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IESF World Esports Championships Regional Qualifiers Underway in Baku

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Regional Qualifiers kick off with European Championships in Baku, Azerbaijan

Europe’s greatest players compete in Tekken 7 to secure place in IESF’s flagship event

The European Esports Federation (EEF) with the support from the International Esports Federation (IESF) are organizing the European Championship in Tekken 7 and officially kicked off the World Esports Championships regional qualifiers in Baku, Azerbaijan. Players from 18 countries will compete in Tekken 7 for a prize of $5,000 and a coveted spot in the WE Championships Finals.

The European Championships began today, 26th May, with the Opening Ceremony taking place at Crystal Hall Arena in the Azerbaijan capital. This is the first time Azerbaijan has hosted the regional qualifiers. The Ceremony featured representatives from the 18 nations participating as well as the President of the Azerbaijan Esports Federation, President of the European Esports Federation and Deputy Minister of Youth and Sports of Azerbaijan Republic.

President of the Azerbaijan Esports Federation Ramil Aliyev: “I would like to express my deep gratitude to the European Esports Federation for the great confidence put in us to organize such a competition here in Baku. I believe that promoting and sharing common values will let us build a strong community in Europe as a whole. I hope that all participants will leave our country with great impressions and priceless memories. In the end, I want to declare the European Esports Championship Baku 2022 officially open! Wish you good Luck & Have Fun!”

IESF President Vlad Marinescu spoke at the Opening Ceremony and said: “I first want to thank the city of Baku and the local government and organizers for welcoming the World Esports Family for the first round of our regional qualifiers. The Azerbaijan Esports Federation has done an amazing job at growing and promoting esports in their nation. We are looking forward to continuing IESF’s rich and consistent history of hosting the best esports events and proving athletes with the ultimate environment to perform at their full potential with the 14th World Esports Championships. Players, Let the games begin!”

European Esports President Ido Brosh said: “ The European Esports Championships feature some of the best Esports athletes in Europe, competing for a cash prize and a chance to qualify to the IESF World Esports Championships later this year in Bali. Only together we can lead by example, as the sport of the next generation. Congratulations to Baku and the Azerbaijan Esports Federation for hosting this event – it is our pleasure to visit your country. And to the players competing this week I say good luck, have fun, have perseverance, and bring home the glory!”

Eighteen players from Azerbaijan, France, Georgia, Israel, Italy, Hungary, Macedonia, Malta, Monaco, Montenegro, Netherlands, Poland, Serbia, Slovakia, Spain, Sweden, Turkey and Wales will compete in Tekken 7 with all matches available to stream on the IESF Twitch channel.

The European Championships will continue throughout the summer with upcoming competitions in CS:GO, eFootball, Dota 2, PUBG and Mobile Legend: Bang Bang in Oradea, Romania, Podgorica, Montenegro, and Tirana, Albania, respectfully. The Championships feature a total prize pool of $80,000.

The WE Championships regional qualifiers will continue in the fall with the Panam, Asian and African Championships. The world’s greatest esports players will then go head-to-head at the 2022 edition of the WE Championships Finals in Bali, Indonesia, taking place from December 1 to 12, 2022.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License

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Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.

Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”

The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.

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Play’n GO games now live with Ivy Casino in the UK

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Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino 

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK. 

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others. 

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market. 

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards. 

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally. 

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.” 

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.” 

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO. 

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company. 

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

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Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.

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