With gamification emerging as a driving force in the casino industry, SBC Summit introduces the Gamification Academy, an initiative built to confront pain points in engagement, retention, loyalty, and differentiation by exploring what truly keeps players coming back.

Launched in partnership with leading iGaming turnkey solutions provider Soft2Bet, the Gamification Academy will take place on Tuesday, 16th September, at the Sala Tejo, MEO Arena.

The programme forms part of SBC’s newly introduced Tech Academies,  a series of immersive learning streams designed to arm summit attendees with practical know-how in AI, marketing, Web 3.0 & blockchain, and gamification.

Delegates can anticipate discussions examining the role of personalisation in driving loyalty, strategies for balancing gamified features with brand authenticity, and honest reflections on both the successes and challenges of gamification in the industry.

“Gamification has transformed how people interact with digital products across industries, and iGaming is no exception,” SBC Founder and CEO Rasmus Sojmark said.

“Players now expect fun, engaging, and rewarding experiences, and that’s exactly what gamification delivers. The Gamification Academy will show the industry how to apply these proven principles to build deeper connections, keep players returning, and create more meaningful player journeys,” he added.

Kicking off the Academy, Soft2Bet’s Chief Product Officer Yoel Zuckerberg will lead the ‘Introduction to Gamification & Player Engagement’ workshop. Setting the stage for the day, the session offers a comprehensive overview of gamification’s power and how it has shaped the industry in recent years.

Chief Business Development Officer Toni Jermaniš (SofaScore), CEO & Co-Founder Josh Jones (Rise & Hustle), and Senior Solutions Engineer Alec Gehlot (Optimove) will focus on the player retention angle through their ‘Why Personalisation is the Key to Retention‘ panel moderated by Soft2Bet’s Chief Business Development Officer Martin Collins.  The session will explore how tailored offers, customisable interfaces, and personalised recommendations are giving players more control over their experience and, in turn, strengthening loyalty and long-term value.

Following a networking break, two case studies will spotlight real-world lessons from gamification, dissecting what works, what doesn’t, and how to measure success.

First up is the case study titled “Baking in Gamification During Design”, led by Alexis Wicen (CEO, Scatters Group). In this session, delegates can learn how to weave gamification into their products without losing brand authenticity. Drawing on real-world examples, the session will examine where brands have succeeded in integrating gamification into their games and platforms, and where they have fallen short, showing delegates how to approach gamification more effectively in their own projects.

The second case study, ‘The Metrics of Gamification’, will examine where the impact of gamification is most evident and how brands can measure it effectively. Featuring Uri Admon (CEO, Captain Up), the session will cover key factors such as retention, loyalty, engagement, revenue, and player enjoyment, helping delegates understand how to balance player needs with company goals.

The Academy will close with ‘The Five Steps of Gamification,’ a panel hosted by Soft2Bet’s Head of Sales, Alon Eshed, joined by Helen Walton (Founder & CCO, G Games), David Olim (CEO, FootAR), and Tom Jang Lemke (CEO and Founder, SavageTech). By breaking down the fundamental building blocks of gamification, including rewards, progression, competition, and storytelling, the session will highlight how these principles form the foundation of more engaging and personalised player experiences.

The Gamification Academy will feature at the upcoming SBC Summit 2025, SBC’s global flagship event, taking place at Feira Internacional de Lisboa and MEO Arena from 16–18 September. The summit will also host a six-track conference, a 135,000 square meter exhibition, the Affiliate Leaders Summit and Payment Expert Summit, plus a full schedule of evening networking events.

Participation in the Tech Academies is exclusively for VIP Event Pass and Expo+ holders only.

You can RSVP to attend our tech academies here.

VIP Event Pass: Access to the show floor, all networking areas and conference sessions, complimentary food and drink from the summit’s food festival and access to exclusive evening networking sessions and parties.

Group VIP Event Pass: Get your passes for just €400 each when you purchase for three or more people (a saving of €200 per ticket!) – perfect for bringing your team along.

Expo+ Pass: Access to the show floor, conference sessions and daytime networking only.

Expo Only Pass: Our free option, which gives you access to the show floor only. This is perfect for individuals from outside the gaming industry who want to explore potential partnerships. Please note that this will not grant you access to our academies.

Operator and Affiliate Passes: Operators and affiliates are eligible for a free VIP event pass. Simply apply.

BetFury has recently set new standards for VIP communities worldwide. The platform has expanded the VIP Transfer Program, allowing players to carry over their loyalty status from other platforms and instantly unlock exclusive rewards. The first week brings an opportunity to claim up to $20,000, confirming BetFury’s position as a leader in player-focused innovation.

About VIP Transfer Program on BetFury

The program creates a direct bridge for experienced players. VIPs no longer start from zero – their loyalty is instantly recognized. A redesigned structure guarantees a smoother entry, transparent rules, and more powerful benefits. BetFury positions every VIP not simply as a player, but as a valued partner whose trust deserves premium treatment.

Core Benefits of the VIP Transfer Program

• Personal VIP Managers ensure constant support and fast solutions.
• VIP Transfer Manager guides the player during the first week, answering every request and ensuring their comfort.
• Daily Chambers is a streak of special bonuses during the first week.
• Exclusive Rewards expand the journey far beyond a trial, including a full range of permanent VIP perks.

Additionally, the VIP Club itself opens access to other unique perks:

• Special Treats: Welcome VIP Bonus, Birthday Bonus, Personal Bonus, Bounty Bonus, Free Spins, and Promo codes.
• Highest Bonuses: up to 25% Cashback, 10% Rakeback, Weekly, and Monthly rewards.
• Additional Perks: early access to new features, private events, personalized profiles, exclusive chat rooms, and privileged withdrawal limits.
• VIP Club Lounge: a dedicated hub where members track bonuses, claim rewards in one click, and communicate directly with their managers. Branded merch is also on the horizon.

Path to Super VIP Club Member

In addition to traditional ranks, the VIP Club includes the Super VIP stages. Players who remain active and reach the 15th rank achieve Super VIP status. It is reserved for the most loyal platform users. Higher levels deliver more substantial financial benefits, deeper personalization, and recognition that positions Super VIPs as the elite core of BetFury.

How to Transfer VIP Status to BetFury?

The process of joining the VIP Transfer Program eliminates unnecessary friction. Candidates follow three steps inside a straightforward interface:

• Providing contact details: email, country, Telegram (optional).
• Choosing the verification method: confirm your ability to be a VIP by depositing over $5,000 or sending screenshots of proof from other platforms.
• Completing the action: the deposit occurs directly in the modal window; screenshots are uploaded securely through the same form.

The VIP support team manually checks applications and confirms eligibility. Approval unlocks immediate access to all benefits, ensuring a seamless transition to BetFury’s VIP environment.

About BetFury & Its Strategic Vision

BetFury is an ecosystem of crypto products for entertainment and additional income. The platform has gathered over 4M users for over six years of existence. BetFury offers over 8,000 Slots and 22 Original games, featuring an impressive RTP of up to 99.28%. In addition to iGaming, the platform has 80 Sports for betting. They include eSports and have odds better than the market average.

BetFury positions the VIP Transfer Program as more than just a promotional campaign. The initiative demonstrates a global strategy aimed at strengthening long-term loyalty, attracting experienced users from multiple platforms, and creating a unified VIP ecosystem with real value behind the status.

Contact

Preston

Alisia

BetFury

[email protected]

Leading crypto sportsbook and casino Cloudbet has released the first edition of Cloudbet Snapshot: Regional Crypto Betting Trends, a new series designed to track how bettors worldwide engage with their favorite sports. This inaugural snapshot, covering August to September 2025, analyzes betting activity across 12 of the most popular competitions—a curated slice from the thousands of events available on Cloudbet every day. The findings provide one of the clearest looks yet at regional betting behaviors during a peak period spanning the start of European soccer seasons, the US Open tennis championships, and the MLB playoff race.

Set against a global online gambling market valued at $87.69 billion in 2025 and forecast to hit $153.57 billion by 2030 (11.9% CAGR, Grand View Research), the results reveal a telling divide: while soccer remains the backbone of crypto betting worldwide, regional favorites like baseball, UFC, and Argentina’s Liga Profesional are reshaping the landscape.

“We took each region’s top five competitions and built a composite set to show where local favorites overlap or diverge globally,” said John, a Cloudbet spokesperson. “This snapshot gives a clean view of how bettors engage across regions, without drowning in the thousands of markets we host every day.”

Soccer dominates, but rivals (Grand Slams, MLB) break through

Globally, soccer accounted for 57.1% of activity in the sample, led by the Premier League (15.57%), La Liga (12.78%), and UEFA Champions League (10.08%). A London derby between Chelsea and Crystal Palace was among the top draws, underscoring soccer’s ability to anchor engagement across markets.

Tennis also stood tall. The US Open men’s and women’s singles combined for over 20% of activity, with high-profile matches in New York driving late-summer betting volume. MLB contributed 9.73% globally, a figure lifted by pennant-race rivalries such as Yankees v. Red Sox, which pulled bettors well beyond North America.

Regional snapshots:

• Latin America: Copa Libertadores (8.98%) and Liga Profesional de Fútbol (LPF) (8.53%) underlined local loyalties, with MLB making inroads at 10.89%.
• North America: MLB towered at 22.78%, supported by college football’s return (10.62%) and UFC (10.21%). The Du Plessis v. Chimaev bout captured enough attention to rival soccer, which managed only 10.42% in the region.
• Asia & Middle East: Soccer led, with Serie A (9.75%) joining global heavyweights, while UFC climbed to 5.98% — evidence of a growing combat-sports appetite.
• Europe: Soccer stayed dominant, but bettors also looked to the UEFA Europa Conference League (9.93%) and US Open Women’s Singles (10.03%), showing a taste for variety alongside the main football calendar.

Figure 1 note: The chart reflects a combined set of 12 competitions drawn from each region’s top five by engagement. It is not a global “top 12,” but rather a mix of favorites that surfaced across Latin America, Asia/Middle East, North America, and Europe.

Liga Profesional de Fútbol’s surprising global reach

Argentina’s Liga Profesional de Fútbol (LPF) emerged as a standout. While commanding 8.53% in Latin America, it also posted 3.59% in Europe and 3.07% in Asia/Middle East, both just nominally higher than its 3.06% in North America. Beyond diaspora ties and broadcast reach, analysts believe the LPF benefits from time-zone dynamics: evening kickoffs in South America align with late-night hours in Europe, giving bettors fresh live action after local leagues wrap up. By contrast, Copa Libertadores (8.98% in Latin America, 1.53% in North America) remains a more appointment-driven event, commanding big moments but not the same nightly presence.

“Bettors don’t switch off when the last whistle blows in London or Madrid,” said John, the Cloudbet spokesperson. “They roll straight into Buenos Aires or Montevideo, because those games are still live, the streams are cheap, and the action feels real. It’s the same reason a Yankees–Red Sox series or a UFC title fight can pull people in from outside North America — rivalries and timing matter as much as the sport itself.”

Cloudbet Snapshot methodology and context

• Scope: 12 most engaged competitions, selected by pooling each region’s top five during August 5 – September 4, 2025.
• Metric: Share of unique bettors per competition relative to the 12 listed, not sitewide volume.
• Timing: Coincided with European soccer kickoffs, MLB pennant races, and the US Open.
• Exclusions: Other competitions available on Cloudbet were not included, meaning sports like NBA, NFL, or niche leagues may be underrepresented, likely due to seasonal variability.

Full Snapshot available here: https://media.cloudbet.com/422608-cloudbet-snapshot-augusts-regional-crypto-betting-trends

For more information, users can visit Cloudbet.com.

About Cloudbet

Founded in 2013, Cloudbet is the world’s longest-running crypto casino and sportsbook. Over the past decade, players worldwide have placed millions of bets using over 40 different cryptocurrencies. In 2024, Cloudbet introduced the most generous welcome offer and loyalty program online, featuring stacked rewards and guaranteed daily cash drops for frequent bettors.

With a wide selection of slots, live casino games, and sports markets—ranging from esports to Premier League and NFL player props—Cloudbet is the leader in secure crypto betting. Users can visit Cloudbet.com; Instagram (@cloudbetofficial); Twitter/X (@Cloudbet).

Contact

Irene

[email protected]