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Homa raises $100 million to supercharge game developers’ fortunes

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Founded in 2018 by Daniel Nathan and Olivier Le Bas, Homa develops technologies to
empower game developers across the world, increasing efficiency through every step of
the app production and publishing cycle. These technologies allow developers to
dramatically increase their execution speed – most games are developed in only a few
weeks as opposed to months before- and maximize their chance of success.

Homa Lab makes this speed possible, thanks to the publisher’s tech platform that
delivers market insights, ideas, analytics, and A/B testing capabilities to studios.
Creators can start using Homa Lab and go from building their first prototype to
monetizing and optimizing the growth of their first hit, all within the same platform.

One year after its $65M Series A round, French mobile games publisher Homa secured
a $100 million Series B round co-led by Quadrille Capital and Headline with the
participation of Northzone, the leading web3 investor Fabric Ventures, Bpifrance,
Eurazeo and Singular.

The new fundraising round will support Homa in scaling its business through
investments in tech and data products, tapping into a global talent pool, executing on
new partnerships, and doing strategic acquisitions. Homa Lab will be a key area of
investment, with significant releases expected to add further value to the creators’ toolkit
in the coming months.

Brice Delome from Quadrille Capital adds: “Homa’s all-in-one platform empowers
independent developers globally to reach the production and marketing capabilities of
large studios. We were impressed by the team assembled by Daniel and Olivier,
demonstrating a rare combination of vision, flawless execution and relentless work
ethic. We are enthusiastic about supporting Homa’s journey to democratize and reinvent
mobile gaming.”

“Homa is building the go-to platform for game creativity. Creators can focus on letting
their imagination go and creating their dream game. Homa makes sure they can
compete with the big and well-funded studios with equal means. Not only have Daniel,
Olivier, and the team built super strong tools to ideate, publish, acquire users and
monetize better and faster. They also understand the data and science behind trends
and help others benefit from them. When Homa grows, a thousand others around the
world grow with it.” says Jonathan Userovici, Partner at Headline.

Since 2018, Homa has published more than 80 games downloaded by over 1 billion
people, across hypercasual, arcade idle, casual, and board genre categories, and
continues to develop its footprint in the constantly evolving mobile gaming environment.
Among these games, Merge Master was launched by Homa in January 2022 and
quickly became the most downloaded mobile game in the world.

The company has started a collaboration with web3 gaming giant Sorare this year and
is investing to build new experiences in the web3 space, which enables virtual worlds
and economies to be owned and controlled by their creators, contributors and
participants – in essence completely rethinking how creators can bring value to game
players. Homa aims to build a universe of interconnected games and to give the
community ownership of their favorite Homa characters, such as Valentine from
SkyRoller which has already grown a community of 255k people on TikTok.

“The Homa engine has enabled developers and studios to produce hit games with a
data-driven toolbox focused on optimizing core game loops and monetization. Having
worked with the likes of Sorare, Decentraland and Axie Infinity, we are convinced that
introducing digital assets into mobile games is the next major evolution that will create
entire virtual economies and bring the first billion users to Web3”, explains Max Mersch
from Fabric Ventures.

Since raising a $65M Series A round in 2021, Homa has been able to reinforce its
teams with more than 160 people from 34 nationalities, developed world-class data
technologies regrouped into their “Homa Lab”, and maintained stellar growth rates
(+117% year on year).

”This new round of funding is a testament to the boundless ambition of our team.
Homa’s technology is helping game studios of all sizes elevate their potential, starting
by working on the right idea, speeding up production, making better decisions with data,
and distributing their app across the world. We are excited to help many more studios
and to connect players with amazing gaming experiences”, adds Daniel Nathan,
co-founder and CEO, commenting on the deal.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Wazdan launches €6,000,000 Network Promotion with Halloween Mystery Drop™

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Wazdan, the gain-focused developer, has launched its latest network promotion instalment with Halloween Mystery Drop, offering a staggering €6,000,000 prize pool.

Running from 24th October to 2nd November, the enriched promotional campaign gets operators’ players in the spooky spirit with the supplier’s iconic Mystery Drop mechanic playing a starring role.

In a stylish gameplay upgrade, the seamless bonus system can randomly award players with a special screen that presents a choice of 9 mystery boxes, each revealing an instant cash reward.

Offering its partners’ player bases fresh ways to engage with their favourite Wazdan titles, which are live in over 30 regulated markets, the stylish campaign will also feature special Christmas and Valentine’s.

The second and third phases are set to incorporate the retention-proven Mystery Multiplier Drop mechanic, which sees additional awards being granted based on the player’s bet multiplied by a random number, further boosting the chance of strong win potential.

The latest move from Wazdan highlights its ability to captivate players globally through seamless, intriguing gameplay enhancements to its award-winning slot portfolio.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “At Wazdan, we are always looking for creative ways to help our partners boost player engagement, and our Halloween Mystery Drop kickstarts our latest endeavour.

“With €6,000,000 in prizes and a selection of our industry-proven mechanics returning for three major seasonal events, we are ensuring that operators can deliver thrilling, retention-focused experiences right through to the new year. It is an exciting way to celebrate 2025 and keep momentum high into 2026.”

The post Wazdan launches €6,000,000 Network Promotion with Halloween Mystery Drop™ appeared first on European Gaming Industry News.

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SlotMatrix gets spooky with the launch of Ghost Pigger

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SlotMatrix, the world’s largest casino content aggregator, has embraced the Halloween spirit with its latest exclusive release, Ghost Pigger.
Combining high energy rhythm and rewarding gameplay in a disco-fuelled haunted house, Ghost Pigger makes for a truly unique slot experience. The 96.09% RTP, medium volatility, and maximum win potential of up to 13,712x keep the players engaged.
At its core, Ghost Pigger features a dual-volatility bonus system designed to suit every playstyle. Players can choose between the Zombie Party Bonus, a Hold and Win feature with steady cash accumulation, or the Sticky Groove Bonus, offering eight free spins with Sticky Wilds and the potential for bigger payouts.
Adding even more excitement, the Coin Collect Multiplier increases a persistent multiplier each time a Collect symbol lands without coins. When two Collect symbols land together, the Star Duet Respins triggers, locking coins in place and doubling payouts for an electrifying win sequence.
The Big Boogie Spin is a feature that can trigger at any time, expanding the reels into a giant 4×4 grid and creating the potential for great rewards.
Available exclusively via SlotMatrix, Ghost Pigger is enhanced by EveryMatrix’s proprietary gamification tools, including free spins and leaderboards, and can be seamlessly integrated with EngageSuite, the all-in-one player loyalty solution.
Stephen Orchard, Head of Commercial Operations, SlotMatrix, said: “Ghost Pigger is a fantastic seasonal title. It’s very dynamic, with no dull spins, and so many rewarding mechanics. On top of that, it has the best visuals and most fluid animations.
“I believe we managed to develop a timeless treasure, and such a slot will be loved by players even after the Halloween season.”

The post SlotMatrix gets spooky with the launch of Ghost Pigger appeared first on European Gaming Industry News.

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Veikkaus Renews its Betting and Online Casino Operations

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Veikkaus’ active preparation towards the new gambling system, which will launch in 2027, continues.

As part of the new strategy, Veikkaus held change negotiations in the Betting and Online Casino operations in the autumn. The change negotiation process has now been completed. Following the change negotiations, 14 employment relationships ended and 19 Veikkaus employees underwent significant changes in their employment relationships.

“We had to make decisions that were painful from a human perspective, but they are necessary for the future of the company. I would like to thank those who will no longer be with us for their hard work,” said Business Director Jarkko Nordlund.

According to Nordlund, Veikkaus is now creating a new organizational structure that will prepare the company for the coming years.

“Digitalization is also strongly driving our industry. International competition and the pace of development are really fierce. Veikkaus has decades of fine traditions and a lot of good expertise as a company. Alongside these, we now need the kind of professionalism that will enable us to serve our customers even better and more individually.”

The company is recruiting dozens of new digital channel and betting professionals over the coming year.

“We need more expertise for Veikkaus that will make us even stronger and more competitive in the new market situation. We are also looking beyond Finland’s borders. According to current estimates, more than 30 new positions will open by next summer. We want to be strong, growing and profitable in the future,” Nordlund said.

The Parliament intends to have the new Gambling Act passed by the end of 2025. When the law comes into force, it will open up the opportunity for other gambling companies, in addition to Veikkaus, to apply for, for example, sports betting and online casino licenses in the Finnish market. According to the current estimate, other gambling companies could also start operating with a license in Finland during 2027.

Lottery games, cardboard tickets and physical slot machines will remain exclusive to Veikkaus in the future.

The post Veikkaus Renews its Betting and Online Casino Operations appeared first on European Gaming Industry News.

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