Connect with us
728x90 banner available here

Latest News

Just Eat Takeaway.com becomes National Partner for League of Legends World Championships in three countries

Published

on

Reading Time: 2 minutes

 

Just Eat Takeaway.com and Riot Games can announce that the food delivery service will be a National Partner for the League of Legends World Championship in three European countries.

The partnership sees Just Eat Takeaway.com receive sponsorship placements in Germany, Spain, and Poland, which involves in-game sponsor rotation, logo placement during countdowns and breaks, as well as clickable partner links in the official Twitch chat.

Just Eat Takeaway.com (JET) has identified opportunities to expand its brand and market share through esports and gaming. The best fit was the most popular esports title on the planet, League of Legends.

Given Just Eat Takeaway.com is one of the biggest players in food delivery and viewers of League of Legends consume a high amount of food and drinks, it is a natural fit for both.

Just Eat Takeaway.com’s promise is that it empowers the consumer with a solution, for every possible food moment; Just Eat wants to deliver joy to all League of Legends fans.

This year’s League of Legends World Championship takes place from 29 September – 5 November, in Mexico City, New York City, Atlanta, and San Francisco.

24 teams will take part in the tournament with around 130 players involved – having qualified from LoL tournaments across the world.

Last year, the League of Legends World Final achieved a peak viewership of 73.8 million, shattering all previous records and becoming the world’s most watch esports event in history.

Robin Clark, Senior Director of Global Partnerships, Sponsorship and Sustainability, at Just Eat Takeaway.com said: “Sports and gaming are two domains that seem to be very interesting for our target audience. The game that fits this sector best is League of Legends – the most popular esports title on the planet.

“Just Eat Takeaway.com’s strategy is to deliver joy to the homes of League of Legends fans, and we want to become the designated platform for food within the gaming community.

“We’re excited to be teaming up with Riot Games for the World Championships – the first time in three years that the Worlds will have a live audience – making it one of the most significant esports tournaments in history.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Continue Reading
Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Latest News

Internet Vikings and SB Software Partnership Transforms Infrastructure Performance for iGaming Operator Editec

Published

on

Reading Time: 2 minutes

 

Internet Vikings, a licensed hosting provider for the European and U.S. iGaming and online sports betting industry, and SB Software a B2B provider of iGaming platforms, share the success of their partnership in transforming performance outcomes for Editec, a multinational gaming operator serving over 20 countries and operating among others such brands as: PremierBetZone, PremierLotoZone, ZoneGold, etc. 

The Challenge: Infrastructure Bottlenecks Threaten Growth 

As Editec was growing dynamically, it required the implementation of the best available server solution. Simply adding storage was inefficient, creating persistent bottlenecks that threatened the operator’s expansion plans and the quality of the user experience.

The Turning Point: Purpose-Built iGaming Infrastructure 

SB Software, Editec’s trusted platform provider, began conversations with Internet Vikings, an established iGaming-focused hosting provider to deliver a comprehensive solution combining advanced platform capabilities with specialized hosting infrastructure to secure platform and operator’s growth. Internet Vikings implemented a VMware vSAN-based cloud solution specifically optimized for high-demand iGaming workloads. The new setup delivers up to 20,000 (input/output operations per second) per virtual machine with average throughput of 600-700 MB/s representing an enormous performance improvement over the previous solution.

“Internet Vikings stood out through their technical transparency, great account management, and understanding of the specific industry needs,” said Kamil Głowacki, CTO at SB Software. “They provided clear performance benchmarks and a detailed roadmap that addressed our client’s exact requirements.” 

Measurable Results Across Multiple Markets 

The partnership has delivered significant improvements across Editec’s operations:

Performance Enhancement: Virtual machines now handle peak loads without degradation, supporting seamless user experiences during high-traffic periods.

Operational Efficiency: Unified back-office management across all 20+ countries, with multi-language and multi-currency support, custom loyalty programs, and specialized odds management.

Scalable Architecture: Infrastructure designed to support continued growth and market expansion without performance compromise.

“SB Software’s flexibility in tailoring solutions to our business requirements has been exceptional,” added the Editec spokesperson. “Combined with Internet Vikings’ hosting expertise, we now have a technology foundation that can scale with the platform and our ambitions.” 

Industry Implications 

The successful partnership demonstrates the value of specialized providers in the iGaming sector, where standard hosting solutions often fall short of industry-specific performance requirements.  “This collaboration shows how purpose-built infrastructure and flexible platform solutions can transform operational outcomes,” said Rickard Vikström, CEO and Founder of Internet Vikings. “When hosting providers truly understand iGaming demands, operators can focus on growth rather than technical limitations.” 

For iGaming operators looking for a powerful and scalable platform supported by a hosting provider that truly feels the industry, the Editec–SB Software–Internet Vikings story shows a clear blueprint of an alliance for success.

The post Internet Vikings and SB Software Partnership Transforms Infrastructure Performance for iGaming Operator Editec appeared first on European Gaming Industry News.

Continue Reading

Latest News

Аmusnet Enters into Strategic Partnership with efbet

Published

on

Reading Time: 2 minutes

 

Amusnet has partnered with efbet Greece to strengthen its presence in the local market and deliver a premium gaming experience to Greek players. The collaboration is now live and brings a wide selection of Amusnet’s top-performing titles to efbet’s platform, marking another important step in the company’s strategic growth across regulated European markets.

This partnership signifies an achievement for Amusnet in Greece, bringing over 100 acclaimed titles including Extra Crown – a royal slot game filled with exciting bonus features, Cocktail Rush – video slot will take you to stunning golden beaches with exotic drinks and fruitful wins, Vegas Roulette 500x – a fast-paced European roulette that combines the classics with the excitement of the dynamic payout experience, Orient Story Deluxe – a video slot offering rewarding features and winning spins, and 40 Power Hot – a royal slot game filled with exciting bonus features to efbet’s platform.

“Partnering with efbet Greece marks a significant step in strengthening our position in the local market. efbet’s established reputation, combined with our comprehensive gaming portfolio, provides a solid foundation for delivering a high-quality, elevated experience to Greek players. This collaboration reflects our shared commitment to sustainable growth, operational excellence, and long-term success,” said Jelena Stankovic, Director of Amusnet Greece.

“We are excited to welcome Amusnet to our growing portfolio of gaming providers at efbet.gr. This partnership marks another important step in enhancing our casino offering and delivering even more value to our players in Greece. By integrating Amusnet’s popular titles, we continue to strengthen our position in the market and reaffirm our commitment to quality and entertainment – a move fully aligned with our long-term strategy,” the Senior Management from efbet noted.

This collaboration underscores Amusnet’s commitment to excellence and reflects its ongoing strategy of forging impactful partnerships with top-tier operators in regulated markets, ensuring sustained growth and enhanced player experience.

The post Аmusnet Enters into Strategic Partnership with efbet appeared first on European Gaming Industry News.

Continue Reading

Latest News

ZITRO DIGITAL AND TORRERO ANNOUNCE STRATEGIC PARTNERSHIP

Published

on

Reading Time: 2 minutes

 

Zitro, a global leader in the gaming industry known for its innovative slot and video bingo titles, has officially partnered with Torrero, a rapidly expanding B2B aggregator and white-label platform provider. This collaboration will see Zitro’s celebrated game portfolio integrated into Torrero’s extensive platform, significantly broadening its reach to a diverse international audience.

Torrero’s robust platform features a vast collection of over 9,500 games from 130+ suppliers, alongside a comprehensive sportsbook. The addition of Zitro’s content further strengthens this diverse portfolio, bringing a curated selection of high-performing games designed for today’s online casino landscape. Built on strong engagement mechanics and backed by a proven track record in land-based markets, Zitro’s digital portfolio enhances Torrero’s offering—enabling operators to deliver standout experiences in competitive, regulated environments.

A Powerful Alliance for Global Expansion

José Javier Martí, COO at Zitro Digital, commented on the new alliance: “This partnership with Torrero represents a strategic extension of our digital footprint. Their extensive platform and operator network provide the ideal environment to showcase our innovative titles and deliver proven player engagement. We are confident this collaboration will drive mutual growth, reinforce our presence in key regulated markets, and offer operators enhanced content diversity and performance.”

Torrero offers a complete white-label solution, including integrated payment systems, multilingual customer support, and regulatory compliance, making it a comprehensive partner for online gaming operators.

Elevating Game Selection and Performance

Aleksei Tolstov, Head of Business Development at Torrero, expressed his enthusiasm: “Zitro is a globally recognized gaming powerhouse, and their engaging slot and video bingo titles are a fantastic addition to our platform. Their strong performance in both land-based and digital markets makes them an ideal partner. We are thrilled to welcome Zitro to our network and look forward to a highly successful collaboration, enriching our content offering and delivering exceptional player experiences.”

Zitro’s titles are now live and accessible across Torrero’s network. This partnership underscores both companies’ commitment to innovation, player engagement, and leadership in key evolving markets across Latin America and Europe, serving established operators such as betmaster.com.mx, betmaster.com,  betmaster.ie, casinoin.ie, betmaster.ee, casinoin.ee and betmaster.eu

The post ZITRO DIGITAL AND TORRERO ANNOUNCE STRATEGIC PARTNERSHIP appeared first on European Gaming Industry News.

Continue Reading

Trending

EEGaming.org is part of HIPTHER, parent brand of various prominent news outlets and international conferences. These platforms and events span a wide range of industries, including Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports, and several others. This indicates that EEGaming.org is part of a larger network that focuses on a diverse array of sectors, particularly those related to cutting-edge technology and modern lifestyle trends.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2025 HIPTHER. All Rights Reserved. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.