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Taking on the Trillion Dollar Illegal Gambling Menace: Matt Zarb-Cousin joins the Yield Sec team
Yield Sec, the actionable intelligence platform helping legal industry, government, regulatory and advertising stakeholders to fight the impact of crime upon the gambling ecosystem, has appointed Matt Zarb-Cousin as their Senior Advisor for Government and Regulatory Affairs.
Zarb-Cousin, an experienced and highly respected campaigner for consumer safety and the public good across the gambling experience, joins the rapidly growing Yield Sec platform at an exciting time.
As the 2022 FIFA World Cup in Qatar progresses through playoffs and final stages, the global betting industry is already seeing vast increases in illegal and unregulated sports betting activity, with many jurisdictions currently monitored by Yield Sec displaying triple-digit year-on-year increases in black-market traffic, engagement, and commercial conversion both prior to, and during the FIFA World Cup. It’s impossible for consumers to effectively distinguish legal and licensed gambling operators from illegal, criminal ones, and all illicit betting and gambling activity removes revenue, taxation and good causes funding from state and national commerce and communities, whilst frustrating the ambition of legal gambling to replace illegal activity and sustainably provide for the regulated marketplace as legislators intended, as legal operators work for, and which regulators act to effect.
The appointment of Zarb-Cousin further strengthens Yield Sec’s betting, gaming, and lottery expertise across stakeholders – government, regulator, operators, suppliers, affiliates, ad platforms, financial institutions, payment providers and law enforcement. This expert human insight works alongside the data science and analytics teams in parallel with the company’s proprietary technology, AI, and machine learning to identify, qualify and quantify threats and deny criminal entrants the ‘oxygen of marketing’ necessary to acquire new audiences and reach or reactivate existing customers.
Matt Zarb-Cousin, Senior Advisor for Government and Regulatory Affairs at Yield Sec, said: “I am delighted to be joining the Yield Sec team and look forward to educating governments and regulators globally in how the pioneering platform can identify, qualify and quantify the marketplace, totally, and help legal stakeholders drive out crime to safeguard vital tax revenues that are presently lost to illegal and unlicensed operators. The debate around online gambling’s black market has for too long been impacted by those with a vested interest in maintaining inefficient licensing and regulatory models, rather than by those who wish to see the contained, commercial marketplace work to the benefit of our commerce and communities. Yield Sec presents solutions for all legal stakeholders to optimize their positions in the marketplace and allow them to work effectively, together, whilst shielding and protecting revenue, taxation, and consumer safety measures so that legal gambling can deliver benefits for each jurisdiction.”
Ismail Vali, Founder and CEO of Yield Sec, said: “Matt is known for his forthright and pioneering viewpoints and work across tech and the public good. Where he and I found shared thinking on Yield Sec is upon the sole partisan line that our platform holds sacred: the line separating all legal stakeholders in a regulated jurisdiction from criminal, black-market infiltration. I am pleased and proud to welcome Matt to the team – across his focus with regulatory and government outreach, I know his insight and experience will help our legal stakeholder clients to understand, combat and defeat the existential threat presented by illegal betting, gaming, and lottery activity, and its insidious impact upon our commerce and communities.”
Alastair Graham, Chief Operating Officer of Yield Sec, said: “Matt’s profile and status across the government and regulatory community in betting, gaming and lottery is without equal and this ability to reach the broadest possible audience will aid Yield Sec in educating and assisting our legal stakeholder clients to optimize and protect their taxable revenue, positively benefiting regulators, national, state, and tribal governments, consumers, communities and legal, regulated operators and suppliers, whilst simultaneously ensuring for a fair marketplace with safe consumer experiences.”

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KingMidas Games Builds Momentum for Global Expansion with Strategic Hires
KingMidas Games, a leading iGaming provider, has announced the appointment of three senior executives to accelerate its global growth strategy.
Sean Auret has been appointed as Global Head, joined by Sargis Khachatryan as Commercial Director and Davit Hovsepyan as Client Success Director. Together, the trio will focus on extending KingMidas Games’ presence beyond Asia, introducing its innovative portfolio to operators across Europe and the rest of the world.
In his role as Global Head, Auret will be responsible for implementing scalable growth frameworks across the organisation, ensuring that KingMidas Games is equipped to meet the demands of an increasingly competitive global market, while driving growth among partners worldwide.
“Having spent decades in the iGaming industry, I have seen first-hand how important it is for providers to not only deliver engaging products but also to build strong internal processes that ensure consistency, scalability, and growth,” said Sean Auret, Global Head at KingMidas Games. “At KingMidas Games, my focus will be on strengthening the operational and commercial frameworks that underpin our business, enabling us to deliver even greater value to our partners globally.”
As seasoned industry veterans, Khachatryan and Hovsepyan will represent KingMidas Games outside of Asia with a clear mission to drive revenue growth. Leveraging their expertise in commercial strategy and client success, they will be at the forefront of building relationships with operators and aggregators, ensuring that KingMidas Games’ titles achieve broad adoption across key international markets.
Khachatryan and Hovsepyan will be attending SBC Summit 2025 (Lisbon), taking place at the Feira Internacional De Lisboa & MEO Arena from 16th to 18th September 2025, where they will showcase KingMidas Games’ expanding portfolio to international operators.
Commenting on his new role, Sargis Khachatryan, Commercial Director, KingMidas Games, said: “Europe offers incredible opportunities for next-generation iGaming products. Operators are looking for fresh and engaging titles that truly stand out, and KingMidas Games is ready to deliver. I’m thrilled to showcase our portfolio at SBC Summit 2025, and excited to explore partnerships that create real value and drive long-term growth together.”
Davit Hovsepyan, Client Success Director, KingMidas Games, added: “Player engagement and operator growth go hand in hand, and KingMidas Games has built its reputation by developing games that deliver on both fronts. I am excited to collaborate with partners across Europe and beyond, ensuring that our clients are supported every step of the way as we bring our titles to new audiences.”
With demand for fresh and innovative gaming content continuing to rise globally, KingMidas Games is committed to delivering experiences that combine creativity, technology, and cultural relevance to meet evolving player expectations and drive operator growth.
The post KingMidas Games Builds Momentum for Global Expansion with Strategic Hires appeared first on European Gaming Industry News.
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Evoplay spotlights eight years of growth at SBC Summit Lisbon
Evoplay, the award-winning game development studio, is heading to SBC Summit Lisbon 2025, where it will celebrate eight years of innovation, partnerships, and standout content in the iGaming industry.
Now home to a portfolio of over 250 titles, Evoplay has climbed to the top tier of the industry by consistently pushing boundaries across slot, instant, crash, table, lottery and skill-based verticals.
At this year’s show, the studio will celebrate “Level 8” of its journey with a party-themed booth that includes entertainment, product showcases and a warm thank-you to the partners who have helped shape its story.
Visitors to the stand can take a spin on the Wheel of Fortune, and enjoy signature cocktails inspired by Evoplay’s most iconic games, while a special activity is also planned exclusively for Evoplay’s partners.
The past year saw growth in both Evoplay product portfolio and platforms for partners. Evoplay launched new game types, including its first lottery game, Adrenaline Rush: Scratch, and a football-themed instant game, the latest edition in the Penalty Shoot-out trilogy which combines the best elements of the previous two titles, Penalty Shoot-out: Super Cup. Evoplay also continued to innovate with games featuring new mechanics for the iGaming world like Hot Slice and Tap Craze, which especially appeal to modern players.
One of the most notable achievements was Uncrossable Rush, the studio’s first co-developed title created in partnership with the analytics platform SlotCatalog. Based on SlotCatalog’s deep player insights and data analysis, combined with Evoplay’s innovative design and technical expertise, Uncrossable Rush represents a fresh approach to game creation.
Beyond games, the studio introduced several platform updates, including an enhanced Client Area, and the launch of an all-in-one Affiliate Hub – a platform which provides Evoplay’s media and affiliate partners with access to exclusive materials of Evoplay’s innovative slots and instant games. The company also introduced Evoplay Media, a resource that shares the latest company news, insightful articles with industry experts, and other valuable content.
Ivan Kravchuk, CEO at Evoplay, said: “SBC Summit Lisbon is the perfect stage to celebrate eight incredible years of Evoplay. This year’s show is all about saying thank you to our clients, partners, and players, and inviting them to share in the energy and creativity that drives everything we do.
Over the past years, we’ve launched new verticals, deepened our partnerships, and provided players with completely new forms of entertainment, and we’re just getting started.”
Join the celebration at Stand A182 and see what’s next as Evoplay levels up for its most ambitious chapter yet.
The post Evoplay spotlights eight years of growth at SBC Summit Lisbon appeared first on European Gaming Industry News.
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Betsson Becomes the Official Naming Partner and Main Sponsor of ARIS BC
Betsson, one of the world’s leading sports betting and gaming operators, has announced the renewal and expansion of its partnership with ARIS Basketball Club for the 2025/26 season.
Under the new agreement, Betsson will continue as the Main Sponsor of the club while also becoming its Official Naming Partner. The Betsson brand will feature prominently on the front of the official team jersey, reflecting the elevated level of the partnership.
The collaboration, which established in 2023, has gone from strength to strength, built on a shared commitment to promoting basketball and engaging with the passionate ARIS fanbase. This expanded sponsorship reflects the mutual trust, respect and ambition between Betsson and one of Greece’s most historic clubs.
With the arrival of the team’s new investor and owner, Richard Xiao and the launch of an ambitious transformation plan, ARIS BC is entering a new era of growth and modernisation.
Agapitos Diakogiannis, CEO of ARIS BC, said: “Our partnership with Betsson, which is now further strengthened through its role as Main Sponsor and Naming Partner, stands as a strong vote of confidence in ARIS’ vision and momentum. Together, we are entering a new era with the ambition of restoring the club to where it truly belongs – at the top – building on our values, our history, and the unwavering passion of our supporters”.
Thanos Marinos, Managing Director of Betsson Greece, said: “Betsson proudly stands beside ARIS BC during this period of renewal and momentum. Our ambition is to support the club’s growth, enhance its visibility, and deepen the bond with its loyal supporters. ARIS is a legendary club with a unique identity and passionate fanbase, and we are excited to contribute to its journey forward.
“With more than 60 years of history and a presence in more than 24 markets worldwide, Betsson brings global expertise in sports and entertainment, fostering responsible, innovative, and meaningful partnerships that create value for communities and the game alike.”
The post Betsson Becomes the Official Naming Partner and Main Sponsor of ARIS BC appeared first on European Gaming Industry News.
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