Latest News
Virgin Bet to Extend Title Sponsorship of Iconic Ayr Gold Cup
Virgin Bet is to retain its sponsorship of the Ayr Gold Cup, Scotland’s most prestigious flat race, as part of an extended deal to maintain naming rights of the three-day Virgin Bet Ayr Gold Cup Festival which runs from Thursday September 15th through Saturday September 17th.
Ayr Racecourse and Virgin Bet, one of the UK’s fastest growing sportsbooks, today announced the renewed sponsorship deal following the success of the inaugural partnership which commenced in 2021.
Once again, the Virgin Bet Ayr Gold Cup will be the highlight of ITV Racing’s live television broadcasting on Saturday 17th September. ITV1’s coverage of the 2021 race reached 1.24m people, with a peak audience of 632k for the flagship race itself.
In addition to the feature race, the Virgin Bet Ayr Gold Cup, the betting operator will sponsor eight other key races during the festival. As with last year, this includes Saturday’s Ayr Silver Cup, the Doonside Cup Listed Race, and the Firth of Clyde Stakes (Scotland’s only Group One race). Virgin Bet will also continue sponsorship of Thursday’s Kilkerran Cup and the Ayr Bronze Cup on Friday.
David Brown, Managing Director of Ayr Racecourse, said: “I know I speak for the entire team at Ayr in saying we are delighted Virgin Bet have renewed their sponsorship of the Virgin Bet Ayr Gold Cup Festival.
“Virgin Bet is one of the fastest growing sportsbooks in the UK and it is an honour for us that they have once again pledged their support to the biggest and richest Flat racing festival in Scotland which is also one of the most anticipated fixtures in the British racing calendar.
“Sponsorship has never been as important to racing as it is now and to attract a sponsor of this magnitude underlines the importance of this Festival.
“We look forward once again to working with the team at Virgin Bet to deliver a memorable 2022 Virgin Bet Ayr Gold Cup.”
James McKay, Sportsbook Director at Virgin Bet added: “Following the success of last year’s partnership with Ayr Racecourse, we are proud to continue our sponsorship of one of the highlights in Scotland and the UK’s racing calendars.
“Virgin Bet continues to cement itself as a leading runner in horse racing, and following the popularity of last year’s festival amongst our customers, headlined by The Virgin Bet Ayr Gold Cup, it was only natural for us to extend our partnership with one of the biggest moments in the flat-racing season.
We can’t wait to once again support British racing on what I’m sure will be a thrilling three days at the Virgin Bet Ayr Gold Cup Festival in September.”
2021’s instalment of the Virgin Bet Ayr Gold Cup Festival attracted over 11,000 fans with a host of top horses, trainers and jockeys part of the illustrious event. Bielsa, named after the charismatic former Argentinian Leeds United FC manager, ridden by Kevin Stott, was first past the post of a top-class field to claim glory, joining an esteemed list of winners since the race’s inception over 215 years ago, in 1804.
Entries for the Virgin Bet Ayr Gold Cup close at noon on Tuesday August 9.
Latest News
Peter & Sons Expands Its Danish Presence Through Partnership with Spillehallen
Reading Time: 2 minutes
Award-winning game studio Peter & Sons has expanded its reach in Denmark through a new partnership with Spillehallen, one of the country’s most trusted and innovative gaming brands.
Spillehallen is a 100% Danish-owned company with over 45 years of experience in the national gaming industry. Known for its craftsmanship and visionary development team, Spillehallen has successfully transitioned from the world of physical slot machines to the online space, bringing its rich legacy to Spillehallen.dk. The company’s goal has always been to recreate the authentic feel and functionality of traditional Danish slots while enhancing them with modern design and technology.
Through this collaboration, Spillehallen players will gain access to Peter & Sons’ expanding portfolio of video slots, celebrated for their handcrafted art, cinematic sound design, and imaginative mechanics. Titles such as Barbarossa, Voodoo Hex, and Wild One reflect the studio’s signature approach — blending storytelling, bold aesthetics, and engaging gameplay to create unforgettable experiences.
Denmark stands as one of Europe’s most mature and well-regulated iGaming markets, making it a natural fit for Peter & Sons’ continued growth strategy. The partnership with Spillehallen underscores the studio’s mission to deliver creative, story-rich, and premium-quality gaming experiences to players in regulated markets worldwide.
Yann Bautista, Commercial Director & Founder at Peter & Sons, said: “We’re thrilled to partner with Spillehallen — a brand that shares our passion for quality, innovation, and entertainment. Their deep roots in Danish gaming and their modern approach to digital experiences make them the perfect partner for our continued expansion in Denmark.”
Jacob Frostholm, Casino Manager at Spillehallen added: “Peter & Sons’ games stand out for their artistic style and creative gameplay. We’re excited to bring their unique worlds to our players and continue building on our tradition of offering the best and most entertaining gaming experiences in Denmark.”
This partnership marks another key milestone for Peter & Sons as it continues its expansion across Europe following recent launches in markets such as the UK, Italy, and the Netherlands.
The post Peter & Sons Expands Its Danish Presence Through Partnership with Spillehallen appeared first on European Gaming Industry News.
Latest News
MyEmpire Reborn: New Look, New Empires, New Features
MyEmpire, one of the leading brands within the MioMedia affiliate program, proudly unveils its grand transformation. The empire has been reborn — with a stunning new look, an expanded collection of games, and thrilling new features set to redefine the gaming experience.
The redesigned MyEmpire brand unveils a fresh and immersive environment inspired by great civilizations of the past. The new interface offers smoother navigation, enhanced visuals, and a layout that reflects the brand’s evolution and the spirit of the empire. It’s cleaner, faster, and full of life — giving players the feeling of truly stepping into a renewed realm of majesty.
The updated design extends across the entire game world, bringing richer landscapes, detailed architecture, and enhanced character art that adds elegance and depth, drawing players further into play.
Along with the visual transformation, MyEmpire is expanding its portfolio with new games. Each title offers a unique experience while staying true to the empire’s spirit of strategy, adventure, and discovery. Together, they create a broader and more dynamic world for players to explore.
Beyond new games, MyEmpire is expanding with the launch of a dedicated shop — a new destination where players can purchase exclusive items or exchange their in-game bonuses for them. It’s a fresh way to turn progress into rewards and make every victory even more satisfying.
Soon, players will also enjoy new gamification features — SpinRally, Wheel of Fortune, and WonderPot. These additions will introduce even more thrills and rewards, giving players the chance to test their luck, win prizes, and uncover new surprises within the empire. Each feature is designed to enhance engagement and add a fresh layer of fun to the play.
MioMedia Affiliates continue to stand at the forefront of iGaming innovation, bringing together top-performing brands and world-class affiliate partnerships. As MyEmpire enters a new era with its refreshed look and features, MioMedia Affiliates celebrates the brand’s dedication to excellence, creativity, and pursuit of entertainment that both inspires and rewards.
For more information and guidance, contact the team: https://www.miomedia.com/contact-us
Latest News
iGaming 2026 starts now: be the first to get Slotegrator’s iGaming trends report
Slotegrator, a leading iGaming software provider and content aggregator, has published a report forecasting the iGaming trends of 2026. Developed in collaboration with over 50 experts from international companies, the report highlights how technology, regulation, ESG and transparency, and evolving player expectations will reshape the iGaming landscape in the coming year.
The report brings together insights from operators, regulators, affiliates, and marketing leaders across Europe, Latin America, Africa, and Asia. It covers key topics – from upcoming regulatory changes and AI-driven hyper-personalization to new compliance standards, marketing transformations, and the rise of community-based gaming ecosystems.
Readers will learn what to expect from:
- Regulatory developments in the industry’s most attractive markets.
- Advances in AI, cybersecurity, biometric KYC, and deepfake detection.
- New marketing models built on emotional intelligence and data ethics.
- The role of Web3, stablecoins, and gamified well-being.
- The growing influence of ESG on the iGaming sector.
The report features practical insights from leading leading companies, recognized industry leaders and award winners, including SiGMA Group, Clarion Gaming, DEVILS, Endorphina, Amigo Gaming, Aviatrix, ZingBrain AI, BGaming, NGM Game, Peter& Sons, CasinoRIX, ICS-digital, top media like iGamingNews, Casino Guru, GamblingTalk, and others, alongside perspectives from top game studios and regional experts.
“The report brings together the key takeaways from our business analytical research and the voices of industry experts who observe market dynamics every single day. Their perspectives give this report its depth and authenticity. At Slotegrator, we value partnership and collaboration above all — this is what allows us to capture the real pulse of the iGaming industry. This document gives companies a valuable head start as they prepare for next year’s shifts,” adds Svetlana Kirichenko, head of marketing at Slotegrator.
The report offers a comprehensive view of what’s next for iGaming — a must-read for anyone shaping the future of the industry. Be among the first to download The iGaming Trends of 2026 from Slotegrator by following this link.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
-
Latest News3 months ago
Light & Wonder to Participate in the 2025 Australasian Gaming Expo
-
Latest News3 months ago
ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025
-
Latest News3 months ago
Gavin Hamilton Joins Sports & Wellbeing Analytics as Chairman to Accelerate Global Expansion
-
Latest News2 months ago
Duels for Friends in Trophy Hunter. Invite your friends and create a shared space for fun and competition.
-
Latest News3 months ago
BC.GAME Launches “Nezha” Slot with Up to 46,656 Ways to Win and 10,000x Max Payout
-
Latest News1 month ago
Announcement: 25th September 2025
-
Latest News2 months ago
NODWIN Gaming Acquires Sony Interactive Entertainment’s Stake in Evo; Becomes Majority Holder
-
Latest News2 months ago
Flamez – A Fiery New Online Casino Contender from Ganadu




You must be logged in to post a comment Login