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5 rules to starting an online casino or sportsbook (anywhere in the world)
If you’re looking to invest in a business sector that can outrun large-scale economic downturns, including a global pandemic, then look no further than online gambling. It’s a shining example of resilience in the face of strife – and that’s because gambling will never go out of style. This thought has occurred to many entrepreneurs, attested by the seemingly endless stream of new online casinos and sportsbooks.
But the internet is a very big place and there’s plenty of room for new ventures of all sizes. Getting started is the hard part, but turnkey platform providers like WiseGaming step in to help you avoid common mistakes that can result in unfortunate cash burnout. Here are five rules to keep in mind:
- Don’t try to do everything. This might seem like backwards advice but launching an online gambling business involves several moving parts that can become quite burdensome for a startup. Choose a solid online gaming platform provider, such as WiseGaming [https://wisegaming.com], who do all the hard stuff for you. This will allow you the time to focus on an extended business strategy, market analysis, finincial projections, and marketing plans.
- Partner with the best providers. Players look for games they recognize as this assures them that your site is a safe option. Using an aggregator will guarantee you make an impactful first impression with the best game library and sports markets from day one. WiseGaming [https://wisegaming.com] offers sportsbook software with over 100 sports, and has also teamed up with world famous providers like Pragmatic Play, Evolution Gaming and Play’n GO, allowing you to onboard a winning selection of over 10,000 games without the stress of multiple contracts.
- Pick a memorable brand and leverage it. A weak marketing plan is often a huge stumbling block for many fledgling brands. In a crowded and competitive space, you need to stand out with copy and design that appeals to your target demographic. Whether that’s something traditional or novel, choose your lane and commit across all your branding material. Your iGaming platform must be white-lable enabled, so you can make a first impression that generates sign ups and conversions.
- Get your finances right. You need a considerable amount of capital to get started, but your financial obligations don’t end there. Annual income projections, break-even worksheets, projected cash flow statements, and balance sheets – there’s a lot to keep your eye on both before and after launch. Smart financial planning allows you to benchmark your progress to success, which is why offloading platform responsibilities to a reliable provider can be crucial in those early days.
- Choose your license carefully. The law comes down hard on casinos and sportsbooks recently, and while safer gambling is a great thing, it can also result in nasty fines. If you’re new to the scene, it’s probably a smart move to stay out of heavily regulated jurisdictions. It’s faster and easier to launch with an iGaming platform on a Curaçao license, where you’re subject to less scrutiny and have access to several, diverse markets. WiseGaming software is compliant with the majority of regulated jurisdictions, giving you the freedom to decide.
WiseGaming isn’t your only option when it comes to choosing an online gaming platform provider, but they come with an unparalleled understanding of today’s gaming market and a wealth of hands-on experience. Check them out here and decide for yourself.

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Cubeia announces Cubeia Platinum Freeroll at SiGMA Poker Tour Malta
Cubeia, a Sweden-based iGaming software solutions provider, is proud to announce the Cubeia Platinum Freeroll as part of the SiGMA Poker Tour in Malta. The exclusive live event takes place on Friday, 5 September at 9PM at the prestigious Portomaso Casino in St. Julian’s.
The tournament will deliver an electrifying poker experience in one of Europe’s leading gaming hubs. Over five nights, players can settle into the high-stakes action, complemented by elevated VIP experiences, world-class accommodation, and unmissable entertainment.
With a substantial €150,000 guaranteed prize pool up for grabs, the Tour will be a standout event during this year’s SiGMA Euro-Med Summit. As part of the tournament, Cubeia’s Platinum Freeroll gives Platinum badge holders special entry to take part in the action. With free entry, a €5,000 prize pool, and limited seating, this freeroll combines high stakes with a truly exclusive player field.
Whether a seasoned pro or a recreational enthusiast, the SiGMA Poker Tour and Cubeia Platinum Freeroll offers competitors the chance to showcase their skills, and immerse themselves in the ultimate poker atmosphere, amongst the global iGaming movers and shakers.
Cubeia’s Head of Poker Simon Isbäck commented: “It’s a privilege to team up with SiGMA to host the Cubeia Platinum Freeroll at the SiGMA Poker Tour. Every opportunity we have to showcase our passion for poker is one we go all in for. Giving Platinum badge holders entry to the exclusive chance to experience live tournaments at one of Europe’s most iconic casinos – certainly not one to fold on!”
The post Cubeia announces Cubeia Platinum Freeroll at SiGMA Poker Tour Malta appeared first on European Gaming Industry News.
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Embrace Your Inner Maverick in Hacker’s Haven
No soft launch. No warnings. Hacker’s Haven is here
DEGEN Studios is live, and we’re not here to play safe. Introducing our debut slot, Hacker’s Haven. You’re not a player, you’re a disruptor. It’s time to plug in, jack up, and start hacking.
Now live through Yggdrasil’s distribution network, Hacker’s Haven offers exhilarating features, huge wins of up to 20,000x your stake, and a real-world inspired design.
Join a mysterious Hacker as he works his magic across the reels. Utilise an arsenal of digital tricks, including Multiplier Wilds, Cascade-triggering Virus symbols, and innovative Free Spins to secure huge wins.
The Hacker is not just a character. He’s one of you. A real-player reimagined on the reels. He embodies everything we stand for: disruption, defiance, and rebellion. This is not just a game. It’s an invitation. A rallying cry for players to embrace their inner maverick and help DEGEN Studios change the game.
DEGEN Studios said: ‘Hacker’s Haven is not just our debut slot, it’s a warning shot. We didn’t come here to follow trends; we came to break them. Our games are ‘built by gamers, for gamers’, and this commitment is on full display in Hacker’s Haven.
“Brace yourselves. This is just the beginning.”
The post Embrace Your Inner Maverick in Hacker’s Haven appeared first on European Gaming Industry News.
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ENHANCING COMMUNITY SPIRIT: SKY BET EFL BUILDING FOUNDATIONS FUND PROVIDES FIRST LOOK AT SOUTHLANDS HUB IN MIDDLESBROUGH
Sky Bet and the Sky Bet EFL Building Foundations Fund proudly marked a significant milestone with the first visit to the construction site of the Southlands Community and Sports Hub in Park End, Middlesbrough.
The event, held on Wednesday, welcomed media representatives and key stakeholders to witness the early progress of a transformative development for East Middlesbrough.
The Southlands Hub, currently being built on the site of the former Southlands Centre on Ormesby Road, is a flagship initiative led by Middlesbrough Council in partnership with the Middlesbrough Football Club Foundation. The project received a £100,000 grant from the Sky Bet EFL Building Foundations Fund, alongside support from the UK government.
From left to right: Vicky Allday (Middlesbrough Football Club Foundation volunteer), Charlotte Dinsdale (Head of Middlesbrough Football Club Foundation), George Elek (co-host of NTT20 podcast), Chris Kamara, Chris Cooke (Middlesbrough Elected Mayor), Ali Maxwell (co-host of NTT20 podcast), Andy McDonald (MP for Middlesbrough and Thornaby East)
The Building Foundations Fund was established by Sky Bet and the EFL to support grassroots initiatives that strengthen local communities through sport, education, and social engagement. The Southlands Hub exemplifies this mission, aiming to provide top-class facilities for grassroots football, youth programmes, mentoring, and employability training.
Among those in attendance were former professional footballer and broadcaster Chris Kamara, who grew up in the area and played much of his early football in Park End; Middlesbrough Mayor Chris Cooke; and Charlotte Dinsdale, Head of the Middlesbrough Football Club Foundation. Their presence underscored the importance of the project and its potential to uplift the local community.
Stage one of the development includes the construction of the hub building, featuring community meeting rooms, a social area, upgraded 3G and grass pitches, and new open spaces for sport and recreation. Stage two is expected to bring further enhancements to the site. The site is scheduled to open in early summer 2026.
Kieran Forde, Head of Sponsorship and brand at Sky Bet said: “We’re incredibly proud to support the Southlands Community and Sports Hub through the Building Foundations Fund. This project reflects everything the fund stands for – empowering communities, creating opportunities, and using sport as a force for good. This visit shows just how impactful this development will be for Middlesbrough.”
Ex-footballer and broadcaster Chris Kamara commented: “Growing up in Park End, I know first-hand how much this community loves its sport and deserves top-class facilities. Seeing the Southlands Hub take shape is emotional and exciting – it’s going to be a game-changer for people here.”
Charlotte Dinsdale, Head of Middlesbrough Football Club Foundation, added: “The Southlands Hub is more than just bricks and mortar – it’s a commitment to the future of East Middlesbrough. It will be a place where young people can learn, grow, and thrive. We’re thrilled to be part of a partnership that’s delivering real change for the community.”
Middlesbrough Mayor Chris Cooke said: “It’s fantastic to see the progress being made on site and it was great to welcome Chris Kamara back to an area he knows so well. This will be a brilliant venue for our town and we’re excited to partner with MFC Foundation to help create the facilities and opportunities that local people deserve.”
The post ENHANCING COMMUNITY SPIRIT: SKY BET EFL BUILDING FOUNDATIONS FUND PROVIDES FIRST LOOK AT SOUTHLANDS HUB IN MIDDLESBROUGH appeared first on European Gaming Industry News.
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