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ASBIS Group presented own brands portfolio at IFA 2022 in Berlin

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ASBIS Group, a large international holding engaged in the distribution of IT products, presented its own brands to European customers at IFA 2022 in Berlin: AENO – smart home appliances, Canyon – mobile and PC accessories and wearables, Lorgar – professional gaming solutions, Prestigio – consumer electronics, and Perenio – home and office control systems.

ASBIS Group considers IFA a window to showcase own brands’ products and an important occasion to exchange with industry insiders. Joining IFA is also an important step for the brand’s global development.

Visitors to IFA enthusiastically studied the presented devices, actively consulted with experienced and competent specialists of the ASBIS own brands International Sales Department (Regions DACH, BeNeLux, UK, IBERIA): Lucio Lascaray, Irina Anoshina, Hamish Munton and Ritesh Badal. During the IFA, series of business meetings and negotiations were held, which can serve as the beginning of a new fruitful cooperation. ASBIS Group attracted the attention of more than 150 potential partners, including world leaders.

«ASBIS Group is constantly pushing boundaries to create products that help improve the lives of consumers by evolving and adapting to their needs. IFA provides outstanding opportunities to get closer to our customers in vibrant western European market, build ever stronger relationships with partners and leverage exciting new opportunities», – comments ASBIS own brands International Sales Director Sergey Esenin.

At the moment, ASBIS own brands’ products are sold in more than 30 countries. By the end of 2022, ASBIS plans to expand its presence in the markets of the UK, Ireland, Finland, Sweden, Norway, Denmark, Germany, Austria, Switzerland, Belgium, Luxembourg, the Netherlands, France, Spain, Portugal and Italy. ASBIS Group is already successfully cooperating with major distributors in DACH, BeNeLux, UK, IBERIA. ASBIS’s commitment to a “Customer First” approach, exceptional product quality will ensure strong demand and sustainable brands growth in the regions of Western Europe.

 

AENO – an ecosystem of smart devices and a unique environment for everyone

AENO is a young brand of smart home appliances. The product portfolio includes cleaning and cooking appliances: air purifiers, heaters, steam mops, robot vacuum cleaners, blenders, ovens, kettles, electric grills, toothbrushes.

At IFA 2022, the audience was especially interested in the innovative premium eco-friendly smart heater AENO, which uses combined infrared and convection technologies. An energy-saving heater can help you save up to 50% on energy costs over the entire heating season. The AENO heater works without blowing air or raising dust. It doesn’t produce pollutants, odors or noise.

All models of AENO household appliances have a laconic design and are created in the same style. The aesthetics of technology are inseparable from its functions: all devices work together in a single ecosystem that provides access to individual settings. The AENO app allows consumers to control home appliances with your smartphone, manually or with voice assistants, and integrate home appliances into various automation scenarios.

 

Prestigio – advanced innovations

Prestigio, the consumer electronics brand for home, education and business, made a splash with the introduction of the Prestigio Click&Touch 2 multimedia device, which has already won the prestigious Red Dot Award.

Prestigio Click & Touch 2 combines a keyboard with physical buttons and touch sliders, a touchpad and a computer mouse, and can also connect to any device: tablet, smartphone, PC, smart TV, game console and interactive panel. TouchOnKeysTM technology allows to complement a traditional keyboard with touchpad functions – the system itself recognizes user actions and switches between keyboard and touchpad mode automatically.

 

LORGAR – professional solutions developed by experienced gamers

At IFA 2022, ASBIS presented the products of the new LORGAR brand, which is planned to be launched at the end of September. The LORGAR product matrix includes keyboards, mice, headphones, webcams, gamepads, gaming chairs and accessories.

Visitors to IFA were the first to see the brand’s products even before they went on sale, and the bloggers who were present at the exhibition showed particular interest in cooperation.

Devices LORGAR were developed by experienced gamers, that’s why they have strong shapes, functional features and hi-end technologies inside. Advanced software Lorgar GURU with lots of adjustable features collects all devices in one eco-system.

 

Canyon – smart gadgets that match the trends of the younger generation

The portfolio of Canyon Accessories includes more than 250 products: mobile and PC accessories, wearable devices such as smart watches and fitness trackers, and gaming solutions.

The brand’s products are designed for young lovers of urban culture, people of the big city, and those who strive for innovation. Canyon motivates the younger generation to be themselves, regardless of body shape, skin color or gender, and change this world for the better – their creativity, their history, their eco-responsibility, tolerance, humanity, desire to help and share, their reasonable consumption – it is a very valuable contribution to this world.

 

Perenio – innovative technologies

Perenio – integrated solutions in the field of managing rooms and buildings using IoT, presented Ionic Shield Cold Plasma Emitter with CoV capsule of complex metal ions. The Device intends to significantly reduce and suppress the level of viral concentration in the enclosed area of application (air and surfaces), as tested and confirmed by accredited laboratories. The Device emits complex groups of negative and positive ions of Mg, K, Pt, Au, Zn, H and is developed to be used by human beings for significant reduction of the viral load caused by known coronaviruses.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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INSPIRED EXPANDS ITS iGAMING PORTFOLIO WITH A DUO OF NEW SLOTS: WEREWOLF IT UP! & ZEUS LEGENDS OF OLYMPUS

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Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems, and solutions, is excited to announce the launch of Werewolf It Up! featuring Cash Bank and Zeus Legends of Olympus featuring Triple Hit Combo across the UK and Malta iGaming markets. Packed with captivating visuals and engaging gameplay, this online and mobile slot duo is designed to deliver strong results for operators and offers the best in iGaming entertainment for players.

Werewolf It Up featuring Cash Bank is the Halloween-themed follow-up to Inspired’s smash hit Wolf It Up! Set in a mystical, spooky forest, the game combines fairy-tale charm with thrilling win potential. The base game introduces cash-packed candy symbols and the Bonus Wolf, which together trigger the Cash Bank Free Spins Bonus with eight free spins. A pseudo-persistence mechanic adds further excitement, with collected candies building towards the Lucky Wheel for chances to win one of four Prize Pots.

As with all our games, players can enhance their gameplay with customisable features including Bonus Buy for instant bonus entry, Fortune Spins for boosted hit potential, and Inspired’s Gamble, for potentially bigger rewards. Werewolf It Up delivers spook-tastic thrills, fun features, and a broad appeal for casual players looking to win big this Halloween.

Zeus Legends of Olympus featuring Triple Hit Combo is a 5×3 reel, 20 win-line slot adventure that brings the power of Zeus, the King of the Ancient Greek Gods, to the reels. In a new art style for Inspired, the game blends ancient Greek mythology with fun gameplay features, the game introduces Inspired’s new Triple Hit Combo mechanic, designed to deliver escalating excitement and legendary rewards.

Players collect coins to feed three pseudo-persistent bags, Double Coins, Pot Fill, and Zeus Boost, that unlock epic bonus rounds powered by Inspired’s thrilling Win & Spin mechanic. With expanding reels, escalating prizes, and Zeus himself boosting values, every spin builds suspense toward greater wins. Optional features include Bonus Buy, Gamble, and a new multi-level Fortune Bet that allows players to supercharge their bonus rounds. Zeus Legends of Olympus combines a mythic theme and modern gameplay with Inspired’s signature innovation.

Claire Osborne, Vice President of Interactive at Inspired Entertainment, said: “We’re thrilled to unveil these two exciting new slots, each offering something truly unique for players. Werewolf It Up! is set to be this Halloween’s standout game, blending proven mechanics with spooky, visuals that will have players howling with delight. Our seasonal games have become player favorites, and Werewolf It Up! is a perfect addition to our portfolio of holiday-themed titles. Meanwhile, Zeus Legends of Olympus raises the bar with our brand-new Triple Hit Combo mechanic, kicking off a powerful new series of ancient Greek god–themed content. We’re confident both titles will engage players worldwide and deliver outstanding performance at launch and well into the future.”

The post INSPIRED EXPANDS ITS iGAMING PORTFOLIO WITH A DUO OF NEW SLOTS: WEREWOLF IT UP! & ZEUS LEGENDS OF OLYMPUS appeared first on European Gaming Industry News.

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Northern Lights Gaming promotes Chris Loftus to Chief Executive Officer

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Northern Lights Gaming, the award-winning studio known for blockbuster slot titles such as Unusual Suspects and Bison Moon, has promoted Chris Loftus to CEO.

The promotion comes after Andrew Goodale chose to step away from the studio after more than eight years at the helm to pursue other opportunities.

Chris is a seasoned online slot studio executive with more than 17 years of industry experience and joined Northern Lights Gaming back in April 2025 as Commercial Director.

His career began at Inspired Entertainment, where he spent a decade as Head of Content Operations before moving on to 1X2 Network, where he served as Commercial Director for the leading studio and aggregation platform.

This was followed by a stint as Sales Director at fast-growing game studio Playnetic, where he further expanded his expertise in commercial strategy and business development, before joining the Northern Lights Gaming team.

As CEO of Northern Lights Gaming, Chris brings seasoned insight and an energetic approach to the studio, which has both a strong legacy and ambitious plans for the future.

Robert Henrysson, Chairman at Northern Lights Gaming, said: “We are thrilled to promote Chris to the position of CEO and for him to lead Northern Lights Gaming into the next chapter of its success story.

“Of course, we’d like to thank Andrew for his many years of service and for helping to drive Northern Lights Gaming forward with passion and purpose and wish him well for the future.

“Change always brings adjustments, but our direction and mission remain the same – and that’s to create the very best games and experience in the industry.

“And with Chris leading our incredible team and with a strong product roadmap in front of us, we are highly confident of doing just that.”

Chris Loftus, CEO of Northern Lights Gaming, added: “It’s an honour to have been promoted to CEO of Northern Lights Gaming and to have the trust of the team to steer the ship and continue to build on the incredible progress we have already made.

“The key to success for any studio is to create great games that hit the mark with players, and we have the team and process in place to keep adding epic titles to our portfolio.

“Our product roadmap is packed with truly exceptional games, and we can’t wait to see them leave our production line and for players to fire up the reels.”

The post Northern Lights Gaming promotes Chris Loftus to Chief Executive Officer appeared first on European Gaming Industry News.

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The Duo Returns: s1mple and electronic Reunite at BC.GAME Esports to Chase CS2 Glory

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s1mple and electronic are back on the same team.

After years apart, the legendary duo is reunited—this time under the banner of BC.GAME Esports.

BC.GAME Esports has officially signed Denis “electronic” Sharipov. The 2021 CS Major champion and multiple-time HLTV Top player will now play alongside Oleksandr “s1mple” Kostyliev, who joined the organization earlier. Together, they form the core firepower duo of BC.GAME Esports’ CS2 roster.

“I am glad to announce that I am joining the BCGame Esports team. I am very happy to play together with S1mple again. Incredibly hungry and motivated to work like never before!”

The two previously spent six years together at Natus Vincere (NaVi), winning top-tier titles such as the PGL Major 2021, BLAST Premier Global Final, and IEM Cologne. Their synergy and clutch consistency earned them a place among the most iconic duos in Counter-Strike history.

In this new environment, electronic will not only serve as a key rifler but also contribute to the team’s broader content strategy—participating in match breakdowns, behind-the-scenes content, livestreams, and regional fan events.

According to BC.GAME Esports, another high-profile player signing is currently in the works, aiming to further strengthen the team’s competitive lineup.

BC.GAME Esports is the esports division of the global iGaming brand. As a platform operating in regulated markets, BC.GAME views esports as a long-term investment and an extension of its entertainment ecosystem. The organization sees its esports initiative as a bridge to connect with a younger, more engaged global audience.

Compared to traditional sports, esports content is more digitally native and easier to distribute across livestreams, short-form platforms, and bilingual formats. It also offers more flexibility and accessibility in reaching global players, creators, and fans. Unlike sports ecosystems built around rigid media rights, esports allows brands to take a more active role in content creation and community development.

About BC.GAME Esports

BC.GAME Esports is the competitive gaming arm of BC.GAME, a crypto-native entertainment platform. Launched in 2024, the team merges top-tier CS2 competition with blockchain-powered community engagement and digital content creation.

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Olivia Dixon

BC.GAME

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