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In-game Gambling and Loot Boxes Market is expected to expand its roots at an average CAGR of 5.6 % between 2022 and 2032
The global in-game gambling and loot boxes market is expected to grow at a CAGR of 5.6% throughout the forecast period. The valuation of the industry is projected to reach US$ 32.7 Mn by 2032, from US$ 18.9 Mn in 2022.
The growing desire for high-end real-life sports gaming experiences around the globe is driving the demand for in-game gambling and loot boxes. Furthermore, in the near future, new trends and advancements in the sports and gaming industries are projected to stimulate the rise of the in-game gambling markets. However, payment data security concerns may stifle the in-game gambling and loot boxes market share expansion.
The gambling market is made up of firms (organizations, sole traders, and partnerships) that run gambling facilities such as casinos, bingo halls, video gaming terminals, lotteries, and off-track sports betting that provide gambling services and related items.
The major drivers encouraging in-game gambling and loot boxes market size expansion include factors such as expanding digital transformation among businesses and rising internet and mobile device usage around the world.
The creation of the next-generation gaming experience will be cloud-enhanced, and an ultimate fantasy gaming experience is expected to necessitate the use of a cloud platform.
As per the in-game gambling and loot boxes market study, the deployment of IoT, edge computing, 5G, and real-time analytics enabled by Artificial Intelligence (AI) and Machine Learning (ML) is expected to improve the in-game gambling markets.
Consumers went more to the internet platform to bridge their financial, social, and psychological crises during lockdowns as a result of the COVID-19 pandemic, which had a beneficial impact on the in-game gambling and loot boxes market.
Consumer interest in online gambling platforms has increased as a result of restrictions in sporting events owing to lockdowns, according to a study done by Lund University in Sweden. In addition, numerous operators turned digital in response to the closing of many gaming venues. Many players increased their online gambling services, and bingo providers transferred their operations online, resulting in a beneficial market impact.
Online betting is likely to be the fastest-growing market in the medium term. The market has been taken over by artificial intelligence and machine learning.
During the projection period, the online gambling industry is expected to benefit from an increase in the female population in casinos, as well as the convenience of using a cashless means of payment when gaming. In addition, operators are providing a number of exciting tournaments and promos that newbies may find appealing. Every day, fresh bonus programmes and betting options are added to the mix.
Key Takeaways
- The changing gaming behaviours of consumers are projected to drive demand for gambling. The rising popularity of gambling applications and social gaming is projected to fuel the in-game gambling and loot boxes market’s growth in the future.
- In 2020, Asia Pacific was the largest region in the worldwide gambling market, accounting for 38% of the total. The second largest region, North America, accounted for 29% of the worldwide gaming market. In the worldwide gaming market, the Middle East was the tiniest region.
- Football betting has a substantial market share. Companies are concentrating their efforts on establishing novel platforms to meet a wide range of client needs and gain a competitive advantage in a crowded market.
- The mobile segment of the in-game gambling and loot boxes market is projected to grow at a CAGR of 4.8% during the forecast period.
Competitive Landscape
The worldwide casino gambling market is highly fragmented, with regional and international companies. Bet365, Entain PLC, The Flutter Entertainment PLC, and Kindred Group PLC are among the market’s major participants.
To increase their presence in the worldwide in-game gambling and loot boxes market and to develop their brand portfolio to cater to varied customer tastes, major firms are focusing on mergers and acquisitions, collaborations, and product innovation.
In the global online gaming market, mergers and acquisitions are the most popular approach, followed by expansion. Offerings, quality of gambling material, user experience, brand equity, customized payoffs, and access to numerous platforms are all criteria that key players compete on.
Recent Developments
LeoVegas Group unveiled a new layer of AI-powered messaging in September 2021 to expand the Group’s Safer Gambling service. Customers in the United Kingdom will be the first to get personalized onsite messages based on their behaviour and risk profile that educate and advise them about safer gaming.
DraftKings Inc. and Golden Nugget Online Gaming Inc. signed a formal agreement in August 2021, with DraftKings acquiring Golden Nugget Online Gaming in an all-stock deal. DraftKings was able to make use of Golden Nugget’s well-known brand, iGaming product experience, and combined database of more than 5 million customers as a result of the acquisition.
FanDuel Group, a subsidiary of Flutter Entertainment PLC, debuted its FanDuel Casino in New Jersey and Michigan in July 2021. Customers may now play live dealer blackjack, roulette, and baccarat at FanDuel Casino.
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Inside RedCore’s Communications Hub: The One-Integration Solution Powering Faster, Smarter Messaging
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European Gaming Media visited RedCore’s impressive multi-brand booth at SiGMA Central Europe in Rome to take a closer look at one of their most technically impactful products: the Communications Hub. Designed as an all-in-one solution for digital businesses, the Communications Hub aggregates multiple verified communication providers – from SMS and calls to high-volume messaging services – into a single platform with one integration and one admin panel.
To explore the technology behind the product, we sat down with Bohdan Bulatsan, CTO of the Communications Hub and a seasoned software engineer with over a decade of experience.
At iGaming, speed and reliability are everything. How does Communications Hub keep messages flowing flawlessly even under pressure?
We have developed a new engine designed specifically to keep our customers’ messages moving smoothly, even during high-pressure periods. One of the key features is our block-geo mechanism, which allows account managers to block certain message types or specific regions when needed.
Combined with our backup system and intelligent routing, this ensures that messages continue to reach their destination reliably, no matter the load or external pressure.
You’ve made adding new providers incredibly fast. What’s the secret sauce behind this ‘integration magic’?
Our technical team is constantly improving the integration process because it’s a core priority for us. One of the main reasons we can move so fast is our universal SDK (Software Development Kit). It includes all the common features and connection points that most providers rely on, so when we start an integration, we can do it quickly and efficiently.
We also run strict pre-integration tests to catch any potential issues before going live. All of this makes the entire process smoother, more reliable, and much faster for our clients.
With so much analytics coming from every channel, how do you turn all that data into actionable insights for businesses?
That’s a good question. Our analytics model brings together all the data from every service and communication channel and aggregates it in one place. This makes it much easier for our customers to filter, understand, and work with the information quickly.
Because everything is centralized, businesses can see the full picture and make faster, more informed decisions that directly support their growth and profitability.
How is SiGMA going for the Communications Hub? What’s your feedback from the event and what are your plans for the future?
SiGMA has been a very good event for us. We’ve received a lot of positive feedback from visitors and participants, which is always great to see. Looking ahead, our focus is on expanding the product even further, adding new features and continuing to scale the Communications Hub to meet the needs of our clients.
The post Inside RedCore’s Communications Hub: The One-Integration Solution Powering Faster, Smarter Messaging appeared first on European Gaming Industry News.
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Peter & Sons Strengthens Its Nordic Footprint Through Partnership with Nordplay Group
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Award-winning game studio Peter & Sons has expanded its presence in the Nordic region through a new partnership with Nordplay Group, the acclaimed iGaming operator behind some of Sweden’s most celebrated online casino brands, including Frank & Fred, Pop Casino, Klirr, Jubla, and Onerush, which also serves players in Estonia and Finland.
Nordplay Group has established itself as a dynamic force in European iGaming — proudly global yet lean in operation, with a curated catalogue of premium entertainment enriched by its distinctive Nordic flair. Guided by its ethos, “We scale impact, not size,” the group continues to build a loyal player base across multiple regulated markets.
Through this collaboration, players across Nordplay Group’s platforms will also be among the first to experience Peter & Sons’ newest December releases — Bad Santa and Barbarossa: Dragon Empire. These fresh additions showcase the studio’s evolving creative direction, blending bold visual identity, heightened storytelling, and high-engagement mechanics. Alongside these launches, Nordplay Group’s audience will gain access to a curated selection of Peter & Sons titles featuring the studio’s signature offbeat characters, distinctive artistry, and immersive game worlds.
The Nordics remain one of Europe’s most competitive and innovation-driven iGaming regions. Partnering with Nordplay Group marks a significant milestone for Peter & Sons as the studio continues its expansion across key regulated European markets.
Yann Bautista, Commercial Director & Founder at Peter & Sons, said: “Partnering with Nordplay Group is a thrilling step in our Nordic journey. Their commitment to premium entertainment, modern player experiences, and smart, scalable growth aligns perfectly with our creative philosophy. We’re excited to bring our unique worlds, quirky characters, and next-gen mechanics to even more players across the region.”
Linda Guranova, Head of Games at Nordplay Group added: “Peter & Sons has carved out a distinctive identity in the industry — their imaginative slots, bold visual style, and narrative-driven gameplay truly stand out. We’re delighted to welcome their games to our brands and deliver even more memorable entertainment to our players in Sweden, Finland, Estonia, and beyond.”
This partnership highlights another important chapter in Peter & Sons’ European expansion, following recent market entries across the UK, Italy, the Netherlands, and other regulated jurisdictions.
The post Peter & Sons Strengthens Its Nordic Footprint Through Partnership with Nordplay Group appeared first on European Gaming Industry News.
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