Connect with us
Prague Gaming & TECH Summit 2025 (25-26 March)
728x90 banner available here

Latest News

MiFinity glides past 500 merchant branding integrations

Published

on

Reading Time: 2 minutes

 

MiFinity, the iGaming payment services company, celebrated a milestone in November as it passed 500 merchant branding integrations. With a rock-solid pipeline of merchants in integration, it will not be long before the 1,000 milestone is reached, with MiFinity continuing to expand its market share.

MiFinity is easily one of the fastest-growing payment services in the iGaming space, with the likes of Betsson , GGPoker and iBet in its rapidly expanding merchant base. With innovative products, including the MiFinity eVoucher available in 225 countries and territories, and core products such as the MiFinity eWallet and PayAnyBank servicing 82 Countries, operators are queuing up to integrate MiFinity as quickly as possible and keep up with player demands.

MiFinity CEO Paul Kavanagh said, “Our accelerated growth has been a massive team effort. Our tech and product teams have developed a portfolio of services that is second to none and have operators banging on the door, wanting to integrate MiFinity. Our customer care team go above and beyond to help players get the most out of our services, which in turn helps our merchants. Our affiliate, marketing, and commercial teams have a huge amount of market experience and are focused on supporting our merchants’ strategic goals, helping them increase conversions, revenue, and brand loyalty. And, of course, everyone else behind the scenes at MiFinity is committed to driving our success. 500 merchants and counting are all down to our incredible team.”

One of the reasons thousands of players are creating MiFinity eWallets EVERY DAY is the company’s low-cost fee approach and hugely flexible account structure. Players can hold up to nine native currencies in a single eWallet account, providing true consumer choice. MiFinity also boasts over 75 integrated payment methods and 17 currencies, in 20 languages, all accelerating demand from players to use their MiFinity eWallet on their favourite iGaming sites.

Kris Deyanov, Head of Business Development, commented: “MiFinity is in the enviable position of having iGaming customers asking operators to integrate our services into their cashiers so they can use the MiFinity eWallet. Forward-thinking, customer-centric operators understand that payment options are a significant and crucial part of the customer experience and that the right partners can help boost customer acquisition, retention and increase engagement. It’s not just about delivering frictionless and speedy transactions; it’s also about all the added value a payment services provider like MiFinity offers.”

MiFinity provides players with the most innovative and intuitive user experience available in the market. Its soon to be released, best-in-class native app and desktop version underpin its commitment to players. This best-in-class approach becomes an extension of the iGaming experience when MiFinity is integrated into the merchant’s cashier via the iFrame. MiFinity further supports its merchants with the industry’s most competitive affiliate programme, bespoke marketing campaigns, and in-app promotions.

500 and counting, is a lot for MiFinity to celebrate!

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Continue Reading
Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Latest News

Gaming Americas Weekly Roundup – March 3-9

Published

on

Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Jackpot Digital Inc., the world’s leading provider of innovative dealerless electronic poker gaming solutions, has announced that it has received license approval from the Maine Gambling Control Unit (MGCU). This milestone marks a significant achievement for the Company, as it is the first state-issued license it has received in the US. This state license allows the Company to install its casino machines throughout all of Maine. Jackpot Digital’s flagship product, the Jackpot Blitz ETG, offers a modern, dealerless, player-friendly poker solution that integrates traditional multiplayer poker games with cutting-edge digital technology. The MGCU license will enable the company to offer its innovative gaming solutions to operators throughout Maine, driving new revenue opportunities and enhancing player experiences.

The New York State Gaming Commission unanimously appointed Terryl Brown to the New York Gaming Facility Location Board, which is overseeing the commercial casino siting process in the New York Metro region. Terryl Brown currently serves as Vice President and General Counsel at Pace University. Prior to taking her position at Pace, Brown served as Deputy Commissioner of Legal Affairs and Administration for the New York City Fire Department, where she oversaw operations and legal matters for a department comprised of 17,000 employees. Brown has also been Chief Ethics Officer and Counsel with the New York State Attorney General’s Office, Acting Counsel to Governor David Paterson, First Assistant Counsel to Governor Eliot Spitzer, a Commissioner of the New York State Joint Commission on Public Ethics, Executive Vice President and General Counsel at the New York Power Authority, and a Partner at Harris Beach PLLC.

Partnerships

International Game Technology PLC has announced that IGT PlaySports is growing its sports betting presence in Nevada via a three-property, sports betting technology and services agreement with GN NV Holdings LLC, owner and operator of the Golden Nugget Casinos. Per the agreement and through a phased rollout, IGT PlaySports will power retail and mobile sports betting at Golden Nugget Casino Lake Tahoe first, followed by Golden Nugget Casino Las Vegas and Golden Nugget Casino Laughlin. Golden Nugget Casino Lake Tahoe was the first of the three casinos to convert to an IGT PlaySports-powered sportsbook after launching its retail sportsbooks in January 2025. Golden Nugget Casino Laughlin and Golden Nugget Casino Las Vegas are expected to launch their new sports betting programmes later this year, first with retail betting and then with a mobile betting option.

In Celebration of Hard Rock International’s annual “International Women’s Month” in March and International Women’s Day on Saturday, March 8, Hard Rock and global superstar & humanitarian, Shakira, announced a year-long partnership that aims to empower women around the world to tell their stories, be their authentic selves and unite through the power of music. The company is raising funds through its charitable arm, Hard Rock Heals Foundation, throughout International Women’s Month. A portion of proceeds will benefit Pies Descalzos Foundation—Shakira’s non-profit organisation enhancing the education and social development of girls in Colombia’s most vulnerable communities—as well as local women’s organisations within the communities of Hard Rock locations.

The post Gaming Americas Weekly Roundup – March 3-9 appeared first on European Gaming Industry News.

Continue Reading

Latest News

MiFinity Expands Payment Options in Asia, Strengthening Regional Commitment

Published

on

Reading Time: 2 minutes

 

MiFinity, a trusted global eWallet provider serving merchants and consumers worldwide, is deepening its presence in Asia with additional local payment options. As part of its continuous commitment to supporting the region’s surging digital economy, MiFinity has launched Rabbit Line Pay in Thailand alongside LinkAja and direct bank transfer in Indonesia, with more payment methods slated for integration throughout 2025.

MiFinity has built a strong reputation as a go-to payment provider for businesses breaking into new markets, particularly those requiring fast, secure, and fully compliant transaction solutions. With a highly engaged and rapidly growing user base, MiFinity eWallet users in Asia are actively transacting across a variety of digital services, making MiFinity a strategic partner for merchants looking to boost conversion rates, improve customer satisfaction, and strengthen trust across the region.

Commenting on this expansion, Paul Kavanagh, CEO of MiFinity, said: “Asia represents a key growth market for MiFinity, and we are committed to providing merchants with the best possible solutions to reach their customers in this region. By integrating popular local payment methods and expanding our currency support, we are making it easier for businesses to offer seamless, trusted payment experiences. Our investment in the region underscores our dedication to supporting both our merchants and our highly engaged eWallet users, ensuring they have access to the payment options that best suit their needs.”

Supporting Asia’s Thriving Digital Economy

The digital payments market in Asia is experiencing significant growth, driven by increasing smartphone penetration, rising financial inclusion, and the booming demand for digital services. According to industry research, Southeast Asia alone is home to over 350 million digital wallet users, with eWallet transactions projected to account for a growing share of online payments.

For merchants looking to expand into these high-growth markets, offering trusted, localised payment options is essential to attracting and retaining customers. By integrating Rabbit Line Pay, LinkAja, and direct bank transfers, MiFinity provides businesses with the tools they need to tap into these opportunities, delivering seamless payment experiences that align with local consumer preferences.

Continued Growth and Future Expansions

The rollout of Rabbit Line Pay, LinkAja, and Indonesian bank transfers marks the newest milestone in MiFinity’s widening footprint in Asia, with additional payment integrations scheduled for later in 2025. As appetite for digital wallet transactions and alternative payment methods accelerates, MiFinity remains committed to evolving its offerings, empowering merchants to capture new customers and deliver secure, consumer-centric payment experiences across Asia’s diverse markets.

The post MiFinity Expands Payment Options in Asia, Strengthening Regional Commitment appeared first on European Gaming Industry News.

Continue Reading

Latest News

BLAST Partners With KRAFTON to Support Continued Growth of PUBG Esports

Published

on

Reading Time: 2 minutes

Esports entertainment company BLAST and global game publisher KRAFTON have partnered for the return of the PUBG EMEA Championship (PEC) and PUBG Americas Series (PAS) for 2025, marking the third consecutive year of these premier regional PUBG: BATTLEGROUNDS Esports tournaments.  

BLAST will work with KRAFTON to bring the best of its industry-leading technology, high-end ‘fan-first’ production values and extensive esports tournament organiser experience to help elevate the PUBG esports scene.

A $50,000 prize pool is up for grabs in each of the EMEA and Americas regions, as the best teams battle for dominance and a chance to represent their regions on the global stage. The Open Qualifiers kick off on March 3rd. The tournaments will feature an officially broadcasted Group Stage from March 14-16, followed by the Last Chance phase on March 22-23, culminating in the Grand Finals from March 28-30.

Additionally, KRAFTON will be introducing the PUBG Players Tour (PPT), operated by BLAST in the EMEA and Americas regions. This brand-new grassroots event will act as the first officially supported third-person perspective (TPP) esports event since PGI 2018. This expansion underscores KRAFTON and BLAST’s commitment to providing diverse and engaging competitive experiences for the PUBG community.

Scott Appleton, Senior Esports Commercial Manager for BLAST, said: “At BLAST we pride ourselves on working with the best game publishers and most popular esports titles. Adding KRAFTON and PUBG: BATTLEGROUNDS further expands and strengthens our portfolio of ecosystems. We can’t wait to showcase the best PUBG esports’ teams across Europe and the Americas this year and help further grow the competitive scene in the future.”  

Atila Yesildag, Director of Esports EMEA & Americas at KRAFTON said: “We are delighted to partner with BLAST to elevate PUBG Esports in 2025. As we embark  on another year of thrilling competition, players and fans can look forward to an action-packed season that builds on the strong foundations of PEC and PAS while exploring exciting new territory with PPT.”

PUBG Esports has seen continued growth in 2024 with viewership increasing year-on-year compared to 2023, and PEC and PAS proving an integral part of the PUBG competitive ecosystem.

Last year saw PUBG Nations Cup 2024 (PNC) and PUBG Global Championship 2024 (PGC) amass 510,977 and 493,890 Peak Concurrent Viewers (PCV) respectively, delivering the second and third highest PCV in PUBG Esports history, trailing only the legendary PUBG Global Invitational 2018.

Key details:

  • Dates:

    • Open Qualifiers: March 3rd onwards

    • Playoffs March 14-16 (official broadcast matches begin)

    • Last Chance Phases: March 22nd-23rd

    • Grand Finals: March 28th-30th

  • Prize Pool: $50,000 prize pool for each region

  • Where to Watch:

    • YouTube

    • Twitch

The post BLAST Partners With KRAFTON to Support Continued Growth of PUBG Esports appeared first on European Gaming Industry News.

Continue Reading

Trending

EEGaming.org is part of HIPTHER, parent brand of various prominent news outlets and international conferences. These platforms and events span a wide range of industries, including Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports, and several others. This indicates that EEGaming.org is part of a larger network that focuses on a diverse array of sectors, particularly those related to cutting-edge technology and modern lifestyle trends.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2025 HIPTHER. All Rights Reserved. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.