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Beetle Bailey arrives on the reels via Lady Luck Games in King Features partnership
Iconic U.S. Army soldier Private Beetle Bailey has made his way from Mort Walker’s legendary comic book pages and onto the reels in Lady Luck Games’ first-ever branded slot release Beetle Bailey, in partnership with King Features Syndicate.
Available now, this 4-reel, 81 ways to win slot transports players to Camp Swampy where Beetle Bailey is joined by a host of famous faces including Platoon Sergeant Orville P. Snorkel, Brigadier General Amos T. Halftrack, Miss Buxley and Cookie.
Lucky players can attain cash prizes by way of two memorable features, Wild Wake Up and the Camp Swampy Golf Bonus, both of which boast incredible gameplay and sleek animations that truly showcase the sleepy soldier and his comrades.
The Wild Wake Up feature is triggered when the Beetle and Sarge symbols land on reels two and three respectively. The duo will fight, and when the dust settles anywhere between three and six wild symbols are left behind on the reels, forming a big win.
In The Camp Swampy Golf Bonus, Beetle Bailey joins Amos T. Halftrack atop a cliff as he hits golf balls into the camp. Meanwhile, a Jeep drives around collecting prizes in a board-game style feature that only ends when the truck hits three live grenades.
Players can gamble their winnings in a traditional card game that can see them double or quadruple their prize. Those wishing to jump straight to bonus gameplay can utilise a bonus buy feature.
Heralding this exciting new release, Mads Jørgensen, Co-Founder and Chief Executive Officer of LL Lucky Games AB said: “A lot of hard work has gone on behind the scenes to ensure that we could release this incredible branded slot alongside King Features Syndicate, especially considering this slot is close to our hearts as Beetle Bailey enjoyed great prominence in Scandinavia, locally appearing as Knasen, Basserne, and Billy in Sweden, Denmark, and Norway respectively, becoming classic comics for over 40 years in these markets.
“There’s no doubting that Beetle Bailey is a truly iconic character that will put a smile on player’s faces. We’re absolutely delighted to have immortalised him in this brilliant new release.”
Carla Silva, VP/GM, Global Head of Licensing at King Features said: “Beetle Bailey has been entertaining people for over 70 years, and we’re delighted to see Mort Walker’s iconic character appear on the reels of this exciting game that we know fans and players alike will enjoy.”
Beetle Bailey was released exclusively on August 10th for ComeOn!, Adjarabet and Novibet. From today it will be available to all top-tier operators in Lady Luck Games’ key regulated markets.
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Wazdan, the gain-focused developer, has launched its latest network promotion instalment with Halloween Mystery Drop, offering a staggering €6,000,000 prize pool.
Running from 24th October to 2nd November, the enriched promotional campaign gets operators’ players in the spooky spirit with the supplier’s iconic Mystery Drop mechanic playing a starring role.
In a stylish gameplay upgrade, the seamless bonus system can randomly award players with a special screen that presents a choice of 9 mystery boxes, each revealing an instant cash reward.
Offering its partners’ player bases fresh ways to engage with their favourite Wazdan titles, which are live in over 30 regulated markets, the stylish campaign will also feature special Christmas and Valentine’s.
The second and third phases are set to incorporate the retention-proven Mystery Multiplier Drop mechanic, which sees additional awards being granted based on the player’s bet multiplied by a random number, further boosting the chance of strong win potential.
The latest move from Wazdan highlights its ability to captivate players globally through seamless, intriguing gameplay enhancements to its award-winning slot portfolio.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “At Wazdan, we are always looking for creative ways to help our partners boost player engagement, and our Halloween Mystery Drop kickstarts our latest endeavour.
“With €6,000,000 in prizes and a selection of our industry-proven mechanics returning for three major seasonal events, we are ensuring that operators can deliver thrilling, retention-focused experiences right through to the new year. It is an exciting way to celebrate 2025 and keep momentum high into 2026.”
The post Wazdan launches €6,000,000 Network Promotion with Halloween Mystery Drop™ appeared first on European Gaming Industry News.
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The post SlotMatrix gets spooky with the launch of Ghost Pigger appeared first on European Gaming Industry News.
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Veikkaus’ active preparation towards the new gambling system, which will launch in 2027, continues.
As part of the new strategy, Veikkaus held change negotiations in the Betting and Online Casino operations in the autumn. The change negotiation process has now been completed. Following the change negotiations, 14 employment relationships ended and 19 Veikkaus employees underwent significant changes in their employment relationships.
“We had to make decisions that were painful from a human perspective, but they are necessary for the future of the company. I would like to thank those who will no longer be with us for their hard work,” said Business Director Jarkko Nordlund.
According to Nordlund, Veikkaus is now creating a new organizational structure that will prepare the company for the coming years.
“Digitalization is also strongly driving our industry. International competition and the pace of development are really fierce. Veikkaus has decades of fine traditions and a lot of good expertise as a company. Alongside these, we now need the kind of professionalism that will enable us to serve our customers even better and more individually.”
The company is recruiting dozens of new digital channel and betting professionals over the coming year.
“We need more expertise for Veikkaus that will make us even stronger and more competitive in the new market situation. We are also looking beyond Finland’s borders. According to current estimates, more than 30 new positions will open by next summer. We want to be strong, growing and profitable in the future,” Nordlund said.
The Parliament intends to have the new Gambling Act passed by the end of 2025. When the law comes into force, it will open up the opportunity for other gambling companies, in addition to Veikkaus, to apply for, for example, sports betting and online casino licenses in the Finnish market. According to the current estimate, other gambling companies could also start operating with a license in Finland during 2027.
Lottery games, cardboard tickets and physical slot machines will remain exclusive to Veikkaus in the future.
The post Veikkaus Renews its Betting and Online Casino Operations appeared first on European Gaming Industry News.
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