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Thousands of Kids Learn about Autism and Social Responsibility, Thanks To In-Game Ad Campaign from Istanbul Grand Airport and Anzu in Roblox

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Istanbul Grand Airport (İGA) and Anzu, the world’s most advanced in-game advertising platform, launched an in-game advertising campaign within Roblox to celebrate World Autism Awareness Day in Turkey. The activation was part of a larger campaign to spread awareness about autism and social responsibility among children and teens.

The innovative campaign transcended the digital and real worlds. Beginning with organizing workshops for children with autism and asking them to paint their imagination, the pictures were then used as part of an exhibition at the Istanbul Grand Airport.

To amplify the impact and interest of the artworks, they were animated and uploaded to digital AR platforms. Airport guests could then use AR technology to bring the designs to life during the exhibition. What’s more, many of the artworks were turned into NFTs and sold to raise money for the Turkish Autistic Support and Education Foundation (TODEV).

Taking the creativity to the next level and helping the brand reach kids and teens across the country rather than just airport visitors and travelers, İGA worked with Turkish ad network Tooplay and Anzu to bring the artworks into metaverse gaming platform Roblox.

Roblox is a space where millions of players gather to create, share, and play games in immersive worlds. With over 20 million games and more than 202 million monthly active users logging in to play, socialize, create, consume content, and interact with brands, Roblox is one of the biggest gateways for the metaverse and a favored digital platform for kids everywhere, and that’s certainly true in Turkey, which is in the top 10 countries for the largest number of Roblox developers and the largest number of players.

Istanbul Grand Airport leveraged Anzu’s non-disruptive in-game ads to reach thousands of kids across Turkey by displaying the artworks within many of the platform’s most popular titles, featuring them on 3D in-game objects, including roadside billboards and on the side of buildings.

The campaign, which ran from March 29th to April 3rd, 2022, generated almost 1M impressions, allowing Istanbul Grand Airport to reach thousands of young players to help spread autism awareness in a natural and engaging way within a brand-safe environment.

Mertcan Tanaydı, Social & Digital Media Manager at Istanbul Grand Airport, said, “Being able to bring the kids’ designs into the Roblox metaverse was an incredible feat. It propelled our campaign to new heights, providing it with national exposure across Turkey and beyond our borders. Roblox was a natural way for us to reach kids with this incredibly important awareness campaign and to help them learn from others their age. We will be looking to in-game advertising in the future as a robust, powerful, and non-disruptive way to reach players where they are – within their favorite games!”

Betül Gül, Senior Account Manager, Anzu, said, “Gaming is a great medium to raise social awareness and education amongst kids. We’ve seen countless examples of brands leveraging this highly engaging form of entertainment, from building their own Animal Crossing islands to Fortnite takeovers to sponsored streaming.

The difference with Anzu’s in-game advertising solution is that it allows brands to quickly and easily enter the gaming world to reach millions of players directly from within their favorite mobile, PC, console, and Roblox titles. It has been amazing to see the success of Istanbul Grand Airport’s campaign, and I’m looking forward to working on similar projects as brands worldwide continue to realize the potential that in-game advertising offers.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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FBMDS launches Zaltik Empire – An Aztec-Inspired Adventure in the Titan Series

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FBMDS proudly announces the release of Zaltik Empire, the latest addition to its Titan Series of online slot games. Drawing inspiration from the ancient Aztec civilization, this 6×5 tumble slot invites players to uncover mystical secrets hidden within lush jungles, stepped pyramids, and sacred temples.

Guided by Itzalco, the guardian of ancestral wisdom, players journey through sacred symbols — including Gold, Moon, Shield, and Temple — in search of long-lost riches. Zaltik Empire captivates with immersive animations, atmospheric sound design, and versatile mechanics optimized for Desktop, Tablet, and Mobile.

Key Features:

  • Tumble slot mechanics with unlimited cascading wins
  • All-symbols-pay-anywhere for flexible win patterns
  • Free Spins feature with progressive multipliers
  • Scatter symbol pays anywhere and retriggers spins
  • Buy Bonus or Double Chance 25x for enhanced engagement
  • Max win of 5000x the base bet
  • RTP: 96.50%

As part of the expanding Titan Series, Zaltik Empire reinforces FBMDS’ commitment to delivering culturally rich, high-performing content. It follows the successful launches of Secrets of Scarabs and other Momentum Series titles like Piñata Rush, Magical Garden, and Arctic Jumper, offering operators modular game solutions for today’s dynamic player base.

This release marks another milestone in FBMDS’ strong pace of innovation and product delivery in 2025. With a sharp focus on localized content, intuitive mechanics, and trend-responsive game design, FBMDS continues to roll out high-quality titles across multiple categories.

The brand’s agile roadmap and cross-functional development strategy have enabled it to launch new games at unprecedented speed, strengthening its position as a top-tier provider in competitive iGaming markets.

 

The post FBMDS launches Zaltik Empire – An Aztec-Inspired Adventure in the Titan Series appeared first on European Gaming Industry News.

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ReferOn in the Spotlight with Two Nominations at the SBC Affiliate Leaders Awards

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ReferOn, the next-gen affiliate management system, has been shortlisted in two key categories at the SBC Affiliate Leaders Awards: “Affiliate Management Platform of the Year” and “Affiliate Technology of the Year.”

These nominations reflect ReferOn’s strides in reshaping how operators run their affiliate operations and making affiliate marketing a key strategy for global brands. In 2025, the platform has expanded its capabilities, delivering new features that make management more transparent, scalable, and efficient, while maintaining its user-focused approach.

To date, ReferOn has become synonymous with making affiliate marketing simple. It has undertaken the goal of challenging legacy platforms to help empower affiliate managers with powerful yet easy-to-understand solutions, such as dynamic reporting, intuitive reward logic, multi-brand consolidation, and streamlined workflows. In turn, ReferOn has positioned itself as a trusted platform for businesses aiming to scale and maximise ROI with smarter technology.

Alex Bukin, ReferOn’s General Manager, commented on the nominations, “Recognition at this level isn’t a result of a single achievement, but from years of refining our product, listening to our users, and constant effort to improve. Our team has combined technical excellence and a deep understanding of the market to provide tools that actually work and help real affiliate managers. To be nominated for these awards reflects ReferOn’s dedication to serving our customers and delivering the best possible solutions.”

The SBC Affiliate Leaders Awards ceremony will take place on 17 September at the MEO Arena in Lisbon for a night of celebrating innovation and excellence. The ReferOn team looks forward to attending and networking with peers who push the boundaries of their respective industries.

Voting for the SBC Affiliate Leaders Awards 2025 is now open. Support ReferOn by submitting your votes here: sbcevents.com/affiliate-leaders-awards/

 

The post ReferOn in the Spotlight with Two Nominations at the SBC Affiliate Leaders Awards appeared first on European Gaming Industry News.

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BetBrain Expands into the UK Market with Launch of British-Focused Platform

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BetBrain, the very first odds comparison platform, launched in 2000, announces its expansion into the British market with BetBrain UK. The platform serves as a premier odds comparison solution focusing on informational value and responsible betting.

The launch of BetBrain UK marks a pivotal step in BetBrain’s evolution. Owned and operated by GSH Online Media, the brand continues to strive for accuracy, insight, and enhanced player protection. Its recent expansion with BetBrain NZ reflects the same mission.

Following continuous redevelopment and upgrades to the initial model, BetBrain UK represents the culmination of the brand’s identity, adding various services and guidance methods.

With this British-focused platform, the company continues its quest to steer bettors towards worthwhile and responsible opportunities in the UK market.

A Bespoke Model for UK Audiences

BetBrain UK follows sound principles and creates a user-friendly environment for users looking to compare odds across British bookmakers. It does so by providing accurate, valuable, and responsible gambling-focused guidance.

All of its listed bookmakers and casino brands are from operators with active licences from the UKGC, providing access to legitimate and qualitative betting opportunities. The main solutions provided by BetBrain UK include:

  • An efficient odds comparison tool aggregating the offerings from over 100 UKGC-licensed bookmakers.
  • Football predictions, match results, and free betting tips.
  • A database of online casino bonuses from UKGC-approved brands.
  • An AI-powered service for generating accumulators.
  • Written informational support, catered to the UK iGaming context and sensibilities.
  • Ongoing commitment to educating and protecting users.

Viorel Stan, GSH Online Media CEO, Addresses the Launch: “The UK digital gambling sector demands legitimacy, precision, and truthfulness. With the launch of BetBrain UK, we’ve committed to upholding these principles and providing our British audience with the utmost quality. Our development process, our work ethic, and focus on user-centric values have steered us towards a continuous improvement of our model, allowing us to provide a solution worthy of the savvy and knowledgeable British users. I am thankful for our team’s effort in this endeavour.”

The post BetBrain Expands into the UK Market with Launch of British-Focused Platform appeared first on European Gaming Industry News.

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