its Jackpot Aggregator in Bulgaria.
The iGaming market in Bulgaria is experiencing significant growth, attracting new businesses despite stringent domestic regulations. The market is projected to generate 168.70 million euro in revenue by 2028, with an annual growth rate of 5.42%. The number of users is expected to reach 377.3 thousand by the same year, further highlighting the sector’s momentum.
In line with this growth, SOFTSWISS announces that its Jackpot Aggregator has received certification from Gaming Laboratories International (GLI), ensuring it meets all technical requirements for use in the Bulgarian market. With the new certification of the SOFTSWISS Jackpot Aggregator, Bulgarian-licensed operators can integrate this advanced engagement tool into their casino offerings.
In May, SOFTSWISS successfully entered the Bulgarian market through a partnership with Topwin.bg, which implemented the SOFTSWISS Casino Platform, the Game Aggregator, and the Sportsbook.
“We are seeing a strong surge in interest in our jackpot mechanic, fueled by the growing demand for engagement tools in the market. That’s why we are committed to further developing the Jackpot Aggregator, enhancing its features, and expanding into new markets. Certification for the Bulgarian market is a clear testament to our ambition and drive for expansion. We are actively working on obtaining certifications in other jurisdictions,” comments Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator.
SOFTSWISS has several international and national licences and certifications, including a South African licence acquired through the purchase of a majority stake in Turfsport. The company recently announced its plans to become the first certified software provider in Brazil.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
Bulgaria
Betway Bulgaria officially launches, offers live and bet-builder options
Another company has officially launched its activities in the growing niche of online betting in Bulgaria. But here we are not just talking about another operator licensed by national institutions, but about a leading brand worldwide. Betway is one of the largest bookmakers in Europe and globally, and the fact that it already offers its services in Bulgaria speaks positively about the development of the gambling business in the country.
Indications of an increase in the size of the industry appeared last year, when several operators received a permit to operate under Bulgarian jurisdiction. It is unlikely that this process will end with the official launch of betway bulgaria, rather the brand entering the country can be perceived by international operators as a positive assessment of the market in Bulgaria. What can we find at Betway besides the obvious – increased competition and of course more choice for consumers?
What do we find in the sports section?
Sports betting – this is the leading sector of the company, which started operations in 2006. The brand is associated with a number of teams in Europe such as Tottenham, Atletico Madrid, Leicester, Alaves, Belenenses, Werder, etc. Of course, the top championships in Europe are present in the latest betting platform, but that’s not all. Betway offers the opportunity to make predictions at less popular UEFA championships. The fans of the Bulgarian championship have options too. All matches of the First League are present in the bookmaker’s menu, and are offered with dozens of choices for each of them.
Real-time bets and long-term combinations
Live bets are a big thrill for many players. This option is present at Betway, and this also applies to the mobile version, of course. It is not difficult to detect current events – they come first when loading the platform. And with them the bookmaker really comes up with interesting offers, some of which are rare on the Bulgarian market. The outcome of the bets become clear in literally seconds if the next goal market or one of the performance options is selected.
In addition, the company accepts predictions with a much longer horizon. It is now standard to bet on who will be the champion in England, Spain, Italy or Germany. However, there are also specific markets and selections for certain teams – will Barcelona take the trophy this season, will Liverpool reach the final in at least one of the tournaments in which it participates, etc. And if users don’t find what they’re looking for in these offers, they can always turn to the betting menu. The bet-builder is still limited to one match, from which we can choose two or more selections until the desired odds are formed. This is the most appropriate way to optimize the bet according to personal preferences and therefore it is increasingly preferred by the players.
Betway’s first steps on the Bulgarian market are impressive. And this is just the beginning, we can expect even more in the near future.
Bulgaria
Online gaming revenues surge in Bulgaria
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The Bulgarian Trade Association of Manufacturers and Operators in the Gaming Industry’s (BTAMOI) reports that the country’s online gaming revenues showed a growth in the last financial year. The industry paid €57 million in taxes to government, which corresponds to a 17 per cent rise year on year. BTAMOI said in a press release: “For the period 2017/2018 the gaming industry in Bulgaria has shown very good results at national level, based on the country’s upward economic performance.”
The online gambling segment in Bulgaria represents about 10 per cent of the country’s total gambling market. The segment posted a revenue of €89 million in the nine months to September 30, a spike of 30 per cent compared to the figure same time last year.
Source: Latest News on European Gaming Media Network
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