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Miniclip Announces Evolution of Web Gaming Platform After 21 Years as it Deepens Focus on Mobile

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Miniclip, a global leader in digital games, is celebrating its 21st anniversary and the evolution of the Miniclip.com this summer. The iconic game developer and publisher will continue its focus on bigger and better mobile first experiences for its global audience, while fan favourites 8 Ball Pool and Agar.io will continue to be accessible for web players.

Miniclip.com, which will continue in its current format until summer 2022, has been an important part of Miniclip’s legacy and laid the foundation for the company to grow into the influential position it finds itself in today, with a global audience of 250 million mobile monthly active users.

Launched by President and Co-Founder Rob Small and Tihan Presbie in 2001, the site first hosted a single title, Dancing Bush, programmed by the duo in their apartment. During its time, Miniclip.com has hit many industry defining milestones, such as:

  • Dancing Bush became one of the first viral interactive game hits and is one of the most successful and longest running viral game campaigns of all time.
  • com was the originator of the mass free rich media content syndication model, with no paid advertising, instead bringing players in purely through word of mouth.
  • com became the #1 online games website in 2005, with more users than any other domain in the world.

In the following years the site grew into a thriving international community and a beloved home for a wide variety of content, from games to animation. Following changes to Miniclip.com in the summer, the website will become a destination for potential partners, prospective candidates and other business interests to access news and information about the brand.

Miniclip’s mobile focus began in 2010, with the company quickly finding a large audience for its wide variety of titles. In the following years, Miniclip’s growth has continued rapidly, tripling revenues over the last three years. To strengthen development capacity, this year saw the expansion of operations in Portugal with a brand-new studio.

In March 2022, Miniclip announced that it had surpassed a cumulative total of over 4 billion downloads across a catalogue of games that include Agar.io, Soccer Stars, and 8 Ball Pool. 8 Ball Pool was recently announced to have hit a milestone of 1 billion downloads and holds the Guinness World Records title for the “most downloaded mobile pool game”. Both 8 Ball Pool and Agar.io will still be available to online players following the new direction for the site.

Now an industry leader publishing and developing their games for mobile, Miniclip has completed multiple key acquisitions to extend their portfolio and help talented studios release chart topping titles. Puzzling.com, Green Horse Games, and GameBasics, the most recent newcomers to the ever-expanding Miniclip Group, have seen continued growth across their games while working cooperatively and with support from Miniclip’s considerable industry expertise.

To share the legacy of Miniclip.com and thank the players that made the company a success, Miniclip has planned celebrations over the next few months, with more details to be announced soon.

Robert Small, President and Co-Founder at Miniclip, said: “Miniclip has been such an important part of my life, from the early days of frantic development on Dancing Bush to the global company it is today. It’s impossible to sum up the pride and gratitude I feel seeing how much we have grown since our humble start. Under the fresh leadership of Saad as CEO, Miniclip has an even brighter future ahead of it as we maintain our mobile focus, and our players around the world will have so much to look forward to.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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WorldMatch Partners with MrBit

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WorldMatch has entered into the dynamic online gambling market of Romania through a strategic partnership with top-tier operator MrBit.

Under this partnership, WorldMatch’s titles will be available exclusively on the MrBit platform, offering Romanian players a unique first opportunity to experience the provider’s games. The operator plans to launch initially with WM’s top performing games, featuring some of their most popular titles like Book of Pharaon Deluxe, Devil Girl, Fortunella.

Xhuljana Demerxhiu, Head of Sales at WorldMatch, said: “We are thrilled to debut in the Romanian market with such an innovative partner as MrBit. The exclusive agreement accentuates the value MrBit places on the quality and uniqueness of our content. We look forward to offering their players an engaging gaming experience, and once we are live in Romania, we will immediately begin preparations for the launch in Bulgaria.”

The post WorldMatch Partners with MrBit appeared first on European Gaming Industry News.

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Nederlandse Loterij Acquires Lotify

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The Dutch Lottery (Nederlandse Loterij) has completed the full acquisition of Lotify. Lotify supports sports associations, sports clubs, charities, events and businesses in organising fundraising lotteries and competitions. With this acquisition, the Dutch Lottery strengthens its position as an innovative and responsible gambling provider.

Since 2021, the Dutch Lottery has held a majority stake in Lotify. The platform offers a comprehensive solution for organising lotteries and competitions that comply with all legal requirements: from permits and technology to participant communication, draws and payouts.

Arjan Blok, CEO of the Dutch Lottery, said: “The Dutch Lottery has almost 300 years of experience organizing fun and responsible games of chance. As a fully integrated part of the Dutch Lottery, Lotify can leverage our knowledge, network, and impact even more effectively. This allows us to support even more sports federations, clubs, and charities. Especially in these times, they are looking for new ways to raise funds.”

Guy van Iperen, founder of Lotify, said: “After four years of intensive collaboration, the time has come to transfer Lotify to the Dutch Lottery. This is in line with the agreements we made in 2021, when the Dutch Lottery acquired a majority stake. I look back with pride on what we have built together and am confident that the platform will continue to grow under this new owner. This way, Lotify can help even more organizations generate additional funding.”

The post Nederlandse Loterij Acquires Lotify appeared first on European Gaming Industry News.

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Oddin.gg Wins the Deloitte Technology Fast 50 Central Europe for the Second Year in a Row

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For the second consecutive year, Czech-based esports technology company Oddin.gg has taken the top spot in the Deloitte Technology Fast 50 Central Europe, underscoring the company’s sustained momentum and highlighting the global demand for an innovative and high-performing esports betting infrastructure.

The Deloitte Technology Fast 50 Central Europe program recognizes the region’s fastest-growing technology companies across sectors including fintech, software, communications, environmental tech, hardware, healthcare, media and entertainment. Rankings are based on percentage revenue growth.

Commenting on the win, CEO and Co-Founder Vlastimil Venclík shared: “Being recognized by the Deloitte Technology Fast 50 for the second year in a row is an honor. It reflects not only our growth, but the trust our partners place in us and the hard work of our team. Esports is evolving quickly, and we’re committed to delivering reliable, high-performing infrastructure that helps operators succeed, now and in the years ahead.”

Founded in 2018, Oddin.gg is dedicated to elevating the excitement of digital esports competitions and equipping sportsbook operators with reliable solutions that maximize engagement, betting activity and profitability.

Vlastimil Venclik credits the company’s growth to its industry expertise, its focus on the betting vertical, and its forward-thinking, customer-first product strategy.

“Our team blends former professional players with data scientists and engineers. That mix gives us the deep esports knowledge and technical capability needed to solve real challenges for operators and deliver measurable results, while also reducing their exposure to risk.”

Oddin.gg stands apart by offering a unified, end-to-end ecosystem for esports betting, allowing operators to work with a single vendor for odds feeds, risk management, widgets, BetBuilder, iFrame and 24/7 eSimulators while also producing and managing everything in-house. This integrated approach is a core pillar of Realms Group, where Oddin.gg leads the effort to shape how audiences experience live digital entertainment.

“We’re expanding in two major directions. First, by building faster, smarter, more interactive products that deepen engagement for fans and bettors. Second, by growing geographically, supported by recent certifications in Brazil as well as earlier approvals in the United States and Canada. This makes us one of the most secure and trusted providers in the market,” Venclik said.

The post Oddin.gg Wins the Deloitte Technology Fast 50 Central Europe for the Second Year in a Row appeared first on European Gaming Industry News.

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