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Exclusive Q&A with Aleksey Ulanov, Lead Designer at BGaming

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Thank you for taking the time to answer some questions. Before we jump into the more specific questions, could you please introduce BGaming to our readers?

BGaming is a creative and fast-growing iGaming content provider, as we love to say, converting gambling into gaming. The studio revealed itself to the world with its variety of thrilling online casino games and became the pioneer in supporting cryptocurrencies. 

Our fundamental value is that the Player and Player’s choice always come first. For this reason, we constantly analyze and study player needs and preferences to make unique and attractive products. 

 

What types of games does BGaming’s portfolio include?

Today BGaming’s portfolio includes more than 80 products such as video slots, video poker, lottery, table games, card and casual games with HD graphics, quality sound design, and a clear user interface for every device. 

Since we strive to expand our network of crypto projects and pass over a successful experience of crypto casinos to fiat ones, we also draw particular attention to our portfolio of Fast (casual) games.

 

With so many games out there, what differentiates BGaming from the rest of iGaming content providers?

I would say everything begins with the team. BGaming’s team includes professionals with 20+ years in the iGaming sphere, which bring vast improvement to work on each stage of game development. Thanks to team experience, we became the pioneer in supporting cryptocurrencies, the first major provider to introduce the Provable Fairness feature in online slots, and have found a perfect balance between ideal visuals and maths, along with rich gameplay and surprising features.

BGaming is a frontrunner in Brand exclusive slots production. We collaborate with casinos as true partners, striving to be flexible and provide their players with the best experiences. We offer a variety of customization packs for casino operators starting from a light touch, through deep customization, and up to an exclusive slot or crash game. 

As I highlighted before, our fundamental value is that the Player and Player’s choice always come first. Such a player-driven approach is another essential feature of BGaming.

 

What are the key guidelines that you follow when designing a new game?

There is a saying in slot development, “The art is what attracts the players, but it is the math that keeps them.” 

I’m all too familiar with an excellent math model that suffers if the art does not attract new customers. Our design team puts a lot of effort into characters’ creation, pays attention to details, constantly experiments with the graphics, and implements the best practices to make our games eye-catching.

Since we’ve been creating games for a long time now, we are armed with deep knowledge of the sphere and extensive analytical data. We use it to find valuable insights and better navigate which math, mechanics, sound, and of course, graphics hold the potential to become a hit. These insights and tendencies provide the basis for further experiments in design.

For example, our hit character Elvis the Frog was fueled by such an experiment. We aimed to create a brightly-painted character that could support dynamic gameplay, share the festive atmosphere, be associated with luck, and could be easily recognized. As a result, our Elvis Frog in Vegas appeared and became the best support to the game’s captivating math and mechanics.

The game was a blast and Elvis the Frog, who knows how to have a good time and brings luck, became extremely popular.

 

Is there any room for variety in gambling games? What do you do to avoid producing repetitive games? Slots for example all work following the same basic mechanics. Is it possible to keep the experience fresh?

A player is a king in iGaming. Some players value variety, while others stick to particular math, mechanics, or design.

Most content providers are balancing fresh experiences and classic, well-loved features and characters. Learning from complementary spheres, such as game development and crypto space, works well in our case.

We have a successful case in our portfolio, the pack of Fast g

ames. This genre of games came from the crypto casinos. Clear rules, rapid results, and simple graphics are the features that unite these games. Our fast games package includes five games now: multiplayer crash Space XY, Plinko XY, Rocket Dice XY, Heads&Tails XY and Minesweeper XY. The games are much different from what we used to see among classic slots. But we notice the success of these games at crypto casinos and want to pass it over to fiat ones. 

Analytics helps us understand the gaming space changes, highlight trendsetters in math, mechanics, and art, and keep the experience not only fresh but, first of all, relevant.

 

Could you tell us a bit more about current trends? What makes a game successful nowadays?

We analyze players’ preferences from release to release and see that it’s always a good idea to allow players to choose extra bonuses. 

The Player’s interest in the game can be increased if the game’s mechanics offers features that provide rapid results or multiply the winning chances.

Among particular audiences, if we talk about crypto gamers migrating to fiat casinos, there is a tendency to simplify mechanics and art. But at the same time, this audience brings high standards for transparency in game results and freedom to choose game currency.

Unfortunately, or maybe, fortunately, there’s no “one size fits all” solution to make a game successful. Great space for action and experiments, though! 

 

Finally, without sharing too much information, tell us about what we can expect in the future from BGaming!

For the new releases, we are working on upgrading the package of Fast games in our portfolio. This year it will grow to at least ten games, including new games Keno, Limbo, and Mines. Also, BGaming works to expand its portfolio with a Wheels, BlackJack and Dice Battle towards the end of the year. 

A new version of our big hit Lucky Lady Moon enhanced with popular MEGAWAYS™ mechanics launches this July. The slot will be fitted with thrilling features, including Free Spins with the Wheel of Fortune, Refilling reels and Wild symbols with x2 multiplier.

To sum it up, BGaming is on the way to strengthening its positions and presence in the European  and LATAM regions, which means a lot of great things ahead! 

 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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TEAM VITALITY UNVEILS A SPECIAL EDITION JERSEY AND NEW CAMPAIGN FOR PERFECT WORLD SHANGHAI MAJOR 2024

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  • Leading global esports organization Team Vitality heads to China for the Perfect World Shanghai Major 2024, fueled by the ambition to reclaim their place at the top as the world’s best CS2 team.
  • The team will proudly debut the club’s Shanghai Major Limited Edition White Fan Jersey from the Qualification Stage (RMR) onward. Designed in collaboration with Paris-based contemporary artist Nairone, this special edition jersey pays tribute to Counter-Strike and Team Vitality’s dedicated Chinese fanbase.
  • For the occasion, Team Vitality is proud to present a new campaign titled “The Year of Vitality”.

Global esports leader Team Vitality proudly announces its participation in the Perfect World Shanghai Major 2024. As one of the most competitive teams in the international esports circuit, Team Vitality is set to make a powerful impact in Shanghai in what promises to be a thrilling tournament.

With anticipation building for this pivotal event in a country full of dedicated Counter-Strike fans, the club will be unveiling a new campaign on its Chinese social media accounts named “The Year of Vitality” This tribute to Chinese culture also underscores the team’s determination to secure a back-to-back victory, solidifying its global dominance.

ALL EYES ON THE TROPHY

Team Vitality’s CS2 roster has consistently delivered strong performances over the past two years, capped by their recent win at Intel Extreme Masters (IEM) Cologne 2024. Having claimed the World Champion title at the BLAST Premier World Finals in 2023 and secured an iconic victory at the BLAST.TV Paris Major, the team has firmly established itself as one of the most dominant forces in competitive CS2. After a conclusive 3-0 qualification at the RMR in Shanghai, Team Vitality is set to reinforce its status on the world stage.

Team Vitality’s dedication to competitive excellence since entering the scene in 2018 has been instrumental in shaping the modern Counter-Strike era. With legends like ZywOo, crowned HLTV’s best player in 2019, 2020, and 2023, and apEx, a seasoned pro with over a decade in the game, the team has set new industry standards in skill, dedication, and leadership. Building on this momentum, Team Vitality is poised to leave a lasting legacy in esports and proudly represent France in Shanghai.

We are thrilled to compete at the Shanghai Major and showcase the team’s hard work against the best teams globally,” says Fabien ‘Neo’ Devide, Chairman and Co-founder of Team Vitality. Growing our global presence and supporting both players and our worldwide community remains a top priority. We’re especially excited for zywOo to deliver a stellar performance in front of our Chinese fans. I am incredibly proud of the team and can’t wait to see them on the big stage with our fans in China!

GEARED UP FOR VICTORY WITH SHANGHAI EDITION OF THE ALTERNATE JERSEY

Team Vitality players will debut a special edition of their newly released Alternate Jersey on the stage, created exclusively for the Shanghai Major. This limited edition features a prominent “V” on the back, with design elements that pay homage to Counter-Strike, Shanghai, and the wider Chinese fanbase. The club released the exclusive jersey in a dedicated video that includes Chinese references, graphics and design.

Crafted in collaboration with Paris-based contemporary artist Nairone, known for his striking black-and-white contrast style, the jersey blends modern streetwear aesthetics with esports flair, making it a standout choice for both fans and players. Team Vitality’s PERFECT video showcases how the 2024 Alternate Jersey can be styled, featuring star players and brand ambassadors, underscoring its unique place in both the fashion and esports worlds.

Available for purchase only online, this special version of the alternate jersey is limited to 150 pieces and costs 89,99€.

TEAM VITALITY UNVEILS ITS NEW CAMPAIGN “THE YEAR OF VITALITY”

Team Vitality is excited to launch “The Year of Vitality,” a campaign celebrating Chinese culture and dedicated to Counter-Strike fans across China. This initiative reflects the team’s relentless pursuit of back-to-back victories on the world stage.

As China hosts this year’s Major, Team Vitality has chosen the dragon—a powerful symbol of ambition and determination—as the emblem of its campaign, representing the team’s commitment to overcoming challenges and dominating the competition. Each campaign visual draws inspiration from Chinese iconography, bringing the Counter-Strike team into this vibrant, culturally rich world.

In a tribute to Chinese tradition, the campaign combines gold and red to signify not only the country’s national colors but also the passion, energy, and unyielding drive to win. The design aims to honor Chinese fans’ enthusiasm and capture their hearts as Team Vitality battles to bring home another title.

Join us online to get behind-the-scenes content, exclusive updates, and the chance to celebrate each milestone with the team as they strive to secure their place at the top!

 

The post TEAM VITALITY UNVEILS A SPECIAL EDITION JERSEY AND NEW CAMPAIGN FOR PERFECT WORLD SHANGHAI MAJOR 2024 appeared first on European Gaming Industry News.

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Saroca Unveils the Transformational Leadership Program for 2025

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Saroca Reimagines Leadership Development for the Gaming Industry

Saroca, a leader in professional development for the gaming industry, is proud to announce its Transformational Leadership Program, launching February 2025. Building on the success of the 2024 LeadHERship Program—a pioneering initiative for women in gaming—the new program expands its reach with two distinct cohorts: one exclusively for women and another open to all genders.

The Legacy of LeadHERship

The 2024 LeadHERship Program achieved an exceptional Net Promoter Score (NPS) of 90, with participants citing transformative growth. With participants like Clemence Dujardin citing it as a “game-changer”. Confidence in leadership abilities rose by 46%, resilience increased by 27%, and imposter syndrome diminished by 39%.

Participants praised the program’s focus on emotional resilience, feedback mastery, executive presence and communication all in a supportive community.

Leadership Development: A Game-Changer for Gaming

In a rapidly evolving and diversifying industry, strong leadership is essential. Saroca’s programs go beyond skill-building to foster resilience, trust, and inclusivity—key traits for thriving in the global gaming market.

“We believe leadership is not about hierarchy—it’s about transformation,” said Emily Leeb, CEO of Saroca. “The Transformational Leadership Program reflects our commitment to cultivating leaders who will shape the future of gaming.”

Transformational Leadership Program Highlights

The program builds on the proven curriculum of its predecessor, featuring:

  • Two Cohorts: A women-only cohort and a new all-gender cohort to enrich perspectives.
  • Eight Modules: Covering topics such as emotional intelligence, self-advocacy, and radical candor.
  • Community and Growth Tracking: Strengthening connections and measuring individual progress.

Registration Now Open

The Transformational Leadership Program begins in February 2025, with limited spots available. Scholarships are also offered to ensure accessibility. For more information, visit Saroca’s website or contact [email protected].

About Saroca

Saroca is a leader in leadership development for the gaming industry, committed to empowering professionals through inclusive, high-impact programs that drive personal and professional growth.

The post Saroca Unveils the Transformational Leadership Program for 2025 appeared first on European Gaming Industry News.

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Play’n GO announces partnership with Austrian state lottery operator Win2Day

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Play’n GO, the world’s leading casino entertainment provider, has today announced a partnership with Austrian state lottery operator Win2Day.  

This partnership sees legendary titles from the Swedish-founded gaming giant, such as Reactoonz, Rise of Olympus, and Rich Wilde and the Tome of Madness live on Win2Day’s platform for players to enjoy.  

As of November 2024, Play’n GO offers a portfolio of over 350 premium titles in over 30 jurisdictions worldwide.  

Tove Aldefors, Head of Regional Sales Central and Western Europe at Play’n GO, said “It’s exciting to launch our games with the Austrian state lottery, and Win2Day are the perfect partner for our brand. They share our beliefs about a regulated, sustainable, player entertainment-led industry. We’re looking forward to many years of success working together.” 

Georg Wawer, Managing Director win2day, added “We are the only licensed operator in Austria. Therefore our objective is to provide all major igaming operators on our platform. Play’n GO is one of the international powerhouses and therefore we are delighted to be able to offer their content on our platform. We view Play’n GO as a competent and responsible partner for win2day and we’re confident this partnership will prove fruitful.” 

The post Play’n GO announces partnership with Austrian state lottery operator Win2Day appeared first on European Gaming Industry News.

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