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Sportradar acquires Vaix, a pioneer in developing AI solutions for the iGaming industry
Sportradar, the leading global sports technology company creating immersive experiences for sports fans and bettors, today announced the acquisition of Vaix Limited, a pioneer in developing Artificial Intelligence (AI) solutions specifically designed for the iGaming industry. Vaix’s innovative AI technology allows betting and gaming operators to gain a personalized view of their customers, which enables them to provide a more targeted, player-friendly experience. For example, betting and gaming operators can offer users the best possible bet without searching and give them the right offer based on players’ future value and churn probability. The acquisition does not have a material impact on the Company’s annual outlook for 2022, provided on March 30, 2022.
For over two years, Sportradar has partnered with Vaix and incorporated its technology into its Managed Trading Services (MTS) offering. Sportradar’s MTS solution is a sophisticated trading, risk, live odds and liability management offering that helps betting operators boost margins and profits, while increasing efficiency and managing risk. The MTS solution is also increasingly important in the U.S. market, which is growing rapidly post legalization in 2018, as U.S. operators compete for customers. Vaix’s advanced AI learning capabilities will provide betting operators already engaged with Sportradar’s platform the opportunity to gain access to more personalized insights and suggestions relating to user preferences.
Founded in 2016 by John O’Malia and Andreas Hartmann, Vaix has fed over 60 billion transactions into its AI (60 million per day) to offer a personalized experience to more than 50 million users for tier 1, 2 and 3 operators and platforms on all continents. Winner of several awards and recognized as one of the best service providers in the online gaming industry, Vaix most recently received the 2021 Data and AI Partner Award at the EGR B2B Awards.
Paolo Personeni, Managing Director of Managed Betting Services at Sportradar said: “VAIX products with their Artificial Intelligence and algorithms are now being natively integrated as part of the Sportradar Sportsbook platform, enhancing our data analytics, promotions system and player personalization. All Managed Betting Services customers will enjoy a faster and simplified integration. The acquisition of Vaix is the culmination of a very important and productive partnership we have had with the company over two years.”
Andreas Hartmann, Co-founder and CEO at Vaix, said: “Fully joining forces with Sportradar is recognition of the power of Vaix’s technology, and a dream come true for our vision to bring AI to the entire iGaming industry. Vaix’s capabilities can provide all of Sportradar’s operators with the power to truly personalize their Offering, Marketing and CRM, as they seek to attract and engage players.”
Terms of the acquisition are not disclosed.
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Play’n GO unveils Banana Rush, a character-first slot where a banana-fixated Gorilla rallies his misfit crew in a lush, bouncy rainforest.
Banana Rush sets a playful pace from the off. The bamboo-framed reels host our Gorilla and his merry band – a smirking monkey, a wise blue parrot, a toothy gator and a day-dreaming hippo – with baskets bulging with fruit dotted around the canopy. It’s a bright, cartoon-rich world that builds momentum as the team hustles to stack those golden snacks. Players who enjoy light-hearted, character-driven slots will feel right at home here.
Beneath the humour sits a clear, pick-up-and-play structure designed for easy entry and steady rhythm. Banana Rush is a 5×3 video slot with 10 fixed paylines that pay left to right – simple to understand, quick to follow, and ideal for anyone who prefers action led by theme and characters rather than complexity.
Narratively, Banana Rush is all about cause-and-effect chaos. Bananas tumble in, the Gorilla swoops to scoop them up, and the jungle perks up as the crew joins the forage. The more fruit they corral, the livelier the scene becomes – a neat comedic loop that mirrors the game’s pace without needing heavy jargon. It’s playful, it’s snack-obsessed, and it never loses sight of the cast’s personality.
Fans of Play’n GO’s brighter animal-led comedies will recognise the studio’s knack for expressive frames, crisp UI and family-friendly humour. Banana Rush leans into that signature style, offering a colourful escape where the goal is simple: keep the fruit flowing and enjoy the Gorilla’s antics with his jungle pals.
Magnus Wallentin, Games Ambassador at Play’n GO, said: “Banana Rush is our love letter to character-driven fun – a feel-good slice of jungle slapstick where a banana-hungry Gorilla steals the show while the whole crew cheers him on.”
Banana Rush is here – a bright, breezy crowd-pleaser for players who like their slots brimming with personality and colour.
The post Banana Rush brings a cheeky jungle caper appeared first on European Gaming Industry News.
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Fast Track Celebrates Fourth Consecutive Great Place to Work® Certification, Maintaining High-Trust Workplace
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Fast Track, a leading SaaS technology company, has been certified by Great Place to Work® for the fourth consecutive year, achieving an exceptional 91% Trust Index score based on feedback from all employees participating in this year’s Great Place to Work Survey. This remarkable result places Fast Track among the world’s best employers and reflects the company’s unwavering commitment to maintaining a high-trust workplace.
“Fast Track is fundamentally a culture-centric business, and our employees remain the driving force behind everything we achieve,” said Simon Lidzén, Co-Founder and CEO of Fast Track. “Reaching a 91% Trust Index while navigating another year of rapid growth demonstrates our dedication to fostering an exceptional and resilient organisational culture. Achieving this certification for the fourth year running reaffirms my belief in developing leaders from within and empowering our teams to thrive in an environment built on trust, transparency, and continuous growth.”
The 91% Trust Index represents a significant milestone, placing Fast Track among the top tier of certified workplaces globally. Research by Great Place to Work® shows that sustaining high employee trust during periods of rapid expansion is exceptionally rare, as growing organisations often face challenges maintaining a consistent culture as they scale.
“Our fourth Great Place to Work certification reflects our relentless dedication to being a world-class employer that attracts and retains exceptional talent, but also our belief that trust is what enables us to move fast and succeed,” said Jenny Arnell, Chief People Officer at Fast Track. **
“High-trust workplaces are more productive, energised and resilient – they experience less stress, fewer sick days, and lower burnout. In a highly agile environment like ours, where uncertainty is constant, trust becomes the foundation that allows people to take ownership, collaborate with confidence, and adapt quickly. As we continue to scale the company and its culture, our focus will be on deepening alignment across the team around how we work, who does the work, when and where it’s done, and how it’s valued. Maintaining this level of trust is what will keep us moving forward together.”
This achievement stands out not only for Fast Track’s continued growth across its offices in Malta, Spain and Sweden, but for the company’s ability to sustain a culture where trust, collaboration, and accountability remain as strong as ever, proving that scaling and staying people-centred can go hand in hand.
“Earning Great Place to Work certification for the fourth consecutive year, especially with a 91% Trust Index during such significant growth, truly sets Fast Track apart in the technology sector,” said Linda Löfman, Senior Consultant at Great Place to Work®*. “This level of employee trust and satisfaction during expansion demonstrates exceptional leadership and a genuine commitment to workplace culture. Fast Track’s consistent focus on fairness, transparency, and developing talent from within continues to make them a standout employer in the industry.”*
The Great Place to Work® certification is based entirely on employee feedback, making it one of the most credible workplace recognitions globally. Fast Track’s sustained performance across four years — culminating in this record-breaking Trust Index — reinforces its position as an employer of choice in the global technology industry.
As Fast Track continues to grow, the company remains deeply committed to nurturing its world-class culture while expanding its innovative SaaS solutions to new markets.
The post Fast Track Celebrates Fourth Consecutive Great Place to Work® Certification, Maintaining High-Trust Workplace appeared first on European Gaming Industry News.
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The post Pirates of China: the new MGA Games Video Slot with a Mega Reel in Free Spins appeared first on European Gaming Industry News.
Banana Rush brings a cheeky jungle caper
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