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Esports Proposed As Official Medal Sport At AIMAG 2025

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Esports has been included into the proposed list of official medal sports to be contested at the Asian Indoor and Martial Arts Games 2025. Announced at the recently concluded 41st Olympic Council of Asia (OCA) General Assembly last week, this proposal is a step towards seeing esports elevate its status from demonstration games to a full-fledged medal event.

Set to take place in Riyadh, AIMAG 2025 will be the 7th Asian Indoor and Martial Arts Games, and marks the first time Saudi Arabia. The next AIMAG will take place next year in Chonburi, Thailand.

If successful, having esports feature as an official medal event at AIMAG would have brought the progress full circle, following its debut in a multi-sporting event’s program at the AIMAG 2017 in Ashgabat, Turkmenistan as a demonstration sport. From thereon, esports has appeared at the 2018 Asian Games as demonstration sport followed by full-medal events at the 2019 and 2021 SEA Games. Esports was also planned as a full-medal sport at the 2022 Asian Games that is currently postponed.

Mr Animesh Agarwal, Founder & CEO, 8bit Creatives, India’s leading esports consulting and talent agency & an ex-esports athlete:

With esports gaining the momentum that it has, it has made its way into various national and international platforms including the Asian Games. The most recent consideration of adding esports to AIMAG 2025, comes as a very welcome move. At a time when the gaming industry in India is getting redefined and diversifying into many new games while recovering from recent setbacks, this comes as a validation of the prominence of esports in this world. Clearly, the growth track that Gaming and Esports have been on, is going to continue.

Such developments instil a lot more confidence in the whole sporting ecosystem built around esports and is an inspiration for budding esports players to hone themselves. Our esports teams, 8bit & sOul are all motivated to work hard and represent India in these national and international tournaments and bring laurels for the country. At 8Bit Creatives, we are committed to nurturing and supporting more and more esports players in our country to put India on the global map.

Mr Lokesh Suji, Director, Esports Federation of India & Vice President of the Asian Esports Federation (AESF):

What better news than this, from the first addition of esports as a demonstration event at AIMAG 2017 to being included as a proper medal event at AIMAG 2021 (postponed due to the pandemic) and now possible inclusion at AIMAG 25 brings us immense joy & excitement. It is safe to say that Esports is not far away from being considered a mainstream sport now courtesy of the remarkable efforts undertaken by the AESF and the OCA. The event AIMAG 2025 is set to take place in Riyadh and the Saudi Arabia government recognised esports as a sport there which is very encouraging.

ESFI is proud to be a full member of the AESF and to have participated in all major sporting events conducted by the OCA. With these constant landmarks scaled by Esports on the international stage under the committee that has already recognised it as an official sport, it is now time for the Indian government to do the same as well so that we will have the proper infrastructure, training facilities and coaching given to our young esports athletes.

Rohit Jagasia, Founder & CEO, Revenant Esports:

It’s great to see Esports continue its transition into major international multi-sports events after the Commonwealth Games and Asian Games. The AIMAG is a prestigious game organized by the OCA and having Esports as a full-fledged medal event in it will only increase its significance among the Indian population.

A lot of international organisations have already given official recognition to Esports and if our government was to follow suit, it would provide immense motivation to the hardworking gamers and esports athletes of the country who are already exceeding expectations in different rosters. We would definitely be excited to see India compete in Riyadh at AIMAG 2025 and win medals.

Rohit Agarwal, Founder & Director, Alpha Zegus, the next-gen marketing agency specializing in the domains of gaming & lifestyle:

It’s an absolute big win for the community. Being honoured as an official medal sport gives so much more credibility to esports, not only as a sport but as a viable career option. We need more of such instances to attract higher interest from the government, investors, and most importantly, fans. Not too long until we see Esports being placed in the same league as cricket, football, basketball, etc. and having similar fan power, scale and craze.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Wazdan launches €6,000,000 Network Promotion with Halloween Mystery Drop™

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Wazdan, the gain-focused developer, has launched its latest network promotion instalment with Halloween Mystery Drop, offering a staggering €6,000,000 prize pool.

Running from 24th October to 2nd November, the enriched promotional campaign gets operators’ players in the spooky spirit with the supplier’s iconic Mystery Drop mechanic playing a starring role.

In a stylish gameplay upgrade, the seamless bonus system can randomly award players with a special screen that presents a choice of 9 mystery boxes, each revealing an instant cash reward.

Offering its partners’ player bases fresh ways to engage with their favourite Wazdan titles, which are live in over 30 regulated markets, the stylish campaign will also feature special Christmas and Valentine’s.

The second and third phases are set to incorporate the retention-proven Mystery Multiplier Drop mechanic, which sees additional awards being granted based on the player’s bet multiplied by a random number, further boosting the chance of strong win potential.

The latest move from Wazdan highlights its ability to captivate players globally through seamless, intriguing gameplay enhancements to its award-winning slot portfolio.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “At Wazdan, we are always looking for creative ways to help our partners boost player engagement, and our Halloween Mystery Drop kickstarts our latest endeavour.

“With €6,000,000 in prizes and a selection of our industry-proven mechanics returning for three major seasonal events, we are ensuring that operators can deliver thrilling, retention-focused experiences right through to the new year. It is an exciting way to celebrate 2025 and keep momentum high into 2026.”

The post Wazdan launches €6,000,000 Network Promotion with Halloween Mystery Drop™ appeared first on European Gaming Industry News.

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SlotMatrix gets spooky with the launch of Ghost Pigger

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SlotMatrix, the world’s largest casino content aggregator, has embraced the Halloween spirit with its latest exclusive release, Ghost Pigger.
Combining high energy rhythm and rewarding gameplay in a disco-fuelled haunted house, Ghost Pigger makes for a truly unique slot experience. The 96.09% RTP, medium volatility, and maximum win potential of up to 13,712x keep the players engaged.
At its core, Ghost Pigger features a dual-volatility bonus system designed to suit every playstyle. Players can choose between the Zombie Party Bonus, a Hold and Win feature with steady cash accumulation, or the Sticky Groove Bonus, offering eight free spins with Sticky Wilds and the potential for bigger payouts.
Adding even more excitement, the Coin Collect Multiplier increases a persistent multiplier each time a Collect symbol lands without coins. When two Collect symbols land together, the Star Duet Respins triggers, locking coins in place and doubling payouts for an electrifying win sequence.
The Big Boogie Spin is a feature that can trigger at any time, expanding the reels into a giant 4×4 grid and creating the potential for great rewards.
Available exclusively via SlotMatrix, Ghost Pigger is enhanced by EveryMatrix’s proprietary gamification tools, including free spins and leaderboards, and can be seamlessly integrated with EngageSuite, the all-in-one player loyalty solution.
Stephen Orchard, Head of Commercial Operations, SlotMatrix, said: “Ghost Pigger is a fantastic seasonal title. It’s very dynamic, with no dull spins, and so many rewarding mechanics. On top of that, it has the best visuals and most fluid animations.
“I believe we managed to develop a timeless treasure, and such a slot will be loved by players even after the Halloween season.”

The post SlotMatrix gets spooky with the launch of Ghost Pigger appeared first on European Gaming Industry News.

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Veikkaus Renews its Betting and Online Casino Operations

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Veikkaus’ active preparation towards the new gambling system, which will launch in 2027, continues.

As part of the new strategy, Veikkaus held change negotiations in the Betting and Online Casino operations in the autumn. The change negotiation process has now been completed. Following the change negotiations, 14 employment relationships ended and 19 Veikkaus employees underwent significant changes in their employment relationships.

“We had to make decisions that were painful from a human perspective, but they are necessary for the future of the company. I would like to thank those who will no longer be with us for their hard work,” said Business Director Jarkko Nordlund.

According to Nordlund, Veikkaus is now creating a new organizational structure that will prepare the company for the coming years.

“Digitalization is also strongly driving our industry. International competition and the pace of development are really fierce. Veikkaus has decades of fine traditions and a lot of good expertise as a company. Alongside these, we now need the kind of professionalism that will enable us to serve our customers even better and more individually.”

The company is recruiting dozens of new digital channel and betting professionals over the coming year.

“We need more expertise for Veikkaus that will make us even stronger and more competitive in the new market situation. We are also looking beyond Finland’s borders. According to current estimates, more than 30 new positions will open by next summer. We want to be strong, growing and profitable in the future,” Nordlund said.

The Parliament intends to have the new Gambling Act passed by the end of 2025. When the law comes into force, it will open up the opportunity for other gambling companies, in addition to Veikkaus, to apply for, for example, sports betting and online casino licenses in the Finnish market. According to the current estimate, other gambling companies could also start operating with a license in Finland during 2027.

Lottery games, cardboard tickets and physical slot machines will remain exclusive to Veikkaus in the future.

The post Veikkaus Renews its Betting and Online Casino Operations appeared first on European Gaming Industry News.

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