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The Pools launches major promotion for affiliates
Operator offering 10,000 free entries to its Classic Pools game with a jackpot prize of £3million up for grabs in Michael Owen-backed campaign
The Pools has launched a major promotion for affiliates to use to drive new player acquisition as part of celebrations for the gambling brand’s centenary season.
The Pools is preparing to celebrate its 100th season, billed as ‘it’s best season ever’ in the top flight of football betting, by giving away 10,000 free games.
Players can test their knowledge of team form and have the chance to join the elite club of Pools millionaires – for free!
If they use their skill and judgement to correctly predict score draws, they could walk away with one of The Football Pools’ big cash prizes – including a top weekly jackpot of £3million.
With the 2022/23 season marking the start of a historic century, The Football Pools has made a new signing to help kick off its celebrations.
Former England, Liverpool and Manchester United star Michael Owen will be the face of the new season Classic Pools coupon 10,000 free game giveaway.
Affiliates will be able to use a selection of special assets to promote the campaign and push new players to The Pools.
The record-breaking striker turned pundit knows all about the power of 10 – he wore the lucky number throughout his career at Anfield, netting 158 goals for the Reds, and when he made a decade of goalscoring appearances for England.
He’s also a keen supporter of The Football Pools, as one of three new members on the Pools Panel.
Michael said he was looking forward to helping fans use their passion for the game to become Pools prize winners.
“The Football Pools is an institution in this country that generations have grown up with,” Owen said.
“It’s an incredible achievement to be reaching its 100th season and by giving away these 10,000 games, hopefully it will be an opportunity for lots of people to play for free and make it a really memorable one. We might even get players who win life-changing prizes which would be amazing.”
Derek Lloyd, CEO of The Football Pools & The Pools, said the 10,000 free game giveaway was a way to share the anniversary celebrations with players who’ve been loyal over the years, and introduce new ones to a British tradition.
“We know how much people love the Pools, matchdays wouldn’t be the same without it for lots of players and families, so as we go into what is a landmark year for our company we want them to have this game on us – and we hope to be handing over some of our famous Pools cheques to them soon!”
Andrea Foley, Partnership Marketing Manager at The Pools, added: “We know that promotions are a part of new player sign-ups, and we want our affiliate partners to be able to use the offers responsibly to engage their audiences and introduce them to The Pools.
“This is one of our biggest promotions yet, with 10,000 free games available and a prize pot to play for including the £3m jackpot. This, combined with Michael Owen fronting the campaign, should really help affiliates generate significant interest around The Pools and the start of the new football season.”
Affiliates not already working with The Pools can find more information here.

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Kendoo expands Joker series with Flash Joker Fever
Kendoo, the fast-growing iGaming provider, has enhanced its in-demand content offering with the launch of Joker Flash Fever, a high-energy slot with dynamic gameplay designed to keep players engaged.
This 5-reel game builds excitement with every spin, leading to substantial wins through its Fever Feature, Lucky Respin, and Multiplier Wheel.
Each winning round advances players through five Fever stages, increasing the chance of unlocking a massive payout. At Stage 5, a big win ignites the reels, delivering electrifying rewards before resetting the feature for a fresh cycle of anticipation.
The Lucky Respin feature offers an extra opportunity to win when two full symbol stacks land without triggering a payout, giving players a second chance to secure a big win.
Adding to the excitement, the Multiplier Wheel activates when the reels are filled with the same symbol, unlocking multipliers ranging from x2 to x10 and enhancing player payouts, turning winning streaks into jackpot-worthy moments.
“Joker Flash Fever is all about keeping players engaged with nonstop action and rewarding mechanics,” said Kate Romanenko, Head of Commercial at Kendoo. “With its escalating Fever Feature, second-chance Respins, and high-stakes Multipliers, this game delivers a truly electrifying slot experience.”
The post Kendoo expands Joker series with Flash Joker Fever appeared first on European Gaming Industry News.
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WorldMatch Secures Certification in South Africa
WorldMatch has announced that it has secured the certification in South Africa. This important certification, confirms the compliance of all WorldMatch games with the required standards, allowing operations with an already active client in the region.
WorldMatch’s official entry into the South African market marks another step forward in the company’s international growth strategy. Additionally, WorldMatch is currently working on certification for other regions in the country, aiming to strengthen its presence and offer its vast range of innovative games to an increasingly wide audience.
“We are thrilled to announce this new certification, which enables us to bring our cutting-edge gaming offering to the South African market. This is just the beginning of our journey in South Africa, and we are eager to further expand our presence in the country,” said Andrea Boratto, CEO at WorldMatch.
The post WorldMatch Secures Certification in South Africa appeared first on European Gaming Industry News.
Latest News
ExitLag Partners with TALON Esports
ExitLag, created to help enhance internet connections and reduce latency through its multi-path technology, announced it has partnered with TALON, one of the most prominent esports organisations in the APAC region. As part of this collaboration, ExitLag will become an official sponsor of TALON Esports, supporting their teams competing in League of Legends (Taiwan), Valorant (South Korea), Dota 2 (Philippines) and ROV (Thailand).
With this partnership, ExitLag reinforces its commitment to supporting top-tier esports teams and players by optimising their connectivity and ensuring a smoother, lag-free competitive experience. Talon Esports has established a formidable reputation as a dominant force in competitive gaming across the APAC region. By sponsoring TALON, ExitLag strengthens its expansion into the Asian gaming market, ensuring that professional and amateur gamers alike have access to superior network performance.
“Esports is built on the foundation of precision, speed, skill, and seamless gameplay. At ExitLag, we are dedicated to providing competitive gamers with the best possible connection to compete at their highest level. Partnering with TALON Esports allows us to further our mission of eliminating connectivity barriers and enhancing the performance and experience of top esports players competing across multiple titles globally,” said Lucas Stolze, CEO of ExitLag.
ExitLag’s proprietary multi-path technology optimises data routing in real-time, reducing lag, packet loss and jitter to deliver the most stable gaming experience possible. Through this partnership, ExitLag will work closely with TALON’s teams across various titles, ensuring that their players can focus entirely on performance without network limitations.
“We’re thrilled to welcome ExitLag as a partner. In professional esports, every millisecond matters. ExitLag’s cutting-edge technology will provide our players a crucial competitive edge, ensuring they can perform at their peak without worrying about connectivity issues,” said Sean Zhang, CEO of TALON Esports.
As ExitLag continues its rapid growth in the Asia-Pacific region, this partnership underscores its dedication to empowering esports athletes with world-class network solutions. Fans can look forward to exciting activations, exclusive content, and engagement opportunities as ExitLag and TALON Esports work together throughout the season.
“As we expand our footprint in Asia, partnering with TALON Esports is a testament to our dedication to providing the best connectivity solutions for competitive gamers in the region. We are excited to work closely with TALON’s teams and help elevate their performance to new heights,” said Josh Wong, Asia Market Lead of ExitLag.
The post ExitLag Partners with TALON Esports appeared first on European Gaming Industry News.
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