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Square in the Air launches hat-trick of new products ahead of ICE London 2022

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Square in the Air (SITA), the betting and gaming industry’s leading PR and marketing agency, is set to unveil a suite of new services and products at ICE London 2022.

The London-based company has upgraded its B2B social media offering, as well developing a proprietary analytics tool that quantifies and evaluates media coverage.

It will also be launching video content that will allow games studios to preview their latest titles in front of a huge audience of affiliates and players around the world.

The new options, which complement its renowned written content, are a response to the industry’s post-pandemic landscape and the demand for content-rich and data-driven strategic campaigns.

 

Square in the Air Director, Robin Hutchison, said: “We have developed a very solid reputation for producing high quality content over the last 15 years, but we are now more determined than ever to ensure that we can cover all of the marketing needs of our partners.

“As well as bolstering our design department and doubling the size of our B2B team, that means adding new services and products that reflect the changing face of the industry media and the increasing need to self-publish.

“We will be out in force at ICE and are excited about talking to existing and future clients about the new solutions we can offer them to help grow their betting and gaming businesses.”

The creation of a dedicated B2B Social Media department follows projects for the likes of Relax Gaming, BetGames and Amelco, which has seen SITA deliver multiple campaigns via social platforms across Europe, the US and Africa.

It will now help both new and existing B2B industry clients with strategy, planning, content creation, page management, analytics and paid social.

In tandem with B2B social, SITA has created the B2B industry’s first bespoke media analytics dashboard, allowing clients to track, analyse and evaluate their coverage in real-time with a platform created for the industry’s unique media space.

The in-house coverage tracker is designed to be built around each of its clients’ unique data and analytics needs, providing segmentation and in-depth analysis of media performance and coverage, all easily available via a live dashboard and instantly downloadable client-branded .pdf or .ppt reports.

SITA will also be showcasing a new video product designed to boost awareness of new games from its slot studio clients among players in key markets via the industry’s leading affiliates.

The Sneak Peek At series harnesses the agency’s product expertise with streaming and video experience, as well as making use of its comprehensive database of affiliates.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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WorldMatch Partners with MrBit

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WorldMatch has entered into the dynamic online gambling market of Romania through a strategic partnership with top-tier operator MrBit.

Under this partnership, WorldMatch’s titles will be available exclusively on the MrBit platform, offering Romanian players a unique first opportunity to experience the provider’s games. The operator plans to launch initially with WM’s top performing games, featuring some of their most popular titles like Book of Pharaon Deluxe, Devil Girl, Fortunella.

Xhuljana Demerxhiu, Head of Sales at WorldMatch, said: “We are thrilled to debut in the Romanian market with such an innovative partner as MrBit. The exclusive agreement accentuates the value MrBit places on the quality and uniqueness of our content. We look forward to offering their players an engaging gaming experience, and once we are live in Romania, we will immediately begin preparations for the launch in Bulgaria.”

The post WorldMatch Partners with MrBit appeared first on European Gaming Industry News.

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Nederlandse Loterij Acquires Lotify

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The Dutch Lottery (Nederlandse Loterij) has completed the full acquisition of Lotify. Lotify supports sports associations, sports clubs, charities, events and businesses in organising fundraising lotteries and competitions. With this acquisition, the Dutch Lottery strengthens its position as an innovative and responsible gambling provider.

Since 2021, the Dutch Lottery has held a majority stake in Lotify. The platform offers a comprehensive solution for organising lotteries and competitions that comply with all legal requirements: from permits and technology to participant communication, draws and payouts.

Arjan Blok, CEO of the Dutch Lottery, said: “The Dutch Lottery has almost 300 years of experience organizing fun and responsible games of chance. As a fully integrated part of the Dutch Lottery, Lotify can leverage our knowledge, network, and impact even more effectively. This allows us to support even more sports federations, clubs, and charities. Especially in these times, they are looking for new ways to raise funds.”

Guy van Iperen, founder of Lotify, said: “After four years of intensive collaboration, the time has come to transfer Lotify to the Dutch Lottery. This is in line with the agreements we made in 2021, when the Dutch Lottery acquired a majority stake. I look back with pride on what we have built together and am confident that the platform will continue to grow under this new owner. This way, Lotify can help even more organizations generate additional funding.”

The post Nederlandse Loterij Acquires Lotify appeared first on European Gaming Industry News.

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Oddin.gg Wins the Deloitte Technology Fast 50 Central Europe for the Second Year in a Row

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For the second consecutive year, Czech-based esports technology company Oddin.gg has taken the top spot in the Deloitte Technology Fast 50 Central Europe, underscoring the company’s sustained momentum and highlighting the global demand for an innovative and high-performing esports betting infrastructure.

The Deloitte Technology Fast 50 Central Europe program recognizes the region’s fastest-growing technology companies across sectors including fintech, software, communications, environmental tech, hardware, healthcare, media and entertainment. Rankings are based on percentage revenue growth.

Commenting on the win, CEO and Co-Founder Vlastimil Venclík shared: “Being recognized by the Deloitte Technology Fast 50 for the second year in a row is an honor. It reflects not only our growth, but the trust our partners place in us and the hard work of our team. Esports is evolving quickly, and we’re committed to delivering reliable, high-performing infrastructure that helps operators succeed, now and in the years ahead.”

Founded in 2018, Oddin.gg is dedicated to elevating the excitement of digital esports competitions and equipping sportsbook operators with reliable solutions that maximize engagement, betting activity and profitability.

Vlastimil Venclik credits the company’s growth to its industry expertise, its focus on the betting vertical, and its forward-thinking, customer-first product strategy.

“Our team blends former professional players with data scientists and engineers. That mix gives us the deep esports knowledge and technical capability needed to solve real challenges for operators and deliver measurable results, while also reducing their exposure to risk.”

Oddin.gg stands apart by offering a unified, end-to-end ecosystem for esports betting, allowing operators to work with a single vendor for odds feeds, risk management, widgets, BetBuilder, iFrame and 24/7 eSimulators while also producing and managing everything in-house. This integrated approach is a core pillar of Realms Group, where Oddin.gg leads the effort to shape how audiences experience live digital entertainment.

“We’re expanding in two major directions. First, by building faster, smarter, more interactive products that deepen engagement for fans and bettors. Second, by growing geographically, supported by recent certifications in Brazil as well as earlier approvals in the United States and Canada. This makes us one of the most secure and trusted providers in the market,” Venclik said.

The post Oddin.gg Wins the Deloitte Technology Fast 50 Central Europe for the Second Year in a Row appeared first on European Gaming Industry News.

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