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Pragmatic Solutions Announces Strategic Collaboration with Sportradar

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  • Pragmatic Solutions announces a strategic collaboration with Sportradar (NASDAQ: SRAD) based on integration of Sportradar’s sportsbook and Managed Trading Services with the Pragmatic Solutions Player Account Management (PAM) platform.
  • Pragmatic Solutions is a market-leading Player Account Management platform technology supplier that provides core technologies to today’s leading gaming operators in regulated markets.
  • Sportradar is a globally recognised sports technology company supplying ORAKO, its all-in-one sportsbook solution, through a single unified integration.
  • The collaboration between the companies brings together the market-leading PAM technology from Pragmatic Solutions with the powerful sports-betting technologies of Sportradar to offer the market a new full-stack solution.
  • The non-exclusive strategic partnership has already resulted in an enhanced range of products being offered to Pragmatic Solutions clients.

 

Pragmatic Solutions announces a strategic collaboration with Sportradar to broaden the range of technology and services available to their customers and provide a powerful and competitive combined proposition to new clients who require a full-stack platform and sports-betting technology solution.

By combining technologies, Pragmatic Solutions and Sportradar are offering the market a fast and easy way to set up a sportsbook. The new proposition offers a simple set-up process that benefits from the existing pre-integration to the Pragmatic Solutions PAM technology, enabling operators to enter the market more efficiently and rapidly, including accelerating the completion of their regulatory license application processes.

Pragmatic Solutions provides iGaming operators with enterprise platform technologies built around a core Player Account Management (PAM) platform.  The Pragmatic Solutions PAM is designed using a modern microservices architecture and contains a player account, wallet, CRM tools, bonus management tools, payment tools, KYC/AML and fraud-prevention services, and is underpinned by rules-based automation throughout.  In addition to the PAM, Pragmatic Solutions provides a Content Management System to power the gaming brand frontend websites and an Integrations Hub to connect the operator to any third-party content, payment gateways and service providers.  Pragmatic Solutions is the platform technology sister-company of the industry content leader, Pragmatic Play.  Pragmatic Solutions brings these established technologies and extensive bespoke development capabilities to the partnership with Sportradar and, in turn, to the iGaming enterprise market as a new packaged offering.

ORAKO, Sportradar’s all-in-one sportsbook solution, features the sports technology company’s complete portfolio of industry leading betting and gaming products and services.   This includes the full sportsbook platform, management tools, promotions engine, sports betting front-end applications for desktop and mobile devices, Managed Trading Services, Artificial Intelligence-led risk and liability management tools, pre-match and live betting content and marketing services such as personalisation to optimise performance for new betting operators.

Jacob Lopez Curciel, Managing Director of Managed Sportsbook Services at Sportradar, said: “The collaboration between Sportradar and Pragmatic Solutions provides a straightforward solution for any business looking to set up a sportsbook integrated with a Player Account Management system.  ORAKO, Sportradar’s sophisticated and flexible, yet turnkey, sportsbook solution allows new market entrants to access a range of services to suit their business needs, increase speed to market and, ultimately, create an immersive environment that helps operators engage the end user, the sports fan.”

Ashley Lang, CEO of Pragmatic Solutions, commented on the announcement, “We are very proud to have been selected by Sportradar as a platform technology partner.  Sportradar is a globally recognised leader in sports betting and this partnership brings a new and wider range of services and products to our customers.  Together our companies have a very strong proposition to succeed in today’s competitive regulated iGaming market.  This has already been validated by the business that we are winning. We have a great rapport with the team at Sportradar and share a common vision to provide betting and gaming operators with choice, flexibility, quality, and compatibility in procuring a best-of-breed technology stack for their betting and gaming business.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Soft2Bet brand and Leadership nominated by Global Regulatory Awards 2025

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The Global Regulatory Awards 2025 have recognised Soft2Bet and its leadership in four categories, reflecting the group’s B2B excellence, rigorous compliance culture, and clear commitment to responsible gaming and player protection.

For nine years, Soft2Bet has focused on competitive markets and built compliance into the product from day one. In-house controls and training, backed by real-time monitoring, give regulators and partners clear, auditable outcomes. MEGA extends this approach into gameplay, using innovative mechanics that merge engagement with responsibility, ensuring marketing impact and safer gaming go hand in hand.

Over the past 12 months, the industry has seen the strength of Soft2Bet’s compliance team, expertise and leadership across the EU and North America. Soft2Bet’s in-house approach brings together market-specific AML and RG controls, proprietary training and QA, and real-time monitoring, with MEGA embedding these safeguards directly into the player experience.

Also, David Yatom Hay, General Counsel, was recognised for Regulatory Lawyer or In-House Counsel of the Year, reflecting his major contribution to company processes and partnerships, his strong commitment to player protection and compliance, and his wider work for the industry through articles, keynotes, and the panel and roundtable discussions that help set safer standards.

“These shortlists reflect years of rigorous work by our Legal and Compliance teams in close partnership with our product, platform, innovation, expansion and partnerships teams. We run a compliance-first operation because it protects players and gives regulators and partners certainty. – stated David Yatom Hay, General Counsel of Soft2Bet –  By building our own systems and training, and by operating a self-sufficient department that handles most matters in-house with minimal reliance on external counsel, we give the business speed, clarity and accountability.”

Operating in 11 jurisdictions and holding 19 licences, Soft2Bet treats compliance as a strategic discipline embedded in every team. Rather than outsourcing, the company builds its own tools, training and monitoring systems tailored to each market and customer profile. This self-developed ecosystem enables swift updates to AML and RG controls, targeted risk management and clear audit trails.

MEGA, Soft2Bet’s Motivational Engineering Gaming Application, is central to this model. MEGA supports real-time oversight of session length, spend patterns and betting limits, while localised missions and challenges encourage healthy play. By integrating responsible gambling into the product experience, MEGA makes protection intuitive and helps partners lift retention and lifetime value without compromising safety.

 

The post Soft2Bet brand and Leadership nominated by Global Regulatory Awards 2025 appeared first on European Gaming Industry News.

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From Track to Tech: SOFTSWISS Celebrates Barrichello’s First NASCAR Brasil Triumph

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SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, celebrates Rubens Barrichello’s victory in the first NASCAR Brasil Series title in his debut season. As the company’s Non‑Executive Director in Latin America, Barrichello exemplifies the champion’s mindset that underpins SOFTSWISS’ disciplined approach to product delivery in Brazil and worldwide.

The NASCAR Brasil Series crowns its champion over a full season under NASCAR-aligned regulations. The title was sealed at the Match Point finale at Velo Città in São Paulo, where the opening race set the decisive points. Barrichello’s calm, data-driven call at the critical moment mirrors SOFTSWISS’ practice: trust the plan, read the telemetry, execute cleanly. 

Rubens Barrichello, Non‑Executive Director in Latin America at SOFTSWISS, comments: “Everyone knows how much I love this competition and how fierce I am. My heart is in my mouth and I’m very happy.”

Ivan Montik, Founder of SOFTSWISS, adds: “This title is a powerful example of what passion, confidence and disciplined preparation deliver. The champion’s mindset that Rubens demonstrates – clarity of plan, trust in the team and precision under pressure – inspires everyone at SOFTSWISS. We will keep applying the same approach in Brazil first and across all markets, bringing measured execution and data-driven decision-making to every release and every client partnership.”

In May, SOFTSWISS marked the first anniversary of its collaboration with Barrichello. This success arrives as an energising milestone for teams and partners, reinforcing a working culture built on preparation, clarity of roles, measurable outcomes, and continuous improvement. Earlier this month, the SOFTSWISS Game Aggregator was named ‘Best Game Aggregator Platform’ at CGS Recife, adding local recognition to the company’s Brazil roadmap.

SOFTSWISS is fully certified in Brazil across its core products – Casino Platform, Game Aggregator, Sportsbook, and Jackpot Aggregator – enabling licensed operators to access a comprehensive, locally compliant stack with trusted support. The same track-to-tech discipline continues to drive responsible and sustainable growth.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS provides certified software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka affiliate platform, the Sportsbook Software and the Jackpot Aggregator. The expert team counts over 2,000 employees.

The post From Track to Tech: SOFTSWISS Celebrates Barrichello’s First NASCAR Brasil Triumph appeared first on European Gaming Industry News.

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Swintt increase German market profile with new NOVOLINE deal

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Having already established a substantial fan following in Germany thanks to its engaging range of classically-themed slots, sought-after software provider, Swintt, has announced it will be making further in-roads into the country via a new partnership with NOVOLINE.DE.

One of Germany’s most beloved online casino platforms, NOVOLINE.DE is home to a vast collection of over 650 slot games and this impressive library now stands to be significantly boosted by the addition of Swintt’s titles – most notably those included within the popular SwinttPremium range.

A core pillar of Swintt’s multi-faceted content line-up, SwinttPremium titles combine the classic graphics, sounds and fruit-based iconography of land-based slots with quick and easy bonus features. They have proven particularly successful in the regulated German market.

As a result of the new deal, NOVOLINE.DE customers will now be able to enjoy a number of popular entries in the series including Seven Seven Pots and Pearls, Xtra Win X and Aqua Lord – all of which have established themselves among the provider’s best-performing titles in the German market.

Of course, with upwards of 120 titles in the SwinttPremium collection alone, the addition of this exciting selection of 63 games will enable NOVOLINE to offer an even wider selection of casino content to customers, while also helping Swintt cement its position as a top provider in the German market.

David Mann, Chief Executive Officer at Swintt, said: “Having already established ourselves as a leading software provider in the regulated German market, we’re delighted to be teaming up with NOVOLINE.DE to bring our SwinttPremium games to an even wider range of players.

“As a hugely established online slots platform with a strong player base in the country, the partnership will enable Swintt to enhance its standing among German audiences while also bolstering NOVOLINE’s line-up with proven titles like the fan favourite Seven Seven Pots and Pearls.”

Florian Hermann, Managing Director at NOVOLINE.DEsaid: “While NOVOLINE.DE already offers an incredible collection of over 650 slot titles to players, we’re always looking for opportunities to extend our line-up by joining forces with the software providers who can offer something new.

“We’re confident that our customers will love the SwinttPremium titles added to our offering .”

The post Swintt increase German market profile with new NOVOLINE deal appeared first on European Gaming Industry News.

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