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ASBIS Group presented own brands portfolio at IFA 2022 in Berlin

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ASBIS Group, a large international holding engaged in the distribution of IT products, presented its own brands to European customers at IFA 2022 in Berlin: AENO – smart home appliances, Canyon – mobile and PC accessories and wearables, Lorgar – professional gaming solutions, Prestigio – consumer electronics, and Perenio – home and office control systems.

ASBIS Group considers IFA a window to showcase own brands’ products and an important occasion to exchange with industry insiders. Joining IFA is also an important step for the brand’s global development.

Visitors to IFA enthusiastically studied the presented devices, actively consulted with experienced and competent specialists of the ASBIS own brands International Sales Department (Regions DACH, BeNeLux, UK, IBERIA): Lucio Lascaray, Irina Anoshina, Hamish Munton and Ritesh Badal. During the IFA, series of business meetings and negotiations were held, which can serve as the beginning of a new fruitful cooperation. ASBIS Group attracted the attention of more than 150 potential partners, including world leaders.

«ASBIS Group is constantly pushing boundaries to create products that help improve the lives of consumers by evolving and adapting to their needs. IFA provides outstanding opportunities to get closer to our customers in vibrant western European market, build ever stronger relationships with partners and leverage exciting new opportunities», – comments ASBIS own brands International Sales Director Sergey Esenin.

At the moment, ASBIS own brands’ products are sold in more than 30 countries. By the end of 2022, ASBIS plans to expand its presence in the markets of the UK, Ireland, Finland, Sweden, Norway, Denmark, Germany, Austria, Switzerland, Belgium, Luxembourg, the Netherlands, France, Spain, Portugal and Italy. ASBIS Group is already successfully cooperating with major distributors in DACH, BeNeLux, UK, IBERIA. ASBIS’s commitment to a “Customer First” approach, exceptional product quality will ensure strong demand and sustainable brands growth in the regions of Western Europe.

 

AENO – an ecosystem of smart devices and a unique environment for everyone

AENO is a young brand of smart home appliances. The product portfolio includes cleaning and cooking appliances: air purifiers, heaters, steam mops, robot vacuum cleaners, blenders, ovens, kettles, electric grills, toothbrushes.

At IFA 2022, the audience was especially interested in the innovative premium eco-friendly smart heater AENO, which uses combined infrared and convection technologies. An energy-saving heater can help you save up to 50% on energy costs over the entire heating season. The AENO heater works without blowing air or raising dust. It doesn’t produce pollutants, odors or noise.

All models of AENO household appliances have a laconic design and are created in the same style. The aesthetics of technology are inseparable from its functions: all devices work together in a single ecosystem that provides access to individual settings. The AENO app allows consumers to control home appliances with your smartphone, manually or with voice assistants, and integrate home appliances into various automation scenarios.

 

Prestigio – advanced innovations

Prestigio, the consumer electronics brand for home, education and business, made a splash with the introduction of the Prestigio Click&Touch 2 multimedia device, which has already won the prestigious Red Dot Award.

Prestigio Click & Touch 2 combines a keyboard with physical buttons and touch sliders, a touchpad and a computer mouse, and can also connect to any device: tablet, smartphone, PC, smart TV, game console and interactive panel. TouchOnKeysTM technology allows to complement a traditional keyboard with touchpad functions – the system itself recognizes user actions and switches between keyboard and touchpad mode automatically.

 

LORGAR – professional solutions developed by experienced gamers

At IFA 2022, ASBIS presented the products of the new LORGAR brand, which is planned to be launched at the end of September. The LORGAR product matrix includes keyboards, mice, headphones, webcams, gamepads, gaming chairs and accessories.

Visitors to IFA were the first to see the brand’s products even before they went on sale, and the bloggers who were present at the exhibition showed particular interest in cooperation.

Devices LORGAR were developed by experienced gamers, that’s why they have strong shapes, functional features and hi-end technologies inside. Advanced software Lorgar GURU with lots of adjustable features collects all devices in one eco-system.

 

Canyon – smart gadgets that match the trends of the younger generation

The portfolio of Canyon Accessories includes more than 250 products: mobile and PC accessories, wearable devices such as smart watches and fitness trackers, and gaming solutions.

The brand’s products are designed for young lovers of urban culture, people of the big city, and those who strive for innovation. Canyon motivates the younger generation to be themselves, regardless of body shape, skin color or gender, and change this world for the better – their creativity, their history, their eco-responsibility, tolerance, humanity, desire to help and share, their reasonable consumption – it is a very valuable contribution to this world.

 

Perenio – innovative technologies

Perenio – integrated solutions in the field of managing rooms and buildings using IoT, presented Ionic Shield Cold Plasma Emitter with CoV capsule of complex metal ions. The Device intends to significantly reduce and suppress the level of viral concentration in the enclosed area of application (air and surfaces), as tested and confirmed by accredited laboratories. The Device emits complex groups of negative and positive ions of Mg, K, Pt, Au, Zn, H and is developed to be used by human beings for significant reduction of the viral load caused by known coronaviruses.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Playtech Announces New Partnership with Progress Play

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Playtech has announced a new long-term partnership with Progress Play, selecting Playtech as their exclusive Bingo provider for their extensive network of brands.

This collaboration marks a significant milestone as Progress Play becomes the first white label network to launch Playtech’s brand new innovative Bingo platform, which went live in December 2024.

This strategic partnership strengthens the existing relationship between Progress Play and Playtech, further cementing Playtech’s Bingo position as the B2B market leader. By joining Playtech’s network, Progress Play will benefit from the largest B2B liquidity in the market, offering a wide variety of networked rooms that are well-known and loved by Bingo players.

As Progress Play embarks on its first-ever Bingo launch, they will work closely with Playtech’s Bingo experts to tailor the product to their specific needs. Playtech’s network management team will provide ongoing support and consultation to ensure the success of the Bingo offering.

The deal also includes a variety of side games featuring content from Playtech’s Eyecon studio, renowned for their industry-leading Bingo slots. Together, the Playtech and Progress Play teams will leverage the liquidity and these games with exciting campaigns already underway.

Marat Koss, VP of Interactive Gaming at Playtech, said: “We are delighted to welcome Progress Play to the Playtech Bingo network. We have enjoyed working together for many years, and we are excited to extend this partnership to Bingo vertical. By joining Playtech’s network, Progress Play will be able to offer a best-in-class bingo experience to their vast pool of players who will benefit from a wide choice of content, attractive prizes and large variety of games. We look forward to a continuing our long and successful partnership.”

Itai Loewenstein, CEO at Progress Play, said: “We are thrilled to extend our partnership and integrate Playtech’s innovative Bingo platform into our offerings. This collaboration allows us to deliver an unparalleled gaming experience and next level entertainment to our players. We look forward to the exciting campaigns we have planned together.”

The post Playtech Announces New Partnership with Progress Play appeared first on European Gaming Industry News.

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IGT Lottery Secures EL Responsible Gambling Certification for the Sixth Consecutive Time

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International Game Technology PLC announced that its Italian subsidiary, IGT Lottery, obtained the European Lotteries (EL) Responsible Gaming (RG) Certification for the sixth consecutive time. Through an agreement between European Lotteries and the World Lottery Association (WLA), IGT Lottery has also obtained WLA Responsible Gaming Certification Level 4, the highest level available.

The EL RG Certification was developed to promote the adoption of RG best practices across EL membership organizations. The EL RG standards are also designed to be complementary to the WLA RG Principles and Framework, allowing companies that meet the implementation of the EL RG Standards to also achieve Level 4 certification of the WLA Framework.

“IGT Lottery achieving responsible gaming recertification by EL for the sixth consecutive time, paired with the highest level of WLA certification, showcases our status as a true global leader in sustainability. ‘Advancing Responsibility’ is vital to our success as a lottery company, and central to our sustainability strategy. We will continue to deliver innovation while operating with the highest level of integrity to protect our people, products and processes,” said Marco Tasso, IGT COO of Italian and International Sales and Operations.

IGT Lottery’s RG programme is guided by international best practices. Consistently updated to meet evolving standards, the programme operates on three macro guidelines: the promotion of a positive approach to gaming, the prevention of underage gambling and support for players who need it.

The EL RG certification was issued following an in-depth examination of IGT Lottery’s tools, activities and processes that comprise its RG programme in Italy. IGT Lottery was found to be fully in line with the international standards established by the EL, which require specific actions to protect players by the gaming operator, reaching a score of 100% for each of ten specified areas.

The post IGT Lottery Secures EL Responsible Gambling Certification for the Sixth Consecutive Time appeared first on European Gaming Industry News.

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Meridianbet Expands B2B Operations into Nigeria, Entering a Regulated $2 Billion Betting Market

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Meridianbet, a subsidiary of Golden Matrix Group, Inc., has officially launched its B2B operations in Nigeria, one of the largest and fastest-growing betting markets in Africa. The company’s entry into Nigeria further strengthens its 20-year presence in Africa, leveraging its proven track record in regulated markets to deliver world-class gaming products.

Through its newly licensed local entity, Masterlive Network Limited, Meridianbet has secured full regulatory approval from the Lagos State Lotteries and Gaming Authority (LSLGA), allowing it to operate in both sports betting and online casino verticals under License No: LSLGA/OP/OSB/MB041124.

The official launch of Meridianbet.ng marks a strategic expansion into a market worth over $2 billion, according to the research of Orange Business Intelligence Technology, with over 60 million Nigerians actively participate in betting, contributing to one of the fastest-growing industries on the continent.

Zoran Milosevic, CEO of Meridianbet, commented: “Our expansion into Nigeria marks a significant step in our long-term strategy to deepen our presence in Africa’s most dynamic gaming markets. With a highly engaged player base and strong industry growth, Nigeria presents a major opportunity for our B2B model. We are committed to bringing our cutting-edge technology, AI-powered betting solutions, and localized expertise to drive long-term success for our partners in the region.”

FY 2024 Revenue Growth & Investor Outlook

Golden Matrix Group has provided a preliminary full-year 2024 revenue estimate of $150 million, reflecting the company’s continued growth trajectory. The Group expects to release its audited FY 2024 financial results in the coming days, offering investors a comprehensive performance overview. The Nigerian market represents a strategic opportunity for future revenue expansion, aligning with GMGI’s global strategy to strengthen its presence in high-growth gaming markets.

Key Market Potential & Strategic Expansion

According to the Orange Business Intelligence Technology (ORBIT), Nigeria’s betting industry surpassed $2 billion back in 2020, with projections indicating up to $4.7 billion in annual revenue potential over the next decade. Football remains the primary driver of market growth, with a vast customer base engaging both online and offline. Meridianbet’s B2B model will provide advanced technology solutions, gaming content, and platform services to local operators, offering a scalable and highly adaptable system tailored to the Nigerian market.

A Strategic Milestone in Meridianbet’s African Growth

With operations in 18 markets across Europe, Africa, and Latin America, Meridianbet has built a reputation as a leading technology provider and betting operator. The company’s expansion into Nigeria follows its long-standing success in established African markets, where it has been a dominant player for over two decades.

The soft launch of Meridianbet.ng is already delivering positive early results, with strong partner satisfaction and excellent customer feedback.

AI-Powered Innovation & Market Expansion

As part of this rollout, Meridianbet is introducing its proprietary AI Sports Betting Recommender and AI Casino Recommender, delivering personalized betting experiences based on real-time data, player behavior, and predictive analytics. These innovations, already proving successful in multiple markets, will enhance customer engagement, retention, and overall user satisfaction in Nigeria’s rapidly evolving gaming landscape.

The post Meridianbet Expands B2B Operations into Nigeria, Entering a Regulated $2 Billion Betting Market appeared first on European Gaming Industry News.

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