EEGaming

UK — Page 14

368 articles

eGaming Integrity launches Voluntary Code Advisory Service for prize draw operators

eGaming Integrity – a leading compliance and internal audit advisory firm – has launched a Voluntary Code Advisory Service to support online prize draw and competition operators as regulatory scrutiny of the sector increases and a new compliance deadline approaches. The service was launched following the introduction of the Department for Culture, Media and Sport’s […]

Entain Launches Racing Bet Builder

Entain, the global leader in sports betting and gaming, is helping to redefine the horse racing experience with the launch of its Racing Bet Builder, a first-of-its-kind innovation available online and in retail shops across the UK and Ireland through its Ladbrokes and Coral brands. Horse racing is a cornerstone of British sport, but to […]

UKGC Announces Appointment of Kirsty Caldwell as Interim Chair of Industry Forum

The UK Gambling Commission has announced the appointment of Kirsty Caldwell as the Interim Chair of the Industry Forum. Having been a member of the Forum since March 2024, Kirsty will serve as Interim-Chair whilst recruitment begins to appoint a substantive Chair to succeed Nick Rust, whose term as Chair ended in November 2025. […]

Midnite completes hat-trick of fan-led activations with Sheffield United

Midnite — the UK sportsbook and casino — brought Sheffield United supporters closer to the club with a triple rollout of fan-first experiences. Across matchday travel, street art and a pop-up salon, Midnite delivered practical support, community investment and memorable moments for Blades fans. The Midnite Express: luxury free coach travel to St Mary’s Midnite […]

Allwyn–Gopuff Collaboration Brings The National Lottery Straight to Your Door

Allwyn, the operator of the National Lottery, has teamed up with Gopuff, the frontrunner in instant commerce, to deliver The National Lottery directly to players’ doorsteps. The rollout allows customers in 16 key cities throughout England and Wales to receive Scratchcards at their homes in as little as 15 minutes along with thousands of daily […]

Britbet and 1/ST CONTENT bring pool betting on North American racing to UK racetracks

1/ST CONTENT, the pre-eminent provider of premium North and South American horse racing content and a key division of 1/ST, has announced that its North American racing is now available for pool betting by UK bettors across the UK’s racetracks, thanks to a breakthrough partnership with Britbet. Britbet is the on-course pool betting operator for […]

Ezugi Launches Over-The-Table (OTT) M!Live Empire Casino Roulette with Metropolitan Gaming from Empire Casino, Leicester Square

Ezugi, a live casino solutions provider, has launched a new Over-The-Table (OTT) Roulette – M!Live Empire Casino Roulette, in collaboration with Metropolitan Gaming, streaming directly from the renowned Empire Casino in Leicester Square, London. The table is now available to Metropolitan Gaming customers via metgaming.com, delivering a seamless omnichannel experience that bridges the land-based […]

UK Betting Sector at Risk: Budget Tax Changes Fuel Black Market Fears

As 2026 begins, the UK’s betting and gaming sector stands at a critical juncture—not due to market instability, but as a result of deliberate political intervention. Long celebrated as a global leader in innovation and investment, the UK’s regulated industry supports over 100,000 jobs while maintaining world-class consumer protections. However, the sweeping tax hikes […]

Michael Dugher to Step Down as Chair of BGC

Betting and Gaming Council (BGC) Chair Michael Dugher is to step down after six years at the industry standards body. Michael, who was the BGC’s founding Chief Executive for more than four years before becoming Chair in April 2024, will leave his position with immediate effect to take up a new role at Brunswick Group, […]

Free Bets Appoints The Racing Blogger as Exclusive Horse Racing Brand Ambassador for 2026

Freebets.com, the leading U.K. sports betting affiliate, has announced an exclusive partnership with Stephen ‘The Racing Blogger’ Power, the renowned horse racing influencer. This collaboration will run throughout 2026, positioning Stephen as the official brand ambassador for Free Bets and delivering expert insights across the National Hunt calendar. The partnership will see Stephen cover all […]

Aston Villa Foundation and Kaizen Foundation Celebrate Success of ‘Play it Forward’ Programme in Birmingham

The Aston Villa Foundation, in partnership with the Kaizen Foundation, has announced the successful progress of the Play it Forward programme, a community-focused initiative designed to tackle inequalities in physical activity and access to sports facilities in neighborhoods surrounding Villa Park. Supported by the Premier League, the Professional Footballers’ Association (PFA), and Birmingham City Council, […]

4ThePlayer teams up with Entain for UK retail launch of player-favourite slots

4ThePlayer, the specialized slot studio recognized for its player-centric philosophy, has reached a deal with Entain, one of the globe’s biggest sports betting and gaming organizations, to roll out several games within Entain’s UK retail network, beginning with two of 4ThePlayer’s top titles in the UK: 4 Fantastic Fish and 3 Lucky Leprechauns. The launch […]

Fincore modernises The Pools’ core platform, powering digital-first transformation of iconic UK brand

Fincore, the global technology partner specialising in clean, modular gaming systems, has successfully delivered a modernised core platform for The Pools, one of the UK’s oldest and most recognisable gaming brands. The project marks a major milestone in The Pools’ digital transformation, replacing legacy technology with a future-ready Pools Platform engineered to support speed, compliance […]

Playson Fortifies UK and Ireland Market With New Midnite Collaboration

Rapidly expanding challenger brand brings Playson games to fresh audiences through Light & Wonder. Playson, the renowned digital entertainment provider, has formed a content collaboration with challenger operator Midnite, bringing its acclaimed portfolio to mobile-centric audiences in the UK and Ireland. Established in 2018 as a sports-focused platform designed for the upcoming generation of players, […]

The Bingo Association Appoints Nicole Garrett as CEO

The Bingo Association (BA), the National Bingo Game Association (NBGA) and Meeron announced the appointment of Nicole Garrett as their new Chief Executive Officer. This leadership transition follows the confirmation that current CEO Miles Baron will step down at the end of June 2026. Strategic Succession and Timeline Nicole is set to join the […]

BGC Calls for Urgent Reform as Business Rates Accelerate High Street Losses

The Betting and Gaming Council (BGC) has issued a warning that the Government’s “unfair” business rates are fueling a high street exodus. According to the industry body, these rising costs are forcing betting shops and other businesses to close, ultimately threatening local employment, stifling investment and draining vital tax revenue from local councils. The […]

Leyton Orient fan lands £15k from BetWright Crossbar Challenge

A Leyton Orient fan took home £15,000 after winning the BetWright Bangers N’ Cash Crossbar Challenge at the BetWright Stadium on Saturday afternoon. Orient fan Graham Pringle came out on top in the regular half-time competition during The O’s 1-1 League One draw with Cardiff City in East London over the weekend. The BetWright Bangers N’ Cash Crossbar Challenge […]

Virtual Football – More Than a Pandemic Fad for UK Bookies?

The global pandemic crisis may have led to a decline in wagering on real life sports matches, but eSports and virtual sports, like virtual football betting, have picked up the slack. That’s because UK bookies have been required to find alternative means to draw players to their sites and these markets seem to be the […]