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SPOTLIGHT SPORTS GROUP UPGRADES SUPERFEED CONTENT ENGINE TO SUPPLY MORE MARKETS GLOBALLY
Spotlight Sports Group (SSG), a world-leading technology, content and media company, has upgraded its award-winning content engine, Superfeed, to provide an increased volume of content in more markets and across more sports leagues.
To further enhance the Superfeed content engine and to cater to the growing popularity of player and interval markets, the product has been upgraded to increase the volume of betting prompts delivered for each match by 100%. The content engine also now delivers betting prompts in 136 different betting markets.
The enhancements to the coverage that Superfeed provides were made to ensure that the content engine supplies prospective bettors with relevant and insightful content for the types of betting markets that interest them. As player markets have become increasingly popular, this development was a natural progression for a proven product to continue to increase its content output.
Superfeed covers more than 80,000 sporting events annually in more than 70 languages providing pre-play insight for a wide range of sports and in-play content for more than 90 football leagues, greyhounds and horse racing. Any portion of the content engine can be implemented into any platform via a simple API or widget integration.
An independent study testing the impact that Superfeed In-play has on prospective bettors showed that 20% of users added bets to the betslip after seeing the in-play prompts. Additionally, the study showed that there was a 4.5x increase in customer engagement from users that were shown bet prompts, and repeat bettors wagered more than an additional £20 on a monthly basis.
Spotlight Sports Group B2B Sales Director Rob Black spoke about the upgrades to the Superfeed content engine.
He said: “We know from numerous trials that our Superfeed product is highly effective at increasing engagement and informing customers as they make their betting decisions. With these new advances we are able to supply an even greater volume of insights for pre- and in-play bettors. With the growth in popularity of player prop markets, it’s great to be able to support our customers with valuable betting insights across these key markets on a large scale.”
Superfeed can be integrated into any bookmaker or sports publisher platform and is currently live on a number of partner platforms globally.

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Game Sales for Good: Kalypso Media and Humble Bundle Partner to Raise Funds for Charity
$77,000 Raised: Supporting Oceana, One Tree Planted, and More
Publisher Kalypso Media proudly reports their initiative through partnership with Humble Bundle, raising $77,000 to support a wide variety of charities, including Oceana, One Tree Planted, Child’s Play, WWF, and Movember in 2024.
“We believe it is our responsibility at Kalypso Media to support global causes, and we are honoured to work alongside Humble Bundle to do so,” said Anika Thun, Managing Director of Kalypso Media. “Empowering gamers to enjoy our products while making a difference to meaningful causes, connects us to a larger purpose made possible through the joy of video games.”
“At Humble, we’ve always believed in the power of gaming to create positive change. Our partnership with Kalypso Media exemplifies our ongoing mission to support meaningful global causes and empower gamers to make a difference,” said Kamini Tiwari, VP of Social Impact at Humble.
Among the charities supported, there was a significant focus on environmental conservation, with Oceana and One Tree Planted. These charities focus on protecting and restoring some of our planet’s most vulnerable resources. Oceana focuses on ocean conservation and protection, including threats of overfishing, habitat destruction, oil and plastic pollution, and threatened species. One Tree Planted is dedicated to global reforestation, providing a simple way for anyone to become involved in nurturing the planet, protecting life, and inspiring hope through the power of trees.
Kalypso Media is dedicated to continuing its efforts to support global causes in 2025 and looks forward to providing ways for Kalypso Media gamers to become involved.
For more information on these charities, Humble Bundle and how you can personally support, please visit:
- Oceana – oceana.org/
- One Tree Planted – onetreeplanted.org/
- Humble Bundle – humblebundle.com/
The post Game Sales for Good: Kalypso Media and Humble Bundle Partner to Raise Funds for Charity appeared first on European Gaming Industry News.
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ZITRO SECURES THE PRESTIGIOUS EILERS & KREJCIK GAMING (EKG) AWARD FOR LATAM’S TOP-PERFORMING GAME OF THE YEAR
Zitro is proud to announce that Mighty Hammer Link Up has been honored with the Eilers & Krejcik Gaming (EKG) Award for the Top Performing Game in Latin America.
This prestigious accolade further solidifies Zitro’s leading position in the region, a fact underscored by the Eilers & Krejcik—Fantini report released this January, which ranked Zitro #1 with a performance index of 2.61x.
“We are absolutely delighted to receive this award. Mighty Hammer is undeniably a phenomenal success, captivating players across Latin America in both its LAP and WAP configurations,” stated Sebastián Salat, Zitro’s President-International. “This award is a testament to the hard work and dedication of our entire team and reinforces our unwavering commitment to developing innovative and engaging products for players throughout the region. We sincerely thank our Latin American clients for their continued support and unwavering trust in our offerings.”
Building on this momentum, Zitro will showcase its new CONCEPT cabinet line and exciting new games at the upcoming Zitro Experience Argentina on Tuesday, March 18th, during the same week of the SAGSE’25 trade show. We look forward to seeing you there!
The post ZITRO SECURES THE PRESTIGIOUS EILERS & KREJCIK GAMING (EKG) AWARD FOR LATAM’S TOP-PERFORMING GAME OF THE YEAR appeared first on European Gaming Industry News.
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