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Why the Parimatch Platform nominated for The platform of the year award

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Every year, SBC Awards observe the achievements of the entertainment industry’s best operators, affiliates, suppliers, and payment providers. Parimatch Tech was nominated in the category Platform provider of the year this year. Let’s figure out key benchmarks for nomination by the case of Parimatch Tech.

 

What is the Platform provider of the year award?

The platform provider of the year award has been created to recognise the best standalone platform provider of 2022, servicing the sports betting industry. Industry experts from the SBC jury consider the provider’s success, stability, flexibility and geographical reach.

 

Benchmark #1: synergy between business’s ambitions and development

As the core of Parimatch Tech’s product, the Parimatch Platform serves 130 million daily transactions for 17 brands and over 20 apps.

The Parimatch platform was born from the business’s ambitions to grow faster and expand in new markets. For such purposes, the platform team developed its components less dependent on each other.

The development of the Parimatch platform lasted less than two years, which is relatively fast compared to 3-4 years of development for competitors. A huge challenge was finishing the platform development and migrating users from the previous platform before the significant sports event. And Parimatch Tech teams did it — complete migration was ready just in time before the UEFA Euro 2020, which was postponed to June and July 2021.

 

Benchmark #2: stability of the services

Parimatch Tech has nine R&D centres worldwide, where more than 1000 IT specialists cover the development and infrastructure support of the Parimatch platform entirely.

Since the 1st day of the war in Ukraine, where the leading R&D centre is located, the company implemented an operation and infrastructure crisis plan. Thus, despite the danger of missile attacks in Kyiv, the end customers didn’t feel any trouble with services.

The platform seamlessly serves 200,000 active users at the same time. The core processes 7,000 financial transactions per second, and at peak loads, this number reaches 20,000 transactions per second with a latency of 25 ms at 95 pt.

The company has built a notification system for incidents, automatically resolving some place bets issues or directly addressing them to the responsible specialist. Thanks to that system, the Mean time to repair (MTTP) for most business incidents is less than 30 min in 90.9% of cases.

Parimatch Tech integrates services of the well-known technological giants such as AWS, Google, Cloudflare, Salesforce, Betgenius, Betradar, and more to enable most tech services and enhance product quality. Furthermore, Parimatch Tech’s data security ecosystem complies with PCI DSS worldwide standards, guaranteeing security mechanics’ reliability.

“The war in Ukraine forced Parimatch Tech to set a course for advanced business model diversification with global expansion. And our product is ready for that challenge because the Parimatch Platform was meant for that. Can’t wait to test our infrastructure under growing peak loads.” — Arthur Ashirov, Vice President of Engineering at Parimatch Tech.

 

Benchmark #3: flexibility

Parimatch Tech uses a hybrid infrastructure approach, enabling it to host cloud and data centre infrastructure services.

The Parimatch platform is always prepared for peak loads thanks to autoscaling based on AI predictions. As the result of the predictions and autoscaling, the platform handles all bet settlements at peak load times during top sports events without any downtimes.

Furthermore, the Parimatch Platform includes the content recommendation engine as the core part of a personalised gaming experience with an adaptive user interface. Build-in integrated experiment platform provides programmatically adjusting and tuning products to customers just in time.

 

Benchmark #4: Geographical reach

For example, Parimatch Tech’s strategic partnerships with AWS, Google, Cloudflare, and Salesforce make it possible to provide company products to customers on every continent. For example, such solutions make it possible for businesses to operate in African countries as if the entire infrastructure is located on the African continent.

The Parimatch platform serves the Parimatch Brand and company partners in Ukraine, India, Cyprus, Kazakhstan, Tajikistan, Uzbekistan, Nigeria, and Tanzania. After the war in Ukraine began, Parimatch Tech withdrew its franchise and stopped platform operations on the territory of the Russian Federation. Moreover, Belorussian teams are no longer a part of Parimatch Tech holding, so the company stopped platform operations and withdrew the Parimatch brand from the Belorussian market.

This year together with Parimatch Tech were nominated Aspire Global, BETCONSTRUCT, PLAYTECH, OpenBet, Digitain and other prominent industry suppliers. The SBC Awards 2022 ceremony will take place on 22 September at Barcelona. It is a worth noticing event for all who interested in betting and gabling industry development.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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NetBet Partners with Fight Disciples

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NetBet, a leading online gaming platform, has announced an exciting new partnership with world-renowned boxing & MMA podcast the Fight Disciples, co-hosted by award-winning broadcasters Adam Catterall and Nick Peet.

The partnership will span some of the UFC’s biggest events, including Max Holloway vs. Dustin Poirier at UFC 318, as well as major upcoming boxing bouts.

This partnership builds on NetBet’s recent announcement as the official betting partner of the UFC in the UK and other parts of Europe. It will play a key role in boosting visibility for NetBet’s popular UFC Predictor Game. As part of the collaboration, NetBet branding will feature across all Fight Disciples UFC content, including behind-the-scenes access and exclusive fighter interviews.

Part of this deal will also see the Fight Disciples and NetBet team up to provide all-encompassing coverage for three huge upcoming boxing fights; Oleksandr Usyk vs Daniel Dubois, Katie Taylor vs Amanda Serrano and Saul ‘Canelo’ Alvarez vs Terrance Crawford.

Adam Catterall, co-host of the Fight Disciples Podcast, said: “We’ve always prided ourselves on being the voice of the fight fan, so teaming up with NetBet – the official sportsbook and betting partner of the UFC – is a massive moment for us. This partnership gives us the opportunity to get even closer to the action and, more importantly, bring our audience along with us. Whether it’s behind-the-scenes insight, exclusive content, or on-the-ground access at the biggest events, it’s all about delivering that front-row feeling to our listeners.”

Tristan Wootton, Head of UK at NetBet added: “With NetBet making huge waves in the world of fight sports, this partnership with the Fight Disciples represents another exciting opportunity with regard to brand development. We feel confident that our players will enjoy the engaging content produced from this partnership, with so many brilliant UFC and boxing shows just on the horizon!”

The post NetBet Partners with Fight Disciples appeared first on European Gaming Industry News.

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Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement

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Soft2Bet continues its strategic expansion in Romania through its rapidly growing online entertainment brand, Don.ro, which has entered a multi-year agreement as the main sponsor of CFR 1907 Cluj, one of Romania’s leading football clubs.

Beginning with the 2025-26 Liga 1 season, leading Romanian brand Don.ro’s logo will feature prominently on CFR Cluj’s home and away kits, training gear, and throughout the “Dr. Constantin Rădulescu” stadium. The partnership with CFR Cluj also includes a slate of live and digital activations powered by Soft2Bet’s innovative platform, designed to deepen fan engagement.

“We are excited to announce our partnership with Don.ro, a Romanian brand that shares our values of performance, professionalism, and the desire to build something lasting. The fact that Don.ro is becoming the main partner of our club is both a validation of the work we do every day and an important step in strengthening CFR Cluj’s image both nationally and internationally.

We are pleased to have a dynamic partner by our side, one with a modern vision who believes in the power of sport to inspire and bring people together. Moreover, Don.ro has chosen to offer each season ticket holder this season an official jersey — a gesture of appreciation for the passion and loyalty with which they support us.” — Cristian Balaj, CFR Cluj President.

The partnership between Soft2Bet and CFR Cluj brings together Don.ro’s award-winning online gaming brand and a club with a rich history of success, including eight league titles, four Romanian Cups, and four Super Cups. Both sides are driven by a commitment to high performance, bold ambition, and fresh ideas, which makes this collaboration especially well-aligned.

“We are honored to join the CFR Cluj family, a symbol of excellence in Romanian football. This partnership reflects the shared values that bring us together — performance, responsibility, and respect for the community.

At Don.ro, we are committed to promoting a safe and balanced entertainment environment, and through our collaboration with CFR Cluj, we aim to deliver a strong message about the importance of responsible play, both on and off the field.”  — Marius Mirasovici, Official representative of Don.ro brand

The partnership is designed to deliver real value to Don.ro’s players and the wider local community. With Soft2Bet’s backing, Don.ro will launch a range of activations tailored to Romanian audiences, such as exclusive match-day experiences, localised campaigns, community events, and responsible gaming initiatives, bringing fans closer to the action and rewarding their loyalty in meaningful ways.

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, highlighted: “At Soft2Bet, we excel in building powerful and award-winning brands that forge deep connections with players through localised experiences. Don.ro’s partnership with CFR Cluj embodies this vision,combining a top-performing club with our drive for tailored gamified experiences, product excellence, and a passion for performance.”

Launched in 2024 and recognised as “Best Launch of the Year” at the 12th Meeting of Gambling Professionals, Don.ro delivers over 3,484 casino games, a full live-dealer lineup, and a complete sportsbook. The platform runs on Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) technology, which enhances player engagement through mission-based features and in-game challenges.

The post Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement appeared first on European Gaming Industry News.

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Week 27/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

PG Soft has served up a classic slot with its Diner Frenzy Spins. This is a 5-reel, 4-rows video slot featuring connecting ways and sticky symbol respins. Diner Frenzy Spins is set within a vibrant, retro-futuristic diner with a buzzy atmosphere thanks to a playful soundtrack. During any spin, the Mystery Respin may be randomly triggered while the reels are spinning.

ELA Games calls back to a classic yet luxurious gaming experience with its new title, Juicy Crystal. The game offers a unique and modern twist on the beloved and familiar fruit machine format, featuring timeless symbols and rich visuals. The studio’s trademark attention to detail and quality delivers a game that’s exciting, memorable and elegant.

Amusnet presents its newest Online Casino portfolio expansion – a royal-themed slot filled with exciting bonus features. The release adds to the fun of the player-favourite Extra Crown game series, this time with six reels and 100 paylines, top-notch graphics and a vibrant soundtrack. A total of 11 symbols are scattered across the now six reels and 40 fixed paylines, along with some special features that make the gameplay more engaging and fun.

Play’n GO illuminate their classic Moon Princess universe once more with Moon Princess Stargazing, a grid slot set among icy stars and rising multipliers. Set beyond Neptune in the icy reaches of the Kuiper Belt, Moon Princess Stargazing marks a radiant new chapter in one of Play’n GO’s most celebrated series. Players reunite with Star, Nova and Astra – the celestial trio whose powers help forge constellation connections and unlock sky-high wins.

 

Step into the golden sands of Ancient Egypt with Ra’s Relics Bonanza, a thrilling 6×5 cascading slot adventure from Booming Games! Land 8 or more matching symbols anywhere on the reels to secure a win, as winning symbols vanish and new ones tumble down, unlocking endless chances for treasure. Keep an eye on the Divine Scarab, collecting scatter symbols throughout the base game and triggering Free Spins at any moment.

 

The post Week 27/2025 slot games releases appeared first on European Gaming Industry News.

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