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Esports Organisation Fnatic Launches Music Label With Album Featuring 40+ Biggest Lofi Artists
Fnatic, the world’s leading esports performance brand, has today unveiled details of its music label launch with a major album release featuring 40+ of the biggest Lofi hip-hop artists in the world.
Fnatic fans and the wider gaming community will be able to stream the album for free across all major DSPs (digital service providers) including Spotify, Apple Music, YouTube Music and Deezer.
Though the launch is a major brand play catering to its existing fanbase, Fnatic’s music label will inevitably open up new brand partnership opportunities alongside their existing tier 1 sponsors; including BMW, Gucci, L’Oreal Men Expert, ASOS, Jack Links, Hisense, Chillblast – some of whom will no doubt be looking to harness this new asset within the Fnatic ecosystem.
The additional revenue stream opened up by the launch of Fnatic’s music label (via streaming royalties) goes hand-in-hand with Fnatic’s diversified commercial approach to esports; which includes their own pro-gaming hardware peripherals brand Fnatic Gear, recently creating the world’s first 3D scanned pro-gaming mouse in partnership with BMW.
The project was driven by Fnatic’s Head of Marketing – Joshua Brill – whose previous career background in the entertainment and music industry has given Fnatic an edge in appealing to the wider gaming consumer (Viacom’s MTV, Comedy Central and Nickelodeon, alongside VICE Magazine and Warner Music Group).
The release comes at the end of a successful year in which Fnatic secured a well sought-after Valorant franchise spot in EMEA and set a record as the only team in the world to qualify for the three biggest major tournaments (Dota 2’s The International 2022, League of Legends Worlds 2022, and Intel Extreme Masters Rio Major 2022); leading with an unrivalled global presence across Germany (League of Legends), UK (FIFA), UK (Valorant), Spain (League of Legends) Academy Team, USA (Halo), Japan (Apex Legends, Rainbow Six), Philippines (Dota 2) and Sweden (CSGO).
Joshua Brill, Head of Marketing at Fnatic, said: “It’s no secret that music and gaming culture go hand-in-hand. From Travis Scott performing inside Fornite to Lil Nas X’s Worlds 2022 anthem, our eyes are always open for new ways to enrich and deepen the relationship we have with our 35m strong fanbase.
Fnatic’s positioning as the leading esports performance brand is built around competing at the highest level alongside our commitment to inspire, empower and level up all gamers. Music is yet another catalyst for us to do just that, continuing to cast our net wider beyond esports into wider gaming segments.
We chose the lofi genre for our debut album because of its already intertwined relationship within gaming and esports; from its anime roots to the way it is already consumed en-masse by Gen Z and millennial gamers. An “internet phenomenon” would be an understatement.
Every track title on the album is inspired directly by our esports history, our players, our community and the wider gaming world – which makes it feel directly relevant to our fans first; whilst simultaneously speaking to gamers who may not know us yet but could end up converting to becoming a Fnatic fan in the future.
Fnatic Island Vol. 1 launches on November 9th 2022 across all major streaming platforms.
Latest News
Steer Studios Joins Make-A-Wish® International’s Infinite Wishes Initiative
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– Steer Studios joins Bandai Namco, Square Enix, and 2K in supporting Make-A-Wish International’s mission to unite the global games industry for good. –
Make-A-Wish® International, the world’s leading wish-granting organization, has today announced that Riyadh-based Steer Studios, part of Savvy Games Group, has joined the organization’s Infinite Wishes Initiative, offering valuable support to help make a difference.
The funds were raised through Steer Studios first mobile title, Grunt Rush. By collecting stars during gameplay, the player community unlocked the donation, helping to grant life-changing wishes to children living with critical illnesses.
Launched in August 2025, Infinite Wishes is a global programme built to unite the video games industry. It was created in response to a growing number of gaming-related wishes from children around the world.
Steer Studios joins a growing list of partners and advisors including Bandai Namco, Square Enix, and 2K, helping shape how the games industry can make a tangible, positive impact for children who need it most.
In 2024, the Make-A-Wish International network granted more than 16,000 wishes for children living with critical illnesses.
The post Steer Studios Joins Make-A-Wish® International’s Infinite Wishes Initiative appeared first on European Gaming Industry News.
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New GoldenRace game, RaceDay, allows players to simultaneously place bets in several races
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GoldenRace, leading provider of award-winning Virtual Sports and betting solutions, is always reinventing its products so operators can increase their winnings and players can obtain a better betting experience.
Set to transform the way your players engage with Virtual Sports, GoldenRace’s brand-new multi-race product for Retail and Mobile, RaceDay, allows them to bet on up to six races of your choice, simultaneously, offering higher odds and increased betting volume.
Operators can select their favourites from GoldenRace’s top-quality races: Horses (in different formats with 6, 8, 10 or 12 competitors) and Greyhounds – two of GoldenRace’s more successful products- Motorbikes, Karts and Trotting. They decide which ones and how many, giving players the power to bet across all those races at once.
RaceDay highlights
- More bets: Players can now bet on up to six races concurrently, maximising their opportunities and increasing betting volume on your platform.
- New RaceDay market: With combination bets across different competitions in one view. This innovative market helps boost the odds and leads to more significant wins for players.
- Stronger player growth: Higher payouts and an exhilarating experience attract more players, driving sustained growth.
- Increased appeal: RaceDay delivers premium user experience with live video, real-time scores, upcoming events and a unique, customisable design.
- Anywhere reliability: Thanks to low-bandwidth optimisation, RaceDay offers seamless performance and reliability on both Mobile and Retail platforms, ensuring players can “Race it all!” wherever they are.
With real-time video, live scores, upcoming events, customisable design and low-bandwidth optimisation, RaceDay blends pure adrenaline with the best user experience to unlock higher odds, bigger wins and more bets on worldwide operators platforms.
The post New GoldenRace game, RaceDay, allows players to simultaneously place bets in several races appeared first on European Gaming Industry News.
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QTech Games adds more creative content from BEON
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QTech Games, the leading game aggregator across all emerging markets, has continued to maintain the momentum in its premium pipeline, as evidenced by its latest deal with BEON, an emerging force in the slots space, whose first raft of games is crash games-focussed.
Integrating a progressive portfolio from one of the most productive and innovative developers in the sector adds more muscle to QTech Games’ proprietary platform, which is leading the way across growth markets like LatAm and Africa. In a progressive production line that will span different slots genres, BEON is also committed to launching games tailored to specific partner requests, while simultaneously growing its portfolio with a new wave of titles in development.
As a result BEON is building a reputation for creating high-quality, immersive games with standout features that set them apart in any igaming domain, thanks to a smooth performance running off agile mechanics which are dedicated to gameplay precision and optimal retention. Its first five games to be released comprise Skydot, Fury Flight, Redy, Nomad and Orizon, while BEON’s unique Crash Game Generator tool allows operator partners to launch customised content inside 24 hours.
This collaboration delivers a targeted range of localized content, enabling QTech Games to continue to meet the varied preferences of players across emerging markets, while supporting both companies’ ambitions for global growth.
Philip Doftvik, QTech Games’ CEO, said: “BEON’s initial rollout of eye-catching crash games is premised on clever mechanics, easily intelligible gameplay, high payouts and colourful graphics, which are breaking up an often-copycat environment. This kind of content is well-suited to LatAm and African markets, which directly tracks our ongoing expansion throughout these territories. These games are robust, scalable, and future-ready – so, we look forward to seeing what’s next. ”
Saba Chkheidze, Managing Partner at BEON, added: “Partnering with QTech Games constitutes the perfect opportunity for us to bolster our product distribution across emerging markets and deliver our fantastic crash games to more and more top-tier operators.
“It’s a collaboration which marks a step-change in BEON’s growth strategy across untapped markets like Latin America and Africa, where we hope our games will connect with many new players. Aside from crash games, our roadmap is packed with fresh concepts and slots titles that aim to combine engaging gameplay with solid technical performance, ensuring that our partners and players always have something new to look forward to.”
The post QTech Games adds more creative content from BEON appeared first on European Gaming Industry News.
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