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Kambi Group plc acquires front end specialist Shape Games

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Kambi significantly strengthens capability to deliver engaging and tailored sports betting experiences through addition of industry leading front end supplier

Kambi Group plc, the industry’s trusted sports betting partner, has strengthened its sportsbook proposition with the acquisition of award-winning front end technology specialist Shape Games for an upfront consideration of €38.5 million. The acquisition also includes a performance-related earnout of up to €39.6 million, potentially bringing the total consideration to €78.1 million, all to be paid in cash.

Headquartered in Copenhagen, Denmark, Shape Games is the industry’s leading front end provider, focused on driving customer engagement and retention through the delivery of its customisable, fully native frontend technology to leading operators in regulated markets. Shape Games’ growing roster of partners includes Danske Spil and Norsk Tipping, as well as Kambi partners BetWarrior and JACK Entertainment, with each operator leveraging Shape Games’ technology to offer highly differentiated user experiences.

Transaction highlights and strategic rationale
Shape Games’ fully native front end technology complements Kambi’s high performance sportsbook and existing front end capabilities, creating a compelling proposition that will significantly enhance Kambi’s capabilities in the mobile space where the vast majority of sportsbook turnover originates. Combined, Kambi and Shape Games will empower operators to deliver exciting, tailored sports betting experiences to their players like never before.

The sportsbook front end has become a key tool for operators to effectively differentiate their brand, localise their offering and engage players to increase acquisition and retention. Not only does Shape Games provide a best-in-class front end, but its complementary customer engagement capabilities, which include personalisation, loyalty, statistics, and free-to-play games, provides the ability for operators to drive incremental growth and revenue.

The acquisition builds upon an established partnership between the two companies. Kambi and Shape Games have successfully combined on tender processes to secure turnkey contracts and Kambi believes the closer bond this agreement delivers will ultimately lead to greater commercial success for both parties.

The addition of Shape Games marks another important step in Kambi’s strategy, as it extends Kambi’s excellence within the sports betting value chain and enables the delivery of the front end through either turnkey or modularised packages. As such, Shape Games will continue to provide its services on a standalone basis to all operators, but a closer technical and commercial integration with Kambi will enable an enhanced service to be offered to Kambi’s current and future partners. In 2021, Shape Games generated revenue of €7.6 million at an EBITDA of €2.8 million, with 2022 forecast to deliver 100% year-on-year growth following several major partner wins.

Kristian Nylen, Kambi Chief Executive Officer and Co-founder said: “I’ve always been clear on our intention to acquire technology and talent that will complement and enhance our sportsbook proposition, and I have no doubt Shape Games will do just that. Having worked closely with Shape Games and its experienced team over recent years, I have seen first-hand how their technology enables operators to extract the full value of the Kambi sportsbook and provides the level of control operators require to deliver bespoke experiences to their players. While Shape Games will continue to grow and offer services on a standalone basis in line with our plans to offer a suite of modularised products, it is the ability to offer a combination of Kambi’s and Shape Games’ technology to our partners which really excites us and solidifies our position as the clear leader within the sports betting ecosystem.

Christian Risom, Shape Games Chief Executive Officer and Co-founder, said: “We are very happy to join forces with the leading sportsbook provider of the industry. Shape Games and Kambi have been working closely side by side for years now and it is exciting to take this partnership to new levels. Together we will have an unmatched sports betting and casino offering for any market in the world, be it on mobile and web or in retail. Kambi’s modular approach to the market allows us to form a profound and tight-knit integration with their sportsbook all the while pursuing opportunities with other sportsbook partners. From our perspective, this represents the best of both worlds for any customer out there. For me personally, the years we have worked with Kambi were a clear testament to the cultural match between the two organisations as both have a deeply rooted focus on best-in-class technology, customer experience and integrity in everything we do. It has always been great working alongside Kambi as collaborators and I am certain that what lies ahead is even greater.”

Shape Games was founded in 2018 by Risom, Chief Product Officer Nicolas Linde, and Chief Technical Officers Ole Gammelgaard and Philip Bruce, all of whom will continue to lead the company post-acquisition. Shape Games applies the vast front end experience gained from working with companies such as RedBull, Bang & Olufsen and Credit Suisse to the iGaming industry. Shape Games has since won numerous industry awards and several high-profile clients across Europe, North America, and South America. The company has approximately 80 full-time equivalent employees, with offices in Denmark, Spain, the Isle of Man, and Latvia.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Evoplay gives a seasonal twist to popular fishing series in The Easter Catch

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Evoplay, the award-winning game development studio, has reimagined one of its most popular fishing-themed slots The Greatest Catch with latest seasonal release The Easter Catch.

Keeping the original’s well-loved mechanics, this special edition introduces a fresh Easter-themed design, adding a seasonal feel while delivering the same exciting gameplay.

Played on a 5×3 reel layout with 10 paylines, the game introduces bonus symbols, which can land anywhere in the base game.

Three or more scatters activate the Free Spins feature, awarding 10, 15, or 20 Free Spins, depending on the number of triggers.

During Free Spins, Wild symbols substitute for all others and activate buoys on the progress bar. For every four buoys collected, 10 additional Free Spins are awarded, increasing the Fishing feature multiplier by x2 for the first four buoys, x3 for the second set, and x10 for the third.

The Fishing feature triggers when both Wilds and Fish symbols land on the reels, with Wilds collecting all fish values and adding them to the total win.

If a Wild lands without fish, the Dynamite feature may activate, replacing up to six random symbols with fish for extra winning opportunities.

Players can instantly access Free Spins with the Bonus Buy option, selecting between 10, 15, or 20 Free Spins for a direct route to the game’s key features.

Ivan Kravchuk, CEO at Evoplay, said: “With The Easter Catch, we wanted to bring a fresh, celebrational twist to one of our most popular titles while keeping the gameplay that players love.

“At Evoplay, we’re always looking for ways to refresh our portfolio with creative themes, and this Easter edition is the perfect way to celebrate the season while delivering the same great features that made the original a hit.”

The post Evoplay gives a seasonal twist to popular fishing series in The Easter Catch appeared first on European Gaming Industry News.

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MEXC Launches DeepLink Protocol (DLC) with Spot and Futures Trading

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MEXC, a leading global cryptocurrency exchange, announced the listing of DeepLink Protocol (DLC) on both spot and futures markets, scheduled for March 18, 2025, at 12:00 (UTC). To celebrate the launch, MEXC is introducing an Airdrop+ rewards pool totaling 16,000,000 DLC & 149,000 USDT, reinforcing its commitment to supporting cutting-edge blockchain projects.

DeepLink Protocol is a decentralised cloud gaming platform powered by AI and blockchain technology, merging Artificial Intelligence, GPU computing, Real-World Asset (RWA) Tokenisation and Decentralised Physical Infrastructure Networks (DePINs) into a unified ecosystem. With ultra-low-latency game rendering, DeepLink enables cloud-based esports, cybercafés, AAA gaming and immersive virtual experiences, enhancing resolution and clarity through AI-driven optimisation. Backed by leading investors such as Amber, DePIN X and NeoVentures, and with 2.6 million+ users and 1.4 million+ DLC holders, DeepLink is rapidly scaling its ecosystem and sponsoring major blockchain events like WebX, KBW and TOKEN 2049.

As a global exchange, MEXC actively supports projects across sectors such as gaming, AI and DePIN by providing market access, liquidity and broader exposure. By listing DeepLink Protocol (DLC), MEXC enables more users to capture the investment opportunities in this sector, contributing to the expansion of decentralised gaming within the Web3 ecosystem. Beyond listing, MEXC plays a key role in helping emerging projects build market traction. With an active trading community and deep liquidity, MEXC will support the growth of DLC, ensuring accessibility for both retail and institutional participants. Additionally, through marketing initiatives, ecosystem collaborations and trading events, MEXC enhances DLC’s visibility, driving engagement among Web3 users and expanding its adoption. By integrating DLC into its diverse asset offerings, MEXC continues to provide a launchpad for innovative projects, bridging blockchain technology with real-world applications.

The post MEXC Launches DeepLink Protocol (DLC) with Spot and Futures Trading appeared first on European Gaming Industry News.

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Amusnet Launches New Client Portal

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Amusnet has launched its new Client Portal, designed to provide a seamless and efficient experience for its partners. With an intuitive interface, improved navigation and a suite of advanced features, the platform offers a comprehensive hub for accessing essential resources, game portfolios, market insights and brand materials.

The new Client Portal reflects the company’s ongoing commitment to innovation and excellence. Partners have instant access to the company’s full range of online casino and live casino games, including market-specific roadmaps and demo versions. The portal also includes in-depth information such as game descriptions, media packs, bonus systems, helping partners stay informed and competitive in the fast-paced gaming industry.

“As a trusted provider to over 2000 operators across 35+ markets, we recognise that exceptional service extends beyond high-quality content; it’s about delivering strategic solutions that drive operational efficiency and sustainable growth. The Client Portal reinforces this approach, offering a comprehensive support system designed to enhance operational capabilities and strengthen our partners’ competitive positioning,” said Irina Rusimova, Chief Commercial Officer at Amusnet.

“In an increasingly digital landscape, having quick and effortless access to key business resources is crucial. Our new Client Portal has been developed to streamline processes and provide our partners with deeper insights into our products, services, and upcoming opportunities. By integrating advanced functionalities and optimizing the user experience, we empower them to make more informed decisions and drive their business forward confidently,” said Liliya Chatalbasheva, Chief Marketing & Communications Officer at Amusnet.

A key highlight of the portal is the newly introduced Brand Section, which provides access to internal guidelines and visual assets to support brand consistency. Additionally, the clients can stay updated with the latest company news, product launches and an expo calendar that outlines upcoming industry events where Amusnet will be present.

The Client Portal is fully optimised for desktop, mobile and tablet devices and ensures seamless access anytime, anywhere. With this enhanced platform, Amusnet continues strengthening its support for its partners, providing them with the tools and insights needed to thrive in the evolving market.

The post Amusnet Launches New Client Portal appeared first on European Gaming Industry News.

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