The secret behind colour therapy has been highly debated over the years and studies have shown that using the right set of colours does influence conversion, either on your affiliate website or affiliate program landing page.
Retailers have known this forever and it has become a real art of persuasion. But colours aren’t everything when it comes to conversion, text and visual cues come into play as well. The colours define strongest cue.
Webmaster, marketers, freelancers and creative professionals always concentrate on the colours of the website, logo or brand they are launching and maintaining. This is the first thing that comes in mind and it’s right to be like that. The visual appearance is the most important factor on any marketing campaign, landing page or website.
The is also a small secret behind the use of colours and that is the relationship between them and the perception of the player or customer.
Some say that if people’s perception could be controlled by using color such as yellow, a color making people more susceptible to purchasing a product, the work of web designers would be much easier. But it’s not like that at all. McDonald’s has used this colour successfully to attract clients, but has also added another color to the mix.
However some highly successful websites are using colors for certain subtle purposes.
Here are some behavioral patterns that have been reported via numerous scientific studies:
Red – considered as the most emotional color, it is associated with life, love and boldness. Red is also a sign of danger. Some studies have even gone further to indicate that it increases the heart rate and creates urgency. It is for this reason that the color is often used on clearance sales. If you design your affiliate website using Red as the main colour be sure to focus on the user’s experience and complaints. The use of this colour will inspire them to share with a much more bolder approach.
Blue – is probably the most commonly used color in today’s websites and branding. Since it is the color of the sky, it is often associated with productivity, tranquility, trust and honor. Blue is also said to aid in the suppression of appetite. Many banks and businesses adopt blue to induce feelings of security in their clients. This has been the case of the most successful Social Media network on the planet and probably this universe. Can you guess which one is it? You are right, it’s Facebook. They are using this colour in their design to bring trust and honor and if your affiliate programs website is designed using Blue, you are most certainly going to do more business.
Green – is the color of organic materials and nature and is probably the easiest color on the eye. Feelings associated with green include optimism, luck, wealth, stress-relief, harmony, growth and safety. Probably this is the reason it is used in many stores to help their customers relax. Best to use it if working in the casino industry. Players are more likely to engage and try their luck at games of chances if you are using Green as the main colour of your design. Using a call-to-action button with this colour will more likely increase your conversion rate.
Orange – is associated with ambition and warmth. Since it is a vibrant color, it is thought to denote enthusiasm, creativity and new beginnings. Orange is also associated with a call to action; sell, buy or subscribe. It also can be used as a warm welcoming background for your marketing materials.
Pink – a long-time color associated with femininity. It induces romance and love and is thought to produce a calming effect on anyone looking at it. Pink also happens to be the most popular color for the marketing of products targeted at young girls and women. The colour is successfully used by bingo affiliate and bingo portals which bring the much more active women to the game. Be sure to include Pink to your Bingo portal to increase the visitors experience on your website.
Black – signifies authority and power. Black is also the color of elegance and sophistication, as well as mystery, and in some cases associated with gloom, taboo and evil. When it comes to marketing, black is the most popular choice for marketing luxury products. It is also the best way to promote VIP casinos and VIP packages at certain operators. For some high-rollers, luxury is everything and you never know who you are going to land via your affiliate link or cookie.
Purple – from history lessons, is the color associated with wealth, power and royalty, sometimes even spirituality. However, some individuals are likely to perceive purple as artificial since it rarely occurs in nature. In other instances, it is used to calm and soothe and is most often found in anti-aging or beauty products. Never, ever, ever use this colour on your casino landing page. It will most likely scare of men visiting your website looking for promotions or review. It is also called the Kryptonite of the males.
Gambling portals and operator have been using deliberate colors to invoke emotion in their target players. Before choosing the theme colors for web design, designers have to take into consideration the following aspect:
- Who are their target players(casino, sports betting, poker, bingo)?
- What emotion do they want to induce in their clients?
- Does the designer want the web visitor to trust and convert?
Using the right colors, in the right places on a page is likely to attract a positive effect from your audience. Your visitors are easily influenced by the color whether they know it or not.
Are you using these key strategies when designing your day-to-day marketing campaigns? Be sure to share your thoughts and experiences in the only Social Media Network dedicated to gambling affiliates, The Affiliate Voice.
