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LiveScore Group to Accelerate Global Expansion Following £50 Million Strategic Investment from Ringier AG
LiveScore Group and Ringier AG have today announced a landmark strategic partnership, with the Swiss-based media and technology company making a substantial investment in LiveScore Group’s rapidly growing sports media and gaming business.
The deal will fuel the expansion of the industry-disrupting business which incorporates leading brands LiveScore, LiveScore Bet and Virgin Bet. LiveScore Group is a rapidly scaling business, which has made significant share gains in highly competitive markets. This has been achieved through leveraging its differentiated customer acquisition funnel with bespoke gaming integrations across its LiveScore assets.
As the latest evolution within one of Europe’s pre-eminent media businesses, the recently created Ringier Sports Media Group division boasts a thriving portfolio of innovative businesses which are changing the way global audiences interact and engage with sport. The new strategic investment in LiveScore Group will specifically accelerate growth across key Central and Eastern European territories, a notable strength of Ringier’s sports media assets.
Following the investment, Stilian Shishkov will join the Supervisory Board of LiveScore Group. Shishkov is currently Senior Partner of the Ringier Sports Media Group, as well as founder and CEO of Ringier`s Sportal Media Group in Bulgaria.
The significant new investment comes after three-years of eye-catching performance for LiveScore Group, founded in 2019 by former Gamesys Chairman and co-founder Noel Hayden, and led by industry veteran Sam Sadi.
Sam Sadi, CEO LiveScore Group: “This is a hugely significant day for LiveScore Group, as we take a significant step forward following a £50 million strategic investment from Ringier which values our business at £500 million. Ringier, with its Sports Media Group, is the perfect partner as we look to accelerate our expansion into Central and Eastern European territories, given their outstanding expertise, assets and relationships.”
Noel Hayden, Executive Chairman LiveScore Group Board: “I’m excited to see two of the most innovative sport and media businesses form a game-changing new relationship. This is a breakthrough moment which will allow LiveScore Group to maximise strategic opportunities together with Ringier, and to deliver better experiences and value for sports fans around the world.”
Marc Walder, CEO Ringier AG: “From delivering real-time sports scores and free-to-air live streams to millions of global users, to offering the most innovative and trusted sportsbook betting opportunities, LiveScore Group has demonstrated it is already a true industry leader and will be a fantastic business partner for Ringier. Together, we aim to enhance, and increase the enjoyment of sport, through innovative products, and immersive experiences under the operational lead of the Ringier Sports Media Group. With LiveScore Group’s support we will better understand the way people feel about sport and what it means to them. Our vision is to fuel the fans’ passion for sport.”
Robin Lingg, Chairman of the Ringier Sports Media Group Supervisory Board: “Sports media is THE place where sports audiences, athletes and advertisers meet. Within its three-month existence, Ringier Sports Media Group has very purposefully put into practice its founding promise, to unite leading digital sports media brands under its umbrella. The participation in LiveScore Group is another decisive step to develop innovative products based on common technologies in the future and to benefit from the exchange of know-how. That a leading business such as LiveScore Group has agreed to work closely with us in strategic partnership is truly a tribute to our vision of sports media at Ringier.”
The Ringier Sports Media Group includes the sports brands of Sportal Media Group and Digital Ventures OOD in Bulgaria, Gazeta Sporturilor in Romania, Sportal.rs in Serbia and Pulse in Africa. The group`s portfolio is set to grow strongly in the coming months through mergers and acquisitions as well as newly launched products.
Moelis & Company LLC acted as financial advisor and CMS acted as legal advisor to LiveScore Group. DLA Piper acted as legal advisor and KPMG as financial advisor to Ringier AG.

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GO Craps rolls onto the scene at Play’n GO!
Play’n GO expands its table game portfolio with the release of GO Craps, a fresh take on the casino classic that blends authenticity with intuitive gameplay.
Bringing the atmosphere of a high-stakes casino directly to players, GO Craps delivers a streamlined yet immersive experience. Whether seasoned pros or newcomers to the dice table, players can easily place bets, track their statistics, and save strategies for future rounds. The game’s clean interface ensures the focus stays on the action, keeping gameplay smooth and engaging.
GO Craps recreates the thrill of the dice roll across two distinct phases – the Come Out phase and the Point phase – with a variety of betting options that cater to different playstyles. Players can take advantage of classic bets like Pass Line and Don’t Pass Bar while exploring additional wagers such as Hardways, Horn bets, and Field bets to keep the excitement rolling.
As part of Play’n GO’s commitment to delivering premium table games, GO Craps stands alongside a renowned selection of titles, including Double Exposure BlackJack MH, European Roulette Pro, and Mini Baccarat. Each game maintains a balance of authenticity and innovation, ensuring that every session is packed with engaging opportunities.
Head of Game Retention at Play’n GO, George Olekszy, said: “Craps is a staple in casino gaming, and with GO Craps, we’ve taken great care to make the game both accessible and engaging. Whether you’re a dice aficionado or a newcomer, GO Craps captures the energy and strategy of the game while making it easy to play anytime, anywhere.”
With its sleek design and player-focused features, GO Craps is set to become a standout in Play’n GO’s extensive table game lineup.
The post GO Craps rolls onto the scene at Play’n GO! appeared first on European Gaming Industry News.
Latest News
Italian Gaming Awards 2025: over 110 competitors for 21 awards Jury at work and the gala evening on April, the 9th!
Over 110 nominations to win the 21 awards up for grabs: the IGA – Italian Gaming Awards prizes will be awarded during the gala evening on April, the 9th, at Spazio Novecento and are already highly coveted by an audience of high-profile operators and companies, at a national and international level. Here are all the competitors for the precious awards, which you can find here: Italian
Gaming Awards 2025 – Shortlist
After last year’s success at the Italian Gaming Expo & Conference (IGE), the new edition is scheduled for April, the 9th and 10th, 2025 at the Salone delle Fontane in Rome, the one and only selection of excellence and best practices in the Italian public gaming sector is back.
The event dinner on April 9th will be a special evening in an exceptional location, full of charm, like Spazio Novecento. With music, entertainment, good food. And lots of networking.
IGA is an event to award the achievements of operators and affiliates in terms of services, technology and innovation, as well as the suppliers of all the main fields, including payment systems, marketing, platforms, data, certifications and compliance. A real event within the event, which in addition to give value to the industry and its talents, will also have the task of promoting the sector towards the outside, helping to clear the image in the eyes of public opinion, involving, together with experts of the industry, also professionals, VIPs and authorities from other sectors, as guests or judges of the event.
What was the roadmap of IGA 2025?
Launch
The launch took place on December, 15, 2024 with the publication of the dedicated website that began to accept speculative (and free) applications from companies. Applications were closed on March, the 9th.
Short list
From March, the 10th, 2025, the short lists for each category are available.
The floor to the judges
The evaluation period by the jury composed for the special occasion by IGA will end on March, the 31st, 2025 and the respective votes will be decided, the results of which will be announced during the evening of April, the 9th, at Spazio Novecento.
The jury
A great value is expressed by the jury, chosen by Italian Gaming Awards and which perfectly combines the values of the sector, allowing the expression of a quality, authoritative, neutral and very accurate judgment.
In alphabetical order we mention: Ewa Bakun (Clarion Gaming), Michele Bragantini (Tsj Holding), Ludovico Calvi (Ulis), the journalist Massimo Caputi, Gian Luca Comandini (Vesta Calcio), Mauro De Fabritiis (Mdf Partners), Samuele Fraternali (Politecnico Milano Osservatorio Digital Innovation), Fabio Lalli (Entrepreneur, Advisor, Speaker), Matteo Marini (Parlay Capital), Russel Mifsud (KPMG Malta), Pieter Remmer (Assissa Consultancy/Europe/G4 Global), Francesco Rodano (Playtech), Stefano Saladino (Digital Innovation Days/Promofacile), Stefano Sbordoni (Sbordoni&Partners), Cesare Biasini Selvaggi (exibart), Marta Soligo (Unlv), Piermario Tedeschi (Digital Angels), Hélène Thibault (Tonucci&Partners), Christian Tirabassi (Ficom Leisure).
The post Italian Gaming Awards 2025: over 110 competitors for 21 awards Jury at work and the gala evening on April, the 9th! appeared first on European Gaming Industry News.
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Casino Innovation to Take Center Stage at SBC Summit Malta
SBC Summit Malta, formerly the CasinoBeats Summit, will build on its strong foundation in casino innovation, providing 5,500 attendees with a comprehensive overview of the latest trends, technological advancements, and strategies shaping the casino industry’s future.
The dedicated ‘Casino Product Excellence‘ conference track will take place on Wednesday, June 11, at the InterContinental Hotel in St. Julian’s, Malta, kicking off the event’s first core day.
Rasmus Sojmark, CEO and Founder of SBC, said: “CasinoBeats Summit may have evolved, but so too have the trends and challenges faced by those operating in the casino space.
New technology, shifting player habits, and evolving regulations are constantly reshaping the industry. While the agenda is expanding to cover disciplines beyond casino, we will still explore this vertical in depth with dedicated content.”
Attendees can look forward to in-depth discussions on the rise of sweepstake casinos, the influence of video games on slot machines, and strategies for developing games that engage seasoned players while attracting new audiences.
The panel titled ‘Over Gamification of Slot Games? Are we Moving Too Far Away From the Traditional Game’ will explore the excessive addition of gamification features in slot games. Featuring experts Michael Foster (Group Head of Commercial Gaming Operations, FEG) and Dr Eyal Loz (CPO, Ruby Play), the panel will examine the impact of these new features—such as bonuses, multiplayer modes and video game tropes—on player engagement. The experts will also assess whether these innovations are enhancing the overall gaming experience or causing a disconnect amongst core players instead.
The ‘The Art of the Sequel: Balancing Innovation, Success, and Influencer Impact on Gaming Audiences’ session will offer strategies for revamping established and successful games through innovative features and marketing. Hosting a lineup of iGaming experts, including Chris McGowan (Chief Operations Officer, Scatters), David Fall (Business Development Manager, ELA Games) and Alexandru Ababei (Brand Manager, LeapSquare), the panel will provide insights on how game studios can better align with shifting player preferences. Discussions will also explore leveraging influencers to promote new titles and strategies for striking the right balance between attracting new audiences and catering to existing fans.
The panel titled ‘Platforms and Aggregators: Catalysts or Constraints in the Gaming Industry’s Future?’ will examine whether platform providers and aggregators still offer the same value for operators in 2025. The panel, which will feature experts from both sides of the argument, Ewa Kaźmierska (Managing Director, ELA Games), Kristina Murgovska (CPO, Rhino Entertainment) and Jovana Popovic-Canaki (CEO, iGP), will discuss the advantages and disadvantages of utilising these providers and their influence across the industry.
As well as the ‘Casino Product Excellence’ track, delegates will have the chance to attend dedicated tracks covering regulation, affiliation, sports betting, marketing and payments. The event will also feature two dedicated workshop rooms, offering delegates a more hands-on learning experience.
The post Casino Innovation to Take Center Stage at SBC Summit Malta appeared first on European Gaming Industry News.
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