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Lee Willows: ‘We should be humbled that addiction levels are coming down: do we really think that big state programmes, funded by a statutory levy and controlled by the NHS could do any better?’
Lee Willows, the long-standing lived-experience leader who came into the gambling space following an addiction that almost drove him to suicide, has warned that the UK risks losing its status as a world-class leader in Social Responsibility. Commenting after the Westminster Media Forum – Next steps for UK gambling regulation and Labour Party MP Carolyn Harris’s Westminster Hall debate on the statutory gambling levy, Willows said: “I firmly believe the UK is a global leader in Social Responsibility, but I worry that flame might be dimming as the funding debate becomes more about a desire to break-up the very eco-system that supported me and today supports many others. It is this Third Sector-led eco-system that to my mind, makes us world-class.”
Addressing the nature of the debate he questioned: “Why have we allowed it to come down to narrow choices between the NHS or the Third Sector to deliver a national programme of treatment – why can’t both co-exist? I have often said we need a choir of voices and organisations in this space. Why is it so difficult for start-up organisations – often led by individuals with Lived Experience – to access funding? Why is the funding debate consistently tarnished by some who feel there is a lack of independence as opposed to recognising the impact of that funding, which in my experience is completely independent. Finally, why are we not humbled that addiction levels are coming down and education and awareness is now at an all-time high, being led by superb charities in a considered, well-thought and evidenced manner?
“These divisions and the potential introduction of a statutory levy carry significant risks to my mind and in many ways undermines a lot of the good work that’s been undertaken. We have built an eco-system to deliver treatment, support and prevention that has impressive reach across the United Kingdom. This didn’t happen overnight, it took time, and a huge collective effort on behalf of many very decent people. A statutory levy risks being seen by operators as another tax and as a result dilute their level of involvement in reducing harms.
“Whilst there is much more to be achieved, we should be humbled by this progress. Do we really think that big state (NHS only) programmes, funded by a statutory levy can do any better? Will big state programmes enable agility and innovation? Will big state programmes deliver better value for money? Will big state programmes really provide the funding for very local services or take a risk on start-up organisations or ideas, particularly from those with Lived-Experience, often starting out as sole-traders? Will big state, one size fits all programmes, be able to deal with the complexities around gambling addictions?
“Several years ago, I led the work of a national reducing re-offending charity at the time when the Probation Services were being privatised. A slightly different scenario, but a similar outcome in that the PLC companies and the state won many of the contracts, forcing many charities to close. Wind the clock forward and re-offending rates today remain broadly where they were prior to privatisation. The tragedy is that re-offending rates were beginning to drop, prior to privatisation. Beneficiaries of services often would say that they had a personal connection with the staff member supporting them from charities, whereas they were more like a number when being supported by the larger companies. It has also been proven consistently that charity-run services almost always deliver better value for money.”
“It will not surprise you that I do not support a statutory levy. There is much comfort to take from the current eco-system and the many charities and non-profit organisations working hard in this space and it would be a big mistake to risk this. Additionally, I believe our prime commissioner of services in this space might want to ask themselves what they can do better to support start-up organisations and foster agility, spending their income in a timely manner, with a percentage aimed at small start-up organisations. I also believe they might consider their ballooning establishment chart, which for many seems excessive.”
Looking to the short/medium-term Lee Willows has identified an action plan in order to facilitate innovation, encourage agility and maintain the UK’s world-class status. He explained: “Firstly the new strategy to reduce gambling-harms should be fully costed (so we actually know how much funding we need as opposed to a blanket 1%); secondly some mandated guidance should be given to operators when making donations, based on percentages for treatment, prevention and research; finally larger businesses should in my opinion, be mandated to commit 50 percent of their LCCP RET donations to fund three-year funding commitments in order to ensure sustainability. Operators need certainty, so they can budget donations; charities and non-profit organisations need certainly so they can plan services”.
“The notion of a Gambling Commission held RET list is something I continue to support, but I would also question if it is appropriate that the Gambling Commission administer Regulatory Settlements. Perhaps having another body or organisation to oversee these would bring about some of the reflections I am proposing, particularly where prevention is concerned. This would enable the Commission to focus on its regulatory responsibilities.”

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Week 38/2025 slot games releases
Reading Time: 4 minutes
Here are this weeks latest slots releases compiled by European Gaming
“Fruitferno 40” went live, a new 5×4 slot from Hölle Games. It comes just a few weeks after the Dragon’s Diamonds launch, a cluster-style title with an equally hot theme! Following up to that 6×5 scatter-pays smasher, the Hölle team have taken a short detour to drop a 40-payline sequel to Fruitferno 20, for all those slot purists out there.
GAMOMAT is raising the stakes again with the release of its horror-themed Dead Legion. Set on a war-torn battlefield that’s shrouded in mist, Dead Legion unfolds within a macabre world where the dead legions have risen. An epic, dark live orchestral soundtrack intensifies the atmosphere across the 5×3 reels.
Reflex Gaming is heading deep into ancient ruins with the launch of The Cursed Idol of Montezuma Treasure Hunt, a visually stunning, Aztec-themed slot that introduces the company’s exclusive Treasure Hunt game mechanic. This 6×4, 20-payline title combines mystery, tension and progressive gameplay in a setting inspired by the legends of Montezuma.
Precision meets power in Crown Supreme Hold & Win from ICONIC21, the in-demand iGaming content provider. To take the throne, players must navigate a compact 3×3 grid and the regal Hold & Win mechanic in a slotting experience that pulses with anticipation and big win potential.
Relax Gaming, the iGaming aggregator and supplier of unique content, has launched Net Gains Dream Drop, a high-energy sequel where players can reel in massive rewards beneath the waves. Packed with coastal chaos and big catch potential, Net Gains Dream Drop offers 4,096 ways to win, three types of Mystery Symbols, Coin Collection mechanics, stacked Wilds, and more.
SlotMatrix, the world’s largest casino content aggregator, proudly announces the launch of 20 Armadillos, a thrilling new slot adventure set deep in a jungle where fortunes roll wild. 20 Armadillos is a 5-reel, 4-row slot with 20 lines, medium-high volatility and RTP options of 94.16% and 96.96%. With a maximum multiplier of 30,000x and a responsive, mobile-first design, the game blends rich visuals with high win potential.
Amusnet has released its latest video slot, Roman Coins – a game that captures the magnificence of the Roman Empire and brings it to life on the reels. It is Amusnet’s first-ever 3-pot video slot. With a 5-reel layout and 25 fixed paylines, Roman Coins strikes a perfect balance between classic slot structure and innovative mechanics.
Play’n GO throws the switch on Lab of Madness It’s a Wild!, a gothic comic-inspired slot that surges with strange science and surprise. Players join the unconventional Dr Frankenstein as she attempts to jolt her patchwork Monster to life in a lab where every pull of the lever sparks new possibilities.
Playson, the accomplished digital entertainment supplier, ups the ante in its latest Irish folklore release, Golden Penny x1000, with a rare 6×5 reelset, x20,000 max win and a bountiful Free Spins Bonus. In an enchanted twist to base play, the colourful game field comes alive with collapsing symbols. Eight matching symbols form a winning combination, with the total of the symbols forming the win value.
Evoplay, the award-winning game development studio, has launched Lunar Wilds, an atmospheric slot that combines mystical forest visuals with powerful features and big win potential. Set beneath a silver moon, the game transports players deep into an enchanted wilderness, where packs of wolves roam under the night sky.
The God of the Sea unleashes lavish gameplay in Blueprint Gaming’s latest offering, Rise of Atlantis Legacy, with the highly anticipated title introducing a new Gates of Atlantis bonus game, boosting the chance of significant cascading returns. Boasting the ability to appear on any of the six reels, Rising Multipliers offer enriched payouts if featured in a winning combination, which are added at the end of a successful cascade.
Stakelogic is setting sail into uncharted waters with its latest slot release, Kraken’s Catch, a feature-packed, high-volatility slot where monstrous multipliers and a mysterious sea creature lie beneath the surface. This 5×3 slot with 15 win lines invites players on a nautical adventure where every spin can uncover treasures from the deep.
The post Week 38/2025 slot games releases appeared first on European Gaming Industry News.
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KSA Issues New Duty of Care Guidance for Gaming Arcades and Casinos
Reading Time: 2 minutes
The Netherlands Gambling Authority (KSA) has issued new guidance for gaming arcades and casinos to improve the implementation of their duty of care. The KSA previously visited gaming arcades across the country. These visits revealed that while most arcades are paying attention to their duty of care, implementation could be improved in some areas. The guidance the KSA is now sharing with license holders contains practical tools and explanations, but no new rules.
Duty of care of arcades
With the implementation of the Gambling Act (Wet Koa), the duty of care for gaming arcades has been further expanded. This means they are obligated to prevent and mitigate gambling addiction as much as possible. Since then, gaming arcades have taken steps to comply with this requirement. However, in practice, the stated good intentions and the relevant policy are not always sufficiently aligned. The KSA has discussed this with various parties within the sector. Based on the input from these discussions, the new guidance has been developed.
Guidance
The guidance for arcades includes resources that providers can use to properly fulfill their duty of care and better inform their employees. The guide provides explanations and examples of what arcades must do and what the KSA expects of them. It also includes an overview of frequently asked questions. In addition to the guidance, a poster and an animation have been developed to raise awareness among arcade employees about the duty of care.
Along with the duty of care guidance, arcades also received a Guideline for Identity and Cruks Verification. The KSA regularly receives questions from the sector about the Cruks exclusion register. This guideline addresses the operation of Cruks and the most common questions and problems.
KSA chairman Michel Groothuizen said: “Certain key factors of the duty of care are easier to monitor for online providers than in brick-and-mortar casinos. In our conversations with arcade owners, we’ve noticed that they want to do more with the duty of care, but sometimes still struggle with its proper implementation. With this new guidance, supplemented with informational materials for employees, we’re giving them new tools to do so. In this way, we’re working together to ensure that players are optimally protected even at brick-and-mortar providers.”
The post KSA Issues New Duty of Care Guidance for Gaming Arcades and Casinos appeared first on European Gaming Industry News.
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QuinnBet Expand Ospreys Partnership
Reading Time: 2 minutes
The Ospreys announced that official betting partner, QuinnBet, had expanded their partnership with the Ospreys. The partnership will see QuinnBet take a place on the Ospreys shorts of all three of the team’s kits this season.
The new, multi-year partnership will see the QuinnBet logo take a prominent placement on the back of all three playing shorts.
With the Ospreys competing in front of multi-continental audiences in both the BKT URC and EPCR Challenge Cup this season, QuinnBet’s brand is set to reap the benefits.
Launched in 2017, QuinnBet, regulated by the UK Gambling Commission, and in Ireland by The Gambling Regulatory Authority of Ireland, has firmly established themselves in the iGaming industry by providing a socially responsible service. With an emphasis on giving more back through unique promotions and excellent customer care, QuinnBet has become a trusted name in the industry.
Head of Commercial for the Ospreys, Richard Lancaster, said: “We’re delighted that QuinnBet have decided to expand their partnership with the Ospreys. We have already built a successful relationship, and we’re looking forward to building on that even further in the coming seasons.
“Working with QuinnBet has already been hugely beneficial for us in education around Safer Gambling awareness, and we’re already planning on how to improve on this even further as we look ahead to the future.”
Niall McPartland, Head of Commercial and Sponsorship at QuinnBet, added: “We are delighted to enter this significant three-year partnership with Ospreys Rugby.
“The partnership builds on our inaugural 24/25 season sponsorship of The Ospreys, and the extension until 2028 demonstrates the success of the partnership to date and the huge regard we have for the club.
“Ospreys are one of the dominant forces in Welsh rugby, producing numerous players who have gone on to represent Wales and The Lions internationally. We are therefore privileged that our association with the club, will showcase QuinnBet at the highest level to Rugby supporters across the UK, Ireland and internationally.
“We commit to utilising the partnership to promote our brand in conjunction with Safer Gambling, which is integral to our business and which Ospreys Rugby is fully supportive of. We would like to wish everyone at the club the very best for the season ahead.”
The post QuinnBet Expand Ospreys Partnership appeared first on European Gaming Industry News.
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