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NowBetNow shortlisted for EGR B2B Award on the back of winning coveted Landmark Award at ICE London 2022
Provider of automated personalised content for iGaming and casino operators NowBetNow, has been shortlisted for Marketing & PR Supplier of the Year Award in the EGR B2B Awards 2022.
This award honours marketing service suppliers which enable innovative, multi-channel marketing and advertising strategies and technologies which boost customer acquisition and retention for operators across the iGaming world.
The EGR B2B Awards ceremony, which take place on 15th June this year at The Brewery in London, celebrates the very best service providers within the iGaming industry including betting and gaming software, networks, mobile, payments, recruitment, IT and infrastructure.
NowBetNow co-founder Stewart Vassie has also been awarded a prestigious Landmark Award at ICE 2022 last month. ICE organisers’ Clarion Gaming recognised Stewart’s considerable contribution to the iGaming industry over more than a 20 year career in, most notably, conceptualising and creating the leading odds comparison site Oddschecker and trading automation software provider Botsphere, before co-founding NowBetNow in 2018.
NowBetNow provides technology which generates and displays dynamic live bet suggestions, offers dynamic prices, is personalisable and clickable straight through to betslip.
Before NowBetNow started developing its core offering back in 2018, operators had to write and design display content manually using tools like Photoshop. NowBetNow transformed that highly labour-intensive exercise, which tended to lead to creation of generic, long-term offers like ‘Bet £10 get £20’ or ‘Bet on this weekend’s football’, into something that is far more dynamic, personalised, and automatically built to meet user preferences.
NowBetNow’s technology makes it possible to have highly specific, fully-customised, real-time, live-priced content for multiple matches, markets and odds formats ongoing – all tailored to the preferences of the individual users receiving it, and in their preferred language for operators serving multiple territories.
NowBetNow is able to deliver volumes and varieties of betting content at scale. Today some of its operator customers are showing over 200,000 pieces of unique betting content per month across multiple channels.
NowBetNow is also able to deliver click through data on new offers and modules, enabling operators to apply this customer insight to fine tune campaigns to only use methods which generate maximum consumer engagement, boosting average revenue per player.

Latest News
Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force”
The studio’s latest game blends nostalgic themes and engaging features
The vast plains are alive with the sound of rampant hooves, the roar of predators, and helpful animals along the way. ELA Games proudly presents its latest release, Buffalo Force, an energetic game that celebrates the sheer power of nature.
The Call of the Wild
In Buffalo Force, players roam alongside fearsome buffalo, fierce bears, cunning wolves, and soaring eagles as they work together to hunt for big rewards. The game features 3 energetic mechanics:
- Free Spins: Land 3 Scatter symbols to enter the game’s primary bonus feature. All Wilds pay 2x here.
- Hold & Win Bonus: Unlock this lucrative feature for a shot at powerful coin prizes and even a chance at one of the mighty jackpots!
- Jackpot: Three jackpots give you the chance for mega wins: Minor (25x), Major (100x), and Grand (1000x).
Each spin holds the spirit of the wilderness, blending high-action gameplay with the studio’s signature visually-rich aesthetics.
Join the Herd
Buffalo Force combines visually stunning animations, high-performance mechanics, and well-crafted environmental design to transport players to the heart of the North American wilderness. The studio’s attention to detail and storytelling prowess immerses players as they become part of the stampede, on the hunt for wild riches.
Marharyta Yerina, ELA Games’ Managing Director, commented on the release, “Buffalo Force represents the studio’s passion for creating visually striking and memorable games that players love. We focused a lot on the game’s visuals and environmental design to immerse players in the North American wild, which helps create an emotional connection and encourages high-performance engagement. We’re excited to see the reception Buffalo Force will receive, and we have many more exciting games in the works!”
Will You Answer the Call?
The raw wilderness is waiting for you. Will you join the herd and hunt for your fortunes and a life of freedom?
The post Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force” appeared first on European Gaming Industry News.
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Kongebonus statement: Norway’s election result signals gambling policy continuity, but licensing debate is set to intensify
With the centre-left retaining a narrow majority, Norway’s gambling framework is set to remain largely unchanged in the near term.
Norsk Tipping’s monopoly will continue, and enforcement tools such as payment and DNS blocking of unregulated operators are likely to remain in focus. While a shift to a licensing model appears unlikely this parliamentary term, the Progress Party’s stronger position as the main opposition keeps the reform debate active.
For industry stakeholders, the sensible course is to concentrate on compliant, sustainable strategies and to track policy signals closely as the debate continues.
The post Kongebonus statement: Norway’s election result signals gambling policy continuity, but licensing debate is set to intensify appeared first on European Gaming Industry News.
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Saddle up for big wins under the Bison Moon with the latest slot from Northern Lights Gaming
Provider introduces its newest feature, Power Combo, in an action-packed slot with plenty of wild win potential
Step into the heart of the untamed frontier in Bison Moon – Power Combo, a slot from Northern Lights Gaming that captures the rugged beauty and boundless thrill of the Great Plains with plenty of big wins in store.
This action-packed slot introduces the provider’s latest mechanic, Power Combo, where three unique Scatters unlock incredible bonus features via its proprietary Link&Win feature. Players also get to experience the thrill of Expanding Reels for even more wild slotting action.
Players will feel the rush as Multipliers super-charge their payouts, amping up the excitement each time they hit. They can also seize the moment with Instant Collect, allowing them to claim big rewards as and when they drop.
But with each Scatter triggering a new layer of action, no two spins are ever the same.
Adding to the excitement is the Jackpot feature, which has been embedded within the Link&Win bonus. Players must land Jackpot Moons to trigger either Mini or Major Jackpot wins or fill the reels to unlock the Grand Jackpot and the game’s largest payouts.
For the boldest of adventurers, keep watch for the Scatters that turn into Golden Eagles. Collect five in total, and they can activate the Golden Eagle Pick’Em bonus.
From the serene beauty of the open plains to the heart-pounding moments of chasing down the Jackpots and Golden Eagles, Bison Moon Power Combo provides a slotting experience like no other.
All that players need to do to enjoy it is saddle up, embrace the wild and discover the riches waiting to be uncovered under the vast Western skies.
Chris Loftus, Commercial Director, at Northern Lights Gaming, said: “Bison Moon – Power Combo lets players take a walk on the reel wild side as they come face to face with magnificent beasts, big bonuses and plenty of slot playing action.
“Power Combo is a thrilling bonus that changes the game with every spin, and we really couldn’t think of a better game to introduce it to players. This, combined with Link&Win and plenty of jackpots to trigger, makes Bison Moon a compelling and rewarding slot to play.
“We look forward to seeing it roam into online casino lobbies, and for players to embark on their very own big win adventure under the vast Western skies.”
The post Saddle up for big wins under the Bison Moon with the latest slot from Northern Lights Gaming appeared first on European Gaming Industry News.
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