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Gaming Americas Weekly Roundup – September 26-October 2

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

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PointsBet Holdings Limited announced that its wholly owned subsidiary PointsBet Louisiana LLC has received launch authorisation from the Louisiana Gaming Control Board and has taken its first bet in the State of Louisiana.

Pragmatic Play, a leading content provider to the iGaming industry, has completed the integration of its Bingo offering with Latin American operator Estelarbet in Brazil, Chile, Peru and Ecuador.

Paysafe has announced its entry into the new Kansas online sports betting market. The move sees Paysafe supporting multiple online sportsbooks in the state with players’ credit and debit card deposits plus ACH payments, while its marketing technology and services provider Income Access is powering the affiliate marketing programmes of several Kansas iGaming brands.

VKGS LLC (Video King) has announced the completion of its first Managed Services Agreement in the State of California with the Jamul Indian Village Development Corporation, owner and operator of Jamul Casino.

The Indianapolis Colts announced the launch of a new free-to-play “Pick Six” predictor game presented by Caesars Sportsbook, available to fans in the US through the official Colts’ Mobile App and at Colts.com/PickSix.

Holland America Line and Konami Gaming have completed the launch of the SYNKROS casino management system across all 11 ships in the fleet. Under the new system, guests can enjoy an array of top gaming services that optimise the slot machine experience.

Bally’s Corporation announced its completion of the previously announced acquisition of the Tropicana Las Vegas with Gaming & Leisure Properties Inc. and PENN Entertainment Inc.

Elys Game Technology Corp announced approval by the DC Department of Small & Local Business Development (DSLBD) of the BetDupont Certified Business Enterprise Joint Venture between the Company and District Hospitality LLC in Washington, DC.

GAN’s Risk Management & Trading Solution – an integral component of GAN Sports, which is the recent winner of the “Rising Star in Sports Betting” award in the SBC North America Awards 2022 – has received the ISO 27001 certification for the “development and maintenance of its core sportsbook platform.”

Xpoint has announced a multi-million dollar round of investment funding that will support the company’s continued growth in the US, Canada and worldwide.

Light & Wonder Inc. will be unveiling the next phase of its transformation journey at this year’s Global Gaming Expo (G2E) (Oct. 10-13) at The Venetian Expo in Las Vegas, Nevada.

Partnerships

PayRetailers Group, experts in cross-border payments with more than 250 payment methods operating from 9 offices throughout Latin America, has partnered with XBO.com, the cryptocurrency exchange making the benefits of crypto more accessible to everyone, to boost the platform’s expansion in the continent.

U.S. Integrity Inc. announced a renewal to their partnership with the University of Pittsburgh, as they aim to protect the integrity of their athletics as sports betting rapidly proliferates the US.

New Appointments

BetMGM, a leading sports betting and iGaming operator, announced the signing of Vanessa Hudgens as a celebrity brand ambassador.

Cordish Gaming Group, the gaming division of The Cordish Companies, has named Steve Nathan as Senior Vice President of Interactive Gaming, pending regulatory approvals.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SOFTSWISS 2026 iGaming Trends Report: Waitlist Available Ahead of November Launch

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SOFTSWISS has opened the waitlist for early access to the 2026 iGaming Trends Report – a comprehensive playbook created to provide business leaders with data-driven insights into iGaming perspectives for 2026. 

The fourth edition of the leading industry playbook, developed in partnership with NEXT.io, brings together quantitative research by independent analytics agency Kantar, qualified opinions from over 350 iGaming experts, and AI analysis of more than 120,000 media headlines to outline the key discussions shaping the future of the iGaming industry. Powered by real cases, market analytics, and authoritative views, the report shares credible, data-backed forecasts for 2026. 

While the report itself will be released on 3 November, waitlist members will receive early notification and priority access to exclusive insights as soon as it goes live. 

“Autumn is the season for building annual strategies – and it’s also the fastest-paced business season of the year. That’s why we suggest joining the 2026 iGaming Trends Report waitlist now, so when you sit down to plan your strategy, you’ll be fully equipped with the latest data and insights,” – said Valentina Bagniya, Chief Marketing Officer at SOFTSWISS.

The 2026 iGaming Trends Report, created by SOFTSWISS in partnership with NEXT.io, will be presented live during the 2026 iGaming Trends Marathon at the SiGMA Central Europe Summit on 5 November. The Marathon will unveil the new edition live on stage through a high-impact programme packed with expert talks and industry insights.

During the 2026 iGaming Trends Marathon, leading iGaming experts will share their perspectives on key industry areas, including cybersecurity, brand management, responsible gaming and, of course, AI integration. The programme will also cover discussions on the future of iGaming in Latin America and Africa. 

Last year 2025 iGaming Trend Report was included into the Honorable mentions list at PR Daily’s 2025 Content Marketing Awards ranked alongside Bayer, McDonald’s and Epam. 

To stay ahead in 2026, interested professionals can join the waitlist and be among the first to receive the full 2026 iGaming Trends Report the moment it goes live.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS 2026 iGaming Trends Report: Waitlist Available Ahead of November Launch appeared first on European Gaming Industry News.

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Introducing the newest testing tool for AI-boosted customer engagement

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Is AI technology really at the point where it can truly add value to customer engagement? Tugi Tark’s new sandbox environment allows operators to find out. 

Tugi Tark, the Estonian-based international AI customer service company, has launched its sandbox this week with the aim of giving operators the ability to explore how AI could work for their players, using their specific casino policies and player profiles, all in a real-world scenario.

By testing an unlimited number of situations wherein players interact with AI agents, the sandbox allows operators to experience how conversations and escalation flows would work if they implemented Tugi Tark as their customer service solution.

Harpo Lilja, CEO of Tugi Tark, explains: “The sandbox is essentially a controlled environment we’ve created where operators can test the AI agent capabilities against their own needs. They can configure the sandbox to their specific casino policies and adjust the agent’s tone of voice  — which gives them a first-hand preview of how our AI agent can serve their players.

He continues: “One reason we built the sandbox is that we know from conversations with operators that people are still hesitant about whether AI solutions have reached a point in customer service where the impact is worth implementing – or if AI technology is still at a level where it risks alienating players due to poor quality. And people don’t want to commit if they don’t really know what they’re getting, which is often the case, as companies usually don’t provide enough testing to do so.

What does the sandbox allow operators to do?

Tugi Tark’s sandbox can mimic everything operators need to see how it actually works, including:

  • player frustrations

  • technical troubleshooting

  • KYC concerns, bonus requests

  • payment issues, and more.

Casinos can manually add synthetic player data without integration, which showcases how well the AI agent can handle player inquiries when it has access to both policy documentation, player data, and gaming history.

Tugi Tark’s hybrid AI model blends operational automation with human oversight, focused on compliance, emotional intelligence, empathy, service mindset, and player safety. And now, that’s available for operators to test fully using their own unique circumstances.

The testing environment allows manual casino player profile inputs, such as name, account creation date, birthday, KYC status, account limits, player segment, available bonuses, transaction and game history, and a brand’s all policies.

Using intuitive automation, the AI agent is contextually appropriate for each conversation – there are no drop-down menus or prompts, but rather, ‘natural’ language that mimics how humans communicate. For example, if users misspell, abbreviate, or use slang, the agent will understand, and if not, it will ask follow-up questions until it does.

Another feature that was integrated for customer comfort is that if a player is a little vague, rather than return the classic AI chatbot “I didn’t understand your inquiry”, the agent can check all the KYC documentation, including status, player history, exact amounts and date, so it can ask intuitive follow-up questions and arrive at a solution more quickly and thoroughly.

“With the sandbox up and running, any operator in dozens of languages and geos is able to test how Tugi Tark’s AI  agents will work, on their site, within their player base. That means without having to endure lengthy sales pitches or commit to a product, operators are able to test exactly what it’s like having our technology work for them,” concludes Lilja. “And the great thing is that the entire process has a setup time of 30 minutes.

The post Introducing the newest testing tool for AI-boosted customer engagement appeared first on European Gaming Industry News.

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Winlandia launches dedicated bingo offering in the UK

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Winlandia, the online casino with a Nordic twist powered by SkillOnNet, has expanded its offering by launching bingo vertical to players in the UK and Sweden.

Following the launch, players can now enjoy a range of bingo games from Pragmatic Play, including 90-ball, 80-ball, 75-ball, 50-ball, 30-ball and Speed Bingo, as well as themed rooms, including Big Bass Bingo, Drop Pots, Boom Box and a dedicated Jackpot Room.

They can also take part in the provider’s flagship Bingo Blast format, including spin-offs like Snowball Blast, as well as its hugely popular Diamond Dazzle and just-launched Reels Room.

To super-charge the launch, Winlandia has partnered with Gambling.com and its flagship Whichbingo.co.uk, which will exclusively promote Winlandia Bingo to its audience for several weeks.

To support the launch of Winlandia Bingo, the operator is offering an exclusive welcome bonus together with WhichBingo, consisting of: 100% up to £50 + 300 No Wagering Bingo Tickets + 100 Free Spins on Big Bass Bonanza. To support the launch of Winlandia Bingo, the operator is offering an exclusive welcome bonus together with WhichBingo, consisting of: 100% up to £50 + 300 No Wagering Bingo Tickets + 100 Free Spins on Big Bass Bonanza,18+, GambleAware and T&C applies.

Christoffer GrönlundHead of Affiliates at Winlandia, said: “This launch highlights our commitment to long-term affiliate partnerships and strengthens our collaboration with Gambling.com Group.”

“Pragmatic Play’s bingo suite allows us to bring the Winlandia experience to a wider audience while maintaining our Nordic character and focus on entertainment.

We’re proud of how our affiliate relationships continue to drive quality traffic and sustainable growth in key markets like the UK.”

Malcolm Farrimond, Head of Bingo at SkillOnNet, added: “It’s great to see Pragmatic Play Bingo now live on Winlandia in both the UK and Sweden. The product offers a strong mix of bingo games, including Big Bass Bingo, Bingo Blast and Drop Pots, with something to suit different types of players. 

“We’re also pleased to launch Big Bass Bingo exclusively for UK players – a new room inspired by the popular slot title. It’s a well-rounded bingo offering that supports Winlandia’s focus on entertainment and variety, and we’re looking forward to seeing how players in both markets respond.”

Corina TanasaAccount Manager at WhichBingo.co.uk, said: “At WhichBingo.co.uk and Gambling.com are delighted to support the exclusive launch of Winlandia’s new bingo product. We look forward to showcasing this exciting addition to the market and delivering an engaging experience to players. This collaboration marks an important step in bringing innovative bingo content to a wider audience”

The post Winlandia launches dedicated bingo offering in the UK appeared first on European Gaming Industry News.

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