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NordicBet creates new brand identity and concept – “Makes sports bigger”

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NordicBet is launching a new communication concept and a new brand identity. The concept, ”Makes sports bigger”, aims to strengthen the brand’s position in the Nordics not only by showing its passion for sport, but also by representing the supporters’ passion for sport in a unique and different way. The new concept is the first example of our new international design and creative hub, which aims to streamline and scale the company’s work within brand identity and design across Betssons markets. NordicBet is first out, but we will see more brands within the Group supported by the Global Brand & Creative team led by our Director of Brand and Creative, Kay Hook.

“With our new international design hub we will be able to leverage marketing campaigns across brands and markets, creating synergies and efficiencies across the Group. The Nordics are first out with this kind of collaboration, and other markets will follow,” says Ronni Hartvig CCO Betsson Group.

NordicBet was one of the first sports betting brands in the Nordics to offer bets beyond the big top leagues. The brand quickly became a favourite among sports fans. The brand is now taking new steps to further strengthen its identity with a more cross-market approach.

“Like the soccer player, the hockey player or the handball player, many of the supporters and fans have their own routines, or even rituals, which they believe they must do to support their team. It can be wearing the team’s shirt, putting on lucky socks or having the same match day routines; all to support their team and doing whatever it takes to win. That perception is the starting point for NordicBet’s new campaign. But we have taken this a little further, adding true feelings, sometimes uncommon rituals and friendships, that Makes sports bigger,” says Kay Hook Director of Brand and Creative.

The concept is launched, among other things, with the new TV commercial above will consolidate NordicBet as the obvious place for sports lovers to enhance their experience. The concept has been developed in collaboration with the advertising agency Hong Kong. The award-winning Danish director Jeppe Rønde, known for the film Almost Human with Stephen Fry, and the production company Bacon have also been involved in NordicBet’s new TV commercial.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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PLAY VENOM FEVER SATELLITES AND UNLOCK THE VENOM VAULT TO WIN YOUR SEAT TO ACR POKER’S $12 MILLION GTD VENOM EVENTS

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ACR Poker is launching two massive Venom tournaments this spring, featuring $12 million in total guarantees. And now, through the Venom Fever Satellites and the Venom Vault, players have multiple opportunities to lock in their $2,650 Venom seats for less, or even free.

“Whether you’re looking to become our latest millionaire in the NLH Venom or want to play in one of the biggest PLO tourneys around, our Venom Vault and Venom Fever promotions offer every player a real shot at securing a $2,650 Venom ticket to compete for life-changing prizes,” said ACR Pro Chris Moneymaker.

From Monday, March 24th to Sunday, April 27th, the Venom Fever Satellites are awarding over 1,000 total seats to the $10 million GTD NLH and $2 million GTD PLO Venom events, both beginning on Sunday, April 13th.

Players can qualify through various satellite options, with buy-ins starting as low as $0, making entry to the Dual Venoms even more accessible. ACR Poker’s $95 buy-in Beast Tournament takes place on Sunday, March 30th and April 6th, 13th and 20th at 5:05pm ET—with 120 total NLH Venom seats up for grabs. Players who climb the weekly Beast leaderboard can even qualify for free.

Through Venom Madness Satellites, starting on Tuesday, April 1st, players can win their $2,650 ticket for just $16.50, with 20 total NLH Venom seats guaranteed. In addition, Mega Satellites will guarantee 372 NLH Venom Seats and 30 PLO Venom seats, with pathways starting as low as $0. Daily direct satellites will also award 445 seats to the NLH Venom, with buy-ins starting at $33, and 48 seats for the PLO Venom with buy-ins starting at $207.50.

Along with Venom Fever Satellites, players can unlock a coveted $2,650 Venom seat for free, plus Survivor Flips Step tickets, through ACR Poker’s Venom Vault. Every player has already received a free key to unlock their first Venom Vault, and additional keys can be earned by completing fun challenges or by purchasing for just $2.99 or 300 Combat Points each. Each unlocked Venom Vault could lead to a free entry into one of online poker’s biggest tournaments.

Moneymaker also added that players can easily access the Venom Vault directly from the ACR Poker client to track their prizes, manage and redeem keys, and purchase extra keys.

For full details on the Venom Fever Satellites, the Venom Vault promotion, and the full Venom schedule, visit ACRPoker.eu.

 

The post PLAY VENOM FEVER SATELLITES AND UNLOCK THE VENOM VAULT TO WIN YOUR SEAT TO ACR POKER’S $12 MILLION GTD VENOM EVENTS appeared first on European Gaming Industry News.

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FLAMINGO CASINO IN MEXICO ADDS CONCEPT TO ITS ENTERTAINMENT OFFERING

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Casino Flamingo, owned by Grupo Euromex in Culiacán, has enhanced its gaming floor with Zitro’s CONCEPT cabinet line and new games such as Legendary Sword and Triple Charm Journey.

CONCEPT, now featured in this important Mexican group’s casino, stands out for its Magic Lighting system, which provides a spectacle of lights synchronized with the game, and for its impressive Screen Deck giant, designed to improve the experience for both players and the operations team, among other features that are making it a worldwide success.

Among the new titles players can enjoy is Legendary Sword, a medieval-themed multi-game that offers an immersive experience with its 6×5 reel. This game includes innovative features such as “Honor,” which multiplies prizes; “Glory,” which grants additional spins; and “Magic Sword,” which doubles the prizes in its column. In addition, Triple Charm Journey is presented with exciting mechanics such as “Rise,” which increases winnings with each spin; “Collect,” which accumulates the values of the Link symbols; and “Enigma,” which multiplies its value along with some Link symbols on the screen.

Alberto Charlan, Grupo Euromex’s CFO, highlighted: “The incorporation of CONCEPT reinforces our commitment to innovation in entertainment, offering our clients a unique and quality experience that only Zitro can offer. We are very happy with this new addition and are confident that it will be a resounding success.”

For his part, Johnny Viveiros Ortiz, founder of Zitro, added: “We are proud to see how CONCEPT continues to transform the player experience in Grupo Euromex casinos, and we appreciate their commitment to Zitro once again to bring a new gaming concept, this time to Casino Flamingo.”

 

The post FLAMINGO CASINO IN MEXICO ADDS CONCEPT TO ITS ENTERTAINMENT OFFERING appeared first on European Gaming Industry News.

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Gaming industry earns Php410 B despite POGO ban – PAGCOR

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Despite the implemented ban on Philippine Offshore Gaming Operations (POGO), the gaming industry in the country continues to boom, according to Philippine Amusement and Gaming Corporation (PAGCOR) Chairman and CEO Alejandro H. Tengco.

In his keynote address at the ASEAN Gaming Summit in Manila, Tengco said the country’s Gross Gaming Revenue (GGR) will rise to Php410 billion in 2024, up 25% from the Php329 billion GGR in 2023.

“As offshore gaming exits, PAGCOR recognizes that the future of Philippine gaming will continue to become more technology-driven,” he said. “This is why PAGCOR will continue to closely regulate electronic gaming while ensuring strict oversight to combat illegal operators.”

The PAGCOR chairman emphasized that while land-based casinos contributed Php201 billion—almost half of the total GGR in 2024—revenue from the E-Games and E-Bingo sector grew significantly, grossing Php154.51 billion, 165% higher than in 2023.

“We partly attribute the strong performance of the local gaming industry to the strategic policy adjustments that we have implemented, such as the gradual reduction of fee rates for E-Games since 2023,” Tengco’s explanation.

He said that in 2023, PAGCOR was charging 50% to 55% license fees which was an obstacle to the increase in operators. “But effective January 1, 2025, our fee rates for E-Games stand at only 30% of GGR,” he added.

As a result, more operators have come under regulation, voluntary closures of businesses have been avoided, and the profits of licensed companies have been maintained. Also as a result of the said reforms, the E-Games sector reached its target of Php100 billion in GGR revenue as early as September 2024. Tengco also mentioned PAGCOR’s focus on more intensified “responsible gaming programs” to promote a “more sustainable and ethical gaming industry.”

“We wish to assure our industry stakeholders that even as we strive for greater success, responsible gaming and market integrity will continue to be at the heart of our efforts,” Tengco said.

The PAGCOR chief is also fully confident in the direction of the industry.

“The best days of Philippine gaming are still ahead of us, and we look forward to working with all of you to shape what comes next,” he said.

The ASEAN Gaming Summit, organized by Asian Gaming Brief, serves as a platform for industry leaders to discuss trends, challenges and new opportunities in the region’s gaming landscape.

Translated article.

 

The post Gaming industry earns Php410 B despite POGO ban – PAGCOR appeared first on European Gaming Industry News.

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