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Advantages of working in the iGaming sector

Published

3 years ago

August 18, 2022

Reading Time: 6 minutes

Today, iGaming is one of the most promising and rapidly developing industries in gambling. Gambling has always been popular, and the departure to online games for money has become even more in demand. Today players can take part without even leaving their home, and now they can also play with just a smartphone in their hand.

With the active development of technology, online games are becoming more and more available for an increasing range of potential players. Experts predict an online casino boom in the coming years. This is accompanied by both global trends in the development of Internet technologies and high interest in them from users. The coronavirus pandemic has also only increased the influx of online players around the world, particularly in Europe, Asia, and America.

In the current conditions of the pandemic and its long-term consequences for society, more and more people want not only to try their luck by making online bets, but also to relieve tension and stress. It may seem strange, but in the harsh conditions of the pandemic people did not save money fearing a possible economic crisis, but on the contrary, rushed to spend money on the Internet on online purchases of general-demand goods. According to analysts these purchases were not related to essential goods, but rather on passtimes such as online games. Experts assure us that the future belongs to online platforms.

Some statistics:

Analysts from Hexa Research claim that online gambling revenue will increase to $73 billion by 2024.
After research, the Evolution company has no doubt that Live Casino will be the main source of profit of the gambling market in the near future.
Online casino is second only to betting. The revenue of online casinos is $11.2 billion.
Due to its rapid growth, the gambling industry reached a capitalization of $250 billion in 2021.

Why iGaming?

Working in the field of iGaming gives not only confidence in the future from the point of view of a win-win material base, but also allows you to grow professionally, achieving high personal realization, since the field of online gambling is one of the most (if not the most) dynamically developing. Young professionals who have linked their careers with the field of iGaming grow daily and master new niches and skills that are inaccessible to those who sit still. Working in the field of iGaming is prestigious. These are new horizons, using the most modern technologies and tools. There are major international conferences where you can share your experience, gain new knowledge, and meet new active and promising people who always strive to be first.

iGaming Academies — what are they?

We can see that the niche is developing very quickly, and there are some specialists who understand this. In 2018, the Malta Gambling Authority (MGA) conducted a study that revealed a shortage of staff in the iGaming sector. At that time, there were more than 700 vacancies in the country for various specialists in online gambling, but only one in eight applicants received a job. Because of this iGaming academies began to appear — offering courses that will help you with entering the industry.

iGaming Academies provide training services to both individuals and entire companies. These courses provide professional training on compliance issues and help the organization comply with licensing and security regulations.

In an iGaming Academy, you can fully train for a new profession or upgrade your skills (managerial, technical, interpersonal communication, or marketing skills) and also join a company, because after these courses, employers offer good positions.

Factors contributing to the growth of the iGaming sector

As we have already written, the iGaming sector is growing and developing constantly and at a fast speed. It was also influenced by events taking place around the world.

– Covid

The coronavirus pandemic forced everyone to stay at home, which meant they were looking for new entertainment. Online casinos, games, livestreams, esports — all this helped to entertain yourself while sitting in quarantine. Many started playing out of boredom, so the average traffic volume is growing. The particular success of online casinos is noted in those countries where casinos operated offline before the pandemic, for example, Germany and the Czech Republic.

– Legalization of gambling in America

America began to slowly but surely legalize the gambling market, which gave a new surge in the industry and new opportunities.

Some states and individual cities are eyeing the possibility of allowing online gambling, while others still face various bureaucratic problems. For example, in California, two bills regulating the gambling industry are being considered, and in Florida — three at once. Attempts to pass laws regarding gambling were made in the states of Kentucky and Kansas, and Massachusetts and Missouri are considering such a possibility.

The American gambling market is one of the largest and most promising in the world. At the same time, it obeys complex and confusing rules: competition is high here, as well as government pressure on businessmen.

– Flexible license options

For casino owners and online operators, this is one of the main advantages. It will be much cheaper to create an online casino than a land-based one. Plus, licenses for offshore casinos are usually more profitable.

Jurisdictions where you will be able to obtain a gambling license include Malta, Curacao, Gibraltar, Isle of Man and Kahnawake. Many of these jurisdictions offer a balance between benefits, obligations, and requirements.

– Blockchain in the iGaming sector

Innovative technologies are constantly used in the iGaming industry. Malta even calls itself a “blockchain island”, becoming the first country to legalize blockchain. Now they are actively attracting cryptocurrency exchanges, ICO platforms, blockchain-based application developers and many others, which opens up new opportunities for iGaming companies.

According to experts, blockchain is one of the most relevant topics in the online casino industry in 2022. Its key advantage is reliability and anonymity, all information and financial processes with this technology are maximally protected. It is expected that the blockchain will have a huge impact on the entire gambling sector.

DUXGroup: analysis of the iGaming sector company

One of the brightest players in the iGaming sector is the international holding DUXGroup, on the basis of which licensed casino brands have been successfully operating for several years, as well as the Chilli Partners affiliate program.

In 5 years of its work in the field of online gambling, DUXGroup has been able to attract and retain about 250 employees of the best professionals in their field, acquire two offices in Malta and Cyprus, and create its own DUXPlatform brand.

The holding has more than successfully overcome the global crisis of 2020-2021, when many competitive business companies failed miserably. Moreover, already at the very beginning of 2022, the management of DUXGroup decided to further expand the staff for the implementation of new major projects that are scheduled for this year. Today, on the holding’s website, you can find such promising vacancies as VIP Team Lead, Head of Payments, VIP German Manager, as well as vacancies for beginners, such as Junior Affiliate Managers. This vacancy list testifies to the large-scale plans of the holding, which could have been born exclusively on a stable and powerful base of successfully implemented projects of the past years.

The company openly declares that it is carrying out a revolution in the field of iGaming. The key to success in this revolution is, first of all, the people working in the holding. The best professionals are leading DUXGroup to victory in the market, and DUXGroup, in turn, providing its employees with the best tools to open up brilliant career prospects with high earnings.

Where can I look for a job in the iGaming sector?

We have compiled a list of sites where you can find work in the iGaming sector. Vacancies are presented both in Malta and remotely. You can also search for some vacancies on Facebook and LinkedIn.

https://duxgroup.bamboohr.com/jobs/?source=duxgroup

https://www.whyigaming.eu

https://www.keepmeposted.com.mt/igaming-betting-jobs-malta/

https://www.careerjet.com.mt/igaming-jobs.html

https://www.linkedin.com/jobs/igaming-jobs/?originalSubdomain=mt&position=1&pageNum=0

https://www.facebook.com/login/?next=https%3A%2F%2Fwww.facebook.com%2Fgroups%2FIT.iGaming.jobs.in.Malta%2F

Conclusion

iGaming is an industry that will always remain relevant. From year to year, the attitude towards gambling is becoming more loyal, and the audience around the world is only growing. Also, new technologies help online casinos to develop faster and build a more transparent and secure business. Therefore, working in the iGaming sector can be an excellent starting point and help unlock the creative potential of every good specialist.

Latest News

Marketing the Game: How iGaming Brands Win Players and Partners in 2025

Published

13 hours ago

October 24, 2025

Master Editor

At EvenBet Gaming, we see firsthand how the marketing landscape is changing. Insights from our iGaming Future 2026 report show that in 2025, success comes from connection, not noise.

As regulations tighten, acquisition costs rise, and audiences scatter across platforms, the brands that win are those that blend precision with personality. Today’s players and partners expect authenticity over aggression and storytelling over sales pitches. Campaigns are no longer about mass impressions but about micro-moments – tailored, data-driven interactions that feel personal, even at scale.

The winners listen first, analyze second, and act third – turning insight into engagement. In this landscape, connection is the foundation of sustainable growth.

The Split Game: B2B vs. B2C

In B2B, the battleground is trust. CEOs and decision-makers are drowning in noise – from events to endless newsletters. What cuts through? Case studies that show ROI, product demos that feel real, and personal networks built at ICE or SiGMA. Social media remains the undisputed king here: 49% of iGaming executives use it as their primary info source, followed by in-person networking and industry events. Long-form content still works – when it’s insightful, not promotional. To stand out in B2B marketing, brands should focus on:

Building thought leadership through expert commentary and research-backed insights that prove credibility;
Nurturing long-term relationships via community-led webinars, roundtables, and co-marketing projects that drive collaboration;
Leveraging data storytelling – turning complex metrics into simple, visual narratives that help decision-makers act fast.

B2C, by contrast, is all about emotion and immediacy – but with a sharper distinction between markets and business models. The latest EvenBet Gaming Social Media Report shows that while short-form and community-driven content remains key, the dominance of platforms differs markedly. In Europe – LinkedIn leads the way as a professional and networking hub, reflecting a B2B-oriented focus on authority building, lead generation, and industry-specific engagement. In Asia – Facebook and Instagram dominate, highlighting a strategy centered on community connection, targeted advertising, and broad audience engagement, with Telegram also playing a significant role. For B2C operators – visual storytelling and entertainment-led platforms such as Instagram, Facebook, and TikTok continue to drive emotional engagement, while for B2B providers – LinkedIn holds an undisputed lead, supported by Instagram and Telegram as complementary channels. The formula, therefore, is not simply to be social-first, but to be strategically social – prioritizing community and visual impact in B2C, and credibility and professional engagement in B2B.

AI and Automation – The New Marketers

According to EvenBet’s iGaming Future 2026 report, AI has moved from buzzword to backbone – redefining how brands attract, convert, and retain players. Predictive analytics now segment audiences before login, while machine learning powers adaptive CRM systems that personalize offers and retention bonuses in real time. In marketing operations, AI delivers measurable impact through:

Dynamic pricing and bonus optimization – adjusting rewards by player value and engagement;
Content intelligence – automating localization and campaign creation, cutting production time by up to 60%;
Ad fraud prevention – identifying fake traffic before it drains budgets;
Predictive churn analysis – triggering personalized retention actions;
Voice and visual recognition – tracking live reactions and sentiment to optimize creative on the fly.

In B2B, AI turns marketing from broadcast to conversation – analyzing partner behavior, flagging high-value leads, and automating follow-ups. The brands that master real-time data interpretation lead the race. In iGaming, AI doesn’t just predict behavior – it shapes it.

Social Channels – The Real Arena

Social platforms have evolved far beyond advertising spaces. They’ve become the central nervous system of iGaming marketing. In 2025, social media is a living ecosystem where customer acquisition, brand positioning, community building, and market research all merge. Every platform has its rhythm and audience psychology; successful brands know how to play them like instruments in the same orchestra.

Whether a B2B partnership or a B2C retention campaign, the rule is simple: go where your audience lives, speak their language, and deliver value before the pitch. How each key platform shapes the iGaming marketing mix? Read here.

LinkedIn – the B2B Heartbeat

This is where credibility is built and deals are born. For iGaming providers, affiliates, and tech companies, LinkedIn serves as the top channel for partnerships, thought leadership, and lead generation. Sharing industry insights, case studies, and event takeaways reinforces authority and keeps brands visible among decision-makers. Paid targeting tools also allow for pinpoint precision, ensuring that every ad or article reaches the right vertical – from operators to regulators.

YouTube & Twitch – Where Entertainment Meets Education

As highlighted in EvenBet’s iGaming Future 2026 report, streaming has become a key growth channel for iGaming brands. YouTube anchors long-form storytelling – developer insights, product demos, and CEO interviews that build credibility. According to the EvenBet Gaming Social Media Report, YouTube accounts for 14% in Europe and 15% in Asia, showing near-equal relevance across regions and reinforcing its universal value for both markets.

Twitch, mentioned in iGaming Future 2026 alongside YouTube Live and Kick, plays a pivotal role in real-time engagement – driving live gameplay, poker tournaments, and influencer collaborations that enhance transparency and community connection. While no percentage data is provided for Twitch, the report emphasizes streaming as a natural fit for gambling content and audience interaction.

Together, these platforms turn audiences into participants – transforming content from promotion into experience.

TikTok & Instagram – Short, Raw, and Honest

Authenticity wins here. These platforms thrive on short-form, story-driven content that prioritizes emotion over polish. According to the EvenBet Gaming Social Media Report (p. 58), Instagram ranks second in both regions – 22% in Europe and 20% in Asia – while TikTok shows stronger traction in Asia (9%) than in Europe (5%), underscoring its growing influence among younger, mobile-first audiences.

Behind-the-scenes clips, quick tips, and relatable humor consistently outperform corporate messaging. Interactive ad formats like reels and hashtag challenges help iGaming brands spark viral loops, amplify influencer reach, and turn curiosity into action.

In a mobile-first world, these platforms don’t just advertise – they convert. The brands that master them know one truth: social is the marketplace, the focus group, and the loyalty engine all at once.

Customer Access and Personalization

Today’s players expect the brand to recognize them before signing in. The data backs it up: operators using personalized onboarding see up to 37% higher retention. Hybrid campaigns – connecting online and live play – are rising fast. A push notification might lead to an app bonus, unlocking a live event seat. That seamless loop is where loyalty lives. For iGaming operators, personalization now stretches far beyond “Hello, [Name]”:

Behavioral segmentation uses AI to analyze time-of-day habits, game preferences, and betting velocity – letting brands tailor every interaction, from welcome bonuses to tournament invites;
Cross-channel identity mapping ensures players get a consistent experience across web, app, email, and live venues – no duplicate offers, no irrelevant messages;
Progressive profiling builds player personas gradually through engagement, balancing data collection with trust. This creates a 360° view without overwhelming the user with long forms;
Experience-based incentives are replacing static bonuses. For example, completing a “10-hand challenge” online could unlock real-world prizes or exclusive event tickets.

What Next?

As highlighted in EvenBet’s iGaming Future 2026 report, the next phase of iGaming marketing – especially in B2B – is built on access, insight, and shared growth. Partners no longer want to be sold to; they want to collaborate, learn, and co-create. Loyalty now comes from ecosystems of mutual value, not discounts or outreach volume. Next-gen B2B engagement revolves around:

Micro-communities on Slack, Discord, or LinkedIn – invite-only spaces where suppliers, affiliates, and operators exchange insights and form strategic alliances;
Account-based marketing (ABM) powered by AI – integrating CRM and social data to tailor outreach, improving conversion rates by up to 50%;
Virtual demos and co-branded webinars – frictionless entry points for collaboration that combine live interaction with analytics-driven follow-up;
Shared data dashboards – transparency as the new trust currency, providing partners with real-time access to KPIs and campaign metrics.

In both B2C and B2B, the rule holds: the closer you get to your audience or partner, the harder it is for them to leave.

Innovation: Beyond Buzzwords

Gamification has become the universal language of engagement – missions, badges, leaderboards, loyalty loops. AI adds the adaptive layer; players evolve in real time. This same logic applies in marketing: adaptive storytelling that shifts with user behavior. The future? Predictive personalization. The line between “targeting” and “understanding” is getting thinner, and the best marketers are crossing it first. The new generation of gamified marketing goes beyond points and badges – it builds ecosystems of continuous engagement:

Category	Tool / Mechanism	Description & Benefits
B2C (Players)	Dynamic Missions	AI-driven missions that adapt to player behavior in real time – e.g., switching from “daily spins” to “multi-table hands” based on user habits. Keeps engagement personal and relevant.
	Reward Tiers & Progression Paths	Data-driven systems that reward consistency, not just spend. Players advance through experience-based milestones, improving long-term retention.
	Social Competition	Leaderboards, team missions, and community milestones create peer motivation. Increases engagement by up to 40% vs. solo play.
	Narrative Gamification	Marketing campaigns unfold as storylines – every message or promo feels like a new chapter in the player’s journey. Builds emotional attachment.
	AR & VR Integration	Combines real-world activity (QR scans, event participation) with digital rewards, creating immersive cross-channel brand experiences.
	Predictive Personalization	AI anticipates player mood and intent, adapting visuals, tone, and offers before behavior shifts. Moves from reactive to proactive marketing.
B2B (Partners)	Partner Scoreboards	Tracks campaign performance – traffic, conversion, retention. Encourages friendly competition and higher partner productivity.
	Gamified Learning Platforms	Turns product training and onboarding into missions, quizzes, and leaderboards. Boosts learning retention and team motivation.
	Incentive Ecosystems	Partners earn tiered rewards – access to beta tools, co-marketing funds, or exclusive insights – based on measurable performance metrics.
	Community Challenges	Affiliates or resellers compete in group KPIs (e.g., “Top Q3 Converters”). Builds engagement and shared achievement culture.
	AI Engagement Analytics	AI monitors partner engagement levels, offering personalized feedback, goal suggestions, and reward triggers automatically.

Ultimately, gamification in iGaming marketing has shifted from “adding fun” to engineering motivation. It’s about designing systems where engagement becomes the most natural move. When rewards, progress, and storytelling align seamlessly with user behavior, participation stops feeling like marketing and starts feeling like entertainment. The brands that master this balance turn every interaction into a self-sustaining loop of curiosity, reward, and loyalty – where players don’t just play the game, they live inside it.

Final Hand

In 2025, iGaming marketing is a blend of human intuition and machine precision. The era of mass messaging is over – success now means balancing data with emotion and automation with authenticity. In B2B, growth comes from trust, transparency, and measurable ROI rather than lead volume. In B2C, players expect instant personalization, dynamic engagement, and brands that speak their language – making AI-driven personalization and social-first storytelling essentials, not extras.

The strongest brands will merge both worlds, using AI to amplify empathy and data to sharpen creativity. In a market flooded with content, relevance is survival – and trust is the true currency of differentiation.

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GR8 Tech Challenges Operators to Face Their Fears This Halloween

Published

14 hours ago

October 24, 2025

George Miller

Reading Time: < 1 minute

This Halloween season, GR8 Tech dares the iGaming world to face its darkest fears. The company has launched an interactive campaign titled “What Scares Operators Most?”, inviting operators to explore the challenges that haunt their daily operations—and to discover how the right solution can turn those fears into fuel for growth.

The mysterious, immersive journey highlights iGaming’s most chilling pain points, and each revealed fear leads to actionable insights and practical solutions, guiding operators toward the tools and strategies that keep their businesses bulletproof, no matter what monsters lurk in the data.

“Fear is a powerful teacher,” said Yevhen Krazhan, CSO at GR8 Tech. “Every operator faces moments that test their systems and their strategy. Our Halloween campaign acknowledges those fears and shows that with the right partner, they’re entirely conquerable.”

On the GR8 Tech website, visitors can flip cards, uncover their personalized iGaming “fear,” access GR8 Tech’s expert take on how to overcome it, and view materials that discuss the problem in more detail. They can also share their results or book a meeting to discuss real-world solutions.

Operators brave enough to fight their fears are encouraged to continue the conversation in person at SiGMA Central Europe 2025, Booth 5028. Because in the world of iGaming, even the scariest nightmares can turn into winning stories.

The post GR8 Tech Challenges Operators to Face Their Fears This Halloween appeared first on European Gaming Industry News.

Latest News

Week 43/2025 slot games releases

Published

15 hours ago

October 24, 2025

George Miller

Reading Time: 5 minutes

Here are this weeks latest slots releases compiled by European Gaming

Relax Gaming is opening the hatch to Frank’s Diner, an apocalyptic slot where Split Symbols, reel multipliers, and Gold Wild re-spins deliver the potential for sizzling wins. Split Symbols take centre stage, with two or three identical single symbols landing on the same reel, forming double or triple stacks that immediately multiply the number of ways to win.

BC.GAME has released Tim & Larry, a new in-house developed slot combining traditional video slot mechanics with a cartoon-inspired theme centered around a kitchen standoff between a cat and a mouse. The game features high volatility, a theoretical RTP of 96.91%, and a capped maximum payout of 15,000× the base bet.

Inspired Entertainment, Inc., is excited to announce the launch of Werewolf It Up! featuring Cash Bank and Zeus Legends of Olympus featuring Triple Hit Combo across the UK and Malta iGaming markets. Packed with captivating visuals and engaging gameplay, this online and mobile slot duo is designed to deliver strong results for operators and offers the best in iGaming entertainment for players.

TaDa Gaming invites players to spin for royal rewards in Crown of Fortune, a vibrant 5×3 slot featuring expanding Wilds, locking respins and dazzling payout potential of up to 1000x the bet. Blending nostalgic fruit slot charm with polished, modern mechanics, Crown of Fortune captures the timeless allure of classic gameplay—enhanced by Wild-driven action.

SlotMatrix has launched its latest exclusive title, Aphrodite’s Fortune, an enchanting slot that invites players into the goddess’s golden garden of love and wealth. Set among the clouds of Mount Olympus, Aphrodite’s Fortune celebrates beauty, fortune, and celestial power in a stunning 10,000-ways-to-win format.

Have you got what it takes to take on the Prize Ladder and come out on top? That’s the question players must answer before taking on the latest classic slot title from in-demand content house, Northern Lights Gaming. Bright lights and big wins are the order of the day in Prize Ladder, a game-show style blockbuster that promises twists and turns from the very first game round to the last.

Gaming Corps is preparing to enchant players this October with the launch of its latest slot, 3 Pots of Potions. Arriving just ahead of Halloween, the high-volatility release combines imaginative design with feature-rich gameplay and the potential to conjure wins of up to 10,000x the stake.

Get ready for a spine-tingling splash with Fish Tales: Halloween from Booming Games! This spooky twist on the beloved Fish Tales: Monster Bass takes you to a haunted underwater world where ghoulish fish and creepy cash prizes await. The beloved spook-tacular mechanics remain intact, but with an eerie makeover—fog-drenched waters, zombified fish, and a fang-tastic new design.

Evoplay has released Young Buffalo Coins, the second instalment in its popular Young Buffalo series. Following the success of the original title, the new game takes players back to the wild prairies for another action-packed adventure, combining fast-paced gameplay, sticky coins, and big jackpot opportunities.

Online casino operators can give their players the fright of their lives with Midnight Queen, the latest slot launch from in-demand iGaming content provider, ICONIC21. Midnight Queen is a Vampire-themed slot that’s perfect for entertaining players during the Halloween season and beyond.

TaDa Gaming has returned to the savannah with intriguing new release Golden Explorer. A rich trove of multiplier gemstones sparkling with additional random multiplier bonuses can burst on to the screen, enhancing the win potential and delivering vivid and exciting gameplay for 96.99% and a max win of 30,000x.

To celebrate the launch of Reactoonz 100, Play’n GO’s iconic slot character Garga reached a max altitude of 37,753 metres (117,300 ft) in a two-hour flight to set a world record and become the first slot character ever in space. Play’n GO, the world’s leading casino entertainment provider, has today announced that one of the most iconic characters in slots, Garga, has set a world record by becoming the first slot character in space.

Tom Horn Gaming is expanding its portfolio with the release of 243 Zeus Fruits, a slot that combines two proven player favourites – fruit slots and Greek mythology. The game delivers short feature cycles, multipliers, and higher stakes through the supplier’s QuickX mechanic.

Amusnet invites players into a realm of mystery and midnight thrills with Vampire Dice, its latest Online Casino portfolio addition. This captivating dice-themed game combines gothic elegance, thrilling features and an immersive atmosphere where every roll reveals secrets of the night.

SlotMatrix has embraced the Halloween spirit with its latest exclusive release, Ghost Pigger. Combining high energy rhythm and rewarding gameplay in a disco-fuelled haunted house, Ghost Pigger makes for a truly unique slot experience. The 96.09% RTP, medium volatility, and maximum win potential of up to 13,712x keep the players engaged.

The post Week 43/2025 slot games releases appeared first on European Gaming Industry News.