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Marketing maven Patty Toledo enters the game as 4Players’ Marketing Director

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Gaming aficionado, music savant and former MMA fighter joins global interactive experiences platform to lead the way in connection, communication and immersion

Pioneering technology veterans 4Players has announced the appointment of industry leader Patty Toledo, as its first Marketing Director. Patty brings her considerable skills to 4Players as it prepares to launch new products to support game developers to create metaverse-ready, engaging player experiences, and will drive a marketing strategy to take the much-loved brand into the future.

Patty’s vision is to bring revolutionary gaming solutions to the most remote edges of the planet by expanding 4Players’ markets and geographical reach, while moving the brand into a new era. With a very established career in the game industry, Patty has been given the opportunity to build a new marketing strategy to showcase all of the remarkable products that 4Players offers. 4Players has been at work for over 20 years and is very familiar with the games industry, with a focus on building a team that can add value to the company while bringing great synergy. 4Players immediately recognised the value that Patty brings to deliver new growth, with company rebranding and constructing a new identity, alongside launching innovative new products, among her first objectives.

Patty has an impressive career history spanning multiple industries and holds exemplary experience. Once an MMA fighter and music producer, she has worked with some of the world’s biggest artists, including Bon Jovi, Metallica and Iron Maiden, before turning to the gaming industry, where she found her true calling. Now, she is taking on an essential new role at 4Players where she is sure to make her mark.

Patty Toledo, Marketing Director at 4 Players, said: “I am over the moon to join the 4Players team. 4Players is a unique game technology company that understands what players value in games and works with developers to create the best user experience possible. They are visionaries and we share the same ideologies of wanting to build the brand, bring it to life and share it with the world!”

4Players has been co-shaping the evolution of gaming, offering developers a way to easily integrate immersive social experiences based on voice and data into their games. 4Players create real-time, cross-platform, interactive experiences with voice and videos, powered by its global server network. This innovative technology is metaverse-ready, reliable and affordable with an SDK that is quick and easy to integrate. 4Players tools take privacy and data protection to a new level. With no need for players to register any personal details, data remains anonymous, putting users’ minds at ease.

Phillip Schuester, CEO at 4Players, says: “We are excited to have Patty as part of our team. Her knowledge, skills and experience are unparalleled in the gaming industry, and she is an incredibly valuable addition to 4Players.

“We have been creating some great tools for developers to make their game experiences more immersive and less disruptive. Having Patty with us, bringing onboard her diverse background and expertise, will allow us to reach a broader market and support creative minds around the world.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Kendoo expands Joker series with Flash Joker Fever

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Kendoo, the fast-growing iGaming provider, has enhanced its in-demand content offering with the launch of Joker Flash Fever, a high-energy slot with dynamic gameplay designed to keep players engaged.

This 5-reel game builds excitement with every spin, leading to substantial wins through its Fever Feature, Lucky Respin, and Multiplier Wheel.

Each winning round advances players through five Fever stages, increasing the chance of unlocking a massive payout. At Stage 5, a big win ignites the reels, delivering electrifying rewards before resetting the feature for a fresh cycle of anticipation.

The Lucky Respin feature offers an extra opportunity to win when two full symbol stacks land without triggering a payout, giving players a second chance to secure a big win.

Adding to the excitement, the Multiplier Wheel activates when the reels are filled with the same symbol, unlocking multipliers ranging from x2 to x10 and enhancing player payouts, turning winning streaks into jackpot-worthy moments.

Joker Flash Fever is all about keeping players engaged with nonstop action and rewarding mechanics,” said Kate Romanenko, Head of Commercial at Kendoo. “With its escalating Fever Feature, second-chance Respins, and high-stakes Multipliers, this game delivers a truly electrifying slot experience.”

The post Kendoo expands Joker series with Flash Joker Fever appeared first on European Gaming Industry News.

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WorldMatch Secures Certification in South Africa

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WorldMatch has announced that it has secured the certification in South Africa. This important certification, confirms the compliance of all WorldMatch games with the required standards, allowing operations with an already active client in the region.

WorldMatch’s official entry into the South African market marks another step forward in the company’s international growth strategy. Additionally, WorldMatch is currently working on certification for other regions in the country, aiming to strengthen its presence and offer its vast range of innovative games to an increasingly wide audience.

“We are thrilled to announce this new certification, which enables us to bring our cutting-edge gaming offering to the South African market. This is just the beginning of our journey in South Africa, and we are eager to further expand our presence in the country,” said Andrea Boratto, CEO at WorldMatch.

The post WorldMatch Secures Certification in South Africa appeared first on European Gaming Industry News.

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ExitLag Partners with TALON Esports

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ExitLag, created to help enhance internet connections and reduce latency through its multi-path technology, announced it has partnered with TALON, one of the most prominent esports organisations in the APAC region. As part of this collaboration, ExitLag will become an official sponsor of TALON Esports, supporting their teams competing in League of Legends (Taiwan), Valorant (South Korea), Dota 2 (Philippines) and ROV (Thailand).

With this partnership, ExitLag reinforces its commitment to supporting top-tier esports teams and players by optimising their connectivity and ensuring a smoother, lag-free competitive experience. Talon Esports has established a formidable reputation as a dominant force in competitive gaming across the APAC region. By sponsoring TALON, ExitLag strengthens its expansion into the Asian gaming market, ensuring that professional and amateur gamers alike have access to superior network performance.

“Esports is built on the foundation of precision, speed, skill, and seamless gameplay. At ExitLag, we are dedicated to providing competitive gamers with the best possible connection to compete at their highest level. Partnering with TALON Esports allows us to further our mission of eliminating connectivity barriers and enhancing the performance and experience of top esports players competing across multiple titles globally,” said Lucas Stolze, CEO of ExitLag.

ExitLag’s proprietary multi-path technology optimises data routing in real-time, reducing lag, packet loss and jitter to deliver the most stable gaming experience possible. Through this partnership, ExitLag will work closely with TALON’s teams across various titles, ensuring that their players can focus entirely on performance without network limitations.

“We’re thrilled to welcome ExitLag as a partner. In professional esports, every millisecond matters. ExitLag’s cutting-edge technology will provide our players a crucial competitive edge, ensuring they can perform at their peak without worrying about connectivity issues,” said Sean Zhang, CEO of TALON Esports.

As ExitLag continues its rapid growth in the Asia-Pacific region, this partnership underscores its dedication to empowering esports athletes with world-class network solutions. Fans can look forward to exciting activations, exclusive content, and engagement opportunities as ExitLag and TALON Esports work together throughout the season.

“As we expand our footprint in Asia, partnering with TALON Esports is a testament to our dedication to providing the best connectivity solutions for competitive gamers in the region. We are excited to work closely with TALON’s teams and help elevate their performance to new heights,” said Josh Wong, Asia Market Lead of ExitLag.

The post ExitLag Partners with TALON Esports appeared first on European Gaming Industry News.

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